Brandfolder

Cloud-based digital asset management and sharing platform

Overall rating

4.7 /5
(442)
Value for Money
4.6/5
Features
4.5/5
Ease of Use
4.5/5
Customer Support
4.7/5

98%
recommended this app
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442 Reviews for UK Users

Brett
Brett
Overall rating
  • Industry: Financial Services
  • Company size: 201–500 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Robust, versatile and easy-to-use platform

Reviewed on 19/09/2022

This platform has benefited our company in optimizing our workflow and digitizing high value...

This platform has benefited our company in optimizing our workflow and digitizing high value information. It generates great efficiency and improves productivity for our company. It has increased the value of our company by having all the information gathered in one place, using standard workflows for all processes.

Pros

It's easy to use. Importing and exporting documents is easy. It allows you to upload many documents at the same time. It is really useful in the office to process a large number of documents every day. Designing and implementing the workflow is easy as it is done through an intuitive graphical interface. The mobile application is amazing, it can be accessed from anywhere and anytime. It has a robust security system that keeps the impost and created files protected.

Cons

The initial setup can be a bit complicated, but after configuring it, it is really easy to use.

Henry
Overall rating
  • Industry: Hospitality
  • Company size: 51–200 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Easy to use brand asset repository

Reviewed on 22/08/2019

Brandfolder makes sharing press photos and articles with journalists super easy.

Brandfolder makes sharing press photos and articles with journalists super easy.

Pros

Professional interface, friendly user experience, excellent and prompt customer service

Cons

Not sure if I have anything I dislike about this software; I guess the tagging system is a little clunky.

Alternatives Considered

Dropbox Business, Box and Dropbox DocSend

Reasons for Switching to Brandfolder

It was highly recommended by team members who have used at their previous companies.
Zakary
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Monthly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 0.0 /10

Stole nearly $13k from my company - Worst experience with a service provider in 24 years -...

Reviewed on 13/06/2023

I'm appalled that a company like this can still be in business. The product is terribly outdated...

I'm appalled that a company like this can still be in business. The product is terribly outdated and overly complicated for what it is. A glorified cloud storage - there are several other better options including google drive which is also not a great software but it's not a complete waste.

Pros

There is not one redeeming quality of this company or their products

Cons

The sales team lies about functionality and then spends months telling you that you need to upgrade to get what you paid for. Now a year later, the company refuses to refund for a software we didn't use.

Anna
Overall rating
  • Industry: Sports
  • Company size: 201–500 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 10.0 /10

Brandfolder is the clear winner and best option!

Reviewed on 29/08/2019

Pros

Brandfolder is so simple to use, which means it requires little training for our distribution and media partners. We are able to share important brand information and materials quickly and simply, and the templates feature is absolutely incredible. It allows us to provide various marketings materials to our partners, while maintaining brand standards!

Cons

The approval process before the asset is live is a little convoluted. I wish there was a way to un-approve assets and instantly make them "historical".

Alternatives Considered

Bynder and Webdam

Reasons for Switching to Brandfolder

Better functionality (templates) and cheaper!
Rachelle
Overall rating
  • Industry: Writing & Editing
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

User Friendly System!

Reviewed on 22/08/2019

The team is incredibly helpful and was a huge asset in helping us implement brandfolder to our...

The team is incredibly helpful and was a huge asset in helping us implement brandfolder to our team. The database is aesthetically pleasing, really easy to use, and has great search features.

Pros

I love that it's user friendly - it's really easy to understand and navigate on the site.

Cons

There are some glitches that randomly happen, but usually work themselves out.

Chris
Chris
Overall rating
  • Industry: Airlines/Aviation
  • Company size: 10,000+ Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

An invaluable resource

Reviewed on 23/08/2019

Brandfolder has been invaluable resource for me. I always have the latest and greatest branded...

Brandfolder has been invaluable resource for me. I always have the latest and greatest branded assets, without needing to resort to a desktop folder. No longer do i have to send emails to get a hex code for an official brand color, everything is in one consolidated space!

Pros

I like most the ability to bulk share and distribute creative assets using brandfolder's incredible share feature. I can share entire brandfolders, selections of creative assets or single assets, which has saved a ton of time. Instead of having monthly emails asking for the same file, I can provide a brandfolder link that updates as I upload to the folder. Great feature!

Cons

If the organization is large enough, you're often unsure who has what level of access. As a user on a team that has more broad access than other workgroups, often times I've found myself referring others to a brandfolder that they 'cannot see' because they don't have the right access. Not necessarily a software dislike.

Mindy
Mindy
Overall rating
  • Industry: Retail
  • Company size: 1,001–5,000 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Brandfolder is an awesome tool to collaborate with different departments!

Reviewed on 12/10/2017

Organization was the top benefit for our marketing team. Our dropbox was getting filled with...

Organization was the top benefit for our marketing team. Our dropbox was getting filled with different variations/edits of our millions of assets, and dropbox allows us to house our final assets so looking for the correct version is simple now. We also don't get one off requests from other departments since dropbox makes it easy for them to find what they need and resize any asset.

Pros

What I like most about this software is being about to track which assets are being used by different users, and our marketing team is able to use that information to make more successful campaigns. It is a great resource for our company to ensure that everyone was using the most up to date assets. I also love that it has a super easy, very visual interface that makes it a breeze to find exactly what you are looking for quickly.

Cons

I think the biggest trouble we have with the software is signing people up for the first time. Sometimes the email sent from Brandfolder goes to junk mail, and the person receiving the email doesn't always know to look there.

Stephen
Overall rating
  • Industry: Hospital & Health Care
  • Company size: 501–1,000 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 9.0 /10

Brandfolder has made digital asset management 10 times easier for me and my colleagues

Reviewed on 01/11/2023

Starting about a year ago, we decided to contract out our digital assets management to another...

Starting about a year ago, we decided to contract out our digital assets management to another company. It was disastrous, so we quickly pivoted and looked to handle this ourselves. I'm very glad we did, as we chose Brandfolder to make our lives easier. So far, it's absolutely delivered and given us an effective solution for management of our own digital assets.

Pros

Having a centralized repository for storing our company's digital assets is a huge hurdle, but Brandfolder seemingly made it possible in a no-fuss manner. I highly value being able to categorize and add metadata to our assets, which makes it much simpler to understand how to later access what we own and can leverage. This allows us to distribute our digital assets more effectively.

Cons

Some of our employees haven't quite gotten accustomed to the "add metadata" feature, and I think there's been a slightly higher learning curve associated with that.

Chris
Chris
Overall rating
  • Industry: Telecommunications
  • Company size: 10,000+ Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Brandfolder Data Asset Management

Reviewed on 28/08/2018

The software is great and the people there are very responsive and helpful with guidance on how to...

The software is great and the people there are very responsive and helpful with guidance on how to set up, organize and implement our data asset management system.

Pros

Brandfolder is very intuitive for my colleagues across the globe. Being able to share and have access via the cloud has really been a game changer for our marketing business and sharing content with coworkers and partners. We have also been able to work with Brandfolder to create a single sign on within our company portal.

Cons

No issues with Brandfolder, nothing I can think of that has me wanting more.

Paola
Paola
Overall rating
  • Industry: Arts & Crafts
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Support team is great

Reviewed on 22/09/2023

Pros

Quick and Easy way to to manage all your assets

Cons

I didn't find anything to complain about for now

Scott
Overall rating
  • Industry: Arts & Crafts
  • Company size: Self Employed
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Not your grandfather's file cabinet baby

Reviewed on 09/10/2022

Brandfolder has taken our business to new heights and continues to be an ever beneficial and...

Brandfolder has taken our business to new heights and continues to be an ever beneficial and integral part of our day-to-day operations. The rewards reaped from Brandfolder speak for themselves in multitudes and deserves our highest regard, and recommendation.

Pros

I believe that the expanse of the in depth detail pertaining to all digital assets is invaluable. The ease of reference and marketing possiblity far surpasses anything we could have hoped for in beneficial, all around cloud based digital asset management.

Cons

I feel perhaps there could be a little bit more pizzazz or fireworks, and I mean by that is the extravagant marketing approach, I mean why not when the software is completely capable. I don't want this to come across as a negative aspect, per say, more of just a humble recommendation.

Alternatives Considered

Google Drive

Reasons for Choosing Brandfolder

We decided to switch from Google Drive simply for the fact that brandfolder is so much more of a broader scope and higher level of a platform that we desired in terms of digital asset management.

Reasons for Switching to Brandfolder

Ultimately, this platform had so much more to offer that could be and has been so beneficial to our business that it was a choice to just had to be made. We have always primarily kept with Google products and still do, but this is one area that brandfolder was a more upscale and higher level of quality and service that we required.
Jessa
Overall rating
  • Industry: Consumer Goods
  • Company size: 501–1,000 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

A place for everything and everything in its place

Reviewed on 20/11/2019

Pros

Brandfolder has been a major time saver for our team, letting us easily host and search for image assets and embed them in our marketing communications. We switched from a clunky in-house hosting solution to Brandfolder, and managed to shave off production time AND eliminate storage bloat caused by accidental duplicate files. The platform is easy to navigate and search, gives us plenty of custom organization options, and requires very little prep/training. Brandfolder has been stable and reliable, so we know our files will be there and load when we need them to!

Cons

While I appreciate how granular you can get with the permissions in Brandfolder, the majority of our users ideally need full upload/edit permissions. However, the expense of additional Admin accounts is prohibitive, leaving us to shuffle Admin level permissions around from person to person to ensure we have adequate coverage when someone is out of the office.

Additionally, the way that permissions levels are listed across several different places in the platform is somewhat confusing. A single, platform-wide permissions screen would be a great feature.

Lastly, the templating feature through PrintUI was so confusing to implement that the task has been handed through three different people in our office and we never got it off the ground.

Verified Reviewer
Overall rating
  • Industry: Financial Services
  • Company size: 10,000+ Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Excellent tools for digital asset management

Reviewed on 08/11/2021

Positive experience - recommended for teams to trying to evaluate a digital asset solution

Positive experience - recommended for teams to trying to evaluate a digital asset solution

Pros

Running a web design team and there is a need to share brand assets (logos, marketing content, images, videos) in a centralised storage area for teams to reuse

Brandfolder provides a safe and stable digital custody solution with proper access rights management, version control, collaboration tools and integration with Slack for easy sharing

Must have tools for any large teams (>5) to keep their workflows productive

Cons

Support more content type. Some obscure content types (like HEIC format) require conversion before sharing and storing. Would be good for it to have a format converter built in to support all types of digital assets

More integrations with Google Drives (multi account switching) and MFA for security

Katie
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Sufficient DAM Tool

Reviewed on 09/07/2020

Customer support and uploading assets has been great. There has been some frustrations with other...

Customer support and uploading assets has been great. There has been some frustrations with other users because our Brandfolder isn't organized by asset type. We have some organizational issues that need to be sorted out.

Pros

I like the AI capabilities and how you can search for keywords and search results are typically accurate. The categorization also helps us find assets with ease and group like assets together.

Cons

I wish the most recent uploaded assets were in the first page of results, not the last. The Collections, Boards, and Labels all seem to have the same purpose and aren't very intuitive.

Alternatives Considered

Canto

Reasons for Switching to Brandfolder

Price and user experience.
Hannah
Overall rating
  • Industry: Information Technology & Services
  • Company size: 1,001–5,000 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 9.0 /10

Your Brand Locked in One Organized Folder

Reviewed on 20/02/2020

Pros

Brandfolder is an application that remains as an open tab in my browser. My company has 4 different folders that houses digital assets to be used internally, an internal brand guideline, externally/publicly facing assets, and then co-branding guidelines for partners. This level of organization makes it seamless for me to find the appropriate brand collateral that I need in my role. My company also went through a rebrand a few months ago and our Marketing Team had everything uploaded in Bradnfolder and ready to be downloaded that day. I couldn’t imagine re-launching a brand without having this platform!

Cons

Since I am not a member of the team that manages the platform, I can’t say matter of fact that we utilize all Brandfolder has to offer; however, from a user-experience, I wish we could connect our personal social information to the platform so if it’s something we wanted to share, we could push it directly from Brandfolder vs. having to download it and share externally.

Samantha
Overall rating
  • Industry: Automotive
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Brandfolder Review

Reviewed on 06/07/2022

I like Brandfolder, if you need an asset manager without spending too much I recommend it. It's...

I like Brandfolder, if you need an asset manager without spending too much I recommend it. It's easy to use and makes work faster.

Pros

I like that it's a single source of truth for all our assets.

Cons

That I can't use the CDN everywhere and the share links need an easier location to reference them.

Alternatives Considered

Bindle
Stacy
Overall rating
  • Industry: Consumer Goods
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Good asset management software

Reviewed on 22/08/2019

Pros

I like the options to have multiple folders, and to be able to tag assets.

Cons

i cant think of anything else at this time.

Alternatives Considered

Filecamp
Deandre
Overall rating
  • Industry: Retail
  • Company size: 201–500 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Functional & Feasible

Reviewed on 30/07/2020

Pros

My favorite features about Brandfolder are the easy functionalities of using the platform (search tool, easy editing, shortcuts, etc.). I love that I can see the content I want to select and explore the software through tags/ keywords.

Cons

My least favorite thing is how picky the software can be sometimes with looking up specific tags and content.

Courtney
Overall rating
  • Industry: Food & Beverages
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Crawford Outdoor Loves Brandfolder

Reviewed on 21/02/2020

Pros

How easy it is to find and share assets. That you can download multiple file types and sizes.

Cons

Can't scroll through thumbnail of all content images on first page.

James
Overall rating
  • Industry: Food & Beverages
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Great product, pricey add ons

Reviewed on 09/07/2020

Can't imagine going backwards and not having it. Vital to our organization. Love it.

Can't imagine going backwards and not having it. Vital to our organization. Love it.

Pros

Incredibly easy to use and setup. I can not imagine going back to the old way of storing files in a maze of folders on a drive. The searchability makes things 100x easier to find. That alone saves an incredible amount of time. Much easier to store and organize things which I very much appreciated. With tagging, you can basically organize things to whatever finite a level you want.

Cons

Virtually every near feature is a costly add-on. It's already not cheap, would be nice to see some things come along once and awhile that you do not need to pay to add on.

Greg
Overall rating
  • Industry: Real Estate
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Brandfolder makes it easy for us to share content

Reviewed on 20/11/2019

Pros

Brandfolder has made it easy for us to create and share content with our hundreds of franchisees. Our business faces unique challenges to serve multiple customers, users and brands. Brandfolder gives us the ability to organize our content in an intuitive way and easily share it with the people who need it. On top of the software, their service has been excellent, helping us navigate the challenges of rebrand in a way that suites our unique needs.

Cons

Organization is key, and if you do not have a system in place to store, organize and tag files it can become difficult to navigate if users become complacent in their organization.

Tim
Overall rating
  • Industry: Construction
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Using Brand Folder Over 5 Years

Reviewed on 05/02/2020

We use brand folder to house all of our marketing material for our distributor. They don't...

We use brand folder to house all of our marketing material for our distributor. They don't complain about it so that good.

Pros

What I like most about the soft ware is that it simple to use, fast, and my distributors like it.

Cons

What I like least about it is that there is not much I don't like. Probably uploading a huge video it take some time but not to long.

Chuck
Overall rating
  • Industry: Wholesale
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Easy and Convenient

Reviewed on 06/02/2020

I work with multiple breweries on a daily basis, and need access to their graphics and brand...

I work with multiple breweries on a daily basis, and need access to their graphics and brand standards to help promote their product in our market. The easy and convenience of Brand Folder reduces so much time that would normally be taken up trying to track down resources.

Pros

Having the access to graphics from multiple suppliers we work with in one spot saves us so much time. There is no need go searching for graphics or emailing designers. Everything needed is in one convenient spot.

Cons

Sometimes auto save passwords get mixed up between multiple suppliers, so you have to make sure your personal passwords are easy to remember.

Caroline
Overall rating
  • Industry: Environmental Services
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Couldn't live without Brandfolder

Reviewed on 18/05/2021

Overall 8.5/10 - BF is immensely valuable to our day-to-day work flow. If it a glitch occurs,...

Overall 8.5/10 - BF is immensely valuable to our day-to-day work flow. If it a glitch occurs, Brandfolder Support team has always been right there to helps us out.

Pros

Allows us to store all our essential files in one space, when easily see when it was made and updated.

Cons

Can be glitchy - when a glitch interferes with our ability to preform our work, it can be debilitating for our workflow

Prem
Prem
Overall rating
  • Industry: Information Technology & Services
  • Company size: Self Employed
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

All design your brand need and manage it with less difficulties

Reviewed on 07/10/2022

I feel it is the best design integration needed for small businesses ads startups to create and...

I feel it is the best design integration needed for small businesses ads startups to create and manage product images, docs with the team

Pros

It has a wide range of designs for brands for cards, posts, ilustations prebuild or build by team. Share it acrross the team members with versions of editing. No need to download and share just add a team member with related access to sharing. Adobe, slack, figma and more aaps are integrating inside it so no more time wastage in moving file between all this apps. Connect it with wordpress to engage with customers. So best in Digital asset management.

Cons

It needs email sign up, so please make google sign up available. Also Plans are not specific