DealerCenter

4.9 (1,477)
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Dealer management software for independent auto dealerships

Overall rating

4.9 /5
(1,477)
Value for Money
4.8/5
Features
4.8/5
Ease of Use
4.8/5
Customer Support
4.9/5

97%
recommended this app
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1477 Reviews for UK Users

Stephen
Stephen
Overall rating
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

The best DMS for the small used car delaership

Reviewed on 07/12/2017

Makes my every day work so much easier!

Makes my every day work so much easier!

Pros

The company is so far ahead of the curve when it comes to bringing anything a dealer could want from a DMS. From our website to inventory. I have been with Dealer Center for over 6 years and I don't keep using them because their bad!

Cons

some times, there technology gets ahead of their support. But, they are always willing to get the answer and fix it

Bria
Overall rating
  • Industry: Business Supplies & Equipment
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

The most trusted dealer management system on the market.

Reviewed on 11/08/2024

Dealer center helps in creating custom dashboards and reports to know every aspect of the performanc...

Dealer center helps in creating custom dashboards and reports to know every aspect of the performance of your dealership. An amazing software indeed.

Pros

It puts it's users in command of all our customer activity and internet lead management process. With automation, alerts and built-in communication with SMS and emails. Helps it's users to create an online shopping experience which their customers are expecting. Safe and secure software which helps us analyze customer data and marketing.

Cons

Its a bit difficult for new employees to work with.

JEFFREY
Overall rating
  • Industry: Automotive
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 5.0 /10

It is what it is

Reviewed on 27/11/2024

It is a love hate relationship. If there was Less "enhancing" it would be a lot easier to use

It is a love hate relationship. If there was Less "enhancing" it would be a lot easier to use

Pros

It is fairly simple to use except the constant updates

Cons

Constant changing of platform. Finding it has changed about every 2 months

Alternatives Considered

Dealertrack DMS

Reasons for Switching to DealerCenter

I really don't know. I have been as of late looking to switch to another DMS

Response from Nowcom Corporation

Thank you for sharing your feedback. We sincerely apologize for the challenges you've faced and for any frustration this has caused. Providing timely and effective support is our priority, and we’re committed to resolving this matter promptly. Please don't hesitate to reach out to your account representative so we can address your concerns directly and ensure you receive the assistance you need. We value your business and are here to help!

Chris
Overall rating
  • Industry: Automotive
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

F&I manager

Reviewed on 27/11/2024

good i have been using it for many many years

good i have been using it for many many years

Pros

Easy of use, it is simple to use and always available

Cons

required fields, changing the password so often better off using a authenticator

Alternatives Considered

IDMS

Reasons for Switching to DealerCenter

lack of quality product available for our needs
Mohamed
Overall rating
  • Industry: Automotive
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

DealerCenter the DMS you need

Reviewed on 26/06/2024

Great experience overall I enjoy using it

Great experience overall I enjoy using it

Pros

Great and easy to use nice looking platform helps me get work done

Cons

The cost is a bit high but it does offer a lot

Thor
Overall rating
  • Industry: Automotive
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

My Dealer Center overview

Reviewed on 27/11/2024

There is a learning curve needed but once that is over with I found it to be helpful;

There is a learning curve needed but once that is over with I found it to be helpful;

Pros

It comprehensive ability to do all manner of things a dealership needs

Cons

Navigation is sometimes not clear. I ended up using the help[ a lot

Daniel
Overall rating
  • Industry: Automotive
  • Company size: Self Employed
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

What it does, it does well. I wish it did more

Reviewed on 27/11/2024

Initially it was a necessity for financing partners. I was also told initially it would be under...

Initially it was a necessity for financing partners. I was also told initially it would be under $20 a month and I’ve been getting billed $99 a month upon looking into this review.

Pros

Presentation and ease of login. Also the ability to move/change vehicles across deals

Cons

It’s not useful for a service station as far as I can tell. I wish it had more functions for servicing vehicles and bookkeeping for such

Alternatives Considered

Carsforsale.com

Reasons for Switching to DealerCenter

Financing partners required it for partnership
David
Overall rating
  • Industry: Automotive
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

The Best Solution for Independents - Like VinSolutions, but cheaper

Reviewed on 28/11/2024

It was great experience. The signup was easy. The onboarding was smooth and they walked us through...

It was great experience. The signup was easy. The onboarding was smooth and they walked us through all the necessary steps to get up and running on the platform.

Pros

How many features are included in the base package, from DMS to Finance Apps. Its a very robust platform that is great for any independent dealer.

Cons

Haven't found anything yet. On suggestions is a little UX design, but other than that nothing.

Alternatives Considered

Dealertrack DMS

Reasons for Switching to DealerCenter

We chose DC because we were amazed at how many features they offered in their package at a fair and reasonable price. We were looking at platforms with the same functionality but triple the price.
jenny
Overall rating
  • Industry: Automotive
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

dealercenter

Reviewed on 27/11/2024

When we signed up, it was very educational. The reps were very helpful

When we signed up, it was very educational. The reps were very helpful

Pros

The ease of processing deals and the website integration, along with the customer service.

Cons

Quite a few glitches happen. Things seem to update and change often

brent
Overall rating
  • Industry: Automotive
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Getting there

Reviewed on 27/11/2024

The products themselves are very effective. there are some that im interested in that i haven't...

The products themselves are very effective. there are some that im interested in that i haven't learned well enough to use.i have had very good customer service at times and other times it has been lacking.

Pros

integration potential to get rid of Fraser/separate website, cuddle being separate ect

Cons

need more support to integrate and eliminate redundant services that we have

Derek
Overall rating
  • Industry: Automotive
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Amazing product

Reviewed on 27/11/2024

Been using DealerCenter for years at various dealerships and have always had a great experience...

Been using DealerCenter for years at various dealerships and have always had a great experience with it

Pros

The ability to pull credit while your putting the customer in the system

Cons

Havnt found one yet. So far everything seems to great.

Aaron
Overall rating
  • Industry: Automotive
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Good all arounder

Reviewed on 27/11/2024

Positive. Helpful software that organizes deals.

Positive. Helpful software that organizes deals.

Pros

ability to easily run autochecks. Run appraisals, get valuations. As a wholesaler software it checks some boxes.

Cons

messy UI on the home screen. Needs to be simplified. Dont need to see that much on the main screen.

Kyle
Overall rating
  • Industry: Automotive
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Great and effective CRM

Reviewed on 19/11/2024

Pros

[sensitive content hidden] and the whole team are awesome. She spent over an hour giving me a tutorial on Fbook marketing. Time well spent. Also tracking my leads and where they are coming from.

Cons

Well, its not free! They are responsive but not cheap.

Tony
Overall rating
  • Industry: Financial Services
  • Company size: 11–50 Employees
  • Used Daily for Free Trial
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Great Dealer Manager System for ease of use

Reviewed on 27/11/2024

DealerCenter has been a game-changer for our dealership. It has streamlined operations, improved...

DealerCenter has been a game-changer for our dealership. It has streamlined operations, improved our customer management, and saved us countless hours of manual work. The platform’s ability to centralize everything we need in one place is invaluable. What stands out the most is their dedication to customer support—they truly care about their users’ success.

Whether you're a small dealership or a larger operation, DealerCenter is a reliable and efficient tool that will elevate your business. Highly recommended!

Pros

DealerCenter is incredibly intuitive, even for those who are new to dealership management software. The layout is clean, and navigation is straightforward.The platform offers everything you need—inventory management, customer relationship tools, deal structuring, and credit application processing. It's a one-stop-shop that simplifies operations.

Cons

While the basic functions are easy to use, some advanced tools require a bit of time to learn. However, DealerCenter provides excellent training resources to help.

ARIADNA
Overall rating
  • Industry: Automotive
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

DealerCenter is Awesome!!

Reviewed on 28/06/2024

Pros

We use Dealer Center as our DMS and we absolutely love it. We have integrated it with different systems and our website. I also want to give a special mention to our representative [sensitive content hidden]. She has been extremely helpful and responsive whenever we have needed assistance. Thank you so much! We highly recommend it.

Cons

It can be a little pricy if you add a big amount of products.

Angel
Overall rating
  • Industry: Automotive
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

The Most helpful and user-friendly programming application for selling cars.

Reviewed on 27/11/2024

Pros

It is a user-friendly interface, that allows multiple screens to be open at once and I was able to toggle back and forth between my clients. I like being able to set tasks and reminders that also link to my cellular device.

Cons

I cannot set multiple appointments for the same time frame.

Roger
Overall rating
  • Industry: Automotive
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Fix login issues, please

Reviewed on 28/11/2024

It's very useful for KBB Values and AutoCheck History Reports.

It's very useful for KBB Values and AutoCheck History Reports.

Pros

KBB and AutoCheck are the only features we use at this time and they are great.

Cons

Having to constantly log in again and the App login issues

Paige
Overall rating
  • Industry: Automotive
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

High Class Auto Sales and Leasing

Reviewed on 27/11/2024

It has been pretty good over the past 2 years. They are responsive to any questions I have and I...

It has been pretty good over the past 2 years. They are responsive to any questions I have and I can get a hold of them when needed.

Pros

It is easy to use and you can teach yourself how to use the site.

Cons

The inventory list doesn't pop up when I log in

Mayra
Overall rating
  • Industry: Automotive
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 3.0 /10

Tricky Upgrades

Reviewed on 27/11/2024

Good Experience easier to navigate.Have work with other marketing companies.

Good Experience easier to navigate.Have work with other marketing companies.

Pros

It has a lot a tools it gets a little tricky. The new upgrades are a must .But glad that I can call and they can always assist.

Cons

Honestly the upgrades but once you get use to it it's okay.

MARCOS
Overall rating
  • Industry: Automotive
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Dealer Center Software Is THE BEST

Reviewed on 10/04/2024

Pros

I can submit to multiple lenders at the same time! Frazer is pre historic. compared with dealer cene ter!

Cons

no cons, it's the all in one software that helps me run my business day to day

LORI
Overall rating
  • Industry: Automotive
  • Company size: 201–500 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

DEALER CENTER IS A LIFE SAVER

Reviewed on 28/06/2024

Pros

WE ARE PART OF THE CDK SHUTDOWN, AND WITHOUT DEALER CENTER, WE WOULD NOT BE FUNCTIONING AS WELL.... IT HAS DECREASED THE TIME IN FI WITH THE CUSTOMERS AS WE ARE ABLE TO PRINT FORMS INSTEAD OF HANDWRITING. [sensitive content hidden] IS MY WESTLAKE REP AND GAVE ME THE HEADS UP. WE CONTACTED NATALIE ALMANZA. I CANNOT EXPRESS THE GRATITUDE WE HAVE AT [sensitive content hidden] HARD WORK AND DEDICATION... SHE HAS SPENT HOURS ON THE PHONE WITH ME PROGRAMMING ALL 4 OF MY STORES AND ALSO TOOK THE TIME TO CALL EACH STORE AND MAKE SURE THEY UNDERSTOOD THE SYSTEM. WITHOUT NATALIE, HONESTLY, I FEEL WE WOULD HAVE BEEN LOST.
CUDO'S TO YOUR TEAM FOR STEPPING UP AND OFFERING HELP DURING SUCH A TRAGIC EVENT... YOU ARE KEEPING US ALIVE AND WE ARE IN YOUR DEBT!

Cons

AT THIS POINT, THERE ARE NO DOWNSIDES BECAUSE WE ARE ABLE TO TYPE DEALS.

Liz
Overall rating
  • Industry: Automotive
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Very Happy

Reviewed on 27/11/2024

We are very happy with the product in general.

We are very happy with the product in general.

Pros

Very user friendly and Support is always helpful.

Cons

Help screens are a little tricky to navigate.

Dawn
Overall rating
  • Industry: Automotive
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 6.0 /10

Dealer Center DMS

Reviewed on 31/03/2024

Pros

The integration of vehicle and customer databases.

Cons

I feel Dealer Center could be a little easier to navigate.

Jason
Overall rating
  • Industry: Automotive
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Great customer service

Reviewed on 27/11/2024

Great. Fast responses. Got my issues handled quickly

Great. Fast responses. Got my issues handled quickly

Pros

Knowledge very quick with process. Would recommend

Cons

I liked everything. Not long wait time or anything

Michelle
Overall rating
  • Industry: Automotive
  • Company size: Self Employed
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

The only all in one solution in the industry!

Reviewed on 27/07/2023

Pros

We used to use DealerCarSearch, Frazer and 700 credit before we found out about DealerCenter. DealerCarSearch and Frazer try to say they integrate together as a website and DMS solution, but that couldn't be further from the truth. DealerCenter is the real deal and the only all in one solution we have come across in the industry. The seamless DMS to website integration, the CRM for tracking our leads, all of our paperwork, and we can submit deals to Westlake and Western, but also United Auto Credit through their RouteOne integration. Not to mention, when you actually add up what you are spending with DealerCarSearch, Frazer, and 700 credit, DealerCenter is significantly more affordable and has way more to offer. If you are an independent dealership, you NEED to use DealerCenter!

Cons

My favorite rep got promoted and I'm going to miss her :(