Instagram

4.7 (4,949)
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Capture, edit, and share photos, videos, and messages

Overall rating

4.7 /5
(4,949)
Value for Money
4.6/5
Features
4.6/5
Ease of Use
4.7/5
Customer Support
4.1/5

96%
recommended this app
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4949 Reviews for UK Users

Amit
Amit
Overall rating
  • Industry: Leisure, Travel & Tourism
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Instagram for Marketing Campaigns

Reviewed on 06/12/2023

A great platform to reach connect with your target audience. Though it's latest update included the...

A great platform to reach connect with your target audience. Though it's latest update included the feature of broadcasting, it still has a long way to develop a sophisticated community feature like LinkedIn and Facebook!

Pros

Easy to identify your target audience. I like its Meta integration, which makes cross-posting super easy. The paid campaigns work really well. Especially the recent update with great sophistication in converting leads into actionable signees.

Cons

The biggest drawback is the inability to schedule the posts. One can only do that using Business Meta Suite.

Alternatives Considered

Facebook Business Suite

Reasons for Switching to Instagram

Tagging is possible on IG app than the FB Business Suite!
Overall rating
  • Industry: E-Learning
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

the best SNS with needs of improvement

Reviewed on 27/11/2024

It is the best SNS out in internet right now, and i would definetly suggest to everybody but needs...

It is the best SNS out in internet right now, and i would definetly suggest to everybody but needs a room of improvement for bots and frauds

Pros

The next advantage of Instagram is that it has excellent features and the finest social media sites available right now. It's a terrific method to connect with people and share their lives, and the reels can be the greatest short form films available right now, ranking in the top two and comparable with tiktok as a best short form videos. and i think it has a great mood or easy access to share their own stories.if youre interested in one particular topic the algorithm will show you the similar topics to get your favorit topic.

Cons

Instagram's high number of bots and scammers is one of its drawbacks.i also asked my friends about this and they had a same experience. Instagram still has to improve in this area, even if bots and scammers are present on many well-known social media networks.Many fraudulent activities and fake accounts might make the experience less enjoyable. Instagram should take stronger action to block these scammers after they are alerted, and there is definitely room for improvement in the way this issue is addressed.

Anna
Anna
Overall rating
  • Industry: Performing Arts
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 1.0 /10

Unjust Deactivation Instagram Account with no help from support or chance to contest decision

Reviewed on 26/08/2024

Pros

Visual part. Before became part of Meta / Facebook was friendly and artistic, now is just poor. The design is nice and I like the option of editing.

Cons

Supporting - Help support system. Here they can easy deactivated your account without you defending yourself. That is no community support and they can do whatever they want without law and not supporting their clients. It's dangerous and goes violates all principles of democracy.

Jessica
Overall rating
  • Industry: Medical Practice
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Easy to use

Reviewed on 21/10/2024

Overall I have a good experience with Instagram. It’s easy to post media and connect with other...

Overall I have a good experience with Instagram. It’s easy to post media and connect with other people.

Pros

Easy to post pictures and videos on your account. Easy to find other accounts that are similar to your likes.

Cons

I don’t like the AI feature on the search page. The location of the microphone in the private messenger, it’s easy to send voice messages by mistake.

SHAMEEM
Overall rating
  • Industry: Apparel & Fashion
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Get your business profile on Instagram ASAP. Great tool.

Reviewed on 22/12/2024

Instagram is a great tool for business. Its a quick way to get information out to your followers or...

Instagram is a great tool for business. Its a quick way to get information out to your followers or target audience about your product or service offering in a very visual way.

Pros

- Easy to reach a large number of people or your followers
- there are multiple ways to post on your profile. You can utilize stories, reels, product tags to share with your audience.
- Easy to find and tag accounts that you want to get the attention of

Cons

- Timeline of posts is not that clear.
- If you have multiple accounts under 1 profile it can be difficult to switch accounts.

Mary
Overall rating
  • Industry: Accounting
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 10.0 /10

Great Social Media... Light and Fun

Reviewed on 11/12/2024

Pros

Love it. It's very entertaining. Always showing what is of interest to you. Many diverse groups and interests available to fulfill everyone's preferences.

Cons

Wish it would widen the reach of my videos

Jenna
Overall rating
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Must have for marketing

Reviewed on 30/12/2024

Use for personal and manage other businesses accounts

Use for personal and manage other businesses accounts

Pros

Can easily manage content and create pathetic to market business

Cons

The amount of users on the platform make it hard to have content seen

Ibrahim
Overall rating
  • Industry: Design
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Program idea

Reviewed on 21/12/2024

It was a fun and wonderful experience and brought me closer to people

It was a fun and wonderful experience and brought me closer to people

Pros

Live broadcast and story publishing feature

Cons

Inability to know followers’ likes and comments

Jade
Overall rating
  • Industry: Arts & Crafts
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Great for reaching your niche audience!

Reviewed on 26/11/2024

Pros

Easy to connect with potential customers

Cons

Having to post regularly to keep up with social media.

Abhay
Overall rating
  • Industry: Computer Software
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Abhay’s review

Reviewed on 05/01/2025

Pros

Great user interface, and good way to get news now a days.

Cons

The company should focus more on hate speech that is rising recently

Josie
Overall rating
  • Industry: Entertainment
  • Company size: Self Employed
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Instagram is my "go to" social media app!

Reviewed on 07/12/2023

Instagram has really helped me grow my self esteem and finally feel seen in the world. It is very...

Instagram has really helped me grow my self esteem and finally feel seen in the world. It is very special to me to get to share through Instagram.

Pros

I love everything about Instagram, but if i had to choose one thing, it's the content creation process for me!

Cons

I don't really like that you can't message some people more than once until they accept your message, but it's understandable.

Hannah
Overall rating
  • Industry: Health, Wellness & Fitness
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 6.0 /10

Do it for the 'Gram

Reviewed on 22/10/2024

In my own personal experience, it's positive. I like being able to see what other people I know are...

In my own personal experience, it's positive. I like being able to see what other people I know are doing, along with what millions of other talented individuals are up to.

Pros

I like being able to see pictures upfront instead of having to read lengthy stories and ideas.

Cons

As a therapist to middle school girls, I have seen so much damage come to so many people. It makes me struggle to say that "I like instagram" or that it's been completely a positive.

Flávia
Overall rating
  • Industry: Accounting
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Vai iniciar um projeto! Utilize muito o instagram

Reviewed on 07/11/2024

A very good application to promote our brand, make sales, but we need a sometimes high investment...

A very good application to promote our brand, make sales, but we need a sometimes high investment to reach a larger audience

Pros

Instagram brings us closer to people, easy to use, giving people of all ages access

Cons

I think sponsoring an ad is a bit expensive for someone who is starting a business.

Tayeb
Overall rating
  • Industry: Design
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Good for branding

Reviewed on 22/03/2024

I have been using Instagram as a Business page mainly to do some outreach, unlike X it still allows...

I have been using Instagram as a Business page mainly to do some outreach, unlike X it still allows to DM anyone free of charge and hopefully it will stay that way. I like posting spontaneously on Instagram but for scheduling I still prefer Later and HootSuite and wish Instagram would get some inspiration to make post scheduling and calendar creation easier as on Instagram we often get confused by them menus.

Pros

- Free to use.
- Possibility to get in touch with anyone via DM.
- Stories can help you reach a certain audience.

Cons

- Ads on Instagram are affordable but not that effective if your campaigns are short or not targeting a lot of users.
- Instagram is a bit saturated as a promotion tool and it is hard to gain organic followers without paying for ads.

Melinda
Overall rating
  • Industry: Sports
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

The ultimate social media advertising tool.

Reviewed on 24/10/2024

The app is perfect for advertising for a business. Posting ads and creating reels is an excellent...

The app is perfect for advertising for a business. Posting ads and creating reels is an excellent tool for reaching new clients. The platform allows posts to reach a large audience of potential clients which has helped grow the business I work for. Keeping our clients informed of upcoming events and registrations has been very easy using Instagram.

Pros

Instagram is incredibly user-friendly, and its ability to reach a large audience is perfect for growing a business. Creating reels and stories is simple, and the result is always professional.

Cons

The only complaint is that you cannot put links to websites directly on posts. Directing clients to a page or event listing in a post description would be a nice feature.

Verified Reviewer
Overall rating
  • Industry: Music
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Helpful Media Service

Reviewed on 24/06/2024

Pros

I have been building my business with Instagram as one of the main drivers for the past 7 years. It is constantly adding new features to connect with my community and edit photographs. Sharing new Art & meeting new people is easy with the ability to post multiple photographs at once. I would recommend Instagram to anyone looking to build their name and meet people who love what they create.

Cons

If there would be any feature I would add to Instagram it is the ability to schedule posts.

Verified Reviewer
Overall rating
  • Industry: Food & Beverages
  • Company size: 10,000+ Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 10.0 /10

Easy to use and helpful!

Reviewed on 25/07/2024

Pros

A good tool to use for managing a business and attracting customers.

Cons

Sometimes the content gets skewed when posting or the fun filters don't work.

Mahesh
Overall rating
  • Industry: Retail
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Best platform of social media

Reviewed on 26/09/2024

I like instagram because I am feeling good when I use Instagram. there are many kinds of activities...

I like instagram because I am feeling good when I use Instagram. there are many kinds of activities such as funny posts reels and stories and so much

Pros

I like post and reels I feel relaxed when I saw post and other stories

Cons

I suggest Promotions and ads are should not happen

Mateus
Overall rating
  • Industry: Restaurants
  • Company size: Self Employed
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

An honest review of Instagram

Reviewed on 27/12/2023

With Instagram I can connect, express creativity and explore shared interests.

With Instagram I can connect, express creativity and explore shared interests.

Pros

Attractive Visual Content, Stories, Reels, Content Exploration, Image Editing Tools and Content Variety.

Cons

Algorithm and Content Display Changes, Privacy and Security Issues.

wissal
Overall rating
  • Industry: Computer Software
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

amazing instagram

Reviewed on 20/12/2023

Pros

It's important to note that the Instagram experience can vary depending on individual preferences and how you choose to use the platform

Cons

It's important to remember that Instagram is a multifaceted platform with both positive and negative aspects. Individual experiences can vary greatly depending on how you choose to use it and interact with its content.

Verified Reviewer
Overall rating
  • Industry: Computer Software
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Instagram feed back

Reviewed on 18/01/2024

I really feel better after using Instagram. It helps me in many tasks like online shopping, reels...

I really feel better after using Instagram. It helps me in many tasks like online shopping, reels making, photo editing, gaining knowledge, etc. By using Instagram every day I read all the current affairs and daily news. Really Instagram is a wonderful platform for us

Pros

The photo, video editing features and the multi- account feature

Cons

It has not the feature that we cannot clear the chats, if we want to clear we have to delete the chats

Casey
Casey
Overall rating
  • Industry: Logistics & Supply Chain
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Service Based Business

Reviewed on 16/12/2023

We have had great success, it has been easy, fun, and are very pleased with using Instagram for our...

We have had great success, it has been easy, fun, and are very pleased with using Instagram for our business.

Pros

I can reach an audience that I would never be able to for our service based business. I can show case what our business is all about quickly, easily and efficiently.

Cons

There is really nothing I dislike. This is very easy and convenient as well as cost efficient.

Alternatives Considered

Facebook Business Suite

Reasons for Switching to Instagram

Instagram was much easier and cost less.
Tarmetria
Overall rating
  • Industry: Apparel & Fashion
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Instagram

Reviewed on 14/12/2023

Pros

I like how I know all of my followers and I adore how my music can be and twine with it all

Cons

I don't like how sometimes you have to block the person in order for them to get that you don't want to be bothered with them

Nyashadzaishe
Overall rating
  • Industry: Recreational Facilities & Services
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

awesome and reliable

Reviewed on 08/12/2023

Pros

it is easy to manage and you also get to see how other content creators for businesses are doing things, which enables you to stay up to date with trends.

Cons

disabling comments because of trolls also affects your engagement with your followers.

Lonwabo
Overall rating
  • Industry: Computer Software
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Why is Instagram important?.

Reviewed on 25/03/2024

Ever since using it, i have had the greatest experience i love the platform beside some few hiccups...

Ever since using it, i have had the greatest experience i love the platform beside some few hiccups i have had other its wonderful.

Pros

Instagram is one of the best META social media platforms where you are able to socialise with thousands of like minded people with same interests and goal. It's even the best platform to market your business and row it to greater heights.

Cons

It's a bit expensive to advertise your business when you are an upcoming entrepreneur. Their customer service is not very fast one of my accounts was hacked its difficult for them to help me recover it.