--- description: Learn how Refract can help your business. We provide UK business users the most detailed information on pricing, features, usability, and reviews for Refract. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Refract Reviews, Prices & Ratings | GetApp UK 2026 --- Breadcrumb: [Home](/) > [Sales Enablement Software](/directory/605/sales-enablement/software) > [Refract](/software/104547/enable) # Refract Canonical: https://www.getapp.co.uk/software/104547/enable Page: 1 / 2\ Next: [Next page](https://www.getapp.co.uk/software/104547/enable?page=2) > Refract provides a web-based coaching and feedback solution for sales teams to improve the performance of calls, online meetings and demos. Refracts platform allows for a jump in rep performance \& development by identifying them key moments during sales calls which will return successful outcomes. > > Verdict: Rated **4.4/5** by 24 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Key benefits of Refract • Refract allows sales managers to coach their teams in a virtual environment through a web-based video sharing platform. • Managers can add tags and comments to a particular section of the video and share only the relevant video clip with a brief description. • All video, audio and mini clips are stored in a central repository from where it can be accessed by the users anytime later, in case they miss the current session. • Using Refract's scorecards, campaign organizers can assign scores to individual participants based on their level of participation and use those scores for peer comparison or group analysis. • The solution offers individual and group dashboards to analyze their strength and weakness and customize learning plans for everyone accordingly. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.4/5** | 24 Reviews | | Ease of Use | 4.3/5 | Based on overall reviews | | Customer Support | 4.9/5 | Based on overall reviews | | Value for Money | 4.5/5 | Based on overall reviews | | Features | 4.1/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Refract - **Location**: Newcastle Upon Tyne, UK - **Founded**: 2015 ## Commercial Context - **Starting Price**: US$50.00 - **Pricing model**: Per Feature (Free Trial) - **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: English - **Available Countries**: Australia, Canada, Ireland, New Zealand, United Kingdom, United States ## Features - Activity Dashboard - Archiving & Retention - Assessment Management - Built-in Course Authoring - CRM - Call List Management - Call Recording - Call Tagging - Call Transcription - Campaign Management - Collaboration Tools - Commenting/Notes - Conferencing - Content Library - Conversation Intelligence - Correlation Analysis - Customizable Fields - Dashboard - Data Import/Export - Event Triggered Actions ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - Chat ## Category - [Sales Enablement Software](https://www.getapp.co.uk/directory/605/sales-enablement/software) ## Related Categories - [Sales Enablement Software](https://www.getapp.co.uk/directory/605/sales-enablement/software) - [Sales Coaching Software](https://www.getapp.co.uk/directory/1411/sales-coaching/software) - [Sales Forecasting Software](https://www.getapp.co.uk/directory/584/sales-forecasting/software) - [Inside Sales Software](https://www.getapp.co.uk/directory/761/inside-sales/software) - [Call Recording Software](https://www.getapp.co.uk/directory/935/call-recording/software) ## Alternatives 1. [Modjo](https://www.getapp.co.uk/software/2047976/modjo) — 4.7/5 (60 reviews) 2. [Gong.io](https://www.getapp.co.uk/software/115403/gong-io) — 4.8/5 (560 reviews) 3. [Clari Copilot](https://www.getapp.co.uk/software/1985079/wingman) — 4.7/5 (313 reviews) 4. [Outreach](https://www.getapp.co.uk/software/101901/outreach) — 4.4/5 (308 reviews) 5. [SalesLoft](https://www.getapp.co.uk/software/1996319/salesloft) — 4.3/5 (231 reviews) ## Reviews ### "Undeniable value on par with big competitors, for a fraction of the cost" — 5.0/5 > **Dan** | *1 December 2020* | Automotive | Recommendation rating: 10.0/10 > > **Pros**: Has much of the features of far more expensive competitors in this space that cost upwards of $20k-$30k. Support team is amazing - helpful - responsive - innovative. Helps me get team using it. Product continues to improve. Above all though, allowed us to create process \& score people on their ability to work it when it comes to sales \& success team conversations. > > **Cons**: Interface is a bit clunky, some of the integrations need improvement - but i see those as areas to improve with the "nice to have" areas. the "need to have" which is the core of the product has always been smooth sailing \& effective. > > Fantastic. Great sales approach, well-priced product, gives 80% of the value of bigger competitors at 25% of the cost. \[SENSITIVE CONTENT HIDDEN\] \& the entire team are great. ----- ### "A Coaching Platform for both Companies or Trainers'" — 5.0/5 > **Neil** | *20 December 2020* | Computer Software | Recommendation rating: 10.0/10 > > **Pros**: Analytics, Scenario Challenges, On-Boarding, Content Uploads > > **Cons**: UI could do with some updating, and can sometimes lag in Google Chrome as it's web-based, but not too taxing > > The company and knowledge of the Sales Enablement Market is what really sets them apart from other vendors. From Sales to Customer Success, they really take the time to help you optimise your own business, and help on every step of the way. ----- ### "Incredible support, needs a bit more time to bake." — 3.0/5 > **Aaron** | *24 September 2018* | Education Management | Recommendation rating: 6.0/10 > > **Pros**: The team and product are fantastic, it's the learning curve which gets ya. Once you climb, functionality makes sense and you start to realize the leverage Refract promises. Features I really like include: - Full transcripts of calls - Rep/Prospect time allocation - Time based notes (comment on a specific section of the call) > > **Cons**: As with any startup, the roadmap is changing. Features you'd like can take weeks or months but Support does a fantastic job bridging the gap. Shout out to CSR for her help\! Areas of improvement include: - Search, the taxonomies could use an update to make finding things faster - Improved pricing, would ideally like a viewer and editor license. - Folders, I'd like improved storing of content based on specific use cases: Research, monitoring, training > > Our business case has changed over our time with refract. Originally I was looking for training and onboarding assistance. Now it is monitoring. I really like the feature set but now look to integrations to be able to monitor from 1 place. ----- ### "A tool to guarantee transformation on sales calls" — 5.0/5 > **Audrey** | *8 December 2020* | Education Management | Recommendation rating: 10.0/10 > > **Pros**: The software makes a trainers job like mine really effective and easier. It allows the learner to hear and see first hand what they are great at and equally what needs to improve and how. The extra features that highlights the % of time a learner speaks compared to the amount of time their prospect or customer speaks is absolutely a game changer. What's unique is the software's ability to stop a call and put 'notes / tags' on key points is truly in a league of its own. Most learners I know haven't got the patience to sit listening to a call from start to finish. This function allows them to get what they need to know very quickly and then apply what they've learned. Using this software enables me to accelerate learning QUICKLY. > > **Cons**: Nothing. Totally happy with it. Just wish I'd found it earlier\! > > My experience with Refract has been superb. The customer service is excellent, nothing is too much trouble. In the early days I'd be contacting them more often than I care to admit while I got used to the platform, which on reflection I realise now was more about me not taking time out to test it. The platform is brilliant and easy to use. I'm updated regularly on new features etc, which all help me offer much more to my clients and enables me to stand out from the crowd. Must say a big thank you to \[SENSITIVE CONTENT HIDDEN\] my customer account manager who is FABULOUS :) ----- ### "Great Product... Great People" — 4.0/5 > **John** | *24 September 2018* | Computer Software | Recommendation rating: 8.0/10 > > **Pros**: Ease of use, the platform is simply constructed to ensure that uptake from users is fast and easy to manage. > > **Cons**: Initially the insights supplied by the platform looked incredible, but access to the underpinning data was an issue. This is not really a "con" though as the team very quickly worked to provide a work around to the issue. > > The team at Refract are their biggest advantage, open, honest and always very willing to help. An example of an organisation where the team give a truly competitive advantage. ----- Page: 1 / 2\ Next: [Next page](https://www.getapp.co.uk/software/104547/enable?page=2) ## Links - [View on GetApp](https://www.getapp.co.uk/software/104547/enable) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data