---
description: Learn what are the benefits of ReferralCandy vs Cello for the UK businesses. Our free platform provides a detailed side-by-side comparison that will help you learn more about each of these software.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Compare ReferralCandy vs Cello | GetApp UK 2026
---

Breadcrumb: [Home](/) > [Customer Loyalty Software](/directory/204/customer-loyalty/software) > [ReferralCandy \<span\>vs\</span\> Cello](https://www.getapp.co.uk/compare/9995/2066415/referralcandy/vs/cello)

# Compare ReferralCandy vs Cello

Canonical: https://www.getapp.co.uk/compare/9995/2066415/referralcandy/vs/cello

> Detailed comparison between ReferralCandy and Cello. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | ReferralCandy | Cello |
| **Overall rating** | 4.5/5 | 4.9/5 |
| **Total Reviews** | 387 | 20 |
| **Starting Price** | US$29.00 | US$200.00 |
| **Free Trial** | Yes | No |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, 24/7 (Live rep), Chat |
| **Training** | Webinars, Documentation, Videos | Live Online, Webinars, Documentation |

## Key features

### ReferralCandy

- API
- Activity Tracking
- Affiliate Management
- Campaign Management
- Contact Management
- Conversion Tracking
- Customer Segmentation
- Customisable Branding
- Customisable Templates
- Fraud Detection
- Lead Engagement
- Multi-Campaign
- Performance Metrics
- ROI Tracking
- Referral Tracking
- Reporting & Statistics
- Rewards Management
- Social Media Integration
- Social Promotion
- Third-Party Integrations

### Cello

- API
- Activity Tracking
- Affiliate Management
- Campaign Management
- Contact Management
- Conversion Tracking
- Customer Segmentation
- Customisable Branding
- Customisable Templates
- Fraud Detection
- Lead Engagement
- Multi-Campaign
- Performance Metrics
- ROI Tracking
- Referral Tracking
- Reporting & Statistics
- Rewards Management
- Social Media Integration
- Social Promotion
- Third-Party Integrations

## Links

- [View ReferralCandy Profile](https://www.getapp.co.uk/software/9995/referralcandy)
- [View Cello Profile](https://www.getapp.co.uk/software/2066415/cello)
- [View Original Comparison](https://www.getapp.co.uk/compare/9995/2066415/referralcandy/vs/cello)

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