EmailOctopus

4.8 (500)
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Easy-to-use, affordable email marketing tool.

Overall rating

4.8 /5
(500)
Value for Money
4.8/5
Features
4.5/5
Ease of Use
4.7/5
Customer Support
4.7/5

97%
recommended this app
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501 Reviews for UK Users

Andre
Andre
Overall rating
  • Industry: Music
  • Company size: Self Employed
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Email Octopus is Worth It

Reviewed on 12/07/2023

Overall, my experience with Email Octopus has been great. I’m able to easily send emails and build...

Overall, my experience with Email Octopus has been great. I’m able to easily send emails and build my list.

Pros

I have only been using an email newsletter for 6 months, so I’m new to email marketing. Email Octopus has a straightforward list management tool that I find easy to use. I like that my dashboard gives me my recent campaign stats. For someone like myself who is just starting to build a list, the price is great and the functionality is simple and easy to understand and execute.

Cons

Now that I’m 6 months in with Email Octopus, I wish they had some deeper engagement tracking per subscriber - i.e. location, time of open. Some deeper engagement tracking would help in understanding how, when, and where subscribers are interacting with the campaign.

Alternatives Considered

Campaign Monitor by Marigold, Mad Mimi and Mailchimp

Reasons for Switching to EmailOctopus

Price was the determining factor. The ability to build a list inexpensively was a the deciding factor.
Bikas
Bikas
Overall rating
  • Industry: Information Technology & Services
  • Company size: 51–200 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

A Fantastic Email Tool | Good Value for Money for starting Email Marketing

Reviewed on 19/07/2023

The support team was fantastic, I didn't expect such prompt response of my tickets. They're very...

The support team was fantastic, I didn't expect such prompt response of my tickets. They're very understanding and put great efforts to make it work for you.

Pros

Its pretty easy to use and makes campaign & list management very easy. The integration with wordpress is great as well. The tracking & analytics are fantastic so far showing detailed engagement for each recepient of our emails.

Cons

More templates could be added and made better, the forms could have a bit more customization to them both visually and condition wise.

Alternatives Considered

MailerLite, Mailchimp and Mailjet

Switched From

Sendy and MailBluster

Reasons for Switching to EmailOctopus

Cost effective, Ease of use, Compatibility with our own Amazon SES account
Ariel
Overall rating
  • Industry: Accounting
  • Company size: 11–50 Employees
  • Used Monthly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Inexpensive and useful emailing platform

Reviewed on 30/09/2024

Very good, I use it occasionally, no more than once a month and it gets the job done.

Very good, I use it occasionally, no more than once a month and it gets the job done.

Pros

Very easy to use, very simple, and inexepnsive

Cons

The interface is a bit bland, and sometimes confusing (some things are in the wrong places)

Response from EmailOctopus

Thanks for reviewing us, Ariel! Happy to hear you find EmailOctopus easy to use and fairly priced. You mentioned some issues with our UI – would you be able to tell us what those are exactly? We'd love to have some more feedback to see if we can improve our interface.

Thanks again for recommending us!

Verified Reviewer
Overall rating
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Daily for Free Trial
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 2.0 /10

Onboarding makes no sense

Reviewed on 10/04/2022

Pros

It's very easy to build emails and work with forms and landing pages

Cons

Before being able to send any communication they sent you a set of questions about your data base and lists, where and how you acquire your contacts. They sent this like two hours before I've signed in. I'm supposed to give them all my info, wait for their approval and only then shoot my emails. This is absurd doesn't happen with any other provider I've used before (mailchimp, hubspot, etc)

Response from EmailOctopus

Hi there,

Sorry to hear you weren't happy with our approval process. We have an approval process in place to maintain our industry leading deliverability. During the approval process we look to find out what kind of emails you'll be sending and how the list was grown many companies continue to use purchased lists, which are not only against the law but impact the service massively too so having this step allows us to educate users and improve our service for all.

In many cases approval can be done immediately, without any additional questions. However at times we do need to get some additional information, this is what will have happened in your case.

Those questions only need to be answered once, and should take no longer than 2 minutes to answer.

While we appreciate those questions may add some additional friction to signing up, it's done with the best of intentions and is why our reputation is so high with the likes of Gmail and Yahoo.

Kerri
Overall rating
  • Industry: Entertainment
  • Company size: Self Employed
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Top Notch Newsletter service

Reviewed on 03/08/2024

Excellent. It has never failed to deliver my newsletters.

Excellent. It has never failed to deliver my newsletters.

Pros

It integrates with Payhip. And it's easy to add a file with new subscribers from giveaways.

Cons

No cons. It's dead simple to use and I love it.

Alternatives Considered

Mailchimp

Reasons for Choosing EmailOctopus

When they updated, the new version wouldn't integrate with my Payhip store. I didn't want to lose opportunities while they corrected things. I do not regret switching at all.

Switched From

MailerLite

Reasons for Switching to EmailOctopus

I'm small potatoes. My business growth is slow. Email Octopus allowed me an entry free option while I set things up and learn more about selling online. It was the right choice for me.

Response from EmailOctopus

Hi Kerri, I'm really happy to hear EmailOctopus does exactly what you need. We're thrilled we can participate in your business growth – thanks for recommending us!

John
Overall rating
  • Industry: Entertainment
  • Company size: Self Employed
  • Used Monthly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Great service!

Reviewed on 13/09/2024

Does exactly what I need it to do. Glad we made the switch.

Does exactly what I need it to do. Glad we made the switch.

Pros

Ease of use and so easy to make the move from my previous provider.

Cons

So far I haven't found anything not to like about the service.

Response from EmailOctopus

Thank you for the lovely review, John! We're here if you need anything along the way :)

Peter
Overall rating
  • Industry: Nonprofit Organization Management
  • Company size: 51–200 Employees
  • Used Monthly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Seriously worth considering if other providers are monkeying you about

Reviewed on 23/09/2024

Great value plans. Reliable service. Familiar and easy-to-use UI.

Great value plans. Reliable service. Familiar and easy-to-use UI.

Pros

Unlike its competitors, EmailOctopus has a free starter plan with generous subscriber and email limits. The pro plan is affordable once your list has grown.

Cons

The sign-up form options are a little too basic at the moment. There are no options to let your users select options from a drop-down or checkbox list.

Response from EmailOctopus

Thanks for taking the time to review us, Peter. We're glad to hear that our price point works out well for you. I think you'd be happy to know that we plan to add more contact management options in the next few months – these include drop-down and checkbox fields, too ;)

Leijla
Overall rating
  • Industry: Entertainment
  • Company size: Self Employed
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Great, I've been with them for years

Reviewed on 30/09/2024

I've been with Email Octopus for years and I recommend it to other solopreneurs. It's easy to get...

I've been with Email Octopus for years and I recommend it to other solopreneurs. It's easy to get started and I find that the product can grow with you. It's not overwhelming with too many options to begin, but as you get more advanced with email marketing, you can use more advanced techniques.

Pros

Extremely affordable and beginner-friendly email list

Cons

Ability to change email behavior based on *which* link is clicked.

Response from EmailOctopus

Thank you for your lovely review, Leijla! We're glad to hear that our price point and simplicity work out well for you. We noted your feature request related to actions based on a specific link clicked – we indeed hope to add this option down the line ;) Thanks again for trusting us for so many years and for recommending us – we're here if you need anything!

Joshua
Overall rating
  • Industry: Computer Software
  • Company size: 11–50 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Great Email Software for Small business owners and Marketers

Reviewed on 19/09/2024

I Love it, 10/10! I would recommend it to anyone looking to level up their email marketing game.

I Love it, 10/10! I would recommend it to anyone looking to level up their email marketing game.

Pros

I love that it is super easy to use, I can create professional-looking emails with little to no training, and I can create automations to send emails without me manually having to do so.

Cons

Nothing comes to mind, there are a couple of things that are quirky, but just takes a little getting used to, but nothing stands out.

Response from EmailOctopus

Hi Joshua,
Thank you for the excellent review! It's always a pleasure to see people achieve their email marketing goals with EmailOctopus. We're happy to be a part of your journey! Thanks again for recommending us ;)

Matt
Overall rating
  • Industry: Retail
  • Company size: 2–10 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Email Octopus - a great platform to start email marketing

Reviewed on 29/08/2024

Excellent experience - works seamlessly. I recommend it to other brands constantly

Excellent experience - works seamlessly. I recommend it to other brands constantly

Pros

Very intuitive and simple to use. It avoids overcomplicating things

Cons

Would like more fonts and control over graphic elements when creating emails

Response from EmailOctopus

Thank you for leaving us a review, Matt! I'm glad to hear your experience has been excellent and that you're recommending us to other brands. Just a small note regarding fonts – at the moment, custom fonts aren't supported by many email clients, which means your emails won't look the same in someone's mailbox. To prevent display issues, we recommend using standard fonts, but we'll definitely offer more fonts once they're more widely supported by email clients. When it comes to more control over graphic elements – that's a great suggestion! We're actually making changes to our editor at the moment, so hopefully the new additions will match your needs. And if you need a specific feature, please let our support team know so that we can add it as a feature request ;)

Thanks again for recommending us!

George
Overall rating
  • Industry: Computer Software
  • Company size: Self Employed
  • Used Monthly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Refreshingly Simple and Straightforward

Reviewed on 16/11/2022

An excellent tool for most email-marketing situations. I've used it on several client sites for...

An excellent tool for most email-marketing situations. I've used it on several client sites for letting them build their own newsletters and email lists, and have not had a single complaint about it. If you are looking for a tool to migrate your email list of hundreds of thousands of users to, EmailOctopus probably isn't for you—but if you're an average-sized business or creator, it's really my preferred option now, and much less spammy/convoluted than something like ConvertKit!

Pros

Email Octopus is really a great tool for—in my opinion—80–90% of situations where you need email marketing. For the large part it "just works", and I have no trouble getting my clients to use it, which cannot be said about other similar tools.It's quite easy to make great-looking forms and landing pages, and the WordPress plugin is a joy to use—makes things much easier!

Cons

If it's a great tool for 80–90% of situations, then I have to admit it has some shortcomings for those less-common use cases where you really need something robust and more flexible.Its API documentation is a bit lacking, for example, and while things "just work" for the most part, a consequence of this is that you don't have nearly as much control over precise details as you would with a larger—and admittedly more expensive—tool in this same spce.

Alternatives Considered

Kit, Campaign Monitor by Marigold and Mailchimp

Reasons for Choosing EmailOctopus

ConvertKit's branding is a bit of a turn off. It's either just...bad (remember that whole weird thing of temporarily being named "Seva"?), or has a very heavy marketer/car-salesman vibe to it.But it was a decent tool for a long time, so worth using.I came across EmailOctopus via its WordPress plugin, and was intrigued by the simplicity and refreshing marketing and design, which felt so much more "normal" and straightforward than e.g. ConvertKit.I started using it one some personal projects, and after loving it, am now using it with some freelance clients. A few of those are switched over from ConvertKit and we're all happier for it.

Switched From

Kit

Reasons for Switching to EmailOctopus

There are situations where I'd go with a tool with more features and more developer possibilities (i.e. a more fully-fleshed-out, better-documented API with ideally some SDKs ready to go).But EmailOctopus is a great balance of focused feature-set, cost, design quality, and customer support, so it's becoming my go-to!
Paul
Overall rating
  • Industry: Internet
  • Company size: 2–10 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

EmailOctopus is my new go to EMS

Reviewed on 24/04/2024

Everything from onboarding and list impor to automations and building my first campaigns has been a...

Everything from onboarding and list impor to automations and building my first campaigns has been a breeze. I had a few questions initially, but the team got back to me right away. I started out on Mailerlite and was in the +40% open rate. Then MailChimp dropped that to +30% open rate because my emails were going to spam due to their generic spammy click tracking links getting flagged by Gmail. After switching to EmailOctopus, my open rate has returned to +40% and my deliverability issues are over.

Pros

EmailOctopus has incredible customer service, which was extremely important to me when choosing a new EMS. Their live chat is extremely responsive, and you're talking with folks who can actually help you, as opposed to outsourced help who are reading from a FAQ document.

Cons

Their editor could be improved a bit. Sometimes it jumps around if I paste a large HTML section, for example. The editor in general could just be a little more fluid, but it gets the job done.

Alternatives Considered

Ecomail

Reasons for Choosing EmailOctopus

I switched because MailChimp is a garbage product, overpriced, with terrible support. I lost over 2,000 subscribers on MailChimp due to my emails getting flagged as "suspicious" or "dangerous" within Gmail due to MailChimp's spammy click tracking URLs.

Switched From

Mailchimp

Reasons for Switching to EmailOctopus

Easier onboarding and faster support. I was having trouble connecting my forms to Ecomail, and after two weeks of back and forth, I couldn't wait any longer to switch off of MailChimp, so I switched to EmailOctopus, which turned out to be a great decision.
Shishira
Overall rating
  • Industry: Publishing
  • Company size: Self Employed
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

EmailOctopus is the best free and VFM mail service I've found after months of searching!

Reviewed on 26/04/2023

Pros

I love that EO is so easy to set up and use - it took me less than 30 mins to set up my first automation (welcome email to new subs) and prepare my first weekly campaign. The UI was really nice too with the drag and drop builder (for someone like me who has no coding knowledge) and the flexibility to customise the layout even though I'm on a free plan. Also liked how generous EO in the early stages of growth for the user!

Cons

Have not run into any cons, but I would enjoy a more flexible builder UI that could help me standardise fonts and colors for the complete mail and be able to revert to it with a single click if any incorrect formatting exists. Also, pressing backspace to delete a word also deletes the space before that word, which isn't required (it slows down typing speed)

Alternatives Considered

Mailbird, MailerLite, Sendy and Brevo

Reasons for Choosing EmailOctopus

I was on the free plan and MC no longer offers the benefits of contact count and mail count it did previously. I am yet to scale my business - hopefully it does soon and I can stick around to upgrade within EO in the future

Switched From

Mailchimp

Reasons for Switching to EmailOctopus

UI/UX, good reviews on the internet and generous starter plan (free)
Whitney
Overall rating
  • Industry: Nonprofit Organization Management
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Helpful and Responsive

Reviewed on 03/07/2024

They have been wonderful to work with, and have been highly responsive to emails when asked for...

They have been wonderful to work with, and have been highly responsive to emails when asked for questions or for help!

Pros

I love that it's easy to use, has all the features we need without low limits on numbers of campaigns or automation, etc.

Cons

Not being able to save templates from automation, but there's a workaround I figured out.

Response from EmailOctopus

Thanks for taking the time to review EmailOctopus, Whitney! Our Customer Success team is indeed always here for you, so I'm happy we've been able to help. You mentioned you could not save your automated emails as templates, and that you found a workaround – that's great to hear! In case it's useful, we support choosing an existing automated email as a base of any template, campaign or automated email, so you can always reuse your previous designs without needing to save them separately ;) If you need any help with it, feel free to reach out. Thanks again for recommending us.

Devin
Overall rating
  • Industry: Entertainment
  • Company size: 2–10 Employees
  • Used Monthly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 10.0 /10

Excellent solution for managing email campaigns!

Reviewed on 19/07/2024

Pros

The free option to start out with EmailOctopus is a very good choice to start out with. It enables you to see the functionality and send a good amount of emails before committing to a paid plan (if you need one). We have used a couple different options for email marketing, and EmailOctopus was the best all-around that we tried.

Cons

EmailOctupus seems to have fewer email templates than some of the other providers, however - the ones they have fit our needs perfectly.

Alternatives Considered

Constant Contact, Wix Enterprise and Mailchimp

Reasons for Choosing EmailOctopus

Rising costs of wix - very low message caps.

Switched From

Wix Enterprise

Reasons for Switching to EmailOctopus

We chose EmailOctopus based on it having a solid overall functionality that fit our needs, as well as competitive pricing.

Response from EmailOctopus

Hi Devin – thank you so much for taking the time to review us! It's wonderful to hear that EmailOctopus stands out among the competitors you tested ;) I do have some good news, too: we're planning to add many more templates to our library in the next few months, so you'll definitely get more options! Thanks again for recommending EmailOctopus.

Kyle
Overall rating
  • Industry: Health, Wellness & Fitness
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

The most cost effective email solution with no hidden bolt on extras

Reviewed on 17/09/2023

Ace. Pull your CSV files through already and close your mind-numbing, overcharging, 2-audience-limit...

Ace. Pull your CSV files through already and close your mind-numbing, overcharging, 2-audience-limited mail company and make the switch. If you don't like it you're probably a bot.

Pros

straight out of the box, the customer service is top-notch, real people, detailed responses not generic bs, and such an easy user interface you don't have to hunt for hidden features. fast, effective, reporting is top-notch. it takes care of everything without the expense of Mailchimp... actually, it makes Mailchimp look prehistoric in comparison.

Cons

Really nothing has popped up that's been an issue, no extra charges, nothing.

Josephine
Overall rating
  • Industry: Health, Wellness & Fitness
  • Company size: Self Employed
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Excellent email management platform for small business

Reviewed on 27/04/2023

Pros

I like the ease of use, excellent and very responsive customer service, affordability.

Cons

Some of the email functions are not perfect; for instance, I sometimes have trouble setting the right font size for my email campaigns.

Marisa
Overall rating
  • Industry: E-Learning
  • Company size: 2–10 Employees
  • Used Monthly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Wish I found EmailOctopus Sooner!

Reviewed on 20/03/2024

It has been easy, simple, and amazing! If you're looking for a simplified and more user friendly...

It has been easy, simple, and amazing! If you're looking for a simplified and more user friendly experience, EmailOctopus checks all the boxes and more!

Pros

Easy to use: I love how easy it is to navigate! Our company works really hard to make our own solutions easy to use and intuitive to our clients, so we appreciate other companies/tools that value the same thing.

Support: The knowledge base is great, but the support emails are quick and personal. Again that is something our company strives for is personal customer support without going through 'robots' and I like that EmailOctopus has a dedicated support team that is super helpful if you have questions.

Cons

I don't dislike anything, though I wish for campaigns there were more video options supported like Loom. But I can easily get around that with some coding. Not enough to deter me at all.

Alternatives Considered

MailerLite

Reasons for Choosing EmailOctopus

Mailchimp was slow, not easy to navigate, and took forever just to manage my campaigns. EmailOctopus solved all of those issues for me.

Switched From

Mailchimp

Reasons for Switching to EmailOctopus

MailerLite had lots of fancy tools and settings like Mailchimp, but we needed something much simpler and easier to navigate. EmailOctopus was the obvious choice for us.
Jargon
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

This is the one!

Reviewed on 17/02/2021

10/10

10/10

Pros

EmailOctopus was SOOOOOO easy to use! I love it. I came over discouraged AF from trying MailChimp. Anyone whoever used MailChimp either has a degree in the software or hired someone. It is ridiculously difficult to use and it embeds itself into everything. EmailOctopus is so simple and effective. I got real-time results and I ended up making quite a bit of money emailing old customers. I will definitely be using EmailOctobus from here on out.

Cons

The only thing I didn't like is that I didn't find it sooner.

Alternatives Considered

Mailchimp

Reasons for Choosing EmailOctopus

MailChimp was too difficult to use

Switched From

Mailchimp

Reasons for Switching to EmailOctopus

EmailOctupus is easy to use and doesn't require much setup. Zero headaches, zero nonsense
Freya J.
Overall rating
  • Industry: E-Learning
  • Company size: Self Employed
  • Used Weekly for Free Trial
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Better bang for your buck

Reviewed on 31/05/2024

Pros

EmailOctopus is a more accessible, user-friendly approach to email marketing than other products I've seen. Instead of trying to woo people with fancy design and loads of features, their site design and client dashboard lets the product speak for itself. Everything I need is easy to find.

Cons

I wish EmailOctopus had the features I liked about Convertkit, so I wouldn't feel like I was missing too much. For instance, I'd create opt-ins with lead magnets, so someone would subscribe and be sent that opt-in — without me needing to create an automation JUST for that opt-in/lead magnet.

Ben
Overall rating
  • Industry: Design
  • Company size: 2–10 Employees
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Better than the monkey!

Reviewed on 14/02/2023

EmailOctopus has allowed us to have bigger lists (compared to the monkey) before hitting a paid...

EmailOctopus has allowed us to have bigger lists (compared to the monkey) before hitting a paid limit. It's allowed us to target smaller but more effective segments of our lists with different campaigns.

Pros

The limits on free accounts are higher than the famous Monkey brand and the reports are nicely detailed. Custom fields allow good segmentation of lists and it's super simple to use them in the email content.

Cons

The builder for email is sometimes a little convoluted with the side panel that pops out to edit details like buttons etc. It's not always clear if a change has been saved.

Alternatives Considered

Brevo and Mailchimp

Reasons for Choosing EmailOctopus

Price initially. Then ease of use when we actually used it!

Switched From

Mailchimp

Reasons for Switching to EmailOctopus

Price, simplicity.
Jennifer Lauren
Jennifer Lauren
Overall rating
  • Industry: Publishing
  • Company size: 2–10 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 9.0 /10

Switch from MailChimp to EmailOctopus was a no brainer.

Reviewed on 06/06/2023

So far, the experience has been wonderful. There have been no issues with setting up or sending out...

So far, the experience has been wonderful. There have been no issues with setting up or sending out campaigns and it has been easy to learn the platform.

Pros

The ease of account setup and importing contacts from our old provider to EmailOctopus. I also liked the analytics reports. I also like the lists setup.

Cons

I wish there was a mobile app to manage contacts and campaigns.

Alternatives Considered

Constant Contact

Reasons for Choosing EmailOctopus

Mailchimp kept changing the offerings for the free and lowest-tier services. Once Intuit took over, it was obvious they wanted everyone to start paying more for every small thing. As a small business I could no longer afford to use MailChimp.

Switched From

Mailchimp

Reasons for Switching to EmailOctopus

I liked the ease of use and overall aesthetic of EmailOctopus over the alternatives.
Rachel
Overall rating
  • Industry: Publishing
  • Company size: Self Employed
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Simplicity Meets Affordability in Email Marketing

Reviewed on 15/08/2024

Simple, easy to customise and send your email campaigns. Doesn't slow your website with a WordPress...

Simple, easy to customise and send your email campaigns. Doesn't slow your website with a WordPress plugin. Probably the best-priced email platform you'll find online.

Pros

I like the simplicity of the platform. Easy to navigate and not complicated.
It has a great pricing structure, the best I've found so far.

Cons

You have to enter your email each time you want to send a campaign.
Free for up to 2500 subscribers which was great but now a competitor has 10000.

Response from EmailOctopus

Hi Rachel,

Thanks so much for reviewing us! I'm happy to hear that you like our simplicity and pricing. We aim to deliver an easy-to-use product at a competitive price, and it's encouraging to hear that it resonates with you.

Sumeet
Overall rating
  • Industry: Retail
  • Company size: 2–10 Employees
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Best Email Marketing System

Reviewed on 05/11/2020

Overall, I think I am using EmailOctopus for more than 3-4 years now I think. I have been very...

Overall, I think I am using EmailOctopus for more than 3-4 years now I think. I have been very satisfied with their product and haven't found any other service which gives me such good features at this price point. All the best to their team and hoping they take EmailOctopus to new heights.

Pros

I have been using this since it was a very small product. I have seen it grow and add new features with time. They have definitely grown for the better and added some really nice automated marketing features without increasing the cost too much.

Cons

Amazon SES reputation management is the biggest issue I have faced. Though, it's not their part of the product directly but there should be some way of managing the reputation and fixing those issues from within their product. Whenever I had doubts, their team did help me out a lot.

Freeman
Freeman
Overall rating
  • Industry: Education Management
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 10.0 /10

Love EmailOctopus!

Reviewed on 26/10/2020

Pros

EmailOctopus is focused on one thing - helping you send beautiful emails to your subscribers. It's not bloated, it's simple to use, and it's priced very competitively. We switched from Mailchimp a few years ago. We love the ability to use our Amazon SES account to keep costs low for our high volume of weekly email sends. I've also switched client's from Mailchimp to the EmailOctopus Pro plan and it always saves them time and money.

Cons

Would be great to have more integrations with other content management systems but they keep improving every day!

Alternatives Considered

Kit, Mailchimp and AWeber

Reasons for Choosing EmailOctopus

Price and ease of use. You shouldn't need a course to be able to understand how to use your email management service.