---
description: Learn what are the benefits of Marketo Engage vs Act-On for the UK businesses. Our free platform provides a detailed side-by-side comparison that will help you learn more about each of these software.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Compare Marketo Engage vs Act-On | GetApp UK 2026
---

Breadcrumb: [Home](/) > [Social Media Marketing Tools](/directory/104/social-media/software) > [Marketo Engage \<span\>vs\</span\> Act-On](https://www.getapp.co.uk/compare/990/90889/marketo-lead-management/vs/act-on)

# Compare Marketo Engage vs Act-On

Canonical: https://www.getapp.co.uk/compare/990/90889/marketo-lead-management/vs/act-on

> Detailed comparison between Marketo Engage and Act-On. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Marketo Engage | Act-On |
| **Overall rating** | 4.3/5 | 4.3/5 |
| **Total Reviews** | 710 | 258 |
| **Starting Price** | - | US$900.00 |
| **Free Trial** | Yes | - |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation |

## Key features

### Marketo Engage

- API
- Activity Tracking
- Campaign Scheduling
- Channel Management
- Conversion Rate Optimisation
- Customisable Templates
- Dashboard
- Email Management
- Engagement Tracking
- Form Builder
- Lead Capture
- Lead Management
- Pipeline Reports
- Real-Time Data
- Segmentation
- Social Marketing
- Subscriber Management
- Visitor Tracking
- Web Forms
- Website Visitor Tracking

### Act-On

- API
- Activity Tracking
- Campaign Scheduling
- Channel Management
- Conversion Rate Optimisation
- Customisable Templates
- Dashboard
- Email Management
- Engagement Tracking
- Form Builder
- Lead Capture
- Lead Management
- Pipeline Reports
- Real-Time Data
- Segmentation
- Social Marketing
- Subscriber Management
- Visitor Tracking
- Web Forms
- Website Visitor Tracking

## Links

- [View Marketo Engage Profile](https://www.getapp.co.uk/software/990/marketo-lead-management)
- [View Act-On Profile](https://www.getapp.co.uk/software/90889/act-on)
- [View Original Comparison](https://www.getapp.co.uk/compare/990/90889/marketo-lead-management/vs/act-on)

-----

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