---
description: Learn what are the benefits of Criteria vs HR Avatar for the UK businesses. Our free platform provides a detailed side-by-side comparison that will help you learn more about each of these software.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Compare Criteria vs HR Avatar | GetApp UK 2026
---

Breadcrumb: [Home](/) > [Video Interview Software](/directory/587/video-interview/software) > [Criteria \<span\>vs\</span\> HR Avatar](https://www.getapp.co.uk/compare/91163/104731/hireselect/vs/hr-avatar-pre-employment-tests)

# Compare Criteria vs HR Avatar

Canonical: https://www.getapp.co.uk/compare/91163/104731/hireselect/vs/hr-avatar-pre-employment-tests

> Detailed comparison between Criteria and HR Avatar. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Criteria | HR Avatar |
| **Overall rating** | 4.7/5 | 4.5/5 |
| **Total Reviews** | 188 | 130 |
| **Starting Price** | - | US$50.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Windows (On-Premise), Linux (On-Premise), Chromebook (Desktop) | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Windows (On-Premise), Linux (On-Premise), Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Key features

### Criteria

- API
- Applicant Tracking
- Application Management
- Automatic Grading
- Candidate Management
- Commenting/Notes
- Customisable Branding
- Customisable Templates
- Customisable Tests
- Personality Testing
- Pre-made Test Library
- Pre-recorded Messages
- Recruitment Management
- Reminders
- Reporting/Analytics
- Skill Assessment & Scoring
- Templates
- Tests/Assessments
- Visual Analytics
- Workflow Management

### HR Avatar

- API
- Applicant Tracking
- Application Management
- Automatic Grading
- Candidate Management
- Commenting/Notes
- Customisable Branding
- Customisable Templates
- Customisable Tests
- Personality Testing
- Pre-made Test Library
- Pre-recorded Messages
- Recruitment Management
- Reminders
- Reporting/Analytics
- Skill Assessment & Scoring
- Templates
- Tests/Assessments
- Visual Analytics
- Workflow Management

## Links

- [View Criteria Profile](https://www.getapp.co.uk/software/91163/hireselect)
- [View HR Avatar Profile](https://www.getapp.co.uk/software/104731/hr-avatar-pre-employment-tests)
- [View Original Comparison](https://www.getapp.co.uk/compare/91163/104731/hireselect/vs/hr-avatar-pre-employment-tests)

-----

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