---
description: Learn what are the benefits of Sofon Guided Selling vs Merkato for the UK businesses. Our free platform provides a detailed side-by-side comparison that will help you learn more about each of these software.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Compare Sofon Guided Selling vs Merkato | GetApp UK 2026
---

Breadcrumb: [Home](/) > [Sales Force Automation Software](/directory/338/sales-force-automation/software) > [Sofon Guided Selling \<span\>vs\</span\> Merkato](https://www.getapp.co.uk/compare/9674/130023/sofon-guided-selling/vs/merkato)

# Compare Sofon Guided Selling vs Merkato

Canonical: https://www.getapp.co.uk/compare/9674/130023/sofon-guided-selling/vs/merkato

> Detailed comparison between Sofon Guided Selling and Merkato. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Sofon Guided Selling | Merkato |
| **Overall rating** | 4.7/5 | 4.1/5 |
| **Total Reviews** | 26 | 14 |
| **Starting Price** | US$30,000.00 | €15,000.00 |
| **Free Trial** | - | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Windows (Desktop) | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop) |
| **Support** | Email/Help Desk, Knowledge Base, Phone Support, Chat | Email/Help Desk, Knowledge Base, Phone Support, Chat |
| **Training** | In Person, Live Online, Documentation | In Person, Live Online, Documentation |

## Key features

### Sofon Guided Selling

- 3D Imaging
- API
- Audit Trail
- CRM
- Contract/License Management
- Customisable Branding
- Dashboard
- Discount Management
- Document Management
- Guided Selling
- Opportunity Management
- Order Processing
- Performance Metrics
- Pricing Management
- Proposal Generation
- Real Time Order Entry
- Remote Order Entry
- Sales Automation
- Special Order Management
- eCommerce Management

### Merkato

- 3D Imaging
- API
- Audit Trail
- CRM
- Contract/License Management
- Customisable Branding
- Dashboard
- Discount Management
- Document Management
- Guided Selling
- Opportunity Management
- Order Processing
- Performance Metrics
- Pricing Management
- Proposal Generation
- Real Time Order Entry
- Remote Order Entry
- Sales Automation
- Special Order Management
- eCommerce Management

## Links

- [View Sofon Guided Selling Profile](https://www.getapp.co.uk/software/9674/sofon-guided-selling)
- [View Merkato Profile](https://www.getapp.co.uk/software/130023/merkato)
- [View Original Comparison](https://www.getapp.co.uk/compare/9674/130023/sofon-guided-selling/vs/merkato)

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