---
description: Learn what are the benefits of Tealium Customer Data Hub vs SAS Customer Intelligence 360 for the UK businesses. Our free platform provides a detailed side-by-side comparison that will help you learn more about each of these software.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Compare Tealium Customer Data Hub vs SAS Customer Intelligence 360 | GetApp UK 2026
---

Breadcrumb: [Home](/) > [Web Analytics Tools](/directory/109/web-analytics/software) > [Tealium Customer Data Hub \<span\>vs\</span\> SAS Customer Intelligence 360](https://www.getapp.co.uk/compare/91568/2058372/tealium-iq-tag-management/vs/sas-customer-intelligence-360)

# Compare Tealium Customer Data Hub vs SAS Customer Intelligence 360

Canonical: https://www.getapp.co.uk/compare/91568/2058372/tealium-iq-tag-management/vs/sas-customer-intelligence-360

> Detailed comparison between Tealium Customer Data Hub and SAS Customer Intelligence 360. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Tealium Customer Data Hub | SAS Customer Intelligence 360 |
| **Overall rating** | 4.1/5 | 4.9/5 |
| **Total Reviews** | 8 | 8 |
| **Starting Price** | US$1.00 | US$8,000.00 |
| **Free Trial** | No | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Key features

### Tealium Customer Data Hub

- API
- Audience Targeting
- Campaign Management
- Customer Database
- Customer Profiles
- Customer Segmentation
- Data Analysis Tools
- Data Capture and Transfer
- Data Integration
- GDPR Compliance
- Keyword Tracking
- Multiple Data Sources
- Multiple Site Management
- Predictive Analytics
- Predictive Modeling
- Recommendations
- Referral Tracking
- Site Search Tracking
- Tag Management
- Time on Site Tracking

### SAS Customer Intelligence 360

- API
- Audience Targeting
- Campaign Management
- Customer Database
- Customer Profiles
- Customer Segmentation
- Data Analysis Tools
- Data Capture and Transfer
- Data Integration
- GDPR Compliance
- Keyword Tracking
- Multiple Data Sources
- Multiple Site Management
- Predictive Analytics
- Predictive Modeling
- Recommendations
- Referral Tracking
- Site Search Tracking
- Tag Management
- Time on Site Tracking

## Links

- [View Tealium Customer Data Hub Profile](https://www.getapp.co.uk/software/91568/tealium-iq-tag-management)
- [View SAS Customer Intelligence 360 Profile](https://www.getapp.co.uk/software/2058372/sas-customer-intelligence-360)
- [View Original Comparison](https://www.getapp.co.uk/compare/91568/2058372/tealium-iq-tag-management/vs/sas-customer-intelligence-360)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Compare Tealium Customer Data Hub vs SAS Customer Intelligence 360 | GetApp UK 2026","description":"Learn what are the benefits of Tealium Customer Data Hub vs SAS Customer Intelligence 360 for the UK businesses. Our free platform provides a detailed side-by-side comparison that will help you learn more about each of these software.","url":"https://www.getapp.co.uk/compare/91568/2058372/tealium-iq-tag-management/vs/sas-customer-intelligence-360","about":[{"@id":"https://www.getapp.co.uk/software/91568/tealium-iq-tag-management#software"},{"@id":"https://www.getapp.co.uk/software/2058372/sas-customer-intelligence-360#software"}],"breadcrumb":{"@id":"https://www.getapp.co.uk/compare/91568/2058372/tealium-iq-tag-management/vs/sas-customer-intelligence-360#breadcrumblist"},"@id":"https://www.getapp.co.uk/compare/91568/2058372/tealium-iq-tag-management/vs/sas-customer-intelligence-360#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.getapp.co.uk/#website"},"publisher":{"@id":"https://www.getapp.co.uk/#organization"},"inLanguage":"en-GB"},{"name":"Tealium Customer Data Hub","description":"Tealium helps savvy brands bring order to marketing chaos and engage customers in innovative ways. Using Tealium as the foundation for their digital marketing operations, smart marketers can fuel real-time unified marketing initiatives and drive more profitable customer interactions across all digital touch points. Tealium is the recognized leader in enterprise tag management, and was recently named one of Forbes’ Most Promising Companies in America for 2014. Each quarter, Tealium serves 1.2 trillion tags on behalf of its global clients, representing an estimated $75B in annual online transactions. For more information, please visit www.tealium.com.\n\nModern marketers are more reliant than ever on digital marketing vendors to support their web and mobile interactions and drive results. As vendor solutions have increasingly become cloud-based, tags have become the data collection mechanism of choice for a clean, actionable source of digital data.\n\nBut the process of deploying and managing vendor tags can be a headache for any organization, due to the technical nature associated with tagging, high costs, and a heavy reliance on IT resources to carry out the task.\n\nThe Tealium Customer Data Hub powers capabilities across the data supply chain. Tealium universally collects customer data from any source including; websites, mobile applications, devices, kiosks, servers, and files. Data collected is then standardized in the data layer, which drives usage of data for customer engagement and analysis.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/27b66d57-4d65-4963-a21d-7e534a3700af.png","url":"https://www.getapp.co.uk/software/91568/tealium-iq-tag-management","@id":"https://www.getapp.co.uk/software/91568/tealium-iq-tag-management#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.1,"bestRating":5,"ratingCount":8},"offers":{"price":"1","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Android"},{"name":"SAS Customer Intelligence 360","description":"Purpose-built for intelligent marketing decisions, SAS Customer Intelligence 360 is a modern multichannel marketing hub to personalize experiences and deliver the right message at the right time – every time. Using journey activation, adaptive planning, comprehensive customer profiles, and a real-time decision engine, marketers are empowered to create appealing customer experiences. SAS Customer Intelligence 360 leverages profiles, analytics, contextual insights, transactions, interactions, and other data to recognize customers, understand context, arbitrate decisions, orchestrate offers, manage journeys, and capture interaction data, in real-time and cross channels in several ways. Using multiple decision-making methods, SAS Customer Intelligence 360 optimizes journeys by incorporating strategies ranging from business rules to multivariate tests. SAS Customer Intelligence 360 also provides guided analytics through built-in, easy-to-use analytical processes to enable true predictive marketing.\n\nSAS Customer Intelligence is a standout in next-best decision making as it utilizes multivariate testing to provide design of experiments based factorial reduction which often reduces test size by &gt;10x. Content delivery, response capture and analysis are all provided, and treatment reports display offer performance over time. A journey builder workflow diagram is included with SAS user interface to map and execute campaigns. It includes audience definition and filtering, rule setting, and interaction-level management including basics like targeting, frequency capping and NBO. Path or Journey testing is supported, and campaigns can be optimized across channels, all campaigns, communications, and activities, as well as across time. Workflows are tightly integrated with a digital asset management system, which enables project managers to add approved files to the asset library directly from the workflow interface. Workflows for the creative production cycle and storing approved content in a single cross-channel repository help ensure compliance and promote a consistent brand experience across channels.\n\nOur data-driven attribution approach leverages machine learning to identify the touchpoints and sequence of events that form customer journeys, influence behavior and drive conversions. With SAS attribution, marketers can confidently calibrate resources, improve ROI measurement, identify areas of investment, and dynamically change marketing direction all with a clear understanding of how marketing activity is affecting marketing goals and impacting the customer journey. SAS Customer Intelligence 360 enables users to create and store marketing plans – along with comprehensive supporting information – in a centralized repository that enables easier management, tracking and retrieval. Easy access to detailed campaign information helps ensure that the best options are selected during the planning stages of marketing campaigns and activities.\n\nSAS Customer Intelligence 360 is purpose-built to help marketers shore up their toolkits in preparation for increasing privacy regulations including but not limited to the loss of the third-party cookie. Our solution facilitates the collection and management of zero- and first-party data as a part of a first party data strategy that allows marketers make the most of the data they can collect. With AI that works, brands can integrate analytical guides, dynamically collected digital activity, and goal seeking routines – to uncover hidden insights, improve responses rates, and increase profitability. Using our integrated enterprise decisioning engine, CX leaders can operationalize decisioning across the enterprise, deploying decisions and models wherever they are needed. Monitoring effectiveness, automatically retraining, optimizing and redeploying analytical models takes journey optimization well beyond marketing and running lights out allows for complete process automation.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/d78fcc0d-35fb-462a-9e76-e1abd02b844c.png","url":"https://www.getapp.co.uk/software/2058372/sas-customer-intelligence-360","@id":"https://www.getapp.co.uk/software/2058372/sas-customer-intelligence-360#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.9,"bestRating":5,"ratingCount":8},"offers":{"price":"8000","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@id":"https://www.getapp.co.uk/compare/91568/2058372/tealium-iq-tag-management/vs/sas-customer-intelligence-360#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Web Analytics Tools","position":2,"item":"/directory/109/web-analytics/software","@type":"ListItem"},{"name":"Tealium Customer Data Hub vs SAS Customer Intelligence 360","position":3,"item":"https://www.getapp.co.uk/compare/91568/2058372/tealium-iq-tag-management/vs/sas-customer-intelligence-360","@type":"ListItem"}]}]}
</script>
