MailerLite

4.7 (2,080)
Write a Review!
Email marketing software for smart business

Overall rating

4.7 /5
(2,080)
Value for Money
4.7/5
Features
4.5/5
Ease of Use
4.6/5
Customer Support
4.8/5

96%
recommended this app
Sort by

2080 Reviews for UK Users

chima
chima
Overall rating
  • Industry: Nonprofit Organization Management
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Cheaper alternative with all the bells and whistles

Reviewed on 30/03/2024

Once we got in, it's been smooth sailing since

Once we got in, it's been smooth sailing since

Pros

Really cheap and efficient when compared to more expensive alternatives, while providing the same features. I love it!

Cons

It's almost like they don't like money. We had to make a public post on Twitter for them to allow us to sign up. It was ridiculous really

Verified Reviewer
Overall rating
  • Industry: Publishing
  • Company size: 2–10 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Well priced email automation for beginner email marketing

Reviewed on 27/03/2024

I'm happy with MailerLite experience. I had good support and they reply fast. I had some misundersta...

I'm happy with MailerLite experience. I had good support and they reply fast. I had some misunderstandings with them, but the communication about it was done with care.

Pros

At the moment of signing up the offer was better than competition, pricing is good too. There are all the basic to medium features someone would need to set up automated email campaigns with low cost entrance, that includes hosting and editor for landing pages.

Cons

Pricing has increased during my time of using it, and new competition appeared with better cost to features ratio, where you don't really pay monthly, but it depends on number of emails sent. So it depends on what type of pricing you need and how many emails you send.

ufuk
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 0.0 /10

worst experince

Reviewed on 29/08/2024

Complete disappointment. I feel like their support or development team has no understanding of...

Complete disappointment. I feel like their support or development team has no understanding of email processes. We've been using their Pro plan for over four months and even built a third-party automated email system for new customers. Everything was fine until three days ago, when they suddenly closed our account without any warning due to their spam policy!

We reached out to them regarding this issue but have yet to receive a response. We provided all the necessary proof showing that we add subscribers' emails through a 100% legal process (where customers voluntarily submit their email addresses). Despite this, they still claim it’s spam. We've sent them all the evidence, but they don’t even seem interested in providing an explanation. They simply keep insisting it's spam. It feels like a joke!

We invested a significant budget to create this email system, including custom template design, third-party integration, and even using an email address checker before adding emails to MailerLite. Yet, without any valid reason, they believe they have the right to close your account! If you want to lose all your hard work and end up with nothing, go ahead and work with them."**

Pros

easy to use
cool template design
costumer friendly dashboard

Cons

their support system
complexity of group subscribers transfer

Cassidy
Overall rating
  • Industry: Online Media
  • Company size: Self Employed
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

User friendly, lots of options, good reporting

Reviewed on 05/08/2024

Pros

Easy to get started, user friendly, pretty intuitive, good report and analytics, easy to customize

Cons

Requires approval before being able to use the service (that was standard when I joined though that might be different now)

Alternatives Considered

Flodesk

Reasons for Choosing MailerLite

I wanted a free option and have really appreciated that option with mailerlite for a product that works well for my needs.

Switched From

Constant Contact

Reasons for Switching to MailerLite

pricing - mailerlite has a free option and flodesk isn't
Charles
Charles
Overall rating
  • Industry: Publishing
  • Company size: Self Employed
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 6.0 /10

Mailerlite is Pretty Good

Reviewed on 23/05/2024

It's been good. But I feel it's pricy. I may even exceed the current price if my list grows.

It's been good. But I feel it's pricy. I may even exceed the current price if my list grows.

Pros

I like the templates I can create for various email functions like welcoming and inviting subscribers.

Cons

Trying to integrate it with WordPress was an ordeal. Why was I required to know how to set up DNS records and all of that tech stuff? But the Customer service via chat was able to resolve issues.

Verified Reviewer
Overall rating
  • Industry: Management Consulting
  • Company size: Self Employed
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 9.0 /10

A great tool for more customizable newsletters

Reviewed on 30/05/2024

Pros

MailerLite is easy to set up, and the customization ability is better than that of other tools like Beehiiv. It links up well with other tools like Zapier.

Cons

The landing pages can look clunky, and integrating with my website was challenging —though it was finally achieved with a Zapier workaround.

Ricki
Ricki
Overall rating
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Monthly for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 6.0 /10

MailerLite is great, but you need to have a little knowledge/persistence of email platforms

Reviewed on 26/03/2024

I like MailerLite for the how polished it looks. But it's not the first choice I suggest to my...

I like MailerLite for the how polished it looks. But it's not the first choice I suggest to my clients and it has a learning curve. I use it for my automated campaign and I think it can be a great option for someone who puts in the effort to learn it. But if you want the quickest option I'd suggest looking elsewhere.

Pros

MailerLite has beautiful looking emails, the design options make the emails look really nice, like they come from a program that must cost money, but the great thing is they have a robust free program.

Cons

It can be difficult to figure out how to set up the campaigns. And there are less people who put out tutorials, so it can take some digging to find a YouTube video that explains the exact thing you are trying to accomplish.

Heather
Overall rating
  • Industry: Mental Health Care
  • Company size: Self Employed
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Great free plan for new businesses!

Reviewed on 23/09/2024

Overall positive! I used another platform that only allowed 1 single automation on their free tier....

Overall positive! I used another platform that only allowed 1 single automation on their free tier. Mailerlite does not cap the automations, just limits some of the features you can use. It's very generous.

Pros

The free tier provides a lot of features - great for new businesses.

Cons

The drag and drop editor is a little wonky and doesn't always load quickly. It can randomly delete stuff if you don't pay attention.

Chasity
Chasity
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 10.0 /10

Easy once you get it

Reviewed on 25/03/2024

Overall, I recommend MailerLite, I've not had any issues and it doesn't take forever to set up. It...

Overall, I recommend MailerLite, I've not had any issues and it doesn't take forever to set up. It has all the things you need in an email marketing platform.

Pros

I like that Mailerlite is not expensive. I also like that it allows you to customize fonts in the email. It's easy to build a campaign. It's easy to import contacts and manage. My landing page was easy to build if you want it simple or if you are a template and go type of person.

Cons

It's not as customizable as I'd like it to be. You can't change text on the actual email, you have to edit in the box to the side. It's confusing until you get used to it.

Spenser
Overall rating
  • Industry: Writing & Editing
  • Company size: 2–10 Employees
  • Used Monthly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Good but limited

Reviewed on 05/08/2024

Overall i used it for building an email list

Overall i used it for building an email list

Pros

Easy to use and set up if you have technical skill. Integrates with multiple software for free.

Cons

Design builder is limited on mobile and can be hard to navigate for a novice.

Gábor
Overall rating
  • Industry: Internet
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Effortless Email Marketing with MailerLite

Reviewed on 09/02/2024

My experience with MailerLite has been incredibly positive. It's a powerful tool that simplifies...

My experience with MailerLite has been incredibly positive. It's a powerful tool that simplifies email marketing, from designing newsletters to automating complex campaigns. The platform's reliability and scalability have allowed us to grow our email list effectively while maintaining high engagement rates. The insights provided by MailerLite have been invaluable in optimizing our marketing strategies. It's a cost-effective solution that delivers on its promises, making it an essential tool for marketers aiming to maximize their email marketing efforts.

Pros

What I liked most about MailerLite is its intuitive user interface and ease of use. Creating and managing email campaigns have never been more straightforward, thanks to their drag-and-drop editor and comprehensive analytics. Their customer support is exceptional, providing timely and helpful assistance whenever needed.

Cons

While were love Mailerlite, it's worth noting that the SEO features for websites and landing pages could benefit from further development

Alternatives Considered

Wix

Reasons for Choosing MailerLite

Mailerlite is just more useful and easy to use.

Switched From

MailTrack and Mailchimp

Reasons for Switching to MailerLite

Mailerlite is easier to use for us and for our client base.
Ryan
Overall rating
  • Industry: Publishing
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Great value for the cost

Reviewed on 01/02/2024

I manage a lot of client accounts over a variety of email marketing providers, and MailerLite is by...

I manage a lot of client accounts over a variety of email marketing providers, and MailerLite is by far my favorite. It has the features I need at a reasonable price. Whenever I have issues or need help, customer service is only a few minutes away via live chat.

Pros

It's loaded with features, but it's easy to use. Other providers may be jam packed with similar features but the user interface is not intuitive.

Cons

I have two-factor authentication on my account, but a good amount of time the code I receive in the email doesn't work and I have to resend a second code before I can log in.

Cassandra
Overall rating
  • Industry: Publishing
  • Company size: Self Employed
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 6.0 /10

Great for starting out

Reviewed on 08/07/2024

I did like mailerlite but once it came time to upgrade when I reached 1,000 subscribers, I felt...

I did like mailerlite but once it came time to upgrade when I reached 1,000 subscribers, I felt that others offered more for my money, even if they were slightly more expensive.

Pros

I loved that up to 1,000 subscribers, it was free to use with pretty much all of the features. It's easy to create opt in forms, subscriber lists and segments etc.

Cons

If you're on the free version, there's no customer support. There's not even a way to contact support without upgrading, you get sent to the knowledge base. It was a big problem for me as there was no answer to my issue on the knowledge base.

Alternatives Considered

Kit, ActiveCampaign and Mailchimp

Reasons for Switching to MailerLite

The free tier had everything I needed. But I did sign up before they changed to their current offering. If I was deciding now, I would still start with them but wouldn't stay once I reached 1,000 subscribers unfortunately.
Robert
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Mailerlite a Good Starter Email Service

Reviewed on 31/05/2024

It was very good. We use it a couple of times a week.

It was very good. We use it a couple of times a week.

Pros

This is a great starter service to start e-mail marketing. One of the things we really liked is the free plan is a great starting point then you can grow from there.

Cons

Sometimes there new drag and drop interface can be a little sluggish.

Alternatives Considered

ActiveCampaign

Reasons for Choosing MailerLite

Really do not enjoy Mailchimp experience.

Switched From

Mailchimp

Reasons for Switching to MailerLite

Active campaigns interface is old and tired.
zoie
zoie
Overall rating
  • Industry: Health, Wellness & Fitness
  • Company size: Self Employed
  • Used Weekly for Free Trial
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

MailerLite offers the BEST free trial in email automation!

Reviewed on 25/10/2023

MailerLite is the first email autoresponder product I've ever used. Their tutorials are so well...

MailerLite is the first email autoresponder product I've ever used. Their tutorials are so well done and informative. I was able to import my lists so fast and set up my first email campaign within an hour. The visual interface is very intuitive and if you have any questions they have great customer support. Also, unlike other free offers, their logo placement is subtle and does not detract from your emails, forms, or landing pages. Highly recommend.

Pros

I really like the visual way MailerLite sets up email campaigns. This felt very intuitive to me and if I had any questions their tutorials are excellent. Also, setting up my email forms and integrating them into my WordPress website was so easy. I really love that they give you so many design options even with the Free plan. I chose MailerLite because they really do provide the most features in their Free plan than any other email automation products. MailerLite is great for beginners, they have really thought out the product well.

Cons

I'm using the free version and find that building landing pages is a bit limiting and when published looks different than their preview. Also, the landing pages do not seem to look as good on mobile devices. However, creating forms is easy and integrates with WordPress websites really well. Every test that I did worked perfectly.

Response from MailerLite

Hey Zoie,

We love to hear your experience with us. We think it is great our automation, design and integrations have been supporting you in your business journey!

Not only that, but we want to make sure we understand our users and how we can improve our features such as our landing page. If you have some time and would love to have a chat with us, please email us at feedback@mailerlite or send us a reply, so we can hear your thoughts 💚.

Rebecca
Overall rating
  • Industry: Arts & Crafts
  • Company size: Self Employed
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 8.0 /10

Mailerlite

Reviewed on 27/11/2023

Not too bad an experience. It is very functional and even though its missing some exciting design...

Not too bad an experience. It is very functional and even though its missing some exciting design features it is a lower cost option at basic level if you've lower subs.

Pros

Ease of use. Fantastic integration with many other platforms and website builders means that little problems with adding codes etc.

Cons

Not as many design options which is needed if you're working in the creative industries- emails have to look good ! and Mailerlite is a little boring.

Alternatives Considered

Mailchimp

Reasons for Switching to MailerLite

Just recommendation and more widely used / easy integration which is good when you're a beginner with IT
Rachel
Overall rating
  • Industry: Writing & Editing
  • Company size: Self Employed
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Wonderful Service at an Affordable Price

Reviewed on 21/02/2024

They’ve been so great! I’ve been able to do everything I need and not break the bank doing it.

They’ve been so great! I’ve been able to do everything I need and not break the bank doing it.

Pros

It offers a lot of features I desperately need, like website setup and management, email subscriber management, email campaigns, landing pages, and more, all for a great cost compared to its alternatives! And their customer service is amazingly helpful when the technology challenged among us get lost!

Cons

I wish I had a bit more control of how the blocks on websites and emails steam into one another, to make it a bit less choppy, but it’s manageable for sure!

Alternatives Considered

Squarespace and GoDaddy Website Builder

Reasons for Switching to MailerLite

The price was much easier to swallow and all the features I needed were still available.
Rebecca
Overall rating
  • Industry: Publishing
  • Company size: Self Employed
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

A Game changer for my Small Business

Reviewed on 14/02/2024

I tried Converkit, Mailchimp, Flodesk, and in the end I chose Mailerlite.

I tried Converkit, Mailchimp, Flodesk, and in the end I chose Mailerlite.

Pros

I'm not struggling to use the platform, it's designed for people who don't know much about complex technology.

Cons

There is no integration with Ecwid, a well-known e-commerce site.
We can't change the social media icon color to fit our brand color.

Allie
Overall rating
  • Industry: Publishing
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

The best value for the money!

Reviewed on 16/02/2024

My overall experience with MailerLite has been wonderful. I have learned many things from their...

My overall experience with MailerLite has been wonderful. I have learned many things from their knowledgable support team and their videos. All these things have helped me to be able to grow my business. I definitely would recommend them to anyone who needs to build a business using this type of platform and could use some professional guidance along the way. No need to worry, they are right there to help!

Pros

When I first started using mailerLite, I had absolutely no idea how to do anything related to the field I am now working in. I was very happy to see that mailerLite"s support team would reply to questions in a timely manner. They also have easy-to-follow videos that helped me along the way. Everyone who I had the pleasure of communicating with was pleasant, knowledgeable, patient and dedicated to helping make the process easy for me to understand!

Cons

I have not encountered anything that I did not like regarding Mailerlite.

Erin
Overall rating
  • Industry: Consumer Goods
  • Company size: 2–10 Employees
  • Used Monthly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

After 6 months of use

Reviewed on 18/01/2024

Overall, for the price we were happy. If you are looking for email services, they are wonderful. If...

Overall, for the price we were happy. If you are looking for email services, they are wonderful. If you want to design, build and host your website too you might want to consider doing that elsewhere and pair those services together.

Pros

For the price we got a wonderful deal to be able to create and host a new website and also build our email following. In the end we were able to meet all of these needs at a very affordable price which was crucial for our new business.

Cons

Once you dig into MailerLite you can see that they added services over time - the website creation and hosting were not part of their original offerings. The design experience was frustrating and glitchy and the instructional videos were outdated and didn't match to the current user experience. We got the job done but it definitely took way longer than we expected.

Alternatives Considered

Flodesk
Michele
Overall rating
  • Industry: Veterinary
  • Company size: Self Employed
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

MailerLite: Easy to use - all functions I need - great customer service!

Reviewed on 13/02/2024

Pros

My business is very small - it's just me. I work as a service provider in the equine industry. And I have no prior training in anything to do with email marketing or such.
In spite of that, MailerLite has allowed me to build a well-functioning little email marketing system. This makes it easy to send professional looking emails to my customers.
Also, they have a very generous free 'first step'. This makes it possible to keep costs down - absolutely essential when you are just starting out with this in a small company. It's so easy to get trapped in a system which 'overprovides' at a high cost.
Another bonus is that the integration with my WordPress websites was smooth.
Their customer service is friendly, helpful and understands that even 'stupid' little problems can be big issues for their customers.
I sincerely hope that I can continue to use MailerLite - even when my business grows to higher levels.

Cons

There's not much to dislike about MailerLite. Of course, any new program or application will have a little learning curve. Up till now, I have managed to figure things out without too many problems. And their customer service department was very helpful in the Domain Authentication process.

Teresa Aminta
Teresa Aminta
Overall rating
  • Industry: Construction
  • Company size: 2–10 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

MailerLite regulates customer e-mails

Reviewed on 11/09/2023

We use the bulk emailing or newsletter service for various parts of our communications, be it...

We use the bulk emailing or newsletter service for various parts of our communications, be it regular customer communications, marketing materials or recruitment. We apply it to various companies and services, as well as execute and develop strategies for different organizations. It facilitates conversation with large groups and becomes part of a way that supports the development of a succession of lists that originate from different tools. MailerLite has made the work of our new creative department easier by enabling them to communicate with new candidates more effectively.

Pros

In terms of features and qualities, NO ONE is able to beat MailerLite on the market. This machine gives you the best quality for your money, meets almost all of my clients' needs and, because of its value, I almost single it out as recommended. The correlation between price and quality is overwhelming. In addition, I love MailerLite because of its link to Workato. It can complement its abilities well and this makes a big difference in the way it gathers information from various areas. Things like domain verification and validating a domain are helpful and present in the totality of the plans. It really supports with deliverability. Another reason why MailerLite is among the preferred ones is due to its simplicity of use and the fluidity of its interface.

Cons

I would like to see a letterhead email template of the precise date for meetings. That would be awesome and would speed things up a bit. I would incorporate more ways to see inbox entries so individuals can watch their endeavors in different mediums. MailerLite could unquestionably have more fields with predetermination and more sorts of fields. This is an area where we are stuck drawing more custom fields than we would like. I would like to see different kinds of fields, from text tables to radio buttons, drop-down menus and more date features.

Daniela Petronela
Overall rating
  • Industry: Automotive
  • Company size: 201–500 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Send emails with MailerLite

Reviewed on 29/05/2024

Overall, MailerLite is a good option for any types of email campaign, is easy to deploy and create...

Overall, MailerLite is a good option for any types of email campaign, is easy to deploy and create emails. Is well optimized, has an intuitive interface and gives you everything you need for successful email campaigns.

Pros

Since i switched to MailerLite the response to my email campaigns saw a growth. The emails are delivered in the inbox and because i can create mobile optimized emails contacts find more easy to read them. MailerLite is a good and easy to use app to manage your email campaigns, I personally recommend it.

Cons

The price can grow fast if you contacts are growing.

Jaclyn
Overall rating
  • Industry: Health, Wellness & Fitness
  • Company size: Self Employed
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Best Customer Service Ever

Reviewed on 02/02/2024

Pros

Ease of use. Multiple features. But perhaps most importantly, some of the best and most efficient customer service I have ever experienced. Customer services tends to be lacking more and more these days with online companies, but MailterLite goes above and beyond in this respect. Every time I had a question or experienced an issue, the incredibly friendly MailerLite staff quickly resolved it quickly. With the Google and Yahoo authentication changes, adjustments needed to be made to my account to ensure my emails wouldn't go to spam. I was nervous about this and had some issues, but [sensitive content hidden] from MailerLite helped me through the whole process ensuring I was completely authenticated and ready to go. On top of efficiently solving my problem, [sensitive content hidden]was so friendly and pleasant to communicate with; a breath of fresh hair.

Cons

I haven't encountered any issues. Setting up landing pages, forms (pop-up and embedded), and email campaigns is very intuitive.

Mohamed
Overall rating
  • Industry: Banking
  • Company size: Self Employed
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

MailerLite review

Reviewed on 22/02/2024

Pros

In addition to having reasonable prices, MailerLite has a ton of features designed specifically for bloggers, such as WordPress integration, video marketing, and RSS campaigns.

Cons

Although MailerLite is not the most feature-rich platform available, it does provide the essential capabilities and functionality that the typical small business may require to design and oversee email marketing campaigns. For instance, unlike some of its immediate rivals, including Zoho Campaigns, Constant Contact, and Mailchimp, it does not include native SMS marketing tools, nor does it have sophisticated contact management capabilities like other email marketing systems. With only about 100 apps available, it also has considerably fewer integrations than most of its competitors, and the new account login process is more difficult than most of them.