---
description: Learn what are the benefits of Looker vs Better Reports for the UK businesses. Our free platform provides a detailed side-by-side comparison that will help you learn more about each of these software.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Compare Looker vs Better Reports | GetApp UK 2026
---

Breadcrumb: [Home](/) > [KPI Software](/directory/3367/kpi-software/software) > [Looker \<span\>vs\</span\> Better Reports](https://www.getapp.co.uk/compare/91545/2044367/looker/vs/better-reports)

# Compare Looker vs Better Reports

Canonical: https://www.getapp.co.uk/compare/91545/2044367/looker/vs/better-reports

> Detailed comparison between Looker and Better Reports. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Looker | Better Reports |
| **Overall rating** | 4.5/5 | 4.9/5 |
| **Total Reviews** | 282 | 172 |
| **Starting Price** | US$2,000.00 | US$19.90 |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | - |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Windows (On-Premise), Linux (On-Premise), Android (Mobile), iPhone (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | Email/Help Desk, Knowledge Base, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Documentation, Videos |

## Key features

### Looker

- Access Controls/Permissions
- Ad hoc Query
- Ad hoc Reporting
- Customisable Dashboard
- Dashboard
- Data Connectors
- Data Management
- Data Visualisation
- Financial Reporting
- KPI Monitoring
- Multiple Data Sources
- Real-Time Analytics
- Real-Time Data
- Reporting & Statistics
- Reporting/Analytics
- Scheduled/Automated Reports
- Search/Filter
- Self Service Data Preparation
- Single Page View
- Visual Analytics

### Better Reports

- Access Controls/Permissions
- Ad hoc Query
- Ad hoc Reporting
- Customisable Dashboard
- Dashboard
- Data Connectors
- Data Management
- Data Visualisation
- Financial Reporting
- KPI Monitoring
- Multiple Data Sources
- Real-Time Analytics
- Real-Time Data
- Reporting & Statistics
- Reporting/Analytics
- Scheduled/Automated Reports
- Search/Filter
- Self Service Data Preparation
- Single Page View
- Visual Analytics

## Links

- [View Looker Profile](https://www.getapp.co.uk/software/91545/looker)
- [View Better Reports Profile](https://www.getapp.co.uk/software/2044367/better-reports)
- [View Original Comparison](https://www.getapp.co.uk/compare/91545/2044367/looker/vs/better-reports)

-----

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