---
description: Learn what are the benefits of Google Analytics 360 vs CRM Analytics for the UK businesses. Our free platform provides a detailed side-by-side comparison that will help you learn more about each of these software.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Compare Google Analytics 360 vs CRM Analytics | GetApp UK 2026
---

Breadcrumb: [Home](/) > [Insight Engines Software](/directory/3794/insight-engines/software) > [Google Analytics 360 \<span\>vs\</span\> CRM Analytics](https://www.getapp.co.uk/compare/90997/100679/google-analytics/vs/wave-salesforce-analytics-cloud)

# Compare Google Analytics 360 vs CRM Analytics

Canonical: https://www.getapp.co.uk/compare/90997/100679/google-analytics/vs/wave-salesforce-analytics-cloud

> Detailed comparison between Google Analytics 360 and CRM Analytics. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Google Analytics 360 | CRM Analytics |
| **Overall rating** | 4.7/5 | 4.3/5 |
| **Total Reviews** | 8089 | 80 |
| **Starting Price** | - | US$70.00 |
| **Free Trial** | No | Yes |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile) | Cloud, SaaS, Web-based, Windows (On-Premise), Linux (On-Premise), Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat |
| **Training** | Webinars, Documentation, Videos | Documentation, Videos |

## Key features

### Google Analytics 360

- API
- Access Controls/Permissions
- Ad hoc Reporting
- Collaboration Tools
- Customisable Dashboard
- Dashboard
- Dashboard Creation
- Data Capture and Transfer
- Data Connectors
- Data Discovery
- Data Management
- KPI Monitoring
- Marketing Reports
- Multiple Data Sources
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter

### CRM Analytics

- API
- Access Controls/Permissions
- Ad hoc Reporting
- Collaboration Tools
- Customisable Dashboard
- Dashboard
- Dashboard Creation
- Data Capture and Transfer
- Data Connectors
- Data Discovery
- Data Management
- KPI Monitoring
- Marketing Reports
- Multiple Data Sources
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter

## Links

- [View Google Analytics 360 Profile](https://www.getapp.co.uk/software/90997/google-analytics)
- [View CRM Analytics Profile](https://www.getapp.co.uk/software/100679/wave-salesforce-analytics-cloud)
- [View Original Comparison](https://www.getapp.co.uk/compare/90997/100679/google-analytics/vs/wave-salesforce-analytics-cloud)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Compare Google Analytics 360 vs CRM Analytics | GetApp UK 2026","description":"Learn what are the benefits of Google Analytics 360 vs CRM Analytics for the UK businesses. Our free platform provides a detailed side-by-side comparison that will help you learn more about each of these software.","url":"https://www.getapp.co.uk/compare/90997/100679/google-analytics/vs/wave-salesforce-analytics-cloud","about":[{"@id":"https://www.getapp.co.uk/software/90997/google-analytics#software"},{"@id":"https://www.getapp.co.uk/software/100679/wave-salesforce-analytics-cloud#software"}],"breadcrumb":{"@id":"https://www.getapp.co.uk/compare/90997/100679/google-analytics/vs/wave-salesforce-analytics-cloud#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.getapp.co.uk/compare/90997/100679/google-analytics/vs/wave-salesforce-analytics-cloud#webpage","publisher":{"@id":"https://www.getapp.co.uk/#organization"},"inLanguage":"en-GB","isPartOf":{"@id":"https://www.getapp.co.uk/#website"}},{"name":"Google Analytics 360","description":"Google Analytics 360 is an enterprise-level analytics platform with in-depth performance indicators, such as ROI analysis reports. The app's primary function is to provide insights into customer behavior interactions with websites and apps to identify effective content. The platform centralized dashboard displays simplified overviews and reports. The system connects with other applications, such as CRMs and POS systems, to provide detailed overviews of customer behaviors.\n\nGoogle Analytics 360 uses machine learning to discover customer trends and patterns in the data. It identifies users with high revenue potential and identifies content converting the most customers. Shareable reports are generated from intelligent data analyses, with options to produce synoptic overviews and complete details. The platform integrates with other Google advertising and publishing products to extend market reach. Available connections include Display &amp; Video 360, AdSense, AdMob, and AdWords.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/7d904006-052b-48ad-af7a-284747cee313.png","url":"https://www.getapp.co.uk/software/90997/google-analytics","@type":"SoftwareApplication","@id":"https://www.getapp.co.uk/software/90997/google-analytics#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":8089,"ratingValue":4.7},"operatingSystem":"Cloud, Android"},{"name":"CRM Analytics","description":"CRM Analytics is a cloud-based and on-premise data analysis platform, which helps small to large businesses in finance, healthcare, life sciences, communications, manufacturing, consumer goods, and other sectors extract, visualize, connect, share, and clean data. Features include machine learning (ML), natural language processing (NLP), artificial intelligence (AI), forecasting, predictive modeling, and drag-and-drop data visualization.\n\nCRM Analytics offers a tableau prep module, which allows businesses to prepare and manage data through visual analysis, grouping, data flow checks, task scheduling, and more. The tableau desktop module lets users explore and interact with data via statistical models, visual patterns, trend analysis, and geographical data maps. It also helps administrators manage data governance, content validation, and user authentication processes.\n\nThe solution facilitates integration with several third-party platforms, such as Oracle, Google Sheets, Amazon Web Services (AWS), SAP, Google Analytics, Presto, Hive, Vertica, and more. CRM Analytics helps businesses ensure data protection and security via database login accounts, authentication mode, and user filters.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/cb6f9662-83af-4b8b-84d5-7e7038a91809.png","url":"https://www.getapp.co.uk/software/100679/wave-salesforce-analytics-cloud","@type":"SoftwareApplication","@id":"https://www.getapp.co.uk/software/100679/wave-salesforce-analytics-cloud#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":80,"ratingValue":4.3},"offers":{"price":"70","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Windows on premise, Linux on premise, Android, Platform ios, Platform ipad"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Insight Engines Software","position":2,"item":"/directory/3794/insight-engines/software","@type":"ListItem"},{"name":"Google Analytics 360 vs CRM Analytics","position":3,"item":"https://www.getapp.co.uk/compare/90997/100679/google-analytics/vs/wave-salesforce-analytics-cloud","@type":"ListItem"}],"@id":"https://www.getapp.co.uk/compare/90997/100679/google-analytics/vs/wave-salesforce-analytics-cloud#breadcrumblist"}]}
</script>