SOCi

4.5 (243)
Central Command™ for Multi-Location Marketers

Overall rating

4.5 /5
(243)
Value for Money
4.3/5
Features
4.3/5
Ease of Use
4.3/5
Customer Support
4.5/5

89%
recommended this app
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243 Reviews for UK Users

Danielle J.
Overall rating
  • Industry: Real Estate
  • Company size: 501-1,000 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

EASY! It's my one-stop shop for social and reputation!

Reviewed on 07/06/2018

Pros

Everything I can see in one stop. The Reputation Dashboard is AMAZING!! I love being able to search quickly to see how we are doing on the review platforms. Being able to easily filter by date, platform or key words. LOVE IT!!

Cons

Honestly....nothing to do with the software. I least like it when our team members don't get on and take advantage of it...I love it that much!!

Mary ann P.
Overall rating
  • Industry: Real Estate
  • Company size: 501-1,000 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

I LOVE Soci

Reviewed on 08/05/2019

Their customer service is spectacular. I love working with them! Getting all of our teams online was a breeze.

Pros

I can give my property managers one login to access all of their social media platforms where they can create custom content to post. The best part is that I can review and approve their content before it goes live online.

Cons

Responding to private messages and comments is a little confusing. Each back and forth message is listed as its own "task" so if someone sends two sentences separately in FB messenger, we have two tasks about the same thing that we have to enter and close.

Alternatives Considered

Hootsuite

Reasons for Switching to SOCi

We have a large portfolio that they were able to accommodate without additional charges for user logins., we like the ability to create post graphics with uploaded images, the reporting is great, etc.
Verified Reviewer
Overall rating
  • Industry: Retail
  • Company size: 51-200 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 3.0 /10

Not ready for prime time

Reviewed on 24/08/2021

If you are competent with social media management it can be a useful tool, but as opposed to how they market the product this is not for beginners. It's clear that Soci wasn't initially designed for the retail industry and that it was absolutely not designed for companies that do not already employ trained marketers.

Pros

It does allow for easy posting to Twitter/Insta/ and Facebook since it will convert imaging for you.

Cons

It is glitchy and feels like a beta product even two years in.

Response from SOCi

Thank you for taking the time to write this review. We certainly always hope to be helpful so I'm sorry to hear that hasn't been your experience thus far. We're always looking to grow and improve. If you have any ideas on how we could be more effective for you we would love your input. If there are any specific issues or workarounds you'd like assistance with, we would also welcome that opportunity. You can contact your CSM or our support at [email protected] Thank you again for your review.

Michaela M.
Overall rating
  • Industry: Retail
  • Company size: 51-200 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Soci

Reviewed on 14/02/2020

I've only really had issues with the Mobile App Soci Go; (besides the minor problems on the App) I thoroughly enjoyed using the program. Sometimes it seems a little to complex with the conversation, reputation, and creative features. I like that App is always accessible even if I have some minor issues. Overall, I enjoy Soci.

Pros

I like the Scheduling Feature. I specifically like the ability to schedule all Social Networks at the same time.

Cons

The Mobile App Soci Go is a little too difficult to use everyday. It's set up just like the website so navigation is easy but there seems to have a lot of glitches. I also do not like when a post is scheduled, to adjust the time you have to adjust the time for all the social medias individually vs together.

Response from SOCi

Hi Michaela, Thank you for your honest review. We're delighted to hear that our scheduling tool has been a huge help and look forward to continually improving.

Jessica R.
Overall rating
  • Industry: Hospital & Health Care
  • Company size: 1,001-5,000 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

SOCi Solves Social

Reviewed on 09/05/2019

Pros

The ease of use for our franchisees! We wanted to be able to scale our social strategy but also give franchisees a feeling of local control and SOCi solves for both! Plus there's so many unique features that I didn't find in other platforms like dynamic text insertion, peak time posting, content scoring, etc.

Cons

I'd like to be able to post videos to Instagram but that's part of their product improvements for later this year anyways.

Alternatives Considered

Sprout Social, Sprinklr, Percolate, Hootsuite and Falcon.io

Reasons for Switching to SOCi

SOCi was the most robust platform for managing multi-locations with the ability to control location-specific views. The pricing module was transparent and the support was exceptional from the beginning!
Laura B.
Overall rating
  • Industry: Real Estate
  • Company size: 11-50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Love SOCI

Reviewed on 11/03/2020

Being able to see the analytics is great. I like seeing how we are improving our online presence.

Pros

I like how easy it is to manage and the upload process is great. I love being able to schedule our calendar ahead.

Cons

I would like to be able to delete posts that are no longer valid in bulk.

Response from SOCi

Thank you for the stellar review, Laura!

Ashley S.
Overall rating
  • Industry: Retail
  • Company size: 51-200 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

SOCI for Reputation

Reviewed on 13/02/2020

Overall SOCi has been exceptional during the onboarding process and is willing to work with its customers to fix bugs. However, the platform could use some updates in regards to working with larger agencies.

Pros

I like how the platform is user-friendly and easy to navigate. It also helps to streamline processes when it comes to reputation management and social posting.

Cons

There are some bugs when it comes to integrating their local listing system to their reputation management and social platform posting system.

Response from SOCi

Thank you for taking the time to leave a review, Ashley. We appreciate your feedback on listings in order to make the platform better for large agency users.

Courtney belew M.
Overall rating
  • Industry: Retail
  • Company size: 201-500 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Soci for multiple locations

Reviewed on 20/06/2019

Pros

I like that the platform allows you to create multiple groups for posting. Once scheduled, the post is available on the independent store pages, which makes it easy to create a custom blanket message that can be adapted for each specific location. I also love the ability to create an image and content database.

Cons

There is not an app platform available to our group of retailers, restricting my use to the desktop platform only.

Response from SOCi

Thank you for your review! Please connect with your CSM to learn more about our app and mobile version of the platform.

Verified Reviewer
Overall rating
  • Industry: Design
  • Company size: 2-10 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Automation at the tips of your fingers!

Reviewed on 21/10/2020

Its been amazing to automate the social media presence process, its been proven these days that it makes a big difference if you stay present and engaged in the social platforms! Soci has made that a breeze.

Pros

The ability to observe and evaluate the results and trends on your social media accounts and their social media calendar is amazing too!

Cons

When compared to other options it's a bit pricey, but in all honesty is comparing apples to oranges because of its many features. I believe that a small business option should be given to maybe strike a lifetime deal.

Response from SOCi

Thank you for the rave review!

Jenna P.
Overall rating
  • Industry: Real Estate
  • Company size: 201-500 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 9.0 /10

SoCi Review - Beginning Use

Reviewed on 17/03/2020

This has been a great experience so far, it makes me want to publish posts in advance due to ease of use.

Pros

Ease of use and plenty of materials available.

Cons

Nothing that I have noticed yet! It took me a while to tell the difference of hashtag areas but now that I understand what that area is there, for I love it!

Response from SOCi

Thank you for the exceptional review, Jenna! We look forward to partnering with you for years to come.

Gianni M.
Overall rating
  • Industry: Logistics & Supply Chain
  • Company size: 51-200 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

The all in one digital marketing tool!

Reviewed on 09/11/2021

Out of all the digital marketing software I've used so far, SoCi is the closest to what I would call "perfect." There are a few flaws, such as the Canva integration being spotty and the Peak Time scheduling feature always posting at 6:00 pm. However, these are potentially user error and as I continue to invest time into the software, these could be resolved.

Pros

SoCi is basically everything I've wanted from other software programs like Hootsuite, Chatmeter, and Mindstream all into one convenient package. Also, it is the first social media scheduling software that I've used that has allowed me to post to Facebook, Instagram, and Google My Business simultaneously.

Cons

There is so much offered, that there is a bit of a learning curve to feel like you're maximizing the potential of the software. Luckily the support staff is extremely helpful and there are many videos offered through "SoCi University"

Response from SOCi

Gianni, thank you for taking the time to write this thorough review! We're so glad to hear that you've seen so much value from using our platform. Also, I'm sorry to hear that Canva and peak time aren't working properly for you. Please reach out to your CSM or our [email protected] if you haven't already so we can get that resolved for you. Thank you for being a fantastic customer!

Kendra R.
Overall rating
  • Industry: Consumer Services
  • Company size: 11-50 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Franchising Meets Social Media

Reviewed on 09/03/2020

Overall... Phenomenal product! Phenomenal team! Unlimited possibilities! I cannot wait to explore more with our franchise libraries, our reputation scores/post tracking, and truly personalizing our location while staying "on-brand." Takes away the stress of getting posts out on time and staying in the minds of our customers. Gaining followers and coming up with creative posts is a new goal of mine!

Pros

I love, love, love that I can schedule social media posts ahead of time! This makes it a breeze for our small business to stay active and relevant on Facebook, Instagram, Google, and LinkedIn. It allows us , a franchise location, to stay connected to corporate as well. They can create company wide posts, while we can add our own local posts and adjust photos, hashtags, comments, etc. Everything social media in one spot... from posting to replying to comments and likes. Love the capabilities of this software... so much we can do with it!

Cons

Sometimes I cannot get hashtags or links to pop up. There is sometimes discrepancies between what was set to post and how the post actually shows up... tags or links aren't correct/working. Also, cannot delete posts or make changes very easily once it's posted... have to go into Facebook or Instagram to adjust at times. Also, relies heavily on a wifi signal to do any work; if the signal isn't strong the app does not work properly. However, the desktop version functions just fine. Customer support is great though!

Response from SOCi

Thank you for your exceptional review, Kendra! We are thrilled to hear that you are loving SOCi thus far. We look forward to partnering with you for years to come!

Jeremy L.
Overall rating
  • Industry: Real Estate
  • Company size: 501-1,000 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Still a Great Partnership

Reviewed on 19/11/2019

As a long-term client, my team continues to be impressed with their vision and their responsive and nimble attitude.

Pros

As the localized social marketing space changes strong partnerships are key and SOCi is that partner for us. As our needs grow, SOCi has as well. We are happy to have this partnership and a team that listens and responds.

Cons

As the platform grows and enhances, it is important that our teams keep up on these changes. This is a common challenge but their support team has never let us down.

Response from SOCi

Jeremy, We are humbled by your compliments and appreciate you taking the time to share your experience. We look forward to partnering with you for years to come!

Kayleigh R.
Overall rating
  • Industry: Commercial Real Estate
  • Company size: 2-10 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Overall good experience

Reviewed on 21/10/2020

Overall it has been a very good experience. There has been a couple of times when I get annoyed by the software just because it needs a couple of updates and/or changes.

Pros

I use it everyday scheduling social media lists for my apartment complex. I am in charge of social media and having it schedule posts way in advance is very helpful. I have to post 7 different posts a day and I could not imagine trying to come up with that many posts daily. SOCi helps me plan everything in advance which I like a lot.

Cons

I sometimes do not like how the scheduling view works. It often had problems where it would switch between dats or social media platforms. When this happens you can not just switch it over you have to start totally over and it gets really annoying.

Response from SOCi

Thank you for your candor, Kayleigh! We are always open to hearing what updates you'd like to see as we want to provide you with the very best in platform experience possible. Please do not hesitate to reach out to your Customer Success Manager to do so. We look forward to hearing your additional insights!

Ariel G.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 501-1,000 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

All in one product

Reviewed on 11/06/2019

SOCi has been helpful to have everything all in one for social and reputation. Reporting has been great for monthly and quarterly social checks then for reputation being to see all types of information to compare and contrast and create goals for all the teams. The product is easy to use and maneuver around so that is key too!

Pros

I like how I can see social and reputation all in one, the syndication of responding to the reviews, and being able to pose to social sites.

Cons

I think the improvement would be just on the social side of being able to have more tools to plan vs. post and then adding video.

Response from SOCi

Thank you for such an honest review! We're delighted to read that our platform matches your efficiency needs and look forward to continuing the offerings on the social side.

Terrie D.
Overall rating
  • Industry: Consumer Services
  • Company size: 501-1,000 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

SOCi Review

Reviewed on 06/11/2019

The people at SOCi have been great to work with. Our requests have been taken into consideration and some have even been implemented.

Pros

Being able to see reviews from several sources from one place is great. The option to see competitor data by facility is helpful as is having permissions by location, group, division for who can see the information. The charts and graphs help us see at a glance how we are doing month over month. The initial setup was not too difficult, thanks to the help of the SOCi team.

Cons

It is difficult to pull the reports that are actually helpful to our team. We still have to manually pull reviews from other platforms - Trustpilot, Consumer Affairs, etc. that SOCi does not work with.

Response from SOCi

Thank you for the stellar feedback, Terrie. We are happy to hear that you have seen some of your suggestions implemented as it is our mission to ensure that our customers can fully utilize our platform to their benefit! We look forward to keeping up the great work!

Kelcee W.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11-50 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Product Review

Reviewed on 04/11/2019

It was a little rocky in the beginning and we were noticing a lot of errors in reports, our accounts unlinking, etc. We've had great experiences when dealing with support and they always were willing to schedule a call to get the issues fixed.

Pros

I like that we can submit feature requests to features that would be beneficial to use as users and they will submit a request for it. They really listen to what you need in SOCi to uniquely benefit you and your clients. The customer support is always helpful and responsive.

Cons

We were having trouble in the beginning with the accounts unlinking, not publishing content that was scheduled, etc. but we were able to get that resolved and are happy with this product.

Response from SOCi

Thank you for the wonderful feedback, Kelcee! Our team is always happy to assist!

Maria G.
Overall rating
  • Industry: Real Estate
  • Company size: 501-1,000 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Social Media Savior

Reviewed on 10/03/2020

I've used Soci before with another company, as I have been in the apartment management industry for 14 years. Soci has been very helpful, but again I usually end up the only person posting through Soci because others are intimidated by it.

Pros

I love the way it saves my history for future usage. I am also a huge fan of the event and news gallery.

Cons

I feel it may be very intimidating for some. A lot of information is given on many platform through Soci and it can be confusing.

Response from SOCi

Thank you for your feedback, Maria! We're happy to hear that you've taken the time to get to know the platform. We encourage you to spread the word about our customer portal filled with how-to articles and more!

Berkley E.
Overall rating
  • Industry: Health, Wellness & Fitness
  • Company size: 51-200 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Great Social Media Software For Multiple Locations

Reviewed on 12/11/2019

Pros

This is a great way to post on Facebook, Twitter, Linkedin, Google Business Profile, and Instagram all at once and also swap between specific locations. This is a very competitive choice compared to other ones out there and is ideal for a large franchise system.

Cons

It sometimes takes longer than I would like for posts to be entered, but I'm very impatient.

Response from SOCi

Thank you for sharing your experience, Berkley! We appreciate your honest feedback!

Emma U.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 51-200 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Social media posting and scheduling made easy!

Reviewed on 23/10/2019

We wanted to use SOCi to make it easier for locations to post local content to each of their social platforms. SOCi made it easy for us to get each community involved and subsequently boosted our page engagement and reach for the locations.

Pros

SOCi is the best social posting tool for businesses with multiple locations. We were able to bring people in at the location level and let them create posts that we are able to review before scheduling. The boosting tool and review tracking is also a HUGE plus. Seriously one of the best tools out there if you have multiple locations trying to post on social media and you want to keep everything on brand! We're very happy with SOCi!

Cons

The login process is a bit complicated the first time you log in but other than that I have no complaints.

Response from SOCi

Thank you for your glowing review, Emma! It's wonderful to hear that SOCi has provided you with the tools to schedule and post to your social networks with ease.

Gonzales W.
Overall rating
  • Industry: Media Production
  • Company size: 2-10 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 0.0 /10

For a company who pedals reputation management, your front facing sales team are rude...

Reviewed on 23/10/2019

Horrible, and disruptive in my schedule. Who has time to waste waiting on your rude and dismissive salespeople. And you have no published prices which makes you wonder if you are going to get gassed by some slick-talking used car sales salesman, no offense s to used car salesmen, I used to be one.

Pros

I’ve used the platform for over a year, under another service and it works as advertised if you choose the right articles to post.

Cons

I’m looking to find a white-label solution and the first request and calendar meeting was just ignored and I was left waiting for your one salesperson. He explained that the appointment was set outside of his working hours and he was off the day of the meeting. Then he referred me to another, who set the meeting, and then never showed up, emailing after he was 25 minutes late, that you had a fire drill and would a later meeting be possible. Never heard from him again. Very unprofessional on both fronts.

Response from SOCi

Thank you for your candor, Gonzales. We are very sorry to hear that your experience has been anything less than exceptional and sincerely apologize. We will be sure to pass your feedback along to our team!

Paris Y.
Overall rating
  • Industry: Real Estate
  • Company size: 5,001-10,000 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Great tool in the Multi Family Industry

Reviewed on 19/03/2020

I enjoy using Soci. I think once you really see what the use is you can use it to your advantage.

Pros

The feature I like most about SOCI is how easy and user friendly it is. I have had different co workers from different generations who found it to be useful and easy to navigate.

Cons

Honestly, I can't really pinpoint anything because I do find it to be perfect for the reason we use it.
It helps us ease the task of reputation management and gives us flexibility.

Response from SOCi

Your support means the world to us, Paris! We look forward to partnering with you for years to come.

Annette F.
Overall rating
  • Industry: Cosmetics
  • Company size: 2-10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 6.0 /10

Not sure I reach my audience

Reviewed on 03/06/2020

Do not have my instagram page set up with SoCi. I have called but so far it is not fixed. Not entirely their fault because I should have followed up with a call, just haven't yet.

Pros

It is easy to use but I do not think I have a great response from it.

Cons

I am suppose to have my facebook page and my instagram page linked together but so far they are not.

Response from SOCi

Annette, Thank you for taking the time to provide us with feedback. We would be more than happy to connect with you on linking your pages and invite you to contact support to do so. We look forward to assisting you!

Brittany C.
Overall rating
  • Industry: Real Estate
  • Company size: 5,001-10,000 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 5.0 /10

Soci

Reviewed on 16/09/2020

I don't use most of the features, I would recommend focusing on the ease of access of the reviews

Pros

I like the notification system via email

Cons

hard to find the reviews, they should all be located in one place

Response from SOCi

Brittany, Thank you for taking the time to leave us a review. We're disappointed to hear that navigating reviews has been anything less than simple and sincerely apologize. We'd love to connect with you further on the issues you're running into so we can work to find a solution. Please reach out to [email protected] at your earliest convenience.

Kristin M.
Overall rating
  • Industry: Retail
  • Company size: 11-50 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 10.0 /10

Review of SOCi

Reviewed on 13/02/2020

I really enjoy using this app and would recommend it.

Pros

Pros- love the scheduling aspect. I really like being able to schedule posts in advance. Also love being able to set up libraries to organize posts before I schedule them. I also love that you can drag and drop when on the scheduling/calendar page. I like being able to view the post schedule from a monthly glance and make changes on that screen as necessary.

Cons

My biggest concern with SOCi right now is the amount of times that I have an error when a scheduled post won't post on one or more of the platforms that I had scheduled it to post on. I did not have many error messages when I started with this software, but it seems like I have had more errors than ever these past two months.

I have also tried to attend a training that had tech difficulties so I wasn't able to attend. I waited for 15 minutes in the session, but it never started.

Response from SOCi

Thank you for taking the time to leave a review, Kristin. We love to hear your positive feedback about the content scheduler.