---
description: Learn what are the benefits of Google Analytics 360 vs Tugger for the UK businesses. Our free platform provides a detailed side-by-side comparison that will help you learn more about each of these software.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Compare Google Analytics 360 vs Tugger | GetApp UK 2026
---

Breadcrumb: [Home](/) > [Web Analytics Tools](/directory/109/web-analytics/software) > [Google Analytics 360 \<span\>vs\</span\> Tugger](https://www.getapp.co.uk/compare/90997/2057341/google-analytics/vs/tugger)

# Compare Google Analytics 360 vs Tugger

Canonical: https://www.getapp.co.uk/compare/90997/2057341/google-analytics/vs/tugger

> Detailed comparison between Google Analytics 360 and Tugger. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Google Analytics 360 | Tugger |
| **Overall rating** | 4.7/5 | 4.8/5 |
| **Total Reviews** | 8089 | 31 |
| **Starting Price** | - | £125.00 |
| **Free Trial** | No | Yes |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile) | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat |
| **Training** | Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Key features

### Google Analytics 360

- API
- Access Controls/Permissions
- Activity Dashboard
- Ad hoc Reporting
- Charting
- Customisable Reports
- Dashboard Creation
- Data Capture and Transfer
- Data Connectors
- Data Import/Export
- Data Integration
- Data Management
- Data Visualisation
- KPI Monitoring
- Marketing Reports
- Monitoring
- Multiple Data Sources
- Real-Time Data
- Reporting/Analytics
- Third-Party Integrations

### Tugger

- API
- Access Controls/Permissions
- Activity Dashboard
- Charting
- Customisable Reports
- Dashboard Creation
- Data Capture and Transfer
- Data Connectors
- Data Import/Export
- Data Integration
- Data Management
- Data Visualisation
- Multiple Data Sources
- Reporting/Analytics
- Third-Party Integrations

## Links

- [View Google Analytics 360 Profile](https://www.getapp.co.uk/software/90997/google-analytics)
- [View Tugger Profile](https://www.getapp.co.uk/software/2057341/tugger)
- [View Original Comparison](https://www.getapp.co.uk/compare/90997/2057341/google-analytics/vs/tugger)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Compare Google Analytics 360 vs Tugger | GetApp UK 2026","description":"Learn what are the benefits of Google Analytics 360 vs Tugger for the UK businesses. Our free platform provides a detailed side-by-side comparison that will help you learn more about each of these software.","url":"https://www.getapp.co.uk/compare/90997/2057341/google-analytics/vs/tugger","about":[{"@id":"https://www.getapp.co.uk/software/90997/google-analytics#software"},{"@id":"https://www.getapp.co.uk/software/2057341/tugger#software"}],"breadcrumb":{"@id":"https://www.getapp.co.uk/compare/90997/2057341/google-analytics/vs/tugger#breadcrumblist"},"@id":"https://www.getapp.co.uk/compare/90997/2057341/google-analytics/vs/tugger#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.getapp.co.uk/#website"},"inLanguage":"en-GB","publisher":{"@id":"https://www.getapp.co.uk/#organization"}},{"name":"Google Analytics 360","description":"Google Analytics 360 is an enterprise-level analytics platform with in-depth performance indicators, such as ROI analysis reports. The app's primary function is to provide insights into customer behavior interactions with websites and apps to identify effective content. The platform centralized dashboard displays simplified overviews and reports. The system connects with other applications, such as CRMs and POS systems, to provide detailed overviews of customer behaviors.\n\nGoogle Analytics 360 uses machine learning to discover customer trends and patterns in the data. It identifies users with high revenue potential and identifies content converting the most customers. Shareable reports are generated from intelligent data analyses, with options to produce synoptic overviews and complete details. The platform integrates with other Google advertising and publishing products to extend market reach. Available connections include Display &amp; Video 360, AdSense, AdMob, and AdWords.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/7d904006-052b-48ad-af7a-284747cee313.png","url":"https://www.getapp.co.uk/software/90997/google-analytics","@id":"https://www.getapp.co.uk/software/90997/google-analytics#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.getapp.co.uk/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.7,"bestRating":5,"ratingCount":8089},"operatingSystem":"Cloud, Android"},{"name":"Tugger","description":"Tugger is the AI-powered data platform that gets your business data working for you.\n\nMost businesses are sitting on a goldmine of data locked inside the platforms they use every day - job management systems, accounting software, CRM tools, and more. Getting that data out, combining it, and turning it into real answers has traditionally meant expensive developers, complex API work, and months of setup. Tugger changes that.\n\n** How it works ** \n\nTugger connects to your business platforms - Simpro, Xero, HubSpot, QuickBooks, and more - and automatically pulls your data into a secure, managed cloud data warehouse. No coding. No API configuration. No data warehouse setup required. We handle all of that. Once your data is in the warehouse, you've got two powerful ways to get answers.\n\n** AI Insights - ask your data anything **\n\nConnect your Tugger warehouse to Claude, ChatGPT, or Gemini via our built-in MCP server and ask questions in plain English. No SQL. No formulas. No waiting for someone to build a report. Just type a question and get a real, data-backed answer in seconds.\n\nAsk things like:\n\n- \"Which jobs made money last month?\"\n- \"What's my quote conversion rate by salesperson?\"\n- \"Which invoices are overdue and what's the total exposure?\"\n- \"Show me technician utilisation for the last quarter.\"\n- \"What's my cash flow position over the next 30 days?\"\n\nEvery answer is based on your real business data. And because Tugger holds data from all your connected systems in one warehouse, you can ask questions that span multiple platforms in a single conversation.\n\n** Power BI and Tableau dashboards **\n\nFor teams that want visual dashboards, Tugger connects your warehouse directly to Power BI and Tableau. Pre-built report templates for the most popular connectors mean you can hit the ground running from day one. \n\n** Simple. Secure. Fairly priced. **\n\nMost customers are up and running in minutes, not months. Tugger is ISO 27001 aligned, built on Microsoft Azure, with enterprise-grade data storage included in every plan. No contracts. Transparent pricing from £125 per month. Rated highly on Capterra, GetApp, and Software Advice for value, ease of use, and customer support.","url":"https://www.getapp.co.uk/software/2057341/tugger","@id":"https://www.getapp.co.uk/software/2057341/tugger#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.getapp.co.uk/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.8,"bestRating":5,"ratingCount":31},"offers":{"price":"125","@type":"Offer","priceCurrency":"GBP"},"operatingSystem":"Cloud, Apple, Windows"},{"@id":"https://www.getapp.co.uk/compare/90997/2057341/google-analytics/vs/tugger#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Web Analytics Tools","position":2,"item":"/directory/109/web-analytics/software","@type":"ListItem"},{"name":"Google Analytics 360 vs Tugger","position":3,"item":"https://www.getapp.co.uk/compare/90997/2057341/google-analytics/vs/tugger","@type":"ListItem"}]}]}
</script>
