XM for Strategy & Research Reviews

XM for Strategy & Research
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418 Reviews for UK Users

- Industry: Higher Education
- Company size: 1,001–5,000 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
I love experimenting with new ways I can use Qualtrics every day!
Reviewed on 31/03/2018
We have started to use Qualtrics and its API to capture data from users and then pass that data...
We have started to use Qualtrics and its API to capture data from users and then pass that data into our other systems. We have been developing so many ways to automate processes on our campus and Qualtrics is becoming the engine that drives the automation, but also the main interface for the end user. For example, we have been using for self enrollment for certain faculty development courses. A faculty member goes to a registration page, which is actually just a Qualtrics form, fills out a little data and then clicks the Registration button. The faculty member is then automatically enrolled in the selected course in Canvas. That's just one small use case that saves a bunch of admin time.
Pros
I literally use Qualtrics for everything but surveys. We use it as a form tool, quizzing engine, LMS course enrollment, and so much more. If you want to capture any type of data from a customer and literally do anything you want with it, you need to take a good look at Qualtrics.
Cons
One feature I wish was available in Qualtrics would be the ability to use 'Switch' statements in the survey tool. It's set up so that you have to use tons of 'If' statements to set embedded data (variables) to specific data.
- Industry: Education Management
- Company size: 201–500 Employees
- Used Weekly for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Game changer for surveys
Reviewed on 15/09/2022
Really liked using this software as it made collecting students information and feedback so much...
Really liked using this software as it made collecting students information and feedback so much easier and reliable.
Pros
It is very easy to create surveys and have full freedom of how you want them to look like. You can customize them to better fit your application. Variety of question types to chose from.
Especially the fillable table questions, come in very easy when making forms that collect multiple aspects data
Cons
It has some parts that were a bit hard to navigate at first. It does seems a bit confusing, especially when analyzing results, but there is lots of documentation support for it
Alternatives Considered
ModeReasons for Choosing XM for Strategy & Research
It provided a lot more freedom for formats and way more data collection abilitiesReasons for Switching to XM for Strategy & Research
It provided a lot more freedom for formats and way more data collection abilities- Company size: 11–50 Employees
- Used for 1+ year
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Review Source
Overall rating
- Ease of Use
- Likelihood to recommend 5.0 /10
A powerful survey platform geared toward academic use cases
Reviewed on 29/03/2018
Pros
Qualtrics can support just about any sort of logic or plugin you need and interface with other useful platforms it's very powerful.
Cons
Qualtrics is the most popular survey platform for academic researchers, and accordingly its features are geared toward their needs more than market research.
- Industry: Higher Education
- Company size: 5,001–10,000 Employees
- Used Monthly for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Powerful survey tool
Reviewed on 09/06/2022
It's been a great product and very powerful for what I am looking to accomplish, I just wish the...
It's been a great product and very powerful for what I am looking to accomplish, I just wish the reporting results were a little faster to build.
Pros
What I like most about Qualtrics is the ability to quickly and easily build a survey. I also like the ability to apply logic and branching to my surveys to create the survey flow.
Cons
On the Results tab, when I view the results, the default report gives various charts and graphical displays for each question. This pretty much shows everything you want to see, but in my case, I only needed to see the Mean of the answers for each question and had to go through each question and remove all of the graphical charts and grids and then select the Mean only. I wish there was a quicker way to simply select what I want to see instead of removing these other, unwanted results.
Alternatives Considered
SurveyMonkeyReasons for Switching to XM for Strategy & Research
It's logic and ability to build surveys quickly and easily. As well as it's security of data.- Industry: Market Research
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Cadillac of Survey Software
Reviewed on 28/01/2021
We've been using Qualtrics for over 8 years now. As a boutique market research firm, we were...
We've been using Qualtrics for over 8 years now. As a boutique market research firm, we were looking for a full-featured online survey tool that was also cost effective. We were impressed with everything Qualtrics had to offer right off the bat, and I've continued to be impressed with the innovations and improvements they've deployed over the years. Our one complaint is that the price has crept up over the years to the point that it's significantly higher than we were paying 4-5 years ago. But that being said, we have yet to find another survey software that is as fully-featured and easy to use as Qualtrics.
Pros
Qualtrics is very user-friendly and makes it easy to program and manage complex surveys that are mobile-friendly. We can program advanced routing and conditional logic, incorporate media into the surveys to test, and export the data into the various formats and reports we need.
Cons
The costs have increased significantly over the years, and their customer support team will not help with some advanced programing capabilities, such as incorporating javascript into the surveys (you can use javascript, but you're on your own if you encounter issues).
Alternatives Considered
ConfirmitReasons for Choosing XM for Strategy & Research
We were constrained by their design limitations, both for question types and how the surveys looked on the screen to the respondents (e.g. Snap looked very outdated and cheap). As our company grew, we realized the need to have a more full-featured online survey tool that had a modern look and feel.Switched From
Snap Survey SoftwareReasons for Switching to XM for Strategy & Research
Qualtrics was more affordable and easier to use.- Industry: Management Consulting
- Company size: 1,001–5,000 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Qualtrics sets the bar high!
Reviewed on 08/12/2022
Pros
What I like most is how user-friendly the survey build feature is. The survey flow function makes it easy to macro-level changes to the survey
Cons
What I like least the delay in creating lists and generating links for large data sets
- Industry: Higher Education
- Company size: 10,000+ Employees
- Used for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Likelihood to recommend 10.0 /10
No better way to collect data
Reviewed on 09/10/2019
Qualtrics is an amazing software. It has really helped me when working with HR needs assessments or...
Qualtrics is an amazing software. It has really helped me when working with HR needs assessments or other data collecting activities.
Pros
Collecting and analyzing data with Qualtrics is easy. From setup, to design, to distribution, Qualtrics has your back. It is constantly giving you tips and tricks to make your research better. This only helps you in the long run.
Cons
Depending on what level of account you have, you can be limited in response options. Unlimited everything is the way to go if you're going to be utilizing the software often or have a lot of responses you intend to collect.
- Industry: Higher Education
- Company size: 1,001–5,000 Employees
- Used Monthly for 1-5 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 3.0 /10
Somewhat Complex Survey Solution
Reviewed on 03/12/2019
It seems like a reasonable product, but it seems to be a little complex. Looks good for those...
It seems like a reasonable product, but it seems to be a little complex. Looks good for those interested in data and analysis intensive needs, but not so good for simple needs.
Pros
The software seems capable of performing some of the more complex survey functions with some reasonable analysis associated with it.
Cons
The software is more difficult for most of the users. We recently switched from SurveyMonkey and as of yet, I haven't seen a big advantage, it just seems to be more cumbersome for most of our users.
- Industry: Packaging & Containers
- Company size: 501–1,000 Employees
- Used Monthly for Free Trial
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
Great Review
Reviewed on 06/06/2024
Pros
I like the was we can see how the research is communicated.
Cons
There could be more indepth information given on the research.

- Industry: Telecommunications
- Company size: 201–500 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
The Gold Standard
Reviewed on 12/09/2018
Another thing to consider when evaluating Qualtrics is that they have an incredible support team....
Another thing to consider when evaluating Qualtrics is that they have an incredible support team. From your account manager, to your success manager, to the random people you connect with within the support organization, everyone has been stellar. I know that if I have a problem or even a random question, they will make sure I'm taken care of. It's a great relationship and they really care about each of their customers on an individual level.
Pros
Where to begin? Qualtrics is truly the gold standard in survey software. They have built an exemplary product over the years and keep adding more inventive features to be a whole system solution. Unlike other softwares that are either easy and basic with limited functionality or powerful with a steep learning curve, Research Core is both easy to use at a very basic level and has the power to handle any sophisticated needs you can think of. I've yet to run into a way to survey that the software can't pull off.
Cons
The only thing I can think of is one time that I found an incomplete answer in the knowledge base, but that's me REALLY trying to think of a negative.
- Industry: Higher Education
- Company size: 10,000+ Employees
- Used Monthly for 2+ years
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Review Source
Overall rating
- Ease of Use
- Likelihood to recommend 8.0 /10
Great Survey/Data Analysis Platform
Reviewed on 03/12/2023
Pros
It's a secure way to create surveys that the institution I work at allows me to use. There's lots of ways to create surveys using templates, building from scratch and fully customizing to your needs.
Cons
There's a huge learning curve to fully understand how to create surveys due to the complexity of options in creating them.
- Industry: Higher Education
- Company size: 501–1,000 Employees
- Used Monthly for 1+ year
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Review Source
Overall rating
- Ease of Use
- Likelihood to recommend 9.0 /10
Helpful for student dissertations
Reviewed on 20/06/2023
Pros
I really like that I can easily share or receive project invites from my dissertation students and co-edit surveys.
Cons
Perhaps they exist and I am not aware of them, but it would be very helpful to have brief instructional videos I could point students toward when starting the research process. This would save me time as a chair.
- Industry: Human Resources
- Company size: 1,001–5,000 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Qualtrics
Reviewed on 13/02/2023
Data collection get easier with the help of Qualtrics and Client user friendly.
Data collection get easier with the help of Qualtrics and Client user friendly.
Pros
Can put logics of question that makes Data collection easier and in more analytical way. Which is more easily for Client to fill Data.
Cons
Uploading pre pop link. Not able to upload1000 data in one go.
- Industry: Research
- Company size: 11–50 Employees
- Used Weekly for Free Trial
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Best of the best but super pricey
Reviewed on 05/01/2023
Superb tool for conducting market, academic, behavioural, or business research. Very feature rich...
Superb tool for conducting market, academic, behavioural, or business research. Very feature rich and easy to learn. Overall great experience but just super pricey for all but the bigger companies.
Pros
Feature-rich and easy to learn. Integrates with lots of software given it's the industry standard. UI is really nice to use and offers tools for analysis too.
Cons
Extremely pricey. They offer discounts if you ask, especially for smaller companies. But the plans shut out a lot of people. Free trial is pretty good giving you all features but time limited; so maybe do this to start with.Also the plans are odd; all plans except the top (very pricey custom quote plan) limit you to 1000 responses per year, so even with a really nice plan you are quite limited response wise. Particularly bad if you run frequent surveys.
- Industry: Research
- Company size: 5,001–10,000 Employees
- Used Weekly for 2+ years
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Review Source
Overall rating
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
It's the best - but the future is concerning
Reviewed on 05/10/2019
Qualtrics is excellent all around, and has been the standard survey software among academic...
Qualtrics is excellent all around, and has been the standard survey software among academic researchers for years for a reason. However, while the base platform is great, the organization is far from perfect. I had numerous issues deploying the offline app. After months of contacting support -- and getting zero explanation as to why my account, which was enabled for the offline app, could not access the app. After months of bothering them, they did something -- didn't tell me what -- and it worked. Their support team, while friendly, wasn't knowledgeable about their survey app and couldn't connect me with someone who was. Their best information regarding app crashes was that "the development team says it's buggy." Not super helpful considering the additional fee for the app. The timing of these experiences with support -- the same time that the Qualtrics company was sold, and immediately refocused toward the "customer experience" and CRM products they make -- has me concerned about the future of Qualtrics for academic research.
Pros
Building and deploying a basic survey in Qualtrics is very easy. Every step of the process, from writing questions to survey launch and distribution will be simple as long as you allow it to be. For advanced users, Qualtrics offers a number of methods for building in complex survey logic (such as skip patterns, display patterns, and survey flow mapping). Additionally, the built-in question types can be modified using JavaScript, allowing advanced users to ensure that the question "works" exactly as designed, without compromise. Sending the survey is exceedingly easy as long as you've got someone to send it to. Followups with those who haven't respond can be automated through their email system as well. Exporting data to a variety of formats upon survey completion is simple. As long as you've done everything right within Qualtrics, the quality of the data you export should be pretty high.
Cons
The data analysis options offered within Qualtrics are weak, as are the data cleaning options. This is a non-issue for smaller, or non-scientific surveys. However, for most of its existence Qualtrics has been licensed by universities worldwide specifically for use in scientific studies. Less experienced researchers may be misled by these lacking tools and produce inaccurate analyses based on them. The Qualtrics survey platform also offers an offline application -- for an additional fee -- which is extremely weak. It does not work with many functions that a survey used primarily online may include, such as the "request response" option. It's also prone to crashing for no clear reason. Users dealing with protected health information (i.e. those who need to be HIPAA compliant) should consider other options. While Qualtrics does consider themselves "self-assessed" to be HIPAA compliant, they do not enter business associate agreements with clients (so, they do not take liability for the protection of the data); other platforms, such as SurveyMonkey, offer full HIPAA compliance with a BAA.
- Industry: Real Estate
- Company size: 1,001–5,000 Employees
- Used Weekly for 2+ years
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Review Source
Overall rating
- Ease of Use
- Likelihood to recommend 9.0 /10
I highly recommend using Qualtrics as a marketing strategy tool
Reviewed on 13/04/2022
We will be able to convert our potential customers into customers who use our services and...
We will be able to convert our potential customers into customers who use our services and appreciate our marketing campaigns with the help of Qualtrics CoreXM, which can be used in any industry or situation. You can use this method for a variety of research projects since it makes it possible for any organization to gather and analyze information about how consumers perceive products and services to take targeted decisions based on that information.
Pros
It's a lot more user-friendly, flexible, and powerful than most other survey applications out there. In addition, the customer service representatives are always open to fresh suggestions and eager to help. Qualtrics surveys can be adjusted in several ways, from the form questions' structure and layout to the aesthetics. Customer and market research are two of its primary applications. Using Qualtrics email tool, an automatic Salesforce integration, social media posting, and Marketo emails, we distribute surveys to our customers and prospects. However, we also utilize it for internal purposes, such as surveys on the effectiveness of projects and departments, preferences of employees, and RSVPs for events.
Cons
I'm not sure how useful the new product lines are yet, but Qualtrics has been working hard to extend its product range. The Qualtrics insights summit is a great place to meet academics from all over the world. I simply wish they would place more attention on research and less on bringing in high-profile speakers. The help offered by Qualtrics may be better. It can be hard to find help in the community. To get assistance, I nearly always must use an online chat or email.
- Industry: Higher Education
- Company size: 501–1,000 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
I've been using Qualtrics for over a year and all I can say is WOW!
Reviewed on 27/11/2017
The product is intuitive, easy to use, and the online training videos made the system easy to learn...
The product is intuitive, easy to use, and the online training videos made the system easy to learn as well. Implementation went very smoothly thanks to the Qualtrics employees that worked with us on setting up single-sign on and our more complex surveys. The surveys look modern, and the questions are versatile (which makes it more fun to take surveys). In my opinion, this has led to higher response rates, overall. It's also easy to analyze the data and send out reports.
Pros
The intuitive, user-friendly interface makes building surveys a breeze. There are many different question types to choose from so it's easy to find one to fit your needs, and additional survey options (such as branching, embedded data, customized messages, email triggers, and more) make the instrument very versatile. Qualtrics is also modern looking and mobile friendly, and I have seen survey response rates increase since its inception.
I have had the pleasure of working with several Qualtrics employees during implementation and found them to be extremely helpful and professional. No matter what I ask, they deliver, and quickly too! Even when I think I have a problem they can't solve, they come up with a solution that works. I also appreciate that the product is constantly evolving and making improvements based on customer feedback.
Cons
Depending on the amount of data, the Report interface can be slow to load. Also, when exporting reports to a word document or PDF, the graphs sometimes appear blurry and can be difficult to read.
- Industry: Religious Institutions
- Company size: 10,000+ Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Great Product and It Keeps Getting Better
Reviewed on 20/06/2019
Overall I really love Qualtrics. I'd highly recommend it. It allows for great collaboration, I like...
Overall I really love Qualtrics. I'd highly recommend it. It allows for great collaboration, I like that I can customize using Java or HTML, and it also applies to many types of research. The other cores are also great. I'm always excited about the newest feature rollouts and it seems they're always getting better.
Pros
I love that Qualtrics is so intuitive and has so much functionality built in. I also love that they are consistently working to improve it and roll out other useful features. I seldom find it's missing something that I need for my job.
Cons
I have hated the reporting and dashboard functionality, as well as the administration dashboard. It's not that they're terrible, but I can create better stuff for myself by downloading the raw data and manipulating it in Excel. HOWEVER, we do have major dashboard, reporting, and administration updates coming in the next month which sound very promising and like great improvements. One other negative, you can't have two people working on a project at once - it gets buggy and changes get lost. It's also difficult to have two Qualtrics pages open in your browser at once. I've managed to manipulate it to a degree, but it doesn't do super well.
- Industry: Electrical/Electronic Manufacturing
- Company size: 5,001–10,000 Employees
- Used Weekly for 2+ years
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Review Source
Overall rating
- Ease of Use
- Likelihood to recommend 10.0 /10
Qualtrics is a strong tool for collecting and analyzing data
Reviewed on 26/04/2022
The platform is primarily used for market research, although other departments have recently...
The platform is primarily used for market research, although other departments have recently started using it for vendor scorecards. We are currently developing a use case that will allow our stores to provide real-time input on operational opportunities. As a result, the time it takes to respond will be reduced.
Pros
Using Core XM, I can create surveys, distribute them, and view the results in a variety of ways. My target demographic will have no trouble using its user interface and templates because they are both very user-friendly.
Cons
After using Qualtrics, I can't think of many disadvantages. According to what I've read, the phrasing of questions can become challenging depending on the amount of your investigation. Using the tool for a research project, for example, necessitated extreme caution in selecting the questions we posed to ensure that they were relevant to our original idea. This is more of a warning than a problem in the tool itself, though.
- Industry: Higher Education
- Company size: 10,000+ Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Qualtrics is beginner friendly!
Reviewed on 09/09/2021
As a relatively new user of Qualtrics, I am definitely a fan. It was easier to learn with the help...
As a relatively new user of Qualtrics, I am definitely a fan. It was easier to learn with the help of their email and chat support. Their online help topics are also very helpful!
Pros
I had never used an online survey software and working with Qualtrics was user friendly. I could set up several national surveys using skip logic and survey flow to address various conditions. The customer service is top-notch! I believe in every case that I had to contact them; they could answer my questions. Qualtrics even updated their interface since I started using it and the additional features were also user friendly.
Cons
I am not sure if this is a university policy or a Qualtrics policy but limiting the use of matrix formats, which adds time to the survey for both the builder and participant. But I understand that readability is important.
- Industry: Higher Education
- Company size: 501–1,000 Employees
- Used Daily for 6-12 months
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Review Source
Overall rating
- Ease of Use
- Likelihood to recommend 9.0 /10
Highly reliable software
Reviewed on 18/12/2019
It is very reliable software to collect responses which use can extend from students' feedback,...
It is very reliable software to collect responses which use can extend from students' feedback, tracking of students experiments to collect event registrations and abstract submissions. With some updates, it can become a fantastic multi-tasking software.
Pros
Highly user-friendly and most of its features require no programming skills (as a user, not as an administrator) with a nice working environment. It is quite flexible software and can be used as a conference management tool to track registrations and even handle the abstract submission, review and the subsequent revisions
Cons
Some parts require basic skills of programming (eg in the appearance of the form, the adjustment of the font style and position, or in the design of the automatic replies). More flexibility in uploading data from other forms would make this product very helpfull and more versatile. Moreover, deleting selected responses takes forever and decrease its ease of use. Similarly, it would be ideal if the data file wouldn't be disturbed once there is an addition of a question (currently it doesn't move the old data to the relevant cell when a new column is added). Last but not least, it would be great if the data mapping from other forms could be used in a user-friendly way to create automatic responses (currently even with the help of academic staff from Computer Sciences, we couldn't resolve the issue)
- Industry: Education Management
- Company size: 5,001–10,000 Employees
- Used Monthly for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Qualtrics: A Great Tool for Education and Research
Reviewed on 16/06/2021
Qualtrics is a great tool for survey design. It’s easy to use for research, course work, and...
Qualtrics is a great tool for survey design. It’s easy to use for research, course work, and professional organizations. It offers features not available on other sites and typically allows for the clearest and cleanest survey design.
Pros
Qualtrics is easy to use for research purposes as well as instructional materials. It is easy to construct well designed surveys, copy questions between projects, and even create quick RSVP’s or surveys to collect information from people. Further, as a teacher, having students use Qualtrics is simple. The website is fairly self-intuitive and easy for students to use. There are also a lot of great resources that help users understand the features of the product.
Cons
One difficult part of the software is how the font is managed on surveys. If you bring in questions outside of the library, often you have to manually change the font for each question. It would be great if everything was set to a default font instead!

- Industry: Higher Education
- Company size: 1,001–5,000 Employees
- Used Monthly for 2+ years
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Review Source
Overall rating
- Ease of Use
- Likelihood to recommend 10.0 /10
Essential Tool in the Research Arsenal
Reviewed on 03/10/2018
Pros
I am a research-active academic who frequently conducts research via both survey and experimental methods. Qualtrics is an essential tool in this process. I found the learning curve to be gentle, allowing me--without prior experience or time spent reading detailed instruction--to quickly assemble surveys with various if/then branches and other formatting needs without much time or trouble. The same is true of my experimental work, with the Qualtrics platform allowing me to easily randomly assign participants to different versions of my surveys. Despite the ease of use, the platform also allows some pretty powerful customization using custom coding and formatting. I've taken advantage of these additional advanced features in the past and have been impressed.
As opposed to some other competitors in this space, I also like the Qualtrics branding stays in the background when participants follow the link. Custom branding is allowed so that your own branding can appear on the landing pages.
Cons
I know it may not be particularly helpful, but in my experience using this platform I have yet to find something that I dislike.
- Industry: Fine Art
- Company size: 1,001–5,000 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Useful Online Survey software perfect for Social Distancing
Reviewed on 29/04/2021
For my job I collect student equipment requests which can then be filled and placed into lockers...
For my job I collect student equipment requests which can then be filled and placed into lockers for contactless pickups. Being able to have students fill in a survey online has been vital to my job during the pandemic. Doing the same thing through email would have been a nightmare and would not be as thorough.
Pros
The ability to customize the questions and their format is great. Tons of options multiple choice, blank fields, etc. Once the data is collected you again get to format it to your workflow. I export to Excel to use and add to the data being collected as I see fit. I can then easily share that with colleagues when needed.
Cons
There are some features that seemed hard to find to me. The name of some of the features are also not intuitive so looking them up is not easy, and could use some work to refine and make it better.
- Industry: Higher Education
- Company size: 201–500 Employees
- Used Monthly for 2+ years
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Review Source
Overall rating
- Ease of Use
- Likelihood to recommend 10.0 /10
Powerful enterprise-level research tool
Reviewed on 30/09/2019
We use Qualtrics as the go-to data-gathering tool for academic research. It is easy enough for...
We use Qualtrics as the go-to data-gathering tool for academic research. It is easy enough for non-technical staff to learn and deploy basic surveys yet powerful enough to allow for complex large scale data gathering by specialist teams. The ease of the graphical results makes it a quick win to show to senior teams.
Pros
Qualtrics is a powerful, enterprise-level research and data-gathering tool. The functionality has everything you need to design, distribute, and analyse data for research. The design tools include guidance on how to improve questions. The flow options are extremely comprehensive allowing for complexity on the back end to make the user-end more logical and a better experience. The distribution tools allow automation and customisation so you can just rely on the system to manage it for you. The on-screen report customisation and display are extremely helpful and export to other statistical software means you can have full control.
Cons
The is little to fault in this software. It would be ideal if it had some integration into third-party tools to allow for greater integration out of the box.