---
description: Learn what are the benefits of Google Analytics 360 vs DBxtra for the UK businesses. Our free platform provides a detailed side-by-side comparison that will help you learn more about each of these software.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Compare Google Analytics 360 vs DBxtra | GetApp UK 2026
---

Breadcrumb: [Home](/) > [Insight Engines Software](/directory/3794/insight-engines/software) > [Google Analytics 360 \<span\>vs\</span\> DBxtra](https://www.getapp.co.uk/compare/90997/106375/google-analytics/vs/dbxtra)

# Compare Google Analytics 360 vs DBxtra

Canonical: https://www.getapp.co.uk/compare/90997/106375/google-analytics/vs/dbxtra

> Detailed comparison between Google Analytics 360 and DBxtra. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Google Analytics 360 | DBxtra |
| **Overall rating** | 4.7/5 | 4.4/5 |
| **Total Reviews** | 8089 | 51 |
| **Starting Price** | - | US$4,100.00 |
| **Free Trial** | No | Yes |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile) | Cloud, SaaS, Web-based, Windows (Desktop), Windows (On-Premise), Linux (On-Premise) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | Email/Help Desk, Knowledge Base, Phone Support |
| **Training** | Webinars, Documentation, Videos | Live Online, Webinars, Documentation |

## Key features

### Google Analytics 360

- API
- Access Controls/Permissions
- Activity Dashboard
- Ad hoc Reporting
- Customisable Dashboard
- Customisable Reports
- Dashboard
- Dashboard Creation
- Data Connectors
- Data Integration
- Data Visualisation
- Forecasting
- Marketing Reports
- Monitoring
- Real-Time Data
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter
- Third-Party Integrations

### DBxtra

- API
- Access Controls/Permissions
- Activity Dashboard
- Ad hoc Reporting
- Customisable Dashboard
- Customisable Reports
- Dashboard
- Dashboard Creation
- Data Connectors
- Data Visualisation
- Forecasting
- Marketing Reports
- Real-Time Data
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter
- Third-Party Integrations

## Links

- [View Google Analytics 360 Profile](https://www.getapp.co.uk/software/90997/google-analytics)
- [View DBxtra Profile](https://www.getapp.co.uk/software/106375/dbxtra)
- [View Original Comparison](https://www.getapp.co.uk/compare/90997/106375/google-analytics/vs/dbxtra)

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