---
description: Learn what are the benefits of Google Analytics 360 vs Air360 for the UK businesses. Our free platform provides a detailed side-by-side comparison that will help you learn more about each of these software.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Compare Google Analytics 360 vs Air360 | GetApp UK 2026
---

Breadcrumb: [Home](/) > [Insight Engines Software](/directory/3794/insight-engines/software) > [Google Analytics 360 \<span\>vs\</span\> Air360](https://www.getapp.co.uk/compare/90997/2080598/google-analytics/vs/air360)

# Compare Google Analytics 360 vs Air360

Canonical: https://www.getapp.co.uk/compare/90997/2080598/google-analytics/vs/air360

> Detailed comparison between Google Analytics 360 and Air360. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Google Analytics 360 | Air360 |
| **Overall rating** | 4.7/5 | 5.0/5 |
| **Total Reviews** | 8091 | 2 |
| **Starting Price** | - | - |
| **Free Trial** | No | No |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | Email/Help Desk, FAQs/Forum |
| **Training** | Webinars, Documentation, Videos | In Person |

## Key features

### Google Analytics 360

- API
- Activity Dashboard
- Behaviour Tracking
- Campaign Management
- Conversion Tracking
- Customer Journey Mapping
- Customer Segmentation
- Dashboard Creation
- Data Import/Export
- Data Integration
- Funnel Analysis
- Monitoring
- Pageview Tracking
- Search/Filter
- Site Search Tracking
- Third-Party Integrations
- Time on Site Tracking
- User Interaction Tracking
- Website Analytics
- Widgets

### Air360

- API
- Activity Dashboard
- Behaviour Tracking
- Campaign Management
- Conversion Tracking
- Customer Journey Mapping
- Customer Segmentation
- Dashboard Creation
- Data Import/Export
- Funnel Analysis
- Pageview Tracking
- Search/Filter
- Site Search Tracking
- Third-Party Integrations
- Time on Site Tracking
- User Interaction Tracking
- Website Analytics
- Widgets

## Links

- [View Google Analytics 360 Profile](https://www.getapp.co.uk/software/90997/google-analytics)
- [View Air360 Profile](https://www.getapp.co.uk/software/2080598/air360)
- [View Original Comparison](https://www.getapp.co.uk/compare/90997/2080598/google-analytics/vs/air360)

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