---
description: Learn what are the benefits of Firefish vs Google Analytics 360 for the UK businesses. Our free platform provides a detailed side-by-side comparison that will help you learn more about each of these software.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Compare Firefish vs Google Analytics 360 | GetApp UK 2026
---

Breadcrumb: [Home](/) > [Recruitment Agency Software](/directory/1077/recruiting-agency/software) > [Firefish \<span\>vs\</span\> Google Analytics 360](https://www.getapp.co.uk/compare/9492/90997/firefish/vs/google-analytics)

# Compare Firefish vs Google Analytics 360

Canonical: https://www.getapp.co.uk/compare/9492/90997/firefish/vs/google-analytics

> Detailed comparison between Firefish and Google Analytics 360. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Firefish | Google Analytics 360 |
| **Overall rating** | 4.6/5 | 4.7/5 |
| **Total Reviews** | 291 | 8089 |
| **Starting Price** | £80.00 | - |
| **Free Trial** | No | No |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Android (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Webinars, Documentation, Videos |

## Key features

### Firefish

- API
- Access Controls/Permissions
- Ad hoc Reporting
- Campaign Management
- Collaboration Tools
- Customisable Reports
- Dashboard
- Dashboard Creation
- Data Connectors
- KPI Monitoring
- Multiple Data Sources
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter
- Single Page View
- Tagging

### Google Analytics 360

- API
- Access Controls/Permissions
- Ad hoc Reporting
- Campaign Management
- Collaboration Tools
- Customisable Reports
- Dashboard
- Dashboard Creation
- Data Connectors
- KPI Monitoring
- Multiple Data Sources
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter
- Single Page View
- Tagging

## Links

- [View Firefish Profile](https://www.getapp.co.uk/software/9492/firefish)
- [View Google Analytics 360 Profile](https://www.getapp.co.uk/software/90997/google-analytics)
- [View Original Comparison](https://www.getapp.co.uk/compare/9492/90997/firefish/vs/google-analytics)

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