---
description: Learn what are the benefits of Google Analytics 360 vs Snowplow BDP for the UK businesses. Our free platform provides a detailed side-by-side comparison that will help you learn more about each of these software.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Compare Google Analytics 360 vs Snowplow BDP | GetApp UK 2026
---

Breadcrumb: [Home](/) > [Web Analytics Tools](/directory/109/web-analytics/software) > [Google Analytics 360 \<span\>vs\</span\> Snowplow BDP](https://www.getapp.co.uk/compare/90997/117707/google-analytics/vs/snowplow-insights)

# Compare Google Analytics 360 vs Snowplow BDP

Canonical: https://www.getapp.co.uk/compare/90997/117707/google-analytics/vs/snowplow-insights

> Detailed comparison between Google Analytics 360 and Snowplow BDP. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Google Analytics 360 | Snowplow BDP |
| **Overall rating** | 4.7/5 | 4.8/5 |
| **Total Reviews** | 8091 | 9 |
| **Starting Price** | - | US$1,500.00 |
| **Free Trial** | No | - |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep) |
| **Training** | Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation |

## Key features

### Google Analytics 360

- Campaign Tracking
- Customer Database
- Customer Segmentation
- Dashboard
- Data Capture and Transfer
- Data Connectors
- Data Discovery
- Data Integration
- Data Visualisation
- Machine Learning
- Monitoring
- Multi-Channel Data Collection
- Multiple Data Sources
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Reporting/Analytics
- Search/Filter

### Snowplow BDP

- Campaign Tracking
- Customer Database
- Customer Segmentation
- Dashboard
- Data Capture and Transfer
- Data Connectors
- Data Discovery
- Data Integration
- Data Visualisation
- Machine Learning
- Monitoring
- Multi-Channel Data Collection
- Multi-Domain
- Multiple Data Sources
- Natural Language Processing
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Reporting/Analytics
- Search/Filter

## Links

- [View Google Analytics 360 Profile](https://www.getapp.co.uk/software/90997/google-analytics)
- [View Snowplow BDP Profile](https://www.getapp.co.uk/software/117707/snowplow-insights)
- [View Original Comparison](https://www.getapp.co.uk/compare/90997/117707/google-analytics/vs/snowplow-insights)

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