---
description: Learn what are the benefits of Looker vs Attribution for the UK businesses. Our free platform provides a detailed side-by-side comparison that will help you learn more about each of these software.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Compare Looker vs Attribution | GetApp UK 2026
---

Breadcrumb: [Home](/) > [KPI Software](/directory/3367/kpi-software/software) > [Looker \<span\>vs\</span\> Attribution](https://www.getapp.co.uk/compare/91545/108433/looker/vs/attribution)

# Compare Looker vs Attribution

Canonical: https://www.getapp.co.uk/compare/91545/108433/looker/vs/attribution

> Detailed comparison between Looker and Attribution. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Looker | Attribution |
| **Overall rating** | 4.5/5 | 4.7/5 |
| **Total Reviews** | 282 | 12 |
| **Starting Price** | US$2,000.00 | US$499.00 |
| **Free Trial** | Yes | - |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Windows (On-Premise), Linux (On-Premise), Android (Mobile), iPhone (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | Email/Help Desk, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation |

## Key features

### Looker

- Activity Dashboard
- Attribution Modeling
- Audience Targeting
- Campaign Management
- Conversion Tracking
- Cross Channel Attribution
- Customer Journey Mapping
- Goal Setting/Tracking
- Multi-Touch Attribution
- Predictive Analytics
- ROI Tracking
- Referral Tracking
- Regression Analysis
- Reporting/Analytics
- Search/Filter
- Site Search Tracking
- Time on Site Tracking
- User Interaction Tracking
- Website Analytics

### Attribution

- Activity Dashboard
- Attribution Modeling
- Audience Targeting
- Campaign Management
- Channel Management
- Conversion Tracking
- Cross Channel Attribution
- Customer Journey Mapping
- Goal Setting/Tracking
- Multi-Touch Attribution
- Predictive Analytics
- ROI Tracking
- Referral Tracking
- Reporting/Analytics
- Search/Filter
- Site Search Tracking
- Time on Site Tracking
- User Interaction Tracking
- Website Analytics

## Links

- [View Looker Profile](https://www.getapp.co.uk/software/91545/looker)
- [View Attribution Profile](https://www.getapp.co.uk/software/108433/attribution)
- [View Original Comparison](https://www.getapp.co.uk/compare/91545/108433/looker/vs/attribution)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Compare Looker vs Attribution | GetApp UK 2026","description":"Learn what are the benefits of Looker vs Attribution for the UK businesses. Our free platform provides a detailed side-by-side comparison that will help you learn more about each of these software.","url":"https://www.getapp.co.uk/compare/91545/108433/looker/vs/attribution","about":[{"@id":"https://www.getapp.co.uk/software/91545/looker#software"},{"@id":"https://www.getapp.co.uk/software/108433/attribution#software"}],"breadcrumb":{"@id":"https://www.getapp.co.uk/compare/91545/108433/looker/vs/attribution#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.getapp.co.uk/compare/91545/108433/looker/vs/attribution#webpage","isPartOf":{"@id":"https://www.getapp.co.uk/#website"},"inLanguage":"en-GB","publisher":{"@id":"https://www.getapp.co.uk/#organization"}},{"name":"Looker","description":"Looker is an enterprise business intelligence platform that combines data analytics, embedded analytics capabilities, and application development features to help organizations explore and share insights in real time. The platform is designed for businesses across multiple industries that seek to transform raw data into actionable intelligence through a combination of semantic modeling, interactive dashboards, and API-first architecture. Looker operates within the Google Cloud ecosystem and supports use cases that require governed data analysis, custom data applications, and scalable analytics for both internal business intelligence and external customer-facing scenarios.\n\nThe platform features a universal semantic modeling layer that provides a single source of truth for business metrics through Looker Modeling Language. Organizations can define and govern data relationships centrally and ensure consistency across all consumption points. A conversational analytics capability, powered by the Gemini model for Google Cloud, allows users to query data using natural language. Looker offers enterprise dashboards with real-time data access, drill-down capabilities to row-level detail, and repeatable analysis built on governed data models. Embedded analytics capabilities enable fully interactive visualizations that integrate into applications through comprehensive API coverage. Extensions integrate directly with Vertex AI to support custom AI workflows and advanced analytics.\n\nLooker is available in three edition tiers. The Standard edition is designed for organizations with fewer than fifty users and includes one production instance, a set of standard and developer users, upgrades, and limits on query and administrative API calls. The Enterprise edition offers enhanced security features for a variety of internal business intelligence use cases and includes higher limits on query and administrative API calls. The Embed edition supports the deployment and maintenance of external analytics and custom applications at scale and includes the highest limits on query and administrative API calls. User licensing is available in three levels. Developer users have full access to development mode and API interfaces. Standard users can explore data and create dashboards. Viewer users have read-only access to dashboards and reports.\n\nNative integration with Google Cloud services includes data warehousing through BigQuery, productivity tools in Workspace, machine learning workflows in Vertex AI, and marketing activation through Google Analytics. The platform also supports multicloud and hybrid cloud architectures with connectors for Snowflake, Redshift, MySQL, PostgreSQL, and SQL Server. The Looker Marketplace provides prebuilt data models and applications for use cases such as audit logging, cost management, and marketing analytics. The platform offers query and administrative API functionality, private networking configuration, single sign-on via Cloud IAM, and integration with the broader Google Cloud security ecosystem. Integration with Looker Studio and Connected Sheets enables users to transform sheet data into interactive visualizations and to bring LookML-modeled data into spreadsheet environments for analysis.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/1f2f2887-55b0-4f7e-b007-8f608a02567e.png","url":"https://www.getapp.co.uk/software/91545/looker","@type":"SoftwareApplication","@id":"https://www.getapp.co.uk/software/91545/looker#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.5,"bestRating":5,"ratingCount":282},"offers":{"price":"2000","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Apple, Windows, Windows on premise, Linux on premise, Android, Platform ios"},{"name":"Attribution","description":"Attribution is a full funnel conversion and revenue tracking software that offers marketers a dashboard snapshot of campaigns, advertising costs and ROI. Featuring automatic ad spend tracking, ad tagging, and customizable channels, Attribution aims to deliver a smart attribution modeling solution.\n\nDesigned to calculate true ROI or return on ad spend (ROAS), Attribution collects all campaign spending data from the user’s advertising platforms. For example, users can pull in their campaign spending data from Facebook and Adwords to compare performance. In addition to traditional ad platforms, Attribution can track any type of spending on any channel, and aims to eliminate duplicate tracking through their custom multi-touch attribution models.\n\nAttribution equips users with the tools to analyze individual visitors and events, thereby helping users to see customers as real individuals rather than simple numbers. In order to understand customers effectively, Attribution grants users insight into customer histories, aimed at assisting users in making informed marketing decisions. Attribution also affords users the flexibility to track customers across all computer, tablet and smartphone devices.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/f6bffbb5-7075-4491-9b4b-afd04db02f60.png","url":"https://www.getapp.co.uk/software/108433/attribution","@type":"SoftwareApplication","@id":"https://www.getapp.co.uk/software/108433/attribution#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.7,"bestRating":5,"ratingCount":12},"offers":{"price":"499","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"KPI Software","position":2,"item":"/directory/3367/kpi-software/software","@type":"ListItem"},{"name":"Looker vs Attribution","position":3,"item":"https://www.getapp.co.uk/compare/91545/108433/looker/vs/attribution","@type":"ListItem"}],"@id":"https://www.getapp.co.uk/compare/91545/108433/looker/vs/attribution#breadcrumblist"}]}
</script>
