Whatagraph

4.4 (83)
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Marketing performance monitoring and reporting made easy

Overall rating

4.4 /5
(83)
Value for Money
4.2/5
Features
4.2/5
Ease of Use
4.3/5
Customer Support
4.6/5

90%
recommended this app
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83 Reviews for UK Users

Marc
Marc
Overall rating
  • Industry: Government Administration
  • Company size: 1,001–5,000 Employees
  • Used Monthly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support

Amazing service for my clients which saves me a lot of time

Reviewed on 20/06/2018

Pros

The automated reports are very easy to understand and have graphics which even non IT persons can relate to.

Cons

It's missing a dashboard kind of functionality for the current actual state of things being measured. The reports are great, but I would like to have a had a `current view as well

Verified Reviewer
Overall rating
  • Industry: Machinery
  • Company size: 51–200 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Fast results due to logical concept

Reviewed on 20/11/2019

Monthly Management Report for Internet Activities. Fast and problem-free solution of the task.

Monthly Management Report for Internet Activities. Fast and problem-free solution of the task.

Pros

For the monthly management meeting I needed a tool that quickly and easily shows the most important metrics around our website.

Due to the simple and logical concept of Whatagraph I was able to solve the task quickly and efficiently. For me it is very positive that after the setup I have no further effort to present the results.

Since I am the only employee working on these evaluations, this means a large work direction.

Translated with www.DeepL.com/Translator

Cons

Personally, I think that the user interface might be a bit lighter and less technical. Practically this is not relevant, because the generated report looks perfect.

Verified Reviewer
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 1.0 /10

UNITED STATES Marketing Agencies STAY AWAY from these guys!

Reviewed on 04/02/2021

This was just an absolutely horrible experience. For marketing agencies especially in the US I...

This was just an absolutely horrible experience. For marketing agencies especially in the US I would highly to STAY AWAY. These people are extremely harsh and don't want have their customer in best interest.

Pros

Their reporting kept on misreporting the numbers of views for my numbers to show an inflated amount of views that what there actually was. Also it showed that the views were coming from countries where they weren't. The overall reporting system has many many flaws and it comprised of selection that don't convey any value. In addition, the reporting interface does not have a modern interface.

Cons

The sales professional lied to us. The customer service has extremely slow. One of the lies was that client success works US hours which is not true. Sales person convinces us we would be able to connect our login page to Whatagraph so clients can sign in but we saw that was a lie real quick. There is a [SensitiveContent Hidden] on-boarding call which is absolutely ridiculous When asked to push the billing date back due to all the bad experiences and none of the reports being sent out correctly, they were quick not to negotiate. Asked to cancel a few day before the bill was due and said I had to pay for another 30 days because of a 30 day cancellation policy.

Verified Reviewer
Overall rating
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support

Great for metric and trend monitoring

Reviewed on 14/04/2018

Pros

Nice software for customizing instantly sharable reports of your website data. You can set up auto-email delivery which is great for monitoring your key operational measures. They offer a free trial so give it a spin.

Cons

Not a true data analysis tool. If you want to drill into your data and get a deeper understanding look elsewhere.

Verified Reviewer
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 51–200 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Whatagraph brings better visibility for Marketing KPI's

Reviewed on 17/03/2021

Whatagraph brings better visibility for metrics all around marketing department.

Whatagraph brings better visibility for metrics all around marketing department.

Pros

It's very easy to merge APIs from many different sources and the automation is great. You can have all data in one place and present it with one click during meetings.

Cons

UI interface can be improved. It takes some time to setup first reports.

Jordi
Jordi
Overall rating
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 6.0 /10

Quick visual reports, ideal for local businesses

Reviewed on 02/12/2019

Pros

Quick and visual reports. Templates are really useful, and you can customize it with your own widgets.

Cons

Not so flexible and powerful as Data Studio. Expensive is we consider the value for money. I miss more source integrations.

Response from Whatagraph

Hey, Jordi! Thanks for your review. We agree, Data Studio offers flexibility like no other, but it does require a high level of skill working with spreadsheets, whereas Whatagraph helps you aggregate and visualize data in a really simplistic manner.

As for the integrations, we're always happy to hear your suggestions! Let us know via the live chat on our site

Ema
Overall rating
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

This product is amazing!

Reviewed on 22/02/2018

It saved us a lot of time while using it. Also, the graphics are amazing.

It saved us a lot of time while using it. Also, the graphics are amazing.

Pros

The user interface is easy to navigate . This tool has really good graphics. It saves a lot of time.

Cons

I did not find anything that I would put into this category. There are some limitations in the sources that this service offers but the customer service is amazing. I called the customer service and ordered a fine-tuned version which fits our needs.

Ana
Overall rating
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Great tool! Great people! Great experience!

Reviewed on 22/02/2018

Time saving tool

Time saving tool

Pros

I mostly liked that it is a very time-saving tool. Additionally, I liked that it easy to use and navigate. The graphics look good as well.

Cons

It takes time to show historical data. It is limited to the most popular data sources. I really liked the rest of the features.

Igor
Igor
Overall rating
  • Industry: Public Policy
  • Company size: 2–10 Employees
  • Used Monthly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

One of a Kind.

Reviewed on 03/12/2019

Pros

Whatagraph has unique reports propositions that add value to any social media strategy.

Cons

The software limits integrations. If I could have more integrations, I would like more.

Response from Whatagraph

Thank you for your feedback, Igor!

Deric
Deric
Overall rating
  • Industry: Information Technology & Services
  • Company size: 2–10 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Easy on the eyes beautiful reports

Reviewed on 16/12/2019

Pros

Automated Client Reporting with beautiful and easy to use reports. It prevents me from making thing complicated.

Cons

Having more integrations is always the best.

Response from Whatagraph

Thanks for your feedback, Deric!

Dimitri
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Good dashboarding solution, the best support

Reviewed on 24/08/2022

Scalable reporting and monitoring when compared to GDS, and a very friendly team!

Scalable reporting and monitoring when compared to GDS, and a very friendly team!

Pros

The software is excellent, it can do anything Google Data Studio can but comes with scalability and a great support team. All data connections are built-in, so no need for expensive third-party connectors.

Cons

The development cycle is aimed at pleasing the greatest number of people, which means very specific requests might never make it.

Sarah
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Maximize data potential

Reviewed on 19/02/2021

We started to use this tool around two years ago, and at that moment, the situation was not...

We started to use this tool around two years ago, and at that moment, the situation was not pleasant. My team was making print screens, many excel sheets and sadly, a lot of human mistakes in the reporting process. We needed a solution and chose Whatagraph as it seems like a really attractive startup, really excellent customer support and a vision of where the product is heading.

Pros

My favorite function is automation - you can set your reports for a specific date and time and be sure that clients will receive them on time and with the newest information. Also, there is quite a various reports library that you can use for the general reports and campaigns. This is also very helpful, as my team just adds channels and in seconds receives a report which you can send. This is a real time saver. I would not imagine my life without this tool.

Cons

As we are long-time users - there were many bugs on the way in the past. Of course, customer support was always here to help, I think they honestly care to solve the problems, but still, the bugs bother you at that moment.

Theresa
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

They Hear Suggestions AND Implement Them!

Reviewed on 08/10/2019

Pros

When I have had questions or asked if an option was available and it wasn't, the Whatagraph team took actual interest in what I was trying to do and went above and beyond to help me and also added in the feature that I was specifically looking for to make my report even better for my clients. I've never felt more heard from a company in all my life, seriously, it was awesome that they took my suggestion and actually did it.

Cons

There were some small things that I didn't prefer when I first started to use this platform, but as time has gone on, everything that I didn't prefer was updated and is no longer an issue. This platform is very comparable to others in regards to features, however, this platform is the most budget and user-friendly.

Alternatives Considered

TapClicks

Response from Whatagraph

Thank you so much for the nice words, Theresa! Hope we'll continue to meet your expectations going forward :) And always feel free to reach out.

Gael
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

All tool every marketer should have.

Reviewed on 13/07/2022

I’m a very happy user. I buy when I started my inbound marketing agency and got amazing feedbacks...

I’m a very happy user. I buy when I started my inbound marketing agency and got amazing feedbacks from the customers I use it with. It’s just a really great tool.

Pros

The ease of use and deployment make whatagraph a must have in your Martech bundle. It allow you to monitor traffic and social plateform automatically and even send the report needed to your clients without you having to do the heavy lifting. Design is great and make the data easy to read for customers. Also they have an amazing customer service. Lately I had an access issue and [SENSITIVE CONTENT] sort me out in no time! Very professional and kind.

Cons

I did not yet find something what limit my use but I’ll update my post if I do at some point.

Marko
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Exellent and flexible tool

Reviewed on 26/08/2022

Pros

- Extremely fast and capable customer service
- Easy to customize for customer's needs
- Supports almost every channel

Cons

-Traffic sources have been dropping from time to time.

Fernanda
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 51–200 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Great marketing reporting software

Reviewed on 10/08/2022

Pros

Easy to use, great to automate the reporting process, lots of integrations.

Cons

Bugs every once in a while, nothing too critical.

Ricky
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Client Reporting Made Easy and Visually Pleasing

Reviewed on 26/11/2019

Very pleasing. Easy to use, clean reports, automation at it's finest!

Very pleasing. Easy to use, clean reports, automation at it's finest!

Pros

I like the automation I can do with Whatagraph, I can deliver weekly updates to my clients and the reports look splendid. My clients are loving it and commend me for spending time collecting datas and making such beautiful and clean reports when Whatagraph helps me automate most of this workflow!

Cons

All the features are working fine, if I have to recommend something for improvement it would be that they can add more new features more frequently. I don't see why they cannot dominate the market with such solid platform.

Response from Whatagraph

Thanks, Ricky! We have some exciting releases planned for 2020 so stay tuned and hopefully, we'll take down the market together :)

Darjan
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Cross-channel reports heaven

Reviewed on 10/02/2021

I'm satisfied with this tool and its opportunities. They are fastly developing and adding new...

I'm satisfied with this tool and its opportunities. They are fastly developing and adding new features that I'm keen to try on.

Pros

I work with several products at a time, running more than 100 campaigns. And of course, clients want to see it all. Here comes Whatagraph which gives me an opportunity to have all data in one place and in a visually appealing way. Reports are pretty, and it is easy for clients to understand them.

Cons

Several times there were bugs that I had to report, but it was fixed.

Victoria
Overall rating
  • Industry: Government Administration
  • Company size: 51–200 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Best tool ever

Reviewed on 20/01/2020

So easy to provide the Board and senior managers with the overall performance of our work

So easy to provide the Board and senior managers with the overall performance of our work

Pros

So easy to use and it is not costly - makes reporting so easy and I like that it compares with previous months or years

Cons

Nothing - not anything not to like about this tool

Ashley
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Monthly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Whatagraph

Reviewed on 20/09/2019

Using Whatagraph has helped show clients the value of the marketing we are doing for them, while...

Using Whatagraph has helped show clients the value of the marketing we are doing for them, while easily showing them all the stats they care about. I also love that whenever I have a question/issue, the whatagraph support team is quick to get back to me with an answer/solution.

Pros

I really like the ability to integrate all the platforms I market to, into one easy to read report for my clients.

Cons

Nothing stands out as a dislike, it is expensive but worth it.

Response from Whatagraph

Thanks for the review, Ashley! Appreciate your loyalty and kind words.

Connie
Overall rating
  • Industry: Religious Institutions
  • Company size: 2–10 Employees
  • Used for 6-12 months
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 5.0 /10

Thank you

Reviewed on 20/11/2019

Pros

Regular email reports are useful to submit to department.

Cons

Sometimes I lose connection to my social media channels.

Response from Whatagraph

Thank you for your review, Connie! We're working on those issues, but they're not easy to fix, as most of the time the bug stays on Facebook's or other third-party tool's side.

Dada
Overall rating
  • Industry: Online Media
  • Company size: 11–50 Employees
  • Used Monthly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Reporting made easy

Reviewed on 23/08/2022

Pros

I liked how user-friendly this software is.. Very useful and helpful for my monthly reporting I can easily pull all the data I needed for my reports. Great customer service.

Cons

Sources keeps disconnecting for no reasons.

Nikola
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Monthly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

What a time saver!

Reviewed on 07/10/2019

From start to finish it has been an amazing experience, from the sales to the support - 100%

From start to finish it has been an amazing experience, from the sales to the support - 100%

Pros

I found Whatagraph at a time when I was frustrated at how long my client reports were taking each month and cutting into my bottom line when it came to staff time allocation. Our reports were taking hours to collate all the data from the different software packages and to include in the report. Now it takes no longer than 20 minutes, as the report just automatically pulls the data in the report each month in an easy to read format. Love it!

Cons

Sometimes it can take a while to download a pdf copy of the report as it pulls the data. But the response from their chat help is awesome and it is always fixed promptly if need be.

Response from Whatagraph

So glad to hear that, Nikola! I hope Whatagraph will continue to satisfy your reporting needs. Let us know if there's anything you're missing from the platform.

Chase
Overall rating
  • Industry: Computer Software
  • Company size: 11–50 Employees
  • Used Weekly for Free Trial
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 8.0 /10

LOVED using it for the Free Trial Period.

Reviewed on 01/04/2020

Pros

Being able to easily and quickly integrate our social accounts to report analytics for both the pages as well as the ads was amazing. Everything is easy to do. Branding it and making it look how you want was awesome.

Cons

The only thing I did not like was the price. It is the only reason we aren't going to be using Whatagraph. If there was a free version or a more affordable price point for small startups like us, that would amazing!

Lukas
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 51–200 Employees
  • Used Monthly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Review of Whatagraph

Reviewed on 30/06/2022

Pros

- easy to use
- helps to decrease the amount of manual work
- ability to create our own template

Cons

- the disappearance of the numbering of pages
- the design in certain areas could be improved