---
description: Learn what are the benefits of Marketo Engage vs ActiveCampaign for the UK businesses. Our free platform provides a detailed side-by-side comparison that will help you learn more about each of these software.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Compare Marketo Engage vs ActiveCampaign | GetApp UK 2026
---

Breadcrumb: [Home](/) > [Customer Journey Mapping Tools](/directory/1611/customer-journey-mapping-tools/software) > [Marketo Engage \<span\>vs\</span\> ActiveCampaign](https://www.getapp.co.uk/compare/990/2348/marketo-lead-management/vs/activecampaign)

# Compare Marketo Engage vs ActiveCampaign

Canonical: https://www.getapp.co.uk/compare/990/2348/marketo-lead-management/vs/activecampaign

> Detailed comparison between Marketo Engage and ActiveCampaign. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Marketo Engage | ActiveCampaign |
| **Overall rating** | 4.3/5 | 4.6/5 |
| **Total Reviews** | 713 | 2568 |
| **Starting Price** | - | US$15.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Key features

### Marketo Engage

- API
- Behavior Analytics
- Campaign Planning
- Channel Management
- Conversion Rate Optimisation
- Customisable Templates
- Engagement Tracking
- Event Marketing
- Lead Capture
- Lead Management
- Live Chat
- Monitoring
- Pipeline Reports
- Real-Time Data
- Referral Tracking
- Reminders
- Sales Activity Management
- Social Marketing
- Web Forms
- Website Visitor Tracking

### ActiveCampaign

- API
- Behavior Analytics
- Campaign Planning
- Channel Management
- Conversion Rate Optimisation
- Customisable Templates
- Engagement Tracking
- Event Marketing
- Lead Capture
- Lead Management
- Live Chat
- Monitoring
- Pipeline Reports
- Real-Time Data
- Referral Tracking
- Reminders
- Sales Activity Management
- Social Marketing
- Web Forms
- Website Visitor Tracking

## Links

- [View Marketo Engage Profile](https://www.getapp.co.uk/software/990/marketo-lead-management)
- [View ActiveCampaign Profile](https://www.getapp.co.uk/software/2348/activecampaign)
- [View Original Comparison](https://www.getapp.co.uk/compare/990/2348/marketo-lead-management/vs/activecampaign)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Compare Marketo Engage vs ActiveCampaign | GetApp UK 2026","description":"Learn what are the benefits of Marketo Engage vs ActiveCampaign for the UK businesses. Our free platform provides a detailed side-by-side comparison that will help you learn more about each of these software.","url":"https://www.getapp.co.uk/compare/990/2348/marketo-lead-management/vs/activecampaign","about":[{"@id":"https://www.getapp.co.uk/software/990/marketo-lead-management#software"},{"@id":"https://www.getapp.co.uk/software/2348/activecampaign#software"}],"breadcrumb":{"@id":"https://www.getapp.co.uk/compare/990/2348/marketo-lead-management/vs/activecampaign#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.getapp.co.uk/compare/990/2348/marketo-lead-management/vs/activecampaign#webpage","publisher":{"@id":"https://www.getapp.co.uk/#organization"},"inLanguage":"en-GB","isPartOf":{"@id":"https://www.getapp.co.uk/#website"}},{"name":"Marketo Engage","description":"Adobe Marketo Engage is a powerful, scalable, and marketer-friendly marketing automation solution that enables brands to create a global marketing center of excellence to orchestrate and execute cross-channel campaigns across complex buying journeys. It helps improve buyer engagement and conversions by personalizing content based on buyer signals, behaviors, and AI to create customized journeys for individuals and teams. Marketo Engage also aligns strategy, messaging, and execution across revenue teams, marketing and sales, by sharing customer engagement data and insights seamlessly between the two, ultimately increasing sales productivity. It optimizes marketing for maximum business impact through a range of out-of-the-box dashboards, customizable reporting, and multi-touch attribution, giving every Marketing and Ops professional. Additionally, it allows teams to seamlessly connect new data sources as they become available, without extensive IT support, to create a centralized hub for customer intelligence that improves efficiency, ROI, and customer experience.\n\nMarketo Engage delivers across several key dimensions. It offers flexibility and scalability, having been designed to handle everything from the simplest to the most sophisticated B2B marketing use cases with ease and automation, enabling small teams to produce big results and scale their operations seamlessly. With simplicity and automation at its core, features like Smart Campaigns, a marketer-friendly UI, and cloning capabilities allow marketing teams to build and execute campaigns quickly. Marketo also supports digital maturity, empowering small teams to do more with powerful yet easy-to-use automation, while enabling the most digitally mature organizations to run sophisticated programs across channels, geographies, product lines, and more. \n\nThrough AI-powered content and personalization, teams can leverage AI and sophisticated rules to present best-fit content for 1:1 personalized experiences. Marketo helps teams rethink revenue operations by embedding extended features such as a webinar platform, conversational chat, sales engagement, and multi-touch attribution—enriching customer intelligence, improving engagement, reducing integration overhead and total cost of ownership, and fostering true marketing and sales alignment. It also reimagines sales engagement with an industry-leading CRM sync that ensures customer engagement data is available to the teams that need it in real time. Marketo offers comprehensive tracking, flexible lead scoring and routing, and a dashboard of best leads and opportunities prioritized by quality and urgency.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/38a95eb5-0dcd-42cc-a75d-694c271a49f8.png","url":"https://www.getapp.co.uk/software/990/marketo-lead-management","@type":"SoftwareApplication","@id":"https://www.getapp.co.uk/software/990/marketo-lead-management#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":713,"ratingValue":4.3},"operatingSystem":"Cloud"},{"name":"ActiveCampaign","description":"ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Effortlessly integrate with 1000+ apps, uncover deep performance insights, and optimize your workflows so you win every day.\n\n- Autonomous marketing\nBuilt on the foundation of marketing automation, fuel your marketing strategy and customer journeys with AI-driven execution, optimization, and insight at every step.\n\n- AI agents\nRun entire marketing campaigns through simple prompts, backed by Active Intelligence.\n\n- Cross-channel marketing\nReach prospects and customers wherever they are, with email, SMS, WhatsApp, and more. \n\n- On-brand, personalized content\nCreative tools that deliver professional, conversion-ready designs for email and landing pages.\n\n- CRM \nTrack, manage, and automate your sales process.\n\n- 1000+ apps &amp; integrations\nConnect ActiveCampaign to your favorite tools.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/07eabc70-3a67-412d-a587-e3e3f4a882f7.jpeg","url":"https://www.getapp.co.uk/software/2348/activecampaign","@type":"SoftwareApplication","@id":"https://www.getapp.co.uk/software/2348/activecampaign#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":2568,"ratingValue":4.6},"offers":{"price":"15","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Apple, Windows, Linux, Chrome, Android, Platform ios, Platform ipad"},{"@type":"BreadcrumbList","@id":"https://www.getapp.co.uk/compare/990/2348/marketo-lead-management/vs/activecampaign#breadcrumblist","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Customer Journey Mapping Tools","position":2,"item":"/directory/1611/customer-journey-mapping-tools/software","@type":"ListItem"},{"name":"Marketo Engage vs ActiveCampaign","position":3,"item":"https://www.getapp.co.uk/compare/990/2348/marketo-lead-management/vs/activecampaign","@type":"ListItem"}]}]}
</script>