--- description: Learn how AppsFlyer can help your business. We provide UK business users the most detailed information on pricing, features, usability, and reviews for AppsFlyer. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: AppsFlyer Reviews, Prices & Ratings | GetApp UK 2026 --- Breadcrumb: [Home](/) > [Mobile Marketing Software](/directory/309/mobile-marketing/software) > [AppsFlyer](/software/119911/appsflyer) # AppsFlyer Canonical: https://www.getapp.co.uk/software/119911/appsflyer Page: 1 / 7\ Next: [Next page](https://www.getapp.co.uk/software/119911/appsflyer?page=2) > AppsFlyer is a cloud-based mobile attribution and marketing analytics platform which assists app marketers with campaign management and conversion tracking. Its key features include customer journey mapping, attribution modeling, audience segmentation, social media metrics and retention tracking. > > Verdict: Rated **4.5/5** by 138 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.5/5** | 138 Reviews | | Ease of Use | 4.5/5 | Based on overall reviews | | Customer Support | 4.3/5 | Based on overall reviews | | Value for Money | 4.3/5 | Based on overall reviews | | Features | 4.4/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: AppsFlyer - **Location**: San Francisco, US - **Founded**: 2011 ## Commercial Context - **Starting Price**: US$0.00 - **Pricing model**: Other (Free version available) (Free Trial) - **Pricing Details**: Three-tier structure with a free plan, a usage-based Growth plan charging $0.07 per conversion after an initial package, and an Enterprise plan with custom pricing. A 30-day free trial is available without requiring a credit card. - **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English, French, Japanese, Korean, Portuguese, Russian, Spanish, Traditional Chinese - **Available Countries**: Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, Czechia, Denmark, Finland, France, Germany, Gibraltar, Iceland, India, Indonesia, Ireland, Israel and 21 more ## Features - A/B Testing - API - Account Alerts - Activity Dashboard - Activity Monitoring - Attribution Modeling - Audience Targeting - Campaign Analytics - Campaign Tracking - Channel Management - Cohort Analysis - Compliance Management - Contextual Targeting - Conversion Tracking - Cross Channel Attribution - Customer Experience Management - Customer Journey Mapping - Dashboard - Data Import/Export - Email Marketing ## Integrations (9 total) - Adobe Campaign - Criteo - Google Ads - Meta for Business - Mixpanel - Snapchat for Business - TikTok - Twitter/X - ironSource ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat ## Category - [Mobile Marketing Software](https://www.getapp.co.uk/directory/309/mobile-marketing/software) ## Related Categories - [Mobile Marketing Software](https://www.getapp.co.uk/directory/309/mobile-marketing/software) - [Marketing Analytics Software](https://www.getapp.co.uk/directory/602/marketing-analytics/software) - [Mobile Analytics Software](https://www.getapp.co.uk/directory/1041/mobile-analytics/software) - [Marketing Attribution Software](https://www.getapp.co.uk/directory/1317/marketing-attribution/software) - [Click Fraud Software](https://www.getapp.co.uk/directory/1421/click-fraud/software) ## Alternatives 1. [Adobe Analytics](https://www.getapp.co.uk/software/114094/adobe-analytics) — 4.5/5 (237 reviews) 2. [Jira](https://www.getapp.co.uk/software/9953/jira) — 4.4/5 (15369 reviews) 3. [CTM](https://www.getapp.co.uk/software/127363/calltrackingmetrics) — 4.7/5 (158 reviews) 4. [Dreamdata](https://www.getapp.co.uk/software/131879/dreamdata-io) — 4.8/5 (55 reviews) 5. [Marketo Engage](https://www.getapp.co.uk/software/990/marketo-lead-management) — 4.3/5 (710 reviews) ## Reviews ### "A must-have for mobile app marketers" — 5.0/5 > **Adir** | *27 June 2021* | Computer Software | Recommendation rating: 9.0/10 > > **Pros**: Appsflyer is probably the most comprehensive mobile measurement tool for app developers and marketers. It gives you a full overview of marketing channels, sources, and events. You can compare different channel performance, see conversion rates within your app, track costs and revenue - so you can measure ROI, and reach smarter decisions about your advertising mix faster. > > **Cons**: The dashboards can sometimes be a bit overwhelming, especially if this is the first time you're using the product. The UI has many many elements, and it's easy to get lost in menus if you don't know what you're looking for or where to find it. > > We're using Appsflyer to attribute mobile advertising spend across different ad sources and channels, and to understand which channels are the best-performing ones, so we can scale them in a ROI-positive way. ----- ### "Perfect tool for App Marketers" — 5.0/5 > **Swati** | *5 April 2022* | Marketing & Advertising | Recommendation rating: 9.0/10 > > **Pros**: Appsflyer covers all the aspects that one might need during analysis of media sources for various acquisition as well as reengagement campaigns. Exporting in app events to media sources and deciding on access levels for integrated partners helps us keep all the control. Audience creation and exporting these audiences to ad platforms is pretty easy and custom dashboards help us in monitoring goals and metrics as per our requirement. Overall I'm very satisfied with Appsflyer. > > **Cons**: Appsflyer is only helpful for app analytics and attribution and we still have to rely on other tools like GA and Mixpanel for web analytics. If appsflyer could also add web analytics to its offerings then it would become a one stop solution for analytic needs. > > Appsflyer offers so many features through its easy to use User Interface and there is no learning curve to get familiar with the platform. We use Appsflyer on a daily basis to monitor campaign performance of various media sources and identifying sources which contribute the most towards fraud traffic. ----- ### "Pricing Model extremely opaque" — 3.0/5 > **Alfonso** | *1 February 2020* | Computer Software | Recommendation rating: 3.0/10 > > **Pros**: You cannot get the pricing model for this software > > **Cons**: This software should be great at what it does, but so many features are hidden in order to get you to contact there sales so a price can be negotiated. It'd be great if they could have transparent pricing. > > Very opaque and cannot do anything by yourself easily. ----- ### "Performance metrix review of Appsflyer" — 5.0/5 > **Akash** | *31 July 2024* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: Its been a lot of things which i like in Appsflyer , 1. We can check regular performance of our running campaign. 2. Can done regular optimization 3. Can import/export raw data to check complete performance of any campaigns. > > **Cons**: There's very few things which i don't like in Appsflyer. 1. Some times click filtering issue occurs due to new updated things on Appsflyer which affect our daily campaigns. 2. no other things yet. > > If I talk about Overall Experience, then I can say it's quite good experience with new platform like Appsflyer as it has alot of features which can make me knowledgable towards performance and advertising industry. ----- ### "Appsflyer never fails to amaze me\!" — 5.0/5 > **Dwight** | *1 August 2024* | Market Research | Recommendation rating: 10.0/10 > > **Pros**: What I like most about Appsflyer are: the functionality of the platform, customer support, the learning and knowledge base, reporting, overall performance, and user-friendliness in accessing different functions, especially working as an advertiser and publisher > > **Cons**: Not much likely, but I find it difficult to analyze as I sometimes get lost while navigating the platform. I have noticed significant updates on the platform, which is good, but I am still adapting to where to function. > > I've been using Appsflyer since the beginning of my career journey, from Dynata to adParagon. I've noticed that it has advanced significantly since I started using it. What I really love about Appsflyer is that it's the only Mobile Measurement Partner (MMP) that provides knowledge base and courses. These resources not only help me navigate the platform, but also understand the broader mobile marketing landscape. ----- Page: 1 / 7\ Next: [Next page](https://www.getapp.co.uk/software/119911/appsflyer?page=2) ## Links - [View on GetApp](https://www.getapp.co.uk/software/119911/appsflyer) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data