---
description: Learn what are the benefits of Customer.io vs Braze for the UK businesses. Our free platform provides a detailed side-by-side comparison that will help you learn more about each of these software.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Compare Customer.io vs Braze | GetApp UK 2026
---

Breadcrumb: [Home](/) > [Email Marketing Software](/directory/307/email-marketing/software) > [Customer.io \<span\>vs\</span\> Braze](https://www.getapp.co.uk/compare/91556/2052401/customer-io/vs/appboy)

# Compare Customer.io vs Braze

Canonical: https://www.getapp.co.uk/compare/91556/2052401/customer-io/vs/appboy

> Detailed comparison between Customer.io and Braze. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Customer.io | Braze |
| **Overall rating** | 4.7/5 | 4.7/5 |
| **Total Reviews** | 87 | 168 |
| **Starting Price** | US$100.00 | - |
| **Free Trial** | No | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base |
| **Training** | Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Key features

### Customer.io

- A/B Testing
- CRM
- Campaign Planning
- Campaign Scheduling
- Channel Management
- Content Management
- Customisable Templates
- Dynamic Content
- Email Management
- GDPR Compliance
- HTML Editor
- List Management
- Multi-Channel Communication
- Real-Time Analytics
- Real-Time Data
- SMS Notifications
- Segmentation
- Subscriber Management
- Template Management
- Web Notifications

### Braze

- A/B Testing
- CRM
- Campaign Planning
- Campaign Scheduling
- Channel Management
- Content Management
- Customisable Templates
- Dynamic Content
- Email Management
- GDPR Compliance
- HTML Editor
- List Management
- Multi-Channel Communication
- Real-Time Analytics
- Real-Time Data
- SMS Notifications
- Segmentation
- Subscriber Management
- Template Management
- Web Notifications

## Links

- [View Customer.io Profile](https://www.getapp.co.uk/software/91556/customer-io)
- [View Braze Profile](https://www.getapp.co.uk/software/2052401/appboy)
- [View Original Comparison](https://www.getapp.co.uk/compare/91556/2052401/customer-io/vs/appboy)

-----

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