---
description: Learn what are the benefits of Yotpo vs Smile.io for the UK businesses. Our free platform provides a detailed side-by-side comparison that will help you learn more about each of these software.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Compare Yotpo vs Smile.io | GetApp UK 2026
---

Breadcrumb: [Home](/) > [Customer Loyalty Software](/directory/204/customer-loyalty/software) > [Yotpo \<span\>vs\</span\> Smile.io](https://www.getapp.co.uk/compare/91286/100967/yotpo/vs/smile-io)

# Compare Yotpo vs Smile.io

Canonical: https://www.getapp.co.uk/compare/91286/100967/yotpo/vs/smile-io

> Detailed comparison between Yotpo and Smile.io. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Yotpo | Smile.io |
| **Overall rating** | 4.5/5 | 4.9/5 |
| **Total Reviews** | 375 | 67 |
| **Starting Price** | US$199.00 | US$199.00 |
| **Free Trial** | No | Yes |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, Knowledge Base, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation | Live Online, Webinars, Documentation, Videos |

## Key features

### Yotpo

- API
- Activity Dashboard
- Communication Management
- Customisable Branding
- Dashboard
- Email Marketing
- For Customer Referrals
- Gamification
- Loyalty Program
- Multi-Channel Marketing
- Performance Metrics
- ROI Tracking
- Referral Tracking
- Reporting/Analytics
- Rewards Management
- Social Media Integration
- Social Promotion
- Third-Party Integrations
- eCommerce Management

### Smile.io

- API
- Activity Dashboard
- Communication Management
- Customisable Branding
- Customisable Templates
- Dashboard
- Email Marketing
- For Customer Referrals
- Gamification
- Loyalty Program
- Multi-Channel Marketing
- Performance Metrics
- ROI Tracking
- Referral Tracking
- Reporting/Analytics
- Rewards Management
- Social Media Integration
- Social Promotion
- Third-Party Integrations
- eCommerce Management

## Links

- [View Yotpo Profile](https://www.getapp.co.uk/software/91286/yotpo)
- [View Smile.io Profile](https://www.getapp.co.uk/software/100967/smile-io)
- [View Original Comparison](https://www.getapp.co.uk/compare/91286/100967/yotpo/vs/smile-io)

-----

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