Ortto Reviews

Ease of use and ability to deploy journeys across multiple accounts. The Flight School abd blog ate a great resource.

Limited email templates. We need to adopt HTML custom code to build messages we want for clients and our business.

- This is an app maker/developers dream
- Code the processes and workflows, with marketing built in.
- Wonderful for apps, and tech heavy businesses with a lot of custom even triggers and customizations

- UI is not made for other, non-tech applications. They promote heavily saying it does, but the journeys are not made for that
- This is a event-based marketing tool, not necessarily a journey based nor funnel tool. There is a big difference
- They use Lyft a lot for their promotions, but keep in mind how different Lyfts marketing process must be from yours, and decide accordingly.
- Mass market emails and correspondence requires near coding like effort.
- This is a 1 to 1 solution, that lost the ability to do 1 to many communication efforts.

Unlike some others Autopilot is super easy to use even for the first time user.

A bit on the pricier side. I would love to see them offer better pricing.

Autopilot is the best in its own league - it has all customization features that you could dream about. It also comes with the ability to integrate with a lot of other Saas services. This is what I call awesomeness!

After one year with this app, I found only one thing that makes me mad - preview is much different than the real email. But it can be solved with HTML templates!

Easy to setup first for simple campaigns. Reporting is quite powerful and easy to use. Integrates with a few powerful apps (Slack, Segment, Instapage). Ability to create powerful campaigns with a lot of triggers and actions (no limit)

Price is too high. A bit more complex than what you can find in guides - you need to talk to support to fully understand it. Some things need to be sorted through support. Can't change account name or invoice details.

Has easy to use interface. Can quickly create campaigns.

No email creator. Can be hard to manage multiple lists as gets a little convoluted.

I love how everything just works.

In my experience with other, bigger tools, set-up and implementation takes months, not to mention huge investments. After implementation the tools took ages to get familiar with and didn't work smoothly. And customer service was slow and often unhelpful, regardless of their best intentions.

Implementing autopilot has cost me (no external consultant needed) minutes. Using it has been as intuitive as one would expect from an up-to-date tool. The customer service has, up until this point, been very helpful and quick.

- no cons so far. And now I need to type this sentence to get this review approved.

Autopilot is a marketers dream tool. You can create a 'journey' for almost any task, from sending out an email newsletter to creating an advanced nurture journey based on segmentation, rules, lead owners, default and custom fields, website actions and much, much more. If you use tools such as Salesforce and Segment then you can get even more out of the tool with less work, but I personally don't use either and I still get a huge ROI on the product. They also just updated the email building tool which was a very welcome update.

It would be great if the tool worked with other CRM's than just Salesforce. Some of the actions and triggers, particularly when it comes to API triggers are quite limited so some improvements with that would be great. The price can get quite high with large numbers of contacts and the business plan selected (A/B testing, API triggers and more). I would also like to see an end-user subscription management feature added so that I can fully move away from other email tools (i.e. MailChimp) whilst being compliant with the likes of GDPR.

You can create very complex customer journeys and almost automate communications throughout the whole process.

Connectivity to other apps is still limited... for example Pipedrive doesn't allow to connect Deals, only Contacts.

I really like how easy it is to set campaign, even the one where you want to use multiple conditions along the road. You just don't need any tech knowledge to set it up. It integrates great with Pipedrive so you can automatically remove contacts from your email campaign. Big kudos for Reporting section.

Deliverability of emails - we've compared it with other players on the market and with big campaigns it is an issue.

We use Autopilot for Marketing Automation, this is really helpful in building the flows and defining the communication. This can easily be the all in one tool.

Though the platform is powerful there are some basic functionalities missing, the dashboards are incomplete and the integrations are not so great.

I have been using Autopilot for over two years and have enjoyed every moment of the journey. The price is excellent and I love the heads up feature. This feature alone has increased conversions considerably for me. I like that Autopilot is easy to integrate and like the journey builder. I love that you can customize the experience depending on weather someone has clicked, opened, left unread. It's everything you could want.

I wished they had their own form builder. Currently the software will scan forms and integrate that way but it would be great if we could build own own from withing Autopilot. Other than that there aren't any other cons for me.

I really like the canvas that you can lay out the shapes and organize and plan lead nurture sequences. In my experience with lead nurture campaigns in other software, it is usually complicated with drop-down menus, hard to find email templates, etc. With Autopilot and the canvas structure, it is much easier for me to see what sequence I have set up and the timing of it all.

The biggest issue I have with Autopilot is that it doesn't have an RSS feed that we can tie into our company blog. We have had issues with MailChimp at times and wish Autopilot offered an RSS feed feature we could use as an alternative.

The overall click rates increased by almost 4x. The open rates on lead generation emails were as high as 75% and our reply rates jumped from 1% to 21% for similar campaigns.

We like the tool, but it gets significantly slower with more complex and advanced scenarios, whenever the system is filled with data.

Autopilot has transformed our email marketing automation, making it possible for us to do things that simply weren't possible with our previous tools.

It's complex and the learning curve is steep. However, it's worth putting in the time to understand how it works.

Ease of use. Much more economical than other automated marketing platforms. Great email tracking capability. Multiple journey capability. Great app for recruiting firms like ours.

No telephone help other than webinars. Other than that, we have had a positive experience with Autopilot.

Autopilot if great for automation and creating workflows.
The emails can be created easily with the template builder.
Integration with forms present on the website is seamless.

There are some basic functionalities like resizing the tabs and sorting to be missing.
Sometimes the platform gets slow and unresponsive

The simplicity of it. Its GUI is intuitive, and it's easy to setup and get to work.

Not knowing how to use every feature, because there's so much this system can do.

It took awhile adjusting to the way contacts work, but once done, everything was pretty intuitive. The support pages were well-documented so it was very easy to find the help I need by myself.

No product is perfect, but I do appreciate the people behind the team doing their best to guide me along, even when I am not their biggest customer.

Be careful with the Pipedrive integration, it will sync all your contacts and you might be automatically have your plan upgraded as a result.