---
description: Learn what are the benefits of Google Analytics 360 vs Amplitude for the UK businesses. Our free platform provides a detailed side-by-side comparison that will help you learn more about each of these software.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Compare Google Analytics 360 vs Amplitude | GetApp UK 2026
---

Breadcrumb: [Home](/) > [Marketing Analytics Software](/directory/602/marketing-analytics/software) > [Google Analytics 360 \<span\>vs\</span\> Amplitude](https://www.getapp.co.uk/compare/90997/102815/google-analytics/vs/amplitude)

# Compare Google Analytics 360 vs Amplitude

Canonical: https://www.getapp.co.uk/compare/90997/102815/google-analytics/vs/amplitude

> Detailed comparison between Google Analytics 360 and Amplitude. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Google Analytics 360 | Amplitude |
| **Overall rating** | 4.7/5 | 4.6/5 |
| **Total Reviews** | 8089 | 67 |
| **Starting Price** | - | US$995.00 |
| **Free Trial** | No | - |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | Email/Help Desk, Knowledge Base, Chat |
| **Training** | Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation |

## Key features

### Google Analytics 360

- A/B Testing
- API
- Campaign Management
- Charting
- Conversion Tracking
- Customer Journey Mapping
- Customer Segmentation
- Dashboard
- Dashboard Creation
- Data Visualisation
- Funnel Analysis
- Machine Learning
- Product Data Management
- Real-Time Reporting
- Recommendations
- Referral Tracking
- Reporting/Analytics
- Time on Site Tracking
- User Interaction Tracking
- Website Analytics

### Amplitude

- A/B Testing
- API
- Campaign Management
- Charting
- Conversion Tracking
- Customer Journey Mapping
- Customer Segmentation
- Dashboard
- Dashboard Creation
- Data Visualisation
- Funnel Analysis
- Machine Learning
- Product Data Management
- Real-Time Reporting
- Recommendations
- Referral Tracking
- Reporting/Analytics
- Time on Site Tracking
- User Interaction Tracking
- Website Analytics

## Links

- [View Google Analytics 360 Profile](https://www.getapp.co.uk/software/90997/google-analytics)
- [View Amplitude Profile](https://www.getapp.co.uk/software/102815/amplitude)
- [View Original Comparison](https://www.getapp.co.uk/compare/90997/102815/google-analytics/vs/amplitude)

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