--- description: Learn how Adobe Analytics can help your business. We provide UK business users the most detailed information on pricing, features, usability, and reviews for Adobe Analytics. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Adobe Analytics Reviews, Prices & Ratings | GetApp UK 2026 --- Breadcrumb: [Home](/) > [Marketing Attribution Software](/directory/1317/marketing-attribution/software) > [Adobe Analytics](/software/114094/adobe-analytics) # Adobe Analytics Canonical: https://www.getapp.co.uk/software/114094/adobe-analytics Page: 1 / 11\ Next: [Next page](https://www.getapp.co.uk/software/114094/adobe-analytics?page=2) > Adobe Analytics empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across digital channels, products, content, and services. > > Verdict: Rated **4.5/5** by 236 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Key benefits of Adobe Analytics \- Improved Customer Understanding: Provides deep insights into customer behavior, preferences, and journeys, helping businesses make data-driven decisions. - Enhanced Marketing Effectiveness: Helps optimize digital marketing strategies by identifying high-performing channels, content, and audience segments. - Increased Engagement and Conversion: Enables targeted marketing and personalized experiences based on detailed customer insights, driving engagement and conversion rates. - Faster Decision-Making: Real-time analytics and automated insights allow teams to respond quickly to emerging trends and changes in user behavior. - Reduced Friction in User Experience: Helps identify and address pain points in the customer journey, improving user satisfaction and loyalty. - Unified Data for Better Collaboration: With data integration and sharing capabilities, teams across the organization can access and use insights to inform their strategies and actions. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.5/5** | 236 Reviews | | Ease of Use | 3.9/5 | Based on overall reviews | | Customer Support | 4.1/5 | Based on overall reviews | | Value for Money | 4.0/5 | Based on overall reviews | | Features | 4.4/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Adobe - **Founded**: 1982 ## Commercial Context - **Pricing model**: (Free Trial) - **Pricing Details**: Adobe Analytics offers 3 plans: Select, Prime and Ultimate. Contact Adobe directly for detailed pricing information. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: Arabic, Bulgarian, Chinese, Croatian, Czech, Danish, Dutch, English, French, German, Hebrew, Hungarian, Italian, Japanese, Korean, Latvian, Lithuanian, Norwegian, Polish, Portuguese, Romanian, Russian, Serbian, Slovak, Slovenian, Spanish, Swedish, Traditional Chinese, Turkish, Ukrainian - **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Argentina, Armenia, Australia, Austria, Azerbaijan, Bahrain, Bangladesh, Belgium, Benin, Bhutan, Bolivia, Bosnia & Herzegovina, Botswana, Brazil and 171 more ## Features - A/B Testing - AI/Machine Learning - API - Access Controls/Permissions - Activity Dashboard - Ad hoc Analysis - Ad hoc Reporting - Alerts/Notifications - Attribution Modeling - Audience Targeting - Behaviour Tracking - CRM - Campaign Analytics - Campaign Segmentation - Campaign Tracking - Conversion Tracking - Cross Channel Attribution - Customer Journey Mapping - Customisable Branding - Customisable Dashboard ## Integrations (9 total) - AB Tasty - Adobe Audience Manager - Adobe Campaign - Adobe Commerce - Adobe Target - Google Ads - Microsoft Advertising - Microsoft Power BI - SessionCam ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base ## Category - [Marketing Attribution Software](https://www.getapp.co.uk/directory/1317/marketing-attribution/software) ## Related Categories - [Marketing Attribution Software](https://www.getapp.co.uk/directory/1317/marketing-attribution/software) - [Marketing Analytics Software](https://www.getapp.co.uk/directory/602/marketing-analytics/software) - [Predictive Analytics Software](https://www.getapp.co.uk/directory/628/predictive-analytics/software) - [Web Analytics Tools](https://www.getapp.co.uk/directory/109/web-analytics/software) - [Reporting Tools](https://www.getapp.co.uk/directory/931/analytics-reporting/software) ## Alternatives 1. [HubSpot Marketing Hub](https://www.getapp.co.uk/software/20444/hubspot-marketing) — 4.5/5 (6220 reviews) 2. [Google Analytics 360](https://www.getapp.co.uk/software/90997/google-analytics) — 4.7/5 (8089 reviews) 3. [Reportei](https://www.getapp.co.uk/software/2063421/reportei) — 4.7/5 (241 reviews) 4. [Jungle Scout](https://www.getapp.co.uk/software/2032523/jungle-scout) — 4.7/5 (280 reviews) 5. [Looker](https://www.getapp.co.uk/software/91545/looker) — 4.5/5 (282 reviews) ## Reviews ### "Supercharges data visualization" — 4.0/5 > **Sai** | *2 August 2023* | Information Technology & Services | Recommendation rating: 8.0/10 > > **Pros**: Adobe analytics is a great platform for analyzing performance, easy to create reports, and review statistics and trends > > **Cons**: Onboarding can take some time when compared to Google Analytics > > Overall experience has been very good ----- ### "With Adobe Analytics we can know about our potential customers" — 5.0/5 > **Matthew** | *26 July 2022* | Computer Software | Recommendation rating: 10.0/10 > > **Pros**: It's a fantastic tool for keeping tabs on all of your clients, prospects, and users' activity. All of my website traffic data has been tracked and used to make better marketing decisions by generating dashboards. Unlike with GA or Qlik, I was able to track numerous data points simultaneously using Adobe analytics. > > **Cons**: If you're not properly organizing/labeling items and/or inheriting someone else's settings, things can get a little confusing. > > We're addressing a wide range of concerns, from landing page metrics to customer journeys and churn monitoring to integration with Target for more in-depth campaign tracking. As a result, we've been able to better utilize our existing resources while also tailoring our websites to the needs of our customers. ----- ### "Top Tool for Web Analytics" — 3.0/5 > **Craig** | *24 October 2020* | Apparel & Fashion | Recommendation rating: 7.0/10 > > **Pros**: Adobe Analytics basic reports allow measurement of traffic sources, landing page experience and customer engagement with site tools. If revenue tracking is implemented accurately, Adobe Analytics also enables measurement of e-commerce product conversions. Custom eVars allow sales data to be broken down by individual categories of a site's taxonomy. Custom Props allow similar break-down of traffic metrics. Due to these two custom variables, e-commerce category analysis becomes more efficient and actionable. More advanced web analytics tools such as Target, Discovery and Insights are closely integrated with Adobe Analytics. Similarly, Adobe Experience Manager uses its data for content management automation and personalization. So, Adobe Analytics powers both site analysis, testing and content recommendations based on historical data, when integrated with other Adobe tools. > > **Cons**: Adobe Analytics costs are difficult to afford for small businesses. To make its e-commerce and integration with other tools work, it involves additional tag implementation which makes the cost go higher. Plus, there is a cap on server calls. Once a business hits that cap, there is additional cost for those extra analytics calls. E-commerce data works fine directionally to see the business performance trend over a period of time but specific data doesn't match with actual sales data pulled from business intelligence tools like MicroStrategy or Data Warehouse. So, BI and IT teams always question its data accuracy. > > I am able to analyze traffic sources, trends of webpage views and customer journey using out-of-the-box Adobe Analytics reports. So, I can use those insights to optimize site content and layout. But in order to optimize products and categories, I need e-commerce reports enabled which needs additional development dollars which my budget doesn't allow. Same is true for more in-depth pathing, A/B testing or online-to-offline reports through Discovery, Target and Insight tools. So, Adobe Analytics' ROI is high for traffic and pathing but low for e-commerce analytics. ----- ### "Comprehensive Solution for your Digital Analytics Need" — 5.0/5 > **Surabhi** | *19 September 2018* | Information Technology & Services | Recommendation rating: 10.0/10 > > **Pros**: I have been able to use almost all top web analytics tools and i can easily say that Adobe is the most comprehensive of all. I am currently using the tool for a large website, which has an avg of 20 to 80k engaged web visitors. It has an in build workspace, which is a drag and drop canvas to do custom analysis and visualizations and it is pretty easy for marketers as well as non marketers to work on workspace projects. The tool has easy and intuitive interface and provides a baseline-architecture with the ability to customize as per your need This tool has many great tools/features within its interface and one has to learn and figure out what might makes sense for your company. The tool keeps improving to bring the latest functionalities and UI ease. > > **Cons**: There is very little flexibility to do individual customization. I would ideally want to organise my own segments for a easy and quick discovery. Also, i would love to have the options to do some color customization of panels, charts, etc. The speed of report loading could also be improved. > > My overall experience with Adobe Analytics has been very good and i do not look forward to use any other analytics tool than Adobe Analytics. ----- ### "A robust enterprise reporting tool with many varying toolsets" — 5.0/5 > **Steve** | *15 April 2021* | Consumer Electronics | Recommendation rating: 8.0/10 > > **Pros**: The 'Workspace' offering becomes a "go to" for both explorative and more regular reporting. The drag 'n' drop nature of the tool allows for swift setting up of dimensions and metrics. This output can then be simply "eyeballed", or extracted out into CSV/PDF for further analysis. > > **Cons**: On occasion the dashboarding options are less user friendly, especially when dealing with stakeholders who might not have a login to the tool. 'Google Data Studio' offers a more visual dashboarding tool for sharing with colleagues, either via a hyperlink or through scheduled emails. The graphing/sharing options are also more appealing in Google Data Studio. > > I find Adobe Analytics to be a robust, enterprise tool that can handle vast amounts of data (without the sampling that can sometimes affect other tools). ----- Page: 1 / 11\ Next: [Next page](https://www.getapp.co.uk/software/114094/adobe-analytics?page=2) ## Links - [View on GetApp](https://www.getapp.co.uk/software/114094/adobe-analytics) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data