Loomly Reviews

Loomly helps us create and organize all of our social media posts in one easy-to-use calendar. We can schedule Twitter, Facebook, Instagram, Linkedin, and more social posts in the Loomly platform. I love the calendar view, where we can easily see all of our social posts in one section. I also love that you can drag-and-drop to quickly reschedule certain posts, making it very easy to organize and plan out our calendar. The auto-posting function is great, where it automatically publishes your posts to your social media accounts, saving us time and energy. There is also a great approval system where you can submit your posts for review if another coworker in your company would like to review them first before publishing.

I don't love that Loomly doesn't integrate with Instagram. Loomly can automatically publish your social posts to Facebook, Twitter, and Linkedin, but it doesn't connect to Instagram. You have to go through another 3rd party website called Zapier which costs money and is a little complicated to set up (it's also very glitchy in our experience). So we still have to manually publish our Instagram posts each day.

Loomly does a great job of helping simplify and manage multiple social media platforms, providing a great experience for planning and executing your brands social media plans. I love the ease of use that Loomly provides in having multiple team members manage social media calendars, and how incredibly simple it is to create posts & plan out your posting strategy. Top that all off with very competitive and simple pricing options, this platform offers a good user experience & interface for all your social media needs.

Loomly is missing a few key features that you would expect on a Social Media Management Platform, but none are more important than the ability to automatically post to your brands Instagram account. This is a feature that they are working on, but it is the main feature that I wish they would add soon. Furthermore, if they were to add an Instagram story option to their software & eventually automatic posting to Instagram stories, this platform would improve 100x.

Apart from those things, there are a number of simple UI issues that I wish they would remedy; including:
(1) Quickly adding a post from the calendar Month view ignores your preset posting schedule times (defaults to 3:00pm, you have to manually change it)
(2) Manually changing scheduled times from the "Add Post" option in Month won't allow you to type in a time - you have to obnoxiously click an arrow to get the proper time
(3) Manually posting to Instagram does not support multiple images - even though you can schedule multiple images to be posted. To post multiple images, you have to go into the Loomly library from their mobile site (the app won't let you do it) & download each image individually - which isn't terrible, except...
(4) The Loomly Mobile Website is not fully optimized for mobile devices, as the "Help"/"Contact us" button blocks parts of the bottom menu that appears when selecting an image in the library to download, making me have to use the desktop site to download images on mobile.

It provides great ideas and makes content creation very fast and smooth. The interface is very user friendly. Managing multiple accounts is very easy with it. Having the option of previewing before posting is a great help cause it gives a proper view of how the post would be like.

There are only two things that I did not like. Firstly their customer support is really bad. Secondly for reports and analytics the plan needs to be upgraded. And another matter, since they don't let users post on their Instagram account it is a big issue.

I have used almost every social media management platform under the sun and Loomly is by far my favorite. When I started my own business I had a robust checklist of items I needed in a platform and Loomly fit 95% of those. Some of the features I love include:
A schedule of upcoming holidays and important dates
Advanced scheduling features like being able to move a post from one date to the next using the calendar feature. You would be surprised how many platforms don't offer this.
The ability to schedule one post across platforms and edit the content for that specific platform. This to me is HUGE.
The support - the support is amazing, I always receive relevant, friendly responses in a timely manner.
The collaborators feature. My client love being able to log in and approve posts. It's simple and easy for them.
The Library- I love being able to store ideas for later, saves a lot of time!

These are just a few of the amazing tools Loomly offers.

Loomly doesn't offer direct posting to Instagram although I know it's in the works.

This is the first social media organizing software whose interface makes sense to me. I'm not fighting it. I actually look forward to using it. There are multiple views, I can connect a variety of social media, and I can customize and schedule each post.

Instagram integration isn't at 100% right now. We have to manually publish some posts. That gets frustrating, though they are working on it.

The collaboration and ability to manage multiple accounts within one platform is critical for our work as a social media agency. We need to be able to collaborate and communicate internally as well as with our clients to be able to work effectively. This is the perfect solution for us and we love that our client is able to approve a post and we get a notification on our phone that allows us to schedule the post immediately. This makes us so much more efficient.

Scheduling posts is a bit clunky because you have to have absolutely everything ready to go in order to schedule the post. It would make much more sense if you were able to start a post as an idea and then come back later to flesh it out. Although you technically can do that within the platform, there is no way to indicate that the post is incomplete which can confuse other collaborators. Overall, this is not a huge deal but it is inconvenient.

Major benefit of Loomly is the ability to preview your post before it publishes. You'll see the draft text, image preview and link so that you know exactly what will be posted. In addition, before you post, it has indicators or suggestions below the preview to let you know if you need to cut back on text, add an image, when the best time and day to post is and how to increase engagement. Loomly allows you to create individual calendars of accounts you'll be posting content to. With several social media profiles we manage, it's a convenient feature to view all published posts with all accounts or a single one.

You need to upgrade your plan to the next level (Standard) in order to view any analytics. While we are on the Base plan, it isn't a part of our subscription which you'd think would be a standard for any paid account.

I like the simplicity of the interface in Loomly, which enables us to find all the tools, move between sections, and perform tasks effortlessly. I also like that there are so many powerful features that allow us to sync calendars, set up ads, add links, and post in hashtag templates. Scheduling is excellent in Loomly, as we were able to synchronize publications on various platforms. Also, due to the full integration with all social media platforms, especially Facebook and Instagram, we have a great ability to manage publishing and follow-up accounts from a central platform in complete harmony. It also helps us to have a box to collect all messages received for ease of filtering and answering them with the participation of the rest of the members according to their specialties. It is also great to have dashboards and reports that explain the analyses in detail and provide us with a lot of statistics that show the levels of participation in our publications, which show us the extent of our success in reaching the target groups.

Loomly is unique, and I did not encounter any complications or problems during use, as it was not expensive to obtain all the features, and their service team provides the required assistance quickly.

Because I maintain many social media accounts, Loomly makes it easy for me to keep track of multiple calendars. I can confidently plan postings for months in advance and know that they will go up on the dates and times I specify. In Loomly, you can easily share the same material to different social media networks and alter the wording to match each audience's needs. Loomly's ease of use is another else I love; I never felt the need to consult a guide because everything was so obvious. Many of my social media postings are scheduled using Loomly, which I use to produce and schedule material, but also to check the Loomly calendars for each of my social media accounts to see what posts are scheduled for that day. Using this platform is a ten out of ten recommendation. Furthermore, the cost is really reasonable.

Nothing of importance to report here. Loomly offers post ideas, but they are too broad and generic to be useful for our unique industry. I would also love to have the stories of fb, ig, tw

You can setup multiple calendars with multiple accounts for each (I use this for client management) and you get to switch between a calendar view and a list view for planning content. They have an ideas section that just lists different ideas for posts which is super useful if you're planning your month and what to see what special days are coming up, etc. They also have a hashtag suggestion feature which is outstanding. Not only can you store groups of hashtags you use frequently, but they actually show the reach of each hashtag you use so you can judge its effectiveness before using it. The best newest feature? YOU CAN PUBLISH DIRECTLY TO INSTAGRAM! (No Zapier integration! YAY!) Total gamechanger.

I wish there was a way to organize media files. Right now you can assign them to categories you create or arrange them by published and not published. But folders would be nice to move evergreen stuff into its own place or filter out content that's time dependent and won't be used again for a year.