---
description: Learn what are the benefits of Marketo Engage vs Qwaya for the UK businesses. Our free platform provides a detailed side-by-side comparison that will help you learn more about each of these software.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Compare Marketo Engage vs Qwaya | GetApp UK 2026
---

Breadcrumb: [Home](/) > [Customer Journey Mapping Tools](/directory/1611/customer-journey-mapping-tools/software) > [Marketo Engage \<span\>vs\</span\> Qwaya](https://www.getapp.co.uk/compare/990/91002/marketo-lead-management/vs/qwaya)

# Compare Marketo Engage vs Qwaya

Canonical: https://www.getapp.co.uk/compare/990/91002/marketo-lead-management/vs/qwaya

> Detailed comparison between Marketo Engage and Qwaya. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Marketo Engage | Qwaya |
| **Overall rating** | 4.3/5 | - |
| **Total Reviews** | 710 | 0 |
| **Starting Price** | - | US$149.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation |

## Key features

### Marketo Engage

- A/B Testing
- Automated Publishing
- Automated Scheduling
- Campaign Management
- Campaign Scheduling
- Campaign Segmentation
- Collaboration Tools
- Content Management
- Conversion Tracking
- Customer Segmentation
- Data Visualisation
- Engagement Tracking
- Multi-Account Management
- Multi-Channel Management
- Multi-Channel Marketing
- Post Scheduling
- Reporting/Analytics
- Social Media Monitoring
- Visual Analytics
- Workflow Management

### Qwaya

- A/B Testing
- Automated Publishing
- Automated Scheduling
- Campaign Management
- Campaign Scheduling
- Campaign Segmentation
- Collaboration Tools
- Content Management
- Conversion Tracking
- Customer Segmentation
- Data Visualisation
- Engagement Tracking
- Multi-Account Management
- Multi-Channel Management
- Multi-Channel Marketing
- Post Scheduling
- Reporting/Analytics
- Social Media Monitoring
- Visual Analytics
- Workflow Management

## Links

- [View Marketo Engage Profile](https://www.getapp.co.uk/software/990/marketo-lead-management)
- [View Qwaya Profile](https://www.getapp.co.uk/software/91002/qwaya)
- [View Original Comparison](https://www.getapp.co.uk/compare/990/91002/marketo-lead-management/vs/qwaya)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Compare Marketo Engage vs Qwaya | GetApp UK 2026","description":"Learn what are the benefits of Marketo Engage vs Qwaya for the UK businesses. Our free platform provides a detailed side-by-side comparison that will help you learn more about each of these software.","url":"https://www.getapp.co.uk/compare/990/91002/marketo-lead-management/vs/qwaya","about":[{"@id":"https://www.getapp.co.uk/software/990/marketo-lead-management#software"},{"@id":"https://www.getapp.co.uk/software/91002/qwaya#software"}],"breadcrumb":{"@id":"https://www.getapp.co.uk/compare/990/91002/marketo-lead-management/vs/qwaya#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.getapp.co.uk/compare/990/91002/marketo-lead-management/vs/qwaya#webpage","isPartOf":{"@id":"https://www.getapp.co.uk/#website"},"inLanguage":"en-GB","publisher":{"@id":"https://www.getapp.co.uk/#organization"}},{"name":"Marketo Engage","description":"Adobe Marketo Engage is a powerful, scalable, and marketer-friendly marketing automation solution that enables brands to create a global marketing center of excellence to orchestrate and execute cross-channel campaigns across complex buying journeys. It helps improve buyer engagement and conversions by personalizing content based on buyer signals, behaviors, and AI to create customized journeys for individuals and teams. Marketo Engage also aligns strategy, messaging, and execution across revenue teams, marketing and sales, by sharing customer engagement data and insights seamlessly between the two, ultimately increasing sales productivity. It optimizes marketing for maximum business impact through a range of out-of-the-box dashboards, customizable reporting, and multi-touch attribution, giving every Marketing and Ops professional. Additionally, it allows teams to seamlessly connect new data sources as they become available, without extensive IT support, to create a centralized hub for customer intelligence that improves efficiency, ROI, and customer experience.\n\nMarketo Engage delivers across several key dimensions. It offers flexibility and scalability, having been designed to handle everything from the simplest to the most sophisticated B2B marketing use cases with ease and automation, enabling small teams to produce big results and scale their operations seamlessly. With simplicity and automation at its core, features like Smart Campaigns, a marketer-friendly UI, and cloning capabilities allow marketing teams to build and execute campaigns quickly. Marketo also supports digital maturity, empowering small teams to do more with powerful yet easy-to-use automation, while enabling the most digitally mature organizations to run sophisticated programs across channels, geographies, product lines, and more. \n\nThrough AI-powered content and personalization, teams can leverage AI and sophisticated rules to present best-fit content for 1:1 personalized experiences. Marketo helps teams rethink revenue operations by embedding extended features such as a webinar platform, conversational chat, sales engagement, and multi-touch attribution—enriching customer intelligence, improving engagement, reducing integration overhead and total cost of ownership, and fostering true marketing and sales alignment. It also reimagines sales engagement with an industry-leading CRM sync that ensures customer engagement data is available to the teams that need it in real time. Marketo offers comprehensive tracking, flexible lead scoring and routing, and a dashboard of best leads and opportunities prioritized by quality and urgency.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/38a95eb5-0dcd-42cc-a75d-694c271a49f8.png","url":"https://www.getapp.co.uk/software/990/marketo-lead-management","@type":"SoftwareApplication","@id":"https://www.getapp.co.uk/software/990/marketo-lead-management#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.3,"bestRating":5,"ratingCount":710},"operatingSystem":"Cloud"},{"name":"Qwaya","description":"Qwaya is a self service Facebook advertising tool for marketers, agencies and e-commerce companies. With Qwaya's powerful features and nice web interface you can run Facebook campaigns more efficient with less effort. The pricing is a simple monthly flat fee starting at $149/month which makes it highly affordable compared to other providers. Collaborative plans for marketing teams and agencies also available","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/b81f88ab-a585-4ef8-95d6-1e82748133d6.png","url":"https://www.getapp.co.uk/software/91002/qwaya","@type":"SoftwareApplication","@id":"https://www.getapp.co.uk/software/91002/qwaya#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.co.uk/#organization"},"offers":{"price":"149","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Customer Journey Mapping Tools","position":2,"item":"/directory/1611/customer-journey-mapping-tools/software","@type":"ListItem"},{"name":"Marketo Engage vs Qwaya","position":3,"item":"https://www.getapp.co.uk/compare/990/91002/marketo-lead-management/vs/qwaya","@type":"ListItem"}],"@id":"https://www.getapp.co.uk/compare/990/91002/marketo-lead-management/vs/qwaya#breadcrumblist"}]}
</script>