Marsello

4.4 (103)
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Loyalty and marketing software for omnichannel businesses.

Overall rating

4.4 /5
(103)
Value for Money
4.3/5
Features
4.1/5
Ease of Use
4.3/5
Customer Support
4.3/5

84%
recommended this app
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103 Reviews for UK Users

Bill
Overall rating
  • Industry: Hospitality
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Wild Pear Kitchen can't imagine doing business with out Marsello

Reviewed on 30/11/2022

Traditional Hospitality businesses actually know very little about their customers buying habits...

Traditional Hospitality businesses actually know very little about their customers buying habits and have no ability to, with Marcello the insights are incredibly powerful, and the loyalty that is created thru rewards is a game changer

Pros

It's hard to pinpoint any one feature that's better than the other the longer it's in place the more powerful it becomes for our business, we can't imagine not using Marsello in our Hospo business now

Cons

I would like to see some additional tools with regard to list management top of mind is a filter for Duplicate accounts (name wise) also it would be good to be able to sort new signups and be able to show more than 50 rows at a time 100 would be betterThere is a grey area around implementing and accessing the online widget

Emma
Overall rating
  • Industry: Apparel & Fashion
  • Company size: 2–10 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 5.0 /10

Integration with Woo Commerce and WordPress

Reviewed on 06/06/2022

Pros

The SMS marketing we really get a lot of customer traffic with this tool.

Cons

Marsello is not compatible with Woo Commerce or WordPress. Our website is a WordPress site and we cannot implement any codes online as the systems are not integrated. It limits the potential for us and is frustrating.

Shannay
Overall rating
  • Industry: Food & Beverages
  • Company size: 1,001–5,000 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 5.0 /10

Goody review 2019

Reviewed on 12/03/2019

Customer service can most definitely be improved considering the cost. Overall customers are happy...

Customer service can most definitely be improved considering the cost. Overall customers are happy when they are able to redeem their points and since it's managed by an app as opposed to being done manually by myself it's a good thing to have.

Pros

Relatively easy for customers to navigate in store on the tablet

Cons

Not as easy on the app for smart phones - not even I use the phone app

Response from Marsello

Hi Shannay,

We're deeply sorry you haven't had the most positive experience with our support services. We immediately arranged for a support contact to touch base and address any concerns you had.

Regarding the app, it's in use by over 100k people, so we feel it's a fairly important part to sign up and point balance reminders.

Thanks for the review, and we'll be making sure you have the necessary support services you need, as clearly based on the review, there are things we can improve.

Appreciate the feedback.

Kind regards,

Rory Moss
General Manager

Walt
Overall rating
  • Industry: Retail
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

A great all round marketing tool

Reviewed on 10/05/2022

Great. Excellent customer support as well. With one on one support when I need it.

Great. Excellent customer support as well. With one on one support when I need it.

Pros

The loyalty programme is great. It also does really well in tying together our bricks and mortar and ecommerce offerings.

Cons

Probably the reporting. Could be more customizable, but still pretty good.

Sierra
Overall rating
  • Industry: Retail
  • Company size: Self Employed
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

ALL in ONE APP, MUST HAVE APP!

Reviewed on 07/04/2022

Overall, this is my most use app since ive started this journey back in 2018. Ive managed to use...

Overall, this is my most use app since ive started this journey back in 2018. Ive managed to use this app for all my marketing. I will continue to use the email marketing campaigne, loyalty points, and enjoying seeing the growth in my report. Apprieciate the work you folks put in to help businesses like mine.

Pros

When i first started with this app, it took a hot minute to figure out where things are. Only because they offer so many options, from loyalty rewards, email marketing, points, and etc. I use all these features to help improve all my marketing stratagies. Definitly my most used app and feature ive came across since.

Cons

Im still trying to figure out all the options this company has to offer. But i did come across a few bumps in the road on this topic. I would like to narrow down a group of emails/locations to certain clients, which i cant do. I also would like to custumize my email with sizing choice in Headline logo, or GIFs.

Shannay
Overall rating
  • Industry: Food Production
  • Company size: 201–500 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Customer Service is appalling. Out of 3 questions in 12 months, I've had 1 answer.

Reviewed on 09/05/2018

Hopefully more customers passing through the store

Hopefully more customers passing through the store

Pros

Ability to provide loyalty points to our customers. Has the functionality to do reports on the computer.

Cons

Unless you know how it works, it's not that user-friendly to the staff who have no tech savvy. Changes to the tablet confuse the older generation customers.

Response from Marsello

Hi Shannay, thanks so much for your response.

We take your comments extremely seriously, and we're committed to ensuring each and every customer has a positive experience. We've taken your support comments on board, and we're looking to improve this area of our business over the next two months, including hiring more staff to ensure our customers are well looked after. I¿ll be taking a look at past support queries to better understand why it took so long to reply to your support ticket. Yet again, thanks so much for taking the time to submit this review, as we'd love to turn this back into a 10/10!

Kind regards,

Rory Moss,
Marketing Manager

Gaylene
Overall rating
  • Industry: Hospitality
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Fresh fish tinwald

Reviewed on 26/02/2019

Customers love having goody n not having to find an actual card in tbeir purses or wallets. We can...

Customers love having goody n not having to find an actual card in tbeir purses or wallets. We can find every customer using out front till when they are pmacing anmorder

Pros

Ease of use and can be connected to our tills

Cons

We love everything about it, thank you for the option to gve feedbank

Response from Marsello

Thanks for your 5 star review Gaylene. As you're one of our best customers, you're always going to be biased :). We can only wish for all customers that use the system as well as you do.

For readers out there, this customer has a local population of 3500 people, and has registered 2,000 to their rewards program. It's used every single day, and the staff have made the programme incredibly engaging. Good job!

Jusmena
Overall rating
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support

Consistent

Reviewed on 09/05/2018

Pros

That's its easy to use, and you only need one card for many site, therefore more people are inclined to use it because it doesn't feel like another card

Cons

Doesn't link yet to the pos but this could change in the future. No one comes to see us at the cafe so the customer service could improve

Response from Marsello

Hi Jusmena,
Firstly, thanks so much for your review! We really appreciate this.
Looking at your account you currently operate the check-in model. If you¿d like to start incentivising customers for dollars spent, we can totally do this! We do have a number of POS integrations, but it depends on what you currently operate.
We also have a check-in version which should work on your POS device, pending your PC is above windows XP.
Unfortunately, we don¿t do on-site visits any more, as the system has become very simple to operate. It¿s much easier to call you at a time that suits if you prefer?
Yet again, thanks for taking the time to review us, and do let us know if you like to whitelabel (customise) your apps or investigate POS options.
Kind regards,
Rory Moss
Marketing Manager

Simon
Overall rating
  • Industry: Retail
  • Company size: 2–10 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Love it! I just wish I could do more with Word Press Integration.

Reviewed on 26/03/2022

I like how simple it is to do quick and easy marketing. I wish I had some more complex options...

I like how simple it is to do quick and easy marketing. I wish I had some more complex options though.

Pros

basic/easy customer segmentation and segmented marketing.
integration with Vend(lightspeed)

Cons

Lack of integration with Word press(blog) and Woocommerce(eCommerce)

Rakesh
Overall rating
  • Used for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support

Average , still not sure whether this is actually good for the business.

Reviewed on 09/05/2018

Cons

Customers tend to spend time scanning or entering their email on to Goody Card and not paying for the transaction. This tends to hold back the other customers in the queue. During busy times, I do NOT ask customers to scan their Goody card. Infant I actually hope they don't scan their card and hold back other customers.

Response from Marsello

Hi Rakesh, appreciate you taking the time to submit this response.
You have been a long-standing customer of ours, especially through the early days of our product, so it¿s truly great to still have the LJ brand and yourself on board. We take your comments very seriously, and we¿re committed to improving the process, especially at the point of sale.
That is why we are glad to announce we are integrating our product with common tools LJ uses, including Kounta. This is currently in development, and we expect it to be released within 2-3 months. We think this will speed up the process at the POS, so you can search customer accounts directly.
Looking at your account, you have registered a significant number of customers & you operate a high return rate. However, there is plenty we can do to improve your ROI, including activating your automated marketing features which will improve retention rates.
We would be help to guide you through this at a time that suits you?

Brian
Overall rating
  • Industry: Retail
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Great Promotional Programme

Reviewed on 26/02/2019

Customers particularly enjoy getting a birthday present.

Customers particularly enjoy getting a birthday present.

Pros

It is an easy to use and relatively cheap way of encouraging customers to return.

Cons

Sometimes "customers" walk past our shop and flash their card to gain points without purchasing. When we catch them we often wipe all their points as it is a form of theft.

Response from Marsello

Thanks for your feedback Brian. While I totally understand your "cons" section. I'm glad to say we're integrated now with Kounta and working with your sites to rollover to the integrated version which will prevent this :). Rory Moss, GM

Eddie
Overall rating
  • Industry: Retail
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

useful & helpful. not just a reward programme but a channel to customers' voice

Reviewed on 28/02/2019

very useful & smart. it does its job by itself, does not need too much care.

very useful & smart. it does its job by itself, does not need too much care.

Pros

customers' feedback function let me know if they are happy with our service.

Cons

none so far. i was trying to change the rewards but could not access, web page says loading forever.

Response from Marsello

Thanks so much for your continued support Eddie. We're glad you're still enjoying the use of the programme. The pages you're referring are most likely user privileges which head office had set up.

Aimee
Overall rating
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support

I really like the concept but someone may come in store and spend .

Reviewed on 12/02/2018

Pros

Simple to use. I like how we can change the deals to suit us and what promotions that we would like to offer instore

Cons

That it doesn't get adjusted to how much the customer spends regardless they get 5 points. This would be much better if they got 1 point every $10 and the software was a lot more simple to do this.

Response from Marsello

Hi Aimee, thanks so much for reviewing us. You'll be glad to know we actually do support the amount of dollars spent. This is just a set up change to each instance of Goody.

We support nights stayed, dollars spent and check-in.

Let us know how we can help turn this into a 5 star review - as we're always looking to improve!

Thanks so much!
Rory from Goody

Heather
Overall rating
  • Industry: Apparel & Fashion
  • Company size: Self Employed
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Review For Marsello

Reviewed on 27/01/2022

I will give it another month to see if it improves and if not discontinue. $99 a month is pretty...

I will give it another month to see if it improves and if not discontinue. $99 a month is pretty steep.

Pros

This program has helped with email reminders, reward program, and other customer friendly targeting. However sometimes the page takes forever to load, and it will say refresh over and over, as well as the message coming up at the top that the old Marsello is available for a short time. I feel like it needs to be the new app only to make it run better and be less confusing.

Cons

See Above - As Well as the templates provided are not user friendly and the computer freezes up before you can get one completed.

Suzy
Overall rating
  • Industry: Education Management
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 5.0 /10

Feedback

Reviewed on 01/01/2021

Good

Good

Pros

It's easy to use and you dont need to keep the card handy

Cons

It's not used in many places so more accessibility would be beneficial

Mel
Overall rating
  • Industry: Retail
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Kiwi Timber

Reviewed on 05/03/2019

Overall we are happy

Overall we are happy

Pros

Easy to use. Great way to reward your customers and get a customer database

Cons

Sometimes the hardware has issues. Charge doesn't work properly and screen flicks

Response from Marsello

Thanks for the positive review Mel! We hope you enjoy using the software to date. Unfortunately hardware can be tricky - but the best thing to do in these situations is call us immediately and we'll help you sort this out!

Liam
Overall rating
  • Industry: Hospitality
  • Company size: 201–500 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Marketing Manager

Reviewed on 29/01/2019

Pros

The software is relatively easy to use and explain. Simple and direct.

Cons

Glitches and restrictions every now and then.

Response from Marsello

Hi Liam,

Thanks for your honest review.

Whilst some may feel 7/10 is good enough, we recognise more needs to be done to ensure you're satisfied.

I'd be very interested to discuss how we can better our software further if you have time?

I've noted your responses regarding glitches and restrictions, and i'll feed this back to the team.

Feel free to email me at [email protected] if you have a moment.

Kind regards,

Rory Moss
Marketing Manager

Vanessa
Overall rating
  • Industry: Broadcast Media
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 9.0 /10

Goody's worth it

Reviewed on 14/01/2020

Great notifications through email which tie in when your card is swiped. Really easy.

Great notifications through email which tie in when your card is swiped. Really easy.

Pros

That it is a national customer rewards scheme rather than just local.

Cons

There is nothing that I don't like about Goody.

Jennie
Overall rating
  • Industry: Arts & Crafts
  • Company size: 2–10 Employees
  • Used Daily for Free Trial
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

So Far So Good

Reviewed on 14/12/2021

So far I'm happy

So far I'm happy

Pros

I'm still in the setup process, but so far it does everything I want it to do.

Cons

I haven't come across anything I don't like so far.

Ross
Overall rating
  • Industry: Hospitality
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Goody Rewards just works

Reviewed on 26/02/2019

Friendly, Local & responsive to queries.

Friendly, Local & responsive to queries.

Pros

Customer interface & back office software.

Cons

Not applicable. All worked better than my expectations.

Response from Marsello

Thanks for the positive review Ross. We're always working hard to improve our software and loyalty platform. We're glad you've enjoyed it to date and will continue to improve based on customer feedback. Let us know if we can help with anything further for your stores. Regards, Rory Moss, GM

Joseph
Overall rating
  • Industry: Retail
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Great Marketing Program works great with VEND!

Reviewed on 04/02/2021

Repeat customers, voucher system is excellent.

Repeat customers, voucher system is excellent.

Pros

Good overall system, integrated with VEND super easily

Cons

Am happy i dont really have many complaints

Carine
Overall rating
  • Industry: Health, Wellness & Fitness
  • Company size: Self Employed
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Goody is great!

Reviewed on 27/02/2019

Goody has been great in the feedback forms of finding out what clients truly feel about your...

Goody has been great in the feedback forms of finding out what clients truly feel about your business and what you can improve on.

Pros

The time I would spend following up on clients, whether it was birthdays, follow ups, ratings etc, goody has now taken over for me now saving me time! I no longer have to worry about that. The point system has become fair for my clients and they are loving earning and redeeming rewards!

Cons

I haven’t found anything so far that I least like about this software.

Response from Marsello

Thanks so much for your positive review Carine. We really value your opinion and it's great to have you on board. If there is anything we can do to make your customers experience and exceptional one, please don't hesitate to let me know. Thanks, Rory Moss, GM

Sarah
Overall rating
  • Industry: Research
  • Company size: 501–1,000 Employees
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Very rewarding app

Reviewed on 29/09/2019

It has saved me a huge amount of money of dining out and has also made me go out for lunch/dinner...

It has saved me a huge amount of money of dining out and has also made me go out for lunch/dinner when I normally wouldn't have because i knew i could get a good discount. Really easy to use, never had any issues. Really quick to scan and redeem

Pros

Very easy to open and use. Very quick. Opens at the right page so no having to log in every time. Good graphics and text. User friendly, really easy to scan and redeem points

Cons

Not much. I have no complaints.

TJ
Overall rating
  • Industry: Food & Beverages
  • Company size: 2–10 Employees
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Useful programe

Reviewed on 27/02/2019

It’s has been satisfactory. I wish we had more Point of Sale material so customers can Join without...

It’s has been satisfactory. I wish we had more Point of Sale material so customers can Join without staff need to convince them. We have a very poor joining rate at our establishment. We have trained staff over and over again.

Pros

Point system/rewards. I like that we have their emails for sending our campaigns.

Cons

Only one email per week. There are times we needed to send two. One for early week special and another for the weekend.

Response from Marsello

Thanks for your feedback TJ. We value your opinion and we'll pass this on to our support team.

Camille
Overall rating
  • Industry: Hospitality
  • Company size: 11–50 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Easy to use

Reviewed on 19/09/2018

Overall we have had a positive experience with Goody so far, it seems that is system has a lot of...

Overall we have had a positive experience with Goody so far, it seems that is system has a lot of great marketing options and the back office side of things has been easy to understand.

Pros

I liked that is was so user friendly and was easy to teach to our staff (many of whom are young and need simple systems to follow). We also were walked through setup easily.

Cons

Possibly the minimum discount to be featured on the app, but other than that no complaints.

Response from Marsello

Thanks so much for the positive review Camille and we hope you enjoy using it. We'll look into your minimum discount requirements.

All the best,

Rory Moss
Marketing Manager