Celtra

4.4 (292)
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Creative management platform for digital advertising

Overall rating

4.4 /5
(292)
Value for Money
4.2/5
Features
4.2/5
Ease of Use
4.2/5
Customer Support
4.3/5

93%
recommended this app
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292 Reviews for UK Users

Vikki
Vikki
Overall rating
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Easy to use, easy to navigate through the platform

Reviewed on 06/11/2017

The time we safe turning campaigns around since we start using wayin is insane.

The time we safe turning campaigns around since we start using wayin is insane.

Pros

The visual effects are pretty slick, easy to animate using the new timeline. I love the take photo component but we don't actually get to use it too often.

Cons

I find it difficult to rotate properly, and this isn't really a con but the slider bar on the bottom of the timeline when animating, when i try to move it or scrub across its really difficult to actually select and move the timeline

Julien
Julien
Overall rating
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

ease of use

Reviewed on 26/10/2017

Ease of creating MRAID creative and serving it on various DSP platforms

Ease of creating MRAID creative and serving it on various DSP platforms

Pros

The platform is very quick to navigate and finding the various menus is not troublesome. The reports are very easy to pull and the creation of placements are very easy as well

Cons

Revert changes to the creative view, you used to be able to switch creative when editing one creative. now you have to exit and click on the next creative you want to edit.

Verified Reviewer
Overall rating
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Celtra is able to be adapted to many different functions or activities and is easy-to-use...

Reviewed on 31/10/2017

an increased demand for creatively costomized

an increased demand for creatively costomized

Pros

The speed to go on preview, when you save the ad; there is possibility of customizer differently all ads.

Cons

I don't know, sometime there is a modify on the systems that don't work well with ads already tested and online

Rodney
Rodney
Overall rating
  • Industry: Broadcast Media
  • Company size: 1,001–5,000 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Versatile and Eay to Use Asset Management

Reviewed on 17/08/2018

The turn around time for the teams are amazing, its a shorter time frame between building to...

The turn around time for the teams are amazing, its a shorter time frame between building to deployment. The ability to quickly transfer between advertisers expedites a tighter communication.

Pros

Creative developers can continue to retain most of the message essence even though it is populated into multiple dimensions.

Cons

Its needs to evolve Into a ultra lightweight asset so that the creative delivery to mobile phones are ultra fast. Also must be agnostic to instream app video player.

Response from Celtra

Hi Rodney, we are constantly working to improve the overall performance of our creative delivery. Our VAST & VPAID products are agnostic to all video players. If you've encountered any problems with the performance of video on Celtra please reach out to our support team.

Sean
Sean
Overall rating
  • Industry: Publishing
  • Company size: 1,001–5,000 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Ad Building Magic

Reviewed on 20/03/2019

Pros

Celtra adopts the best features found in popular creative editing suites, allowing for an intuitive learning experience with a very small learning curve. The Support team is by far and away the best support staff that I've had assist me with a creative editing tool. Not only do they provide insightful feedback quickly, they go above and beyond in applying new thinking and functionality to our ad builds and ideas.

Cons

There are a few things, such as font uploader and discrepancies between the ad builder to and how it renders in the preview environment, but nothing that would impact my recommendation of the software.

Melissa
Melissa
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Great platform

Reviewed on 14/03/2019

Celtras support team is impeccable. Very prompt at answering emails and helping me solve issues.

Celtras support team is impeccable. Very prompt at answering emails and helping me solve issues.

Pros

Ease of use
Intuitive
Similar in layout to Adobe software, making it familiar

Cons

I wish they had built in revision features for clients

Kelly
Kelly
Overall rating
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

I like the platform- i utilize to send example links to clients. The reporting is also SUPER...

Reviewed on 26/10/2017

Ease of use for selling our product

Ease of use for selling our product

Pros

I like the super robust reporting capabilities and ease of use for showing example creatives. Being able to customize the reporting is great.

Cons

I need more information on reporting capabilities and what certain things mean. Like, how exactly are you counting engagement rate? What is considered a video view (at how many seconds?) and things like that- maybe a quick cheat sheet?

Also, you can't use your web browser buttons to navigate through the platform

Melissa
Melissa
Overall rating
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

This platform is super simple, easy to use and offer amazing customer support.

Reviewed on 26/10/2017

Easy, quick set up for amazing RM units.

Easy, quick set up for amazing RM units.

Pros

I love that Celtra is constantly updating and improving upon their platform. I also love that my comments and suggestions are heard and sometimes are implemented into the platform.

Cons

Sometimes the UI of the dashboard is too cluttered, and sometimes there are glitches in the platform.

Melvin
Melvin
Overall rating
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Takes away all the pain

Reviewed on 26/10/2017

Celtra enabled us to be creative, more strategic with mobile and saves us time. We can get our...

Celtra enabled us to be creative, more strategic with mobile and saves us time. We can get our services cheaper elsewhere but we rather pay a bit more for quality.

Pros

The builder is web based easy to use and the updates keep coming. Celtra is always looking to get better and innovate. like us. Our contacts are amazing. Support is quick and helpfull.

Henna
Henna
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Platform Operations Manager

Reviewed on 17/08/2018

Trafficking made easy :)

Trafficking made easy :)

Pros

The UI is very user friendly, and easy to use.

Cons

The reporting and analytics isn't very clear. Especially the definitions of the parameters for reporting.

Verified Reviewer
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 501–1,000 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Easy and effective

Reviewed on 29/08/2022

love it!

love it!

Pros

it's easy to use and has multiple capabilities, I love the animation components and other similar tools allowing the user to experiment with animation and design just as a designer would.

Cons

it's missing a few key features which I believe you are working on and a few customisations could be simplified/ make available for some of the custom-coded builds as a blog on how to build such units for designers.

Verified Reviewer
Overall rating
  • Industry: Retail
  • Company size: 10,000+ Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Excellent platform for creating ad displays!

Reviewed on 22/08/2022

There is an amazing previewer and event monitor for testing the creatives. Overall, a welcoming and...

There is an amazing previewer and event monitor for testing the creatives. Overall, a welcoming and intuitive interface. Also, the ad tags are simple to extract, with the major DSPs and Ad-Servers providing auto-macro insertions.

Pros

Celtra appeals to me on multiple levels. Primarily, it is a very user-friendly platform that is straightforward to use and navigate. Second, Celtra offers an abundance of tools and options that allow me to customize and personalize my experience to my needs. Lastly, I appreciate that Celtra's platform is always evolving and adding new features and capabilities.

Cons

Higher entry-level funds and commitments are required for onboarding. The onboarding process can be extensive, particularly for organizations with no experience with creative automation or DCO.

Verified Reviewer
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Take a step forward with automation

Reviewed on 05/09/2022

Overall great platform once you really understand it. Use it daily for work and it's really one of...

Overall great platform once you really understand it. Use it daily for work and it's really one of the best offerings around.

Pros

Majority of celtra is easy to use compared to other softwares. Unlike other softwares, you are easily able to scale your content in a variety of ways that save you time and money

Cons

There are limitations and certain features that are lacking. Over the past 2 years there have been many improvements which is encouraging.

Verified Reviewer
Overall rating
  • Industry: Internet
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Celtra Makes Our Campaigns Happen

Reviewed on 14/03/2019

The design and sales team love Celtra for its ease of use, ability to display a series of creative...

The design and sales team love Celtra for its ease of use, ability to display a series of creative formats at once for client preview, and the market-leading builder . options it offers. This tool has made our ability to create and serve campaigns a million times easier and more effective, and creating reports is just as simple and intuitive.

Pros

Celtra's breadth of features makes it the obvious go-to for the needs of our in-house creative team. Our need for quick turnaround, multi-format creative builds requires a platform that can delivery quality features and accuracy every time, and Celtra fits the bill.

Cons

There's really no part of the platform I think needs work, and the constant updates and feature roll-outs make it the most cutting edge ad builder we use.

Christoph
Overall rating
  • Industry: Graphic Design
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Good HTML5 WYSIWYG Editor with a lot of nice effects

Reviewed on 27/10/2017

We are faster then our competitors with creating cool HTML5 Ads.
Being that fast and flexible...

We are faster then our competitors with creating cool HTML5 Ads.
Being that fast and flexible makes our potential customer happy.

Besides the professional benefits it is also fun to create ads with celtra, because you don't need to deal with code and concentrate on being creative, playing around, try things you wouldn't try when you would have to code them.

Celtra <3

Pros

Nice HTML5 effects without the need to write one line of code, although you can add your own code to creatives if you want to. This gives you a huge flexibility and makes it incredibly fast to create very nice looking HTML5 ads. Even the colleagues who can't write any line of code can create awesome ads.
With the toolkit of all celtra effects and possibilities we save so much time (money), that allows us to be faster then our competitors when we pitch for campaigns.

Cons

Sometimes celtra changes features or little things without notifiying the user.
I also dont like that you can't see the (file)size of an ad. You can see how big all imagefiles are together, but don't get the whole size of the ad with all js librarys that are loaded into the creative. I wish it would be a little bit more transparent when it comes to files-sizes.

Verified Reviewer
Overall rating
  • Company size: 51–200 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

I have been using Celtra to build mobile ads for over 5 years now. Its the best platform out...

Reviewed on 26/10/2017

Best platform to build mobile ads hands down!

Best platform to build mobile ads hands down!

Pros

Its very intuitive. My team is able to get in and build ads with very minimal training. You can generate a tag in like 2 minutes whereas other platform can take at least 5 or more. The reporting is THE BEST. Whoever your UI guy is don't let him go. I also love that Celtra stays ahead of the curve. The new features like 360 video and the emitters are great.

Cons

I like the animation tool but I just wish there was quick way for the layout to match the first frame of the animation timeline. As of now, I have to manually record the values and set them so that the elements on the layout match the positioning of the layers in my animation. Otherwise you see a jump as the ad loads.

Verified Reviewer
Overall rating
  • Industry: Media Production
  • Company size: 1,001–5,000 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Awesome Platform

Reviewed on 14/08/2018

Its great as we can go from start to finish with in the one platform. Building the creatives,...

Its great as we can go from start to finish with in the one platform. Building the creatives, adding tracking, publishing tags and reporting.

Pros

Ease of use, the ambient features add so much to a simple creative. All the features which help us make our creatives interactive.

Cons

At the minute, the new responsive feature, i'm finding it difficult to lock creative in the correct position across devices

Verified Reviewer
Overall rating
  • Industry: Computer Games
  • Company size: 201–500 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

A Great Platform

Reviewed on 14/03/2019

I found it extremely quick and easy to pick up and use Celtra. I got grips with the more advanced...

I found it extremely quick and easy to pick up and use Celtra. I got grips with the more advanced tools pretty quickly and found the customer support knowledgable and helpful.

Pros

Familiar design interface to adobe programs.
There are some good options for animations that have gotten better over time.
The knew Preview all is a big step up from the original preview of single creatives.

Cons

There could be more options for direct camera interactions, rather than users having to upload pictures. We'd like to try some snapchat filter style ads, if that is even possible.
I still find that the way responsive design looks within the creator and previews hard to design for.
Time and Date on The Creative relevancy doesn't have an option for time of day without a complicated workaround. It would also really help to be able to switch it to UK formatting, so the day and months aren't switched.

Verified Reviewer
Overall rating
  • Industry: Entertainment
  • Company size: 201–500 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support

Always impressed by the support we have received for Shazam's unique needs.

Reviewed on 30/10/2017

Pros

The platform is very customization forward rather than template forward. While you can put a unit together in minutes, there is plenty of room for granular customization.

Cons

Really want the ability to have responsive interstitial units that also scroll rather than needing to fit to screen.

Verified Reviewer
Overall rating
  • Industry: Publishing
  • Company size: 501–1,000 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Best Rich-media Vendor

Reviewed on 14/08/2018

We use Celtra for all our high-impact ad formats. Even use them for custom inhouse solutions so we...

We use Celtra for all our high-impact ad formats. Even use them for custom inhouse solutions so we can track engagement easily.

Pros

So easy to create a rich-media ad. Turn a boring ad to an interactive engaging rich-media ad.

Cons

Reporting is a bit complicated if you not sure about the terminology.

Ben
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Quick, intuitive and fun to use...

Reviewed on 26/03/2019

Pros

As an old Flash designer / developer, I'm a big fan of the new timeline feature, and I also love how easy it is to apply subtle, ambient effects to a creative - these add a lot of instant polish to otherwise mundane scene, and it's very satisfying to see your work suddenly spring to life.

By far and away the biggest selling point for me, though, is the formats themselves - not only have they made rich media more relevant again in the age of programmatic advertising, but they also do a lot of the grunt work for you. With the 'Interscroller' or a 'Universal Miniscroller', for example, the way the ads reveal themselves is so attention-grabbing that you really don't have to do too much more than come up with a strong layout. And in digital advertising (esp. on mobile devices), winning that battle for attention in the first 1-2 seconds is everything!

Cons

I guess this is always going to be a problem with any software that you use through a web browser, but I do miss being able to move all of my windows / menus / libraries etc away from the stage and drag them onto a different monitor.

Verified Reviewer
Overall rating
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

I use the Creative Builder to quickly and easily design mobile ads for HTML5 implementation.

Reviewed on 26/10/2017

We're able to quickly and easily accommodate client requests for rich media content on mobile...

We're able to quickly and easily accommodate client requests for rich media content on mobile platforms.

Pros

I appreciate the robust set of dynamic features and functionality that allow for a variety of solutions for user engagement and interaction.

Cons

I think the settings panels should be consolidated and placed as a consistent sidebar instead of free-floating window panels.

Kat
Overall rating
  • Industry: Online Media
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

The Platform is excellent. The Support staff is best in class and I love using this platform.

Reviewed on 26/10/2017

World class customer service, more comprehensive choices when it comes to rich media units and a...

World class customer service, more comprehensive choices when it comes to rich media units and a wealth of examples from other brands of what is possible to achieve with Celtra.

Pros

Honestly, I love the simple things like the ability to copy and paste and drag and drop. I also love the zoom in feature. I am so used to working with photoshop that this is so necessary when working. I would also be remiss if I didn't mention your customer support. I have never worked with a company that has such great service like yours. Everyone else should take note. Time and time again your support staff help me fix bugs, create projects and over all make my life much easier.

Cons

I think over all its a great platform but live chat might be something that I would want to see. I know that wasn't the question but I really can't think of anything bad to say. The only issue I had, which was the not being able to zoom in on the "artboard" you guys fixed!

Christine
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 201–500 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Ease of use and dynamic

Reviewed on 31/08/2022

Compared to other softwares I used at other companies, Celtra is very intuitive: it allows us to do...

Compared to other softwares I used at other companies, Celtra is very intuitive: it allows us to do dynamic creatives and there’s an ability to apply tune in schedule.

Pros

Celtra house a good chunk of creatives. With the ability to dynamically update, my team is able to rotate in new creatives on the backend without affecting the click set up.

Cons

Although this software is simple to use, it is not universal. Training is required for new hires. However it is very simple to use and any alerts of changes needed will be made in red.

kimmo
Overall rating
  • Industry: Online Media
  • Company size: 1,001–5,000 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

The Mercedes Benz of the CMP platforms

Reviewed on 15/03/2019

With Celtra CMP we have managed to lift the overall quality and performance of the display...

With Celtra CMP we have managed to lift the overall quality and performance of the display advertising in our country.

Pros

Celtras CMP is amazing in so many ways. It has such intuitive UX on the AD Creator and also has very clever ad formats build in. Also the analytics dashboard for creatives performance is great. All the Ad creator components are super good and animations are easy to create.

Cons

there is not a lot bad to say about this CMP but perhaps adding and managing the users list on the account could be slightly easier.