---
description: Learn what are the benefits of Semrush vs Keyword Tool for the UK businesses. Our free platform provides a detailed side-by-side comparison that will help you learn more about each of these software.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Compare Semrush vs Keyword Tool | GetApp UK 2026
---

Breadcrumb: [Home](/) > [Marketing Analytics Software](/directory/602/marketing-analytics/software) > [Semrush \<span\>vs\</span\> Keyword Tool](https://www.getapp.co.uk/compare/91634/2060513/semrush/vs/keyword-tool)

# Compare Semrush vs Keyword Tool

Canonical: https://www.getapp.co.uk/compare/91634/2060513/semrush/vs/keyword-tool

> Detailed comparison between Semrush and Keyword Tool. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Semrush | Keyword Tool |
| **Overall rating** | 4.6/5 | 4.3/5 |
| **Total Reviews** | 2317 | 36 |
| **Starting Price** | US$139.95 | US$89.00 |
| **Free Trial** | Yes | No |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, FAQs/Forum |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Documentation, Videos |

## Key features

### Semrush

- API
- Ad hoc Reporting
- Backlink Management
- Channel Management
- Competitive Analysis
- Customisable Templates
- Data Import/Export
- Data Visualisation
- Keyword Rank Tracking
- Keyword Research Tools
- Keyword Tracking
- Localisation Automation
- Mobile Keywords
- Monitoring
- Multi-Language
- Real-Time Analytics
- SEO Management
- Third-Party Integrations
- Visual Analytics
- Web Tracking

### Keyword Tool

- API
- Competitive Analysis
- Data Import/Export
- Data Visualisation
- Keyword Rank Tracking
- Keyword Research Tools
- Keyword Tracking
- Multi-Language
- Real-Time Analytics
- SEO Management
- Third-Party Integrations
- Visual Analytics

## Links

- [View Semrush Profile](https://www.getapp.co.uk/software/91634/semrush)
- [View Keyword Tool Profile](https://www.getapp.co.uk/software/2060513/keyword-tool)
- [View Original Comparison](https://www.getapp.co.uk/compare/91634/2060513/semrush/vs/keyword-tool)

-----

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