---
description: Learn what are the benefits of VWO Testing vs Bloomreach for the UK businesses. Our free platform provides a detailed side-by-side comparison that will help you learn more about each of these software.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Compare VWO Testing vs Bloomreach | GetApp UK 2026
---

Breadcrumb: [Home](/) > [AB Testing Tools](/directory/1295/ab-testing/software) > [VWO Testing \<span\>vs\</span\> Bloomreach](https://www.getapp.co.uk/compare/91227/2046593/visual-website-optimizer/vs/bloomreach)

# Compare VWO Testing vs Bloomreach

Canonical: https://www.getapp.co.uk/compare/91227/2046593/visual-website-optimizer/vs/bloomreach

> Detailed comparison between VWO Testing and Bloomreach. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | VWO Testing | Bloomreach |
| **Overall rating** | 4.5/5 | 4.8/5 |
| **Total Reviews** | 91 | 56 |
| **Starting Price** | - | - |
| **Free Trial** | Yes | No |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Windows (On-Premise), Linux (On-Premise) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Key features

### VWO Testing

- A/B Testing
- API
- Analytics
- Audience Targeting
- Campaign Segmentation
- Conversion Rate Optimisation
- Customisable Reports
- Customisable Templates
- Engagement Tracking
- Experience Management
- Heatmaps
- Monitoring
- Performance Metrics
- Real-Time Data
- Reporting & Statistics
- Reporting/Analytics
- Surveys & Feedback
- Visitor Tracking
- Visual Editor
- Web Traffic Reporting

### Bloomreach

- A/B Testing
- API
- Analytics
- Audience Targeting
- Campaign Segmentation
- Conversion Rate Optimisation
- Customisable Reports
- Customisable Templates
- Engagement Tracking
- Experience Management
- Heatmaps
- Monitoring
- Performance Metrics
- Real-Time Data
- Reporting & Statistics
- Reporting/Analytics
- Surveys & Feedback
- Visitor Tracking
- Visual Editor
- Web Traffic Reporting

## Links

- [View VWO Testing Profile](https://www.getapp.co.uk/software/91227/visual-website-optimizer)
- [View Bloomreach Profile](https://www.getapp.co.uk/software/2046593/bloomreach)
- [View Original Comparison](https://www.getapp.co.uk/compare/91227/2046593/visual-website-optimizer/vs/bloomreach)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Compare VWO Testing vs Bloomreach | GetApp UK 2026","description":"Learn what are the benefits of VWO Testing vs Bloomreach for the UK businesses. Our free platform provides a detailed side-by-side comparison that will help you learn more about each of these software.","url":"https://www.getapp.co.uk/compare/91227/2046593/visual-website-optimizer/vs/bloomreach","about":[{"@id":"https://www.getapp.co.uk/software/91227/visual-website-optimizer#software"},{"@id":"https://www.getapp.co.uk/software/2046593/bloomreach#software"}],"breadcrumb":{"@id":"https://www.getapp.co.uk/compare/91227/2046593/visual-website-optimizer/vs/bloomreach#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.getapp.co.uk/compare/91227/2046593/visual-website-optimizer/vs/bloomreach#webpage","publisher":{"@id":"https://www.getapp.co.uk/#organization"},"inLanguage":"en-GB","isPartOf":{"@id":"https://www.getapp.co.uk/#website"}},{"name":"VWO Testing","description":"VWO Testing is a cloud-based solution that helps enterprises create and perform A/B tests on products, features, campaigns, or websites. Using the visual editor, professionals can modify existing pages or create multiple variations of the same page by changing elements such as layouts, headline, background colors, borders, and more.\n\nVWO Testing allows businesses to conduct tests based on website visitors’ behavior including clicks on an element, time spent on pages, exit intent, and page scroll. IT teams can utilize the code editor to create A/B tests using HTML, CSS, JavaScript, and jQuery from the built-in library. Moreover, users can analyze the conversion rates of marketing campaigns and generate customizable reports with various performance metrics.\n\nVWO Testing facilitates integration with various third-party applications such as Google Analytics, Kissmetrics, Demandware, Magento, and more. Key features include heatmaps, visitor segmentation, data export, goal tracking, and traffic allocation. VWO Testing provides enterprises with live previews and screenshots of launched variations across browsers, desktops, and mobile devices.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/91848585-c957-4427-adb4-ce39950a2bd1.png","url":"https://www.getapp.co.uk/software/91227/visual-website-optimizer","@type":"SoftwareApplication","@id":"https://www.getapp.co.uk/software/91227/visual-website-optimizer#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":91,"ratingValue":4.5},"operatingSystem":"Cloud"},{"name":"Bloomreach","description":"Bloomreach is a cloud-based (SaaS) AI personalization platform designed for mid-market to enterprise ecommerce and retail businesses. The platform unifies customer data, product discovery, content management, and marketing automation into a single suite, giving commerce teams the tools to deliver individualized experiences across digital touchpoints. Core modules include a customer data engine, site search and merchandising, a content management system, and omnichannel marketing automation — each configurable independently or as an integrated stack.\n\nBloomreach connects behavioral, transactional, and product data to power real-time segmentation, predictive analytics, and automated campaign execution. Merchandising teams can configure search ranking, product recommendations, and category pages through a visual interface, while marketing teams orchestrate campaigns across email, SMS, web, mobile, and paid channels from a unified workflow. The platform supports A/B testing, revenue attribution, and analytics dashboards to measure performance across the customer journey.\n\nBuilt for high-volume commerce environments, Bloomreach integrates with major ecommerce platforms, CRMs, CDPs, and ad networks. Deployment is fully cloud-based with enterprise-grade security, scalability, and continuous availability. Bloomreach serves retailers, direct-to-consumer brands, and B2B commerce operators seeking to consolidate their personalization and marketing technology stack under a single, data-driven platform.","image":"https://images.g2crowd.com/display-layer-screenshots/19103/44d6bcd4e9472d7e429e24b085ac538b0df11c8101c30118429225e1694327a1.png","url":"https://www.getapp.co.uk/software/2046593/bloomreach","@type":"SoftwareApplication","@id":"https://www.getapp.co.uk/software/2046593/bloomreach#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":56,"ratingValue":4.8},"operatingSystem":"Cloud, Apple, Windows, Linux, Windows on premise, Linux on premise"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"AB Testing Tools","position":2,"item":"/directory/1295/ab-testing/software","@type":"ListItem"},{"name":"VWO Testing vs Bloomreach","position":3,"item":"https://www.getapp.co.uk/compare/91227/2046593/visual-website-optimizer/vs/bloomreach","@type":"ListItem"}],"@id":"https://www.getapp.co.uk/compare/91227/2046593/visual-website-optimizer/vs/bloomreach#breadcrumblist"}]}
</script>