Ortto

4.6 (111)
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Build journeys that drive revenue.

Overall rating

4.6 /5
(111)
Value for Money
4.4/5
Features
4.3/5
Ease of Use
4.5/5
Customer Support
4.5/5

91%
recommended this app
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111 Reviews for UK Users

Jamie
Overall rating
  • Industry: Information Technology & Services
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Marketing Automation on Steroids

Reviewed on 21/03/2018

Pros

Autopilot is a marketers dream tool. You can create a 'journey' for almost any task, from sending out an email newsletter to creating an advanced nurture journey based on segmentation, rules, lead owners, default and custom fields, website actions and much, much more. If you use tools such as Salesforce and Segment then you can get even more out of the tool with less work, but I personally don't use either and I still get a huge ROI on the product. They also just updated the email building tool which was a very welcome update.

Cons

It would be great if the tool worked with other CRM's than just Salesforce. Some of the actions and triggers, particularly when it comes to API triggers are quite limited so some improvements with that would be great. The price can get quite high with large numbers of contacts and the business plan selected (A/B testing, API triggers and more). I would also like to see an end-user subscription management feature added so that I can fully move away from other email tools (i.e. MailChimp) whilst being compliant with the likes of GDPR.

Verified Reviewer
Overall rating
  • Industry: Higher Education
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

A Huge Breath of Fresh Air

Reviewed on 11/11/2018

Autopilot allows us affordable access to tremendous marketing automation potential from one-off...

Autopilot allows us affordable access to tremendous marketing automation potential from one-off email bursts to complicated journeys that follow our prospects through the entire funnel. After more than a year of searching for a program that could integrate with our website, Facebook, Salesforce and Twilio and do so affordably, Autopilot has been an unbelievable value. The program has occasional rough edges, especially in terms of designing and editing audience segments for journeys, and producing emails, but it's the best combination of ease-of-use, breadth of capabilities and affordability I've found in this space. Would strongly recommend to cash-strapped small organizations with a limited contact base.

Pros

Affordability for a small contact list
Ease of use
Visual Journey Builder
Salesforce integration
Features for price

Cons

Limits in contact segmentation
Limits in triggers for actions
Email editing suite can be a little basic

Alex
Overall rating
  • Industry: Media Production
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 6.0 /10

Good in theory but not a solid longterm solution

Reviewed on 24/11/2019

We used Autopilot for two+ years and now we're looking to move it off.

We used Autopilot for two+ years and now we're looking to move it off.

Pros

Autopilot is really good to get you thinking about user journeys and how your customers should be getting information through your funnel.

Cons

The user thresholds are frustrating and they will move up in costs very quickly. The most frustrating is the lack of customer support.

Verified Reviewer
Overall rating
  • Industry: Computer Software
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

One of the best marketing automation tools

Reviewed on 12/12/2018

We are using Autopilot for marketing automations to onboard our new trial users. It has worked...

We are using Autopilot for marketing automations to onboard our new trial users. It has worked pretty well for our use case.

Pros

Its a very easy to use solution and has a robust feature set. Their journey creator is flawless and even a non-techinical person can use it with ease.

The have very robust APIs and you can confirgure autopilot pretty easily with their APIs.

Cons

It would be great we can use our custom mail server to send the mails, like Mailgun or SendGrid.

Response from Ortto

Thanks! We are so happy to have you on board. Great to see that you are having fun with Autopilot.

Adrian
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Great Value For Money

Reviewed on 21/05/2019

Pros

I have been using Autopilot for over two years and have enjoyed every moment of the journey. The price is excellent and I love the heads up feature. This feature alone has increased conversions considerably for me. I like that Autopilot is easy to integrate and like the journey builder. I love that you can customize the experience depending on weather someone has clicked, opened, left unread. It's everything you could want.

Cons

I wished they had their own form builder. Currently the software will scan forms and integrate that way but it would be great if we could build own own from withing Autopilot. Other than that there aren't any other cons for me.

Verified Reviewer
Overall rating
  • Industry: Automotive
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Great tool for automating your business

Reviewed on 10/01/2019

Pros

You can create very complex customer journeys and almost automate communications throughout the whole process.

Cons

Connectivity to other apps is still limited... for example Pipedrive doesn't allow to connect Deals, only Contacts.

Robbie
Robbie
Overall rating
  • Industry: Health, Wellness & Fitness
  • Company size: 11–50 Employees
  • Used for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 0.0 /10

Beware: Ludicrous Pricing Model

Reviewed on 02/02/2019

Pros

As a concept, AutoPilot is great. We believed in it so much that we spent weeks building out a 100 day journey that included emails, audiences and lists...

Cons

But then we encountered something extremely absurd... AutoPilot syncs and bills for any and all contacts you have in PipeDrive—*even deleted contacts* 😑

Said differently, whether or not your contacts have ever been on a journey in AutoPilot, they charge you for them; and they continue to sync deleted contacts from PipeDrive as if they are equivalent to active contacts.

After contacting AutoPilot multiple times, they refused to acknowledge how ridiculous this was. Instead they recommended to 1) not keep our past 14,000 customers in PipeDrive 🙄 2) remove the PipeDrive integration and add/remove all contacts via Zapier 😖 or 3) contact PipeDrive engineers every single time we delete a contact and have them “really delete” the contact.

AutoPilot, if you are reading this, you’ve simply got to stop the freaking madness. You’ve lost us as customers, because it’s utterly absurd how much of our time and money you wasted over such a short-sighted pricing policy. The only thing we should be billed for are contacts who are on an actual journey through your software.

Bartosz
Overall rating
  • Industry: Information Technology & Services
  • Company size: 51–200 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Powerful tool with good UI and big API

Reviewed on 16/11/2017

Pros

Autopilot has so many features, yet it is quick, simple to use and has a great UI/UX. Almost always I know what to do right away. Journeys are great, for me as a developer and for other people in Marketing team.

I also have experience with API and their customer support. API is very well written with examples and possibility to test the code. I have contacted their customer support a few times and in most cases they responded quickly.

It is also fantastic to have SalesForce integration.

Cons

I had some problems understanding the conversion funnel in the dashboard and had some problems with sending autopilot_id information when we wanted to track the user after form submission.

Jeff
Jeff
Overall rating
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Great Entry Level Marketing Tool

Reviewed on 10/01/2018

Pros

The easy to use interface with the drag and drop journey builder. The heads up message are great and the api is easy to use.

Cons

Support is limited on the lower level accounts they will only speak with you on the phone if you spend a certain level of money.

Verified Reviewer
Overall rating
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

It is very good because its tools are functional

Reviewed on 12/05/2018

a great help and good benefits obtained

a great help and good benefits obtained

Pros

Pros: offers a large amount of reports, functionality and value on our tool and basically avoids having to repeatedly perform the same marketing tasks. You can send email or SMS campaigns instantly.

Cons

Cons: It's not as intuitive as it should be; However, once it is understood, it is much easier to set up campaigns. You must be an advanced user to understand how to do almost anything in the tool. In the same way, the tasks you perform are not simple, so I understand that simplifying it is something to admire.

Verified Reviewer
Overall rating
  • Industry: Market Research
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Carry out email automation

Reviewed on 18/09/2019

Autopilot is used in the Marketing department to carry out email automation for our clients. It...

Autopilot is used in the Marketing department to carry out email automation for our clients. It allows us to have an overview of the basic performance of our campaigns by email. Autopilot is a great tool for email marketing automation. I think the ideal scenario is for small and medium businesses with growing marketing teams, especially since their cost becomes much more accessible than applications like Marketo.

Pros

Autopilot has a large number of email templates that allow us to track the embedded link of our committed users. In addition, Autopilot allows the Marketing team to create a coherent funnel, with intelligent and easy-to-use segments. Another thing is that it is able to cover a large number of tasks, such as sending email newsletters and creating an advanced link based on various factors, such as default fields, potential customer owners, rules, among others. Another thing is Autopilot support, which offers an in-app chat service within the same application, so we can usually get in touch with them in just a few minutes.

Cons

There is much to be desired from the Autopilot WYSIWYG editor, which I hope can be improved with the next updates. Some actions related to APIs are very limited, so it would be good if they could provide a little more freedom. In addition, Autopilot allows very few integrations, and it would be excellent to work together with other marketing automation software to work faster.

Verified Reviewer
Overall rating
  • Industry: Higher Education
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Extensive options at a reasonable price for automation

Reviewed on 28/10/2019

Autopilot was originally a breath of fresh air for us. It gave us sophisticated contact-tracking,...

Autopilot was originally a breath of fresh air for us. It gave us sophisticated contact-tracking, marketing automation and Salesforce integration inside of a pleasant UI with tools that were easy to understand. The Salesforce integration has subsequently become irritatingly expensive for a small organization.

Pros

The visual feedback of the journeybuilder makes automation easy and enjoyable to construct
The wealth of options available for triggering, and for actions to trigger in journeys
The contact-tracking functions are extensive and sophisticated
Support is quick and helpful

Cons

Segment-building is rudimentary, and once a segment is deployed, the criteria cannot be edited, which leads to a logjam of similar segments for various automations that have to be either maintained and organized, or carefully deleted.
Journeys, segments, and emails can easily become cluttered and lead to a general feeling of disorganization
The Salesforce integration has become increasingly expensive

Alba
Overall rating
  • Industry: Animation
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Best ways to automate email to get more customers.

Reviewed on 04/02/2023

Excellent, I was able to convert the vast majority of prospect into customers and customers into...

Excellent, I was able to convert the vast majority of prospect into customers and customers into buyer.

Pros

This software is one of a kind, fascinating. Through this software,I manage to shuffle my email and send time. this software has allowed me to convert customers and increase my sales.

Cons

Since I use ortto, I don't find any problem. we would say that , it has more advantages than disadvantages.

Verified Reviewer
Overall rating
  • Industry: Computer Software
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Flexible tool for email campaigns

Reviewed on 04/02/2019

Pros

I really like how easy it is to set campaign, even the one where you want to use multiple conditions along the road. You just don't need any tech knowledge to set it up. It integrates great with Pipedrive so you can automatically remove contacts from your email campaign. Big kudos for Reporting section.

Cons

Deliverability of emails - we've compared it with other players on the market and with big campaigns it is an issue.

Willy
Overall rating
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Easy to set up, powerful software

Reviewed on 29/08/2017

Well worth the money

Well worth the money

Pros

Thanks to the integration with Segment, Autopilot was very easy to integrate using our existing triggers. Set up was also smooth and out of all of the marketing automation tools, Autopilot has the best onboarding and set up experience. Their unique ui/ux make it very easy to set up campaigns that not only include email and SMS triggers, but unique integrations with companies such as Lob that let you programmatically send postcards.

Cons

There is room for improvement with people/user tracking. Currently we're using GoSquared to fill in the gaps.

Ronnie
Ronnie
Overall rating
  • Industry: Nonprofit Organization Management
  • Company size: 51–200 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Automate your Customer journeys like never before!

Reviewed on 06/12/2016

Just in the short time of implementing Auotpilot on our website and various places our capturing of...

Just in the short time of implementing Auotpilot on our website and various places our capturing of customer's information has more than tripled. This has allowed us to track where they are, where they've been and helps us figure out and track where we want them to go. If you want to take your tracking of customers to the next level be sure to check out Autopilot. It's been a game changer.

Pros

Automation, of everything you can imagine for where your customers/clients are in the journey of your organization.

Cons

Cost is a little inhibiting for smaller orginizations.

Verified Reviewer
Overall rating
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 6.0 /10

We used Autopilot for sending emails and managing our database and found it user-friendly.

Reviewed on 20/06/2018

Pros

Setting up email journeys has never been easier than with Autopilot. It's really easy to visualize and customize email actions based on the recipient's actions.

Cons

It was not easily integrated with other softwares. This is why we eventually switched to Mailchimp because we needed it to work with a number of different softwares.

Sundeep
Sundeep
Overall rating
  • Industry: Computer Software
  • Company size: 51–200 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 6.0 /10

Could be better

Reviewed on 20/10/2019

Pros

We use Autopilot for Marketing Automation, this is really helpful in building the flows and defining the communication. This can easily be the all in one tool.

Cons

Though the platform is powerful there are some basic functionalities missing, the dashboards are incomplete and the integrations are not so great.

Tanim
Tanim
Overall rating
  • Industry: Internet
  • Company size: 10,000+ Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

A bit pricey, but worth it

Reviewed on 21/01/2022

Pros

Unlike some others Autopilot is super easy to use even for the first time user.

Cons

A bit on the pricier side. I would love to see them offer better pricing.

Benton
Benton
Overall rating
  • Industry: Real Estate
  • Company size: 11–50 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Great marketing automation software

Reviewed on 16/01/2019

Pros

Has easy to use interface. Can quickly create campaigns.

Cons

No email creator. Can be hard to manage multiple lists as gets a little convoluted.

Verified Reviewer
Overall rating
  • Industry: Internet
  • Company size: 2–10 Employees
  • Review Source

Overall rating

Great modern automation tool

Reviewed on 25/03/2016

As far as messaging automation tools go, this is easily one of the best. I've used others before,...

As far as messaging automation tools go, this is easily one of the best. I've used others before, including Infusionsoft, MailChimp, and Intercom - Autopilot is a great product, with an attractive price point, that offers just the right amount of features, in my opinion.

Pros

Great journey design interface. Bi-directional Salesforce sync. Better-than-most API exposure.

Cons

UI navigation can be a bit burdensome - it would be nice to be able to quickly launch new screens in new tabs (Alt+click doesn't work). Also, additional triggers would be useful, such as time-based (before an event)

Verified Reviewer
Overall rating
  • Industry: Computer Software
  • Company size: 201–500 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

We've Increased Email Engagement almost 4x

Reviewed on 10/10/2017

Pros

The overall click rates increased by almost 4x. The open rates on lead generation emails were as high as 75% and our reply rates jumped from 1% to 21% for similar campaigns.

Cons

We like the tool, but it gets significantly slower with more complex and advanced scenarios, whenever the system is filled with data.

Abhay
Overall rating
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support

Simple and robust marketing automation

Reviewed on 03/12/2015

Marketing automation - you probably need it.

Has it been accessible, easy to setup, and...

Marketing automation - you probably need it.

Has it been accessible, easy to setup, and affordable. Not really.

Enter Autopilot. I was skeptical that such an inexpensive and simplified marketing automation platform could achieve our fairly complex marketing automation needs (a/b tested email campaigns with sub-funnels based on main funnel interaction, etc.) but was pleasantly surprised to find that it not only sufficed, but made it a hell of a lot easier to configure.

Customer service has been top notch as well. Even though the platform is simple, there are inherent complexities when automation is involved. The support team has handled my questions really fast, and with thorough explanations and further resources.

Thumbs up! Shout out to Mr. Sharkey.

Justin
Overall rating
  • Industry: Computer Software
  • Company size: 11–50 Employees
  • Used for 6-12 months
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 9.0 /10

Easy to visualise and use marketing automation

Reviewed on 12/12/2019

Great tool for getting started with marketing automation.

Great tool for getting started with marketing automation.

Pros

I loved how easy it was to create a campaign and get a feel for what was going to happen and when. A fantastic tool for starting out.

Cons

Integrations are a killer. It's hard to have the actions start based on interactions with a website or product / CRM. This may have changed though.

Jesse
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 51–200 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Very effective tool for reaching your desired audience.

Reviewed on 07/09/2017

Reached customers I wouldn't have reached otherwise.

Reached customers I wouldn't have reached otherwise.

Pros

Very easy to put together journeys based on who you are trying to reach. It's a great way to place your sales cycle on "autopilot."

Cons

You really need to figure out the software by trial and error. A guide to all capabilities would be appreciated.