Aha! Reviews
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549 Reviews for UK Users

- Industry: Education Management
- Company size: 1,001–5,000 Employees
- Used Daily for Free Trial
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Review Source
Overall rating
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Legitimately impressed!
Reviewed on 01/03/2024
Pros
I was astounded by how flexible and feature-rich the platform is. You can instantly tell how much thought has gone into this product over the years. It has been developed in a way that can support so many different configurations its amazing.
Cons
I feel like it can be easy to get lost in what workspace or line you are in when navigating different tabs and roadmaps. You have to pay close attention to where you are so that you see what you are actually looking for at any given time.
- Industry: Leisure, Travel & Tourism
- Company size: 201–500 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
The only software option for a quality Product Manager to use!
Reviewed on 02/09/2024
Always extremely positive. I love the platform and I am delighted by the quality and friendliness...
Always extremely positive. I love the platform and I am delighted by the quality and friendliness of the employees. You make my projects look good!
Pros
They really have thought of everything! The platform has such comprehensive functionality, everything you could need to plan, deliver and communicate your product releases. With so much content, it's a tough job to ensure users can easily learn and get value from the platform but this company is Best in Class at demo's; KB articles, how to videos and live training sessions. Everything is super clear and easy to learn. Why wouldn't you want this as a Product Manager?
Cons
Sometimes the sheer volume of "what's possible" can be overwhelming. Simple things can be hard to figure out because you didn't notice this one setting that is active. With that said, the times that I have needed to figure something out, the articles are super clear and the response time for support is unreal.
- Industry: Transportation/Trucking/Railroad
- Company size: 501–1,000 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Ease of Use
- Customer Support
- Likelihood to recommend 2.0 /10
Don't recommend. Read review for details..
Reviewed on 06/08/2019
Would never recommend.
Would never recommend.
Pros
Cool logo. Good space to house personas and competitor analysis.
Cons
In the initial onboarding process I would contact customer support for clarity, seeing as how I've never used such a software. I had one phone call, fairly short. I was later tasked with sole responsibility for the software - evangelizing and coaching others on how to use it. When I reached out to support for more clarity, the reps did EVERY possible not to get on a call with me. They would email me back every other day - directing me to instructional videos - refusing to get on the phone. I needed to integrate with Jira, "Please HELP!!??"- guess what? "We have some videos that can help you.
Awful support.
As well, not very user friendly, not customizable, and just down right inferior cosmetically.
Response from Aha! Labs
Hi Rafael,
Thank you for taking the time to leave a review. I am sorry to hear you experienced difficulties with onboarding. We have put a lot of effort into the onboarding experience over the last few years and do pride ourselves on having a super responsive and very knowledgeable support team. We continue to build out our knowledge base with step by step instructions for set up including the Jira integration. For teams who need more assistance we offer concierge services with personalized rollout services. Should you have any troubles in the future our team is available at [email protected] ready to help.
- Industry: Computer Software
- Company size: 51–200 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Aha is the choice for power users
Reviewed on 12/06/2024
Overall I love it. I've moved more and more of my companies planning and roadmapping discipline...
Overall I love it. I've moved more and more of my companies planning and roadmapping discipline into Aha and will continue pushing for more use of the tool.
Pros
The ability to customize almost all aspects of Aha make it the choice for power users. If I can imagine it, I can probably do it. And when I can't figure out how to do it, Aha's team of professionals are there to help you out every time. The company isn't sitting on their laurels either, the engagement with customers on the Ideas portal is very active and features are constantly being added and improved.
Cons
Integration with other tools can be complex to set up, or missing for many tools. Jira integration is very important for my company, but it doesn't always have the capabilities I'd like. I'd also like to see better integration with collaboration tools like Slack, LucidSpark and PowerPoint. I realize Aha is building competitive tools for most of those, but they are not, as of yet, mature enough to make the switch to using them.
- Industry: Airlines/Aviation
- Company size: 201–500 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Product Management Choice
Reviewed on 12/02/2024
Pros
Aha is a powerful tool that gives you ability to customize the core product around how your team does its job. The easy integrations with engineering development tools like Azure DevOps or Jira make it an accurate status reporting tool for product teams while allowing engineering functions to do their execution work elsewhere. The dashboards and reports in Aha are super powerful and it's the only way we report on roadmaps and status. And finally the Ideas portal with Ideas advanced allows us to be in touch with our customers in a meaningful way and let's us communicate internally and externally about what's coming next for our products.
Cons
The cost of a license is not cheap, and it took my business a long time to convince senior executives to allow us to get the Ideas Advanced licensing. It would have been really helpful if Ideas Advanced could have been enabled for a subset of users or a product line within a corporate tenant account.
- Industry: Computer Software
- Company size: 10,000+ Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Streamline Your Product Roadmap
Reviewed on 09/07/2024
Pros
I created a visual timeline of upcoming features, which made planning much simpler.
Cons
Configuring the initial setup and understanding all the plugins took quite a bit of time.
- Industry: Entertainment
- Company size: 2–10 Employees
- Used Daily for 1-5 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 5.0 /10
Visualization and big idea level
Reviewed on 26/10/2023
Pros
We've tried a few project management programs and although we didn't decide ultimately to go with Aha long term (see cons below for why) individual users on our team (including myself) still use it for some long term strategy planning. The visualization process is really the best in the market.
Cons
We couldn't use this as our main project management because of cost, in order to justify the cost I would have made a case that their customer service was more robust than it was. I can always get the info I need, but less tech savvy people had a harder time figuring things out without the hand holding that their customer service just doesn't easily provide.
Response from Aha! Labs
Hi,
Thank you for sharing your detailed feedback. We're delighted to hear that Aha! has been valuable for your long-term strategy planning, particularly in visualization. We understand cost can be a barrier so we offer a variety of plans to meet different organizational needs. Many customers find our Enterprise plan is great for balancing paid seats for folks who need to add and manage product data with unlimited seats for folks who just need to review and comment on data. We also pride ourselves on excellent, fast customer support. Our Customer Success team are all former product managers and are on hand to answer any future questions you may have. Please don't hesitate to reach us at [email protected].
- Industry: Information Technology & Services
- Company size: 501–1,000 Employees
- Used Daily for 6-12 months
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Review Source
Overall rating
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Aha as a product management tool
Reviewed on 18/06/2024
Great tool, very nice UI, excellent support!
Great tool, very nice UI, excellent support!
Pros
Great functionality covering different angles of product management
Cons
Automation section has a lot to be improved
- Industry: Gambling & Casinos
- Company size: 1,001–5,000 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Great product for project/portfolio management
Reviewed on 13/05/2024
Pros
Lots of options for customizing initiatives and reports
Cons
Pivot tables need twice refresh to reflect the changes. Network disruptions often cause filled out data to be lost
- Industry: Gambling & Casinos
- Company size: 501–1,000 Employees
- Used Weekly for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Excellent tool
Reviewed on 07/03/2024
Pros
Simplicity and flexibility
Great report sharing with no Aha users
High end support
Cons
Tool is very expensive
Not any other cons for me
- Industry: Computer Software
- Company size: 51–200 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
The Best End-to-End Product Management Software Available
Reviewed on 02/02/2023
I have implemented and used Aha! across several companies and have seen it grow for nearly a...
I have implemented and used Aha! across several companies and have seen it grow for nearly a decade. It keeps only getting better.
Pros
Aha!'s data model is robust and flexible to account for our unique way of running our business. The reporting and notes/collaboration tools allow us to consolidate all of our PM-based efforts into a single system. This helps keep everyone aligned, organized and efficient.
Cons
Because the application is so robust, there are some workflows sub-optimal user experiences (e.g. accessing views and report versions, creating capacity plans) that make onboarding new users cumbersome.
Reasons for Switching to Aha!
Flexible data model, custom fields/tables, and great reporting/roadmapping.Response from Aha! Labs
Hi Matt,
Thank you for your positive review! It is great to hear how Aha! is helping your organization (and past organizations!) achieve success — especially with reporting and notes. For new users, we have a great overview (https://www.aha.io/support/roadmaps/strategic-roadmaps/introduction/get-started-with-aha) on getting started with Aha! Roadmaps. As always, if you ever need any help at all, our Customer Success team are all former product managers and would love to answer any questions ([email protected]) you may have.
- Industry: Media Production
- Company size: 201–500 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Fantastic Support & Quick Start Up
Reviewed on 12/02/2021
The exceptional Support Team has made all the difference in how we've been able to effectively use...
The exceptional Support Team has made all the difference in how we've been able to effectively use Aha! to manage projects. They REALLY do respond in a couple hours, the chat function is fantastic for quick questions, and it's very easy to schedule time to talk through more complex topics. The quality of the knowledge base, video tutorials and regularly offered trainings are the best I've experienced. Behind all that is a knowledgeable, friendly and extremely helpful team of Support folks.
Pros
Aha! provides a comprehensive set of tools to allow our teams to track work from an initial thought through to completion. Using Aha! we managed an extremely complex software implementation with multiple integrations and were able to track the work at varying levels of detail while always knowing status. Aha!'s My Work dashboard, assignment and commenting capabilities ensured our team members, with minimal effort, could readily identify their work, call out and address roadblocks and communicate progress. Team members who are more interested in doing the work than saying what work they did are converts to the value of Aha!, praising searchability, ease of use and a central repository for all the critical information.
Cons
Determining the workspace structure proved challenging for us and we are still trying to decide what's the right configuration. Still, there's really no wrong way to set it up and the flexibility and adaptability of the product will allow us to evolve our structure to meet our evolving organization's needs.
Reasons for Choosing Aha!
limited capabilities, poor visualization, high touch for PM and minimal features for team membersReasons for Switching to Aha!
Usability and intuitive UI, tagging and commenting, and project management without a big lift for team members who just want to get work done.- Industry: Warehousing
- Company size: 51–200 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Game changing software for product teams
Reviewed on 26/06/2023
Very satisfying, this tool has a chance to help us transform as a business!
Very satisfying, this tool has a chance to help us transform as a business!
Pros
Very initiative to use and can be extremely powerful if setup with some foresight. It is flexible enough to be tailored to any kind of business yet rigid enough to instill needed discipline when using across a team or teams..
Cons
Not much to dislike. While it can feel expensive, their reviewer and viewer (free users) make it easy to scale across many team members.
Reasons for Switching to Aha!
No comparison.Response from Aha! Labs
Hi Matt,
Thank you for the great review. We love to hear that Aha! has been a game changer for your product teams. As always, if you ever need any help at all, our Customer Success team are all former product managers and would love to answer any questions you may have at [email protected].
- Industry: Computer Software
- Company size: 5,001–10,000 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Ease of Use
- Likelihood to recommend 7.0 /10
Works as expected
Reviewed on 28/12/2023
Pros
The layout of the sprint and features is really well done. I do enjoy the look of AHA vs other competitors that I have used. It’s really easy to use and the mobile app is a nice feature.
Cons
I really don’t care for the search functionality of AHA. I think that I don’t always find things in the way I search or use keywords. A keyword might be in a ticket but it isn’t always found.
- Industry: Computer & Network Security
- Company size: 201–500 Employees
- Used Daily for 1-5 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
2 months in and going great
Reviewed on 17/05/2024
Excited. We have so many great ideas having a tool to help us capture the ideas, put them into...
Excited. We have so many great ideas having a tool to help us capture the ideas, put them into features and track them through to development will be great.
Pros
So many features and capabilities - maybe too many but you can limit what is viewable and grow as you need. Every day I'm discovering new ways to use the product. And their support is outstanding.
Cons
Number of features and customization. Ok - not much of a negative but you really need to look at how you want to use the tool. I'm limiting what it can do as we roll it out and plan to extend capabilities over time.
- Industry: Health, Wellness & Fitness
- Company size: 5,001–10,000 Employees
- Used Daily for 1-5 months
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Review Source
Overall rating
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Love using this integrated with JIRA!
Reviewed on 11/07/2023
I'm just starting to get into using it in the last 2 weeks and using it to present my roadmap to...
I'm just starting to get into using it in the last 2 weeks and using it to present my roadmap to business users, integrated with all of the sprint work that I plan using JIRA. The integration works great! I really love using these products together! I'm excited to get even more familiar with what JIRA can do!
Pros
The JIRA integration is critical to my successful use of this tool as all of our sprint work is planned within JIRA!The Customer Support team is absolutely EXCEPTIONAL! They are all incredibly good at what they do and they get back to me just lightning fast whenever I have a question. Thank you so much!
Cons
It's a little hard to navigate to some areas. I have a difficult time finding where integrations are configured and I sometimes can't locate the detailed error log when an integration fails.
Response from Aha! Labs
Hi Ellene,
Thank you for sharing such a positive review! It is great to hear how the Jira integration has helped you seamlessly connect product and sprint planning. And that you have had exceptional experiences with our customer success team! If you run into any integration troubles in the future we have an extensive knowledge base (https://www.aha.io/support/roadmaps/integrations) and a response team ready to help. We would love to keep answering any questions you may have! ([email protected])
- Industry: Biotechnology
- Company size: 501–1,000 Employees
- Used Daily for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
great product management tool
Reviewed on 16/08/2023
Pros
easy to use and integration with development toolexcellent service and response time
Cons
don't have much yet. would prefer lower cost
Response from Aha! Labs
Hi Lu,
Thank you for your review! We are delighted to hear that you have had a great experience with support and find the integrations easy to use. If you ever need further assistance you can always reach out to our experienced team at [email protected].
- Industry: Information Technology & Services
- Company size: 10,000+ Employees
- Used Weekly for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Great product and customer support
Reviewed on 22/06/2023
Pros
Its a huge product that is critical for our product managers. The customer support is the best I've seen. The response rate in quick (approx an hour) and its very friendly! Extremely helpful!
Cons
Sometimes its hard to see what is included in my license and other parts that is not.
Response from Aha! Labs
Hi Rosie,
Thank you for sharing such a positive review! It is great to hear how critical Aha! is for your product managers and that you've had great experiences with our support team. If you have any questions about what is included in your license, our Customer Success team are all former product managers and would love to help at [email protected].
- Industry: Retail
- Company size: 501–1,000 Employees
- Used Monthly for 1-5 months
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Review Source
Overall rating
- Ease of Use
- Likelihood to recommend 9.0 /10
Great for Product Management Idea Roadmapping
Reviewed on 29/03/2024
Pros
Great for organizing idea generation and new feature roadmapping. Helps us align as a company on software requests and build a timeline for deployment
Cons
The software is very structured and can't really customize the reporting or forms.
- Industry: Information Technology & Services
- Company size: 10,000+ Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Aha! - A review
Reviewed on 15/03/2023
Aha! gets us 80% of the way there for most things we need, but that extra 20% would take it from...
Aha! gets us 80% of the way there for most things we need, but that extra 20% would take it from good to great.
Pros
We like the ability to standardise our product management processes and data model across teams that had historically operated in different ways. Integration with Jira makes it easy to reflect development work being done with limited manual intervention required. The support team is always great and prompt to respond to queries. Good communication on new/upcoming features, too.
Cons
Some small improvements could go a long way for us - prioritisation views for initiatives, clearer record rankings, more configurability of the nicer-looking roadmap views, and so on. Additional configurability in user licenses would also be really beneficial (i.e. adding advanced functionality for just a subset of users) as there are some add-ons that could add a lot of value to some users but aren't always needed by all.
Response from Aha! Labs
Hi Max,
Thank you for your positive review. It is great to hear how Aha! is helping your organization standardize your product management processes. I would encourage you to submit or vote in our ideas portal (https://big.ideas.aha.io/) in regards to your small improvements requests. Our product managers continuously review ideas when building out our product roadmap. As always, if you ever need any help at all, our Customer Success team are all former product managers and would love to answer any questions ([email protected]) you may have.
- Industry: Hospital & Health Care
- Company size: 201–500 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Aha Ideas and Product Management
Reviewed on 28/02/2023
Our experience with the Aha team is very positive. The Aha team is responsive and product...
Our experience with the Aha team is very positive. The Aha team is responsive and product experienced which helps them present best practices for improving our use of the tool.
Pros
The ability to have discrete workspaces that roll up to a parent or corporate level allows for deep engagement across our team and entire organization.
Cons
The inability to see features and epics on one roadmap/one view is challenging to tell the complete story.
Response from Aha! Labs
Hi Paula,
Thanks for your review. It is great to hear how Aha! is helping your entire organization achieve success. And that you have already had a great experience with our Customer Success team! We have several different roadmap options that allow you to pull in all the features and/or epics that you wish to visualize. Our Customer Success team is always available at [email protected] to help you achieve your desired view. If you are looking for something different I would encourage you to vote or add an idea in our ideas portal (https://big.ideas.aha.io/). Our product managers continuously review ideas when building out our product roadmap. Thank you again for your review!
- Industry: Real Estate
- Company size: 2–10 Employees
- Used Weekly for Free Trial
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
Trial Review
Reviewed on 29/03/2023
Pros
Cross-collaboration, ease of use, project management, and brainstorming tools are all top-tier.
Cons
Pricing is high post-startup year as compared to similar products like Trello and some MS 365 tools.
Response from Aha! Labs
Hi,
Thank you for your review! It is great to hear how you found success during your trial. Our pricing reflects the sophistication of our tools which I hope you were able to explore during your trial. We do offer a variety of plans to meet different organizational needs. Many smaller organizations choose the Premium plan if they do not have many users who wold only need to review and comment on data. If you need any further help, please don't hesitate to send us a note ([email protected]). Our Customer Success team would love to answer any questions you may have.
- Industry: Information Technology & Services
- Company size: 10,000+ Employees
- Used Weekly for 1-5 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 7.0 /10
Stay focus
Reviewed on 07/03/2023
I really enjoyed using this app and can able to achieve the goals. This app is user friendly.
I really enjoyed using this app and can able to achieve the goals. This app is user friendly.
Pros
This app can facilities all aspects of Product Management, goals, Roadmaps and etc. The features of the app are also good.
Cons
The mobile interface of the app is not that great.
Response from Aha! Labs
Hi,
Thanks for your review. It is great to hear how you have enjoyed using Aha! I would encourage you to submit or vote on an idea in our ideas portal (https://big.ideas.aha.io/) in regards to any specific mobile app requests you may have. Our product managers continuously review ideas when building out our product roadmap. As always, if you ever need any help at all, our Customer Success team are all former product managers and would love to answer any questions ([email protected]).

- Industry: Computer Software
- Company size: 51–200 Employees
- Used Daily for 1-5 months
-
Review Source
Overall rating
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Great product
Reviewed on 23/01/2023
Pros
The editing UI is fantastic and their support team is super responsive. I don't use a lot of the features because I am only a part time product owner, but I love most of what I've used.
Cons
The reports could be more intuitive to locate and the filtering could use some work (support Like/Contains would be nice).
Response from Aha! Labs
Hi Adam,
Thanks for your review. It is great to hear how you are enjoying editing and your interactions with support. I would encourage you to vote and comment on an idea in our ideas portal (https://big.ideas.aha.io/) in regards to your reports request. Our product managers continuously review ideas when building out our product roadmap. As always, if you ever need any help at all, our Customer Success team are all former product managers and would love to answer any questions ([email protected]) you may have.

- Industry: E-Learning
- Company size: 11–50 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Aha moments around every corner
Reviewed on 16/11/2022
Ability to produce a roadmap for the first time in company history while integrating that with Aha...
Ability to produce a roadmap for the first time in company history while integrating that with Aha Develop for targeted sprints which has increased delivery time and quality of each release. The ideas portal has also been crucial to our business and engagement with our users.
Pros
It is user friendly while being extremely robust as you get deeper into the functionality. So far I've found that almost everything is possible in Aha and sometimes just takes a little thought on how you want to achieve it that will fit your organization.
Cons
I can't say there is anything that I don't like about this software. We're in the middle tier package and anything I would mention here is included in the highest tier.
Reasons for Switching to Aha!
All in one.Response from Aha! Labs
Hi Sam,
Thank you for sharing such a positive review. And for letting us know you are benefiting using the whole product suite including Aha! Develop. It is great to see that Aha! has helped you produce a high quality roadmap! As always, if you ever need any help at all, our Customer Success team are all former product managers and would love to answer any questions you may have at [email protected].