CallTrackingMetrics Reviews

CTM has many of the features offered by the bigger names in the industry at a more cost effective rate. Other similar software require more than 1 tracking number to integrate to Google Ads. Although CTM suggests to add more than one, it is not a requirement. Most of our clients are small businesses and don't have the traffic volume to necessitate more than one tracking number.

Reports are not as customizable as I would like.

Easier to deploy than call rail. Give them a call or chat with them for a program to fit your budget or agency. Simple for a small business or a smaller agency.

Not as technical as CallRail. There are fewer selections on placement and connection.

Easy implementation, very intuitive and flexible. Possible to scale without long term contracts. Pay per minute and not per user : turns it into a variable cost.

The tool doesn't manage automatic outbound calls (auto dialers) very efficiently. Not easy to run multiple callcenters in one account (work in progress)

For my business purposes, CallTrackingMetrics provides all of the marketing elements into one platform. I enjoy the Geo-Routing, tracking, and how we can integrate the software for many of our clients.

Not too many, I am a slow learner and often I need to call Customer Service,

We use CallTrackingMetrics on a daily basis to gauge the amount of effort and productivity each team member is displaying. Being in a competitive sales environment it helps drive indicators that lead to more sales.

None really. It does what we need it do do

The ability to listen to phone calls and measure the quality of incoming leads.

The user interface can feel cluttered at times.

Making it easy for businesses to manage and track their marketing efforts and allowing businesses to track and analyze their phone leads effectively.

The pricing structure for call-tracking metrics can be relatively high compared to other call-tracking software.

Core functionality of purchasing tracking numbers and dynamic number insertion is simple to set up and scale across multiple accounts. Great for our high number of SMBs use case. There are some pretty robust ancillary features (ancillary for our use case anyway ) that are also quite nice to have (2 way sms in the web GUI, "form reactor" connectivity with website html forms, and real-time chat all come to mind). The support team is also consistently helpful and responsive as is our dedicated account representative.

Only things I would like to see are more robust "CRM-esque" features that are made with local businesses (or agencies that cater to local business) in mind. It would be nice to have a way to visualize leads from multiple sources in a way besides the call log (i.e. kanban, or "stages" like a typical crm prodcut). Combining the existing call center functionality with more fleshed out, user-friendly lead management features would be amazing.

I've used CTM for 5 years. I tried CallRail and have worked with CallSource. I've found CTM to be the easiest to implement and use. They also have more features and integrations that have given my agency the ability to provide detailed reports to my clients.

We had some challenges getting Google Data Studio synced the way we wanted it, but we were not using just the general template they provided, and [SENSITIVE CONTENT HIDDEN] on their support team was awesome about helping us connect those last dots that we couldn't figure out on our own.

Set up was fairly easy and customer support was responsive during early stages

The system was very buggy and customer support was all but useless when the system failed to operate basic functionality

CallTrackingMetrics has all of the basics you'll want for tracking/recording calls, and managing ad campaigns with number insertion. It's also great for agencies looking for a solution that allows them to manage multiple campaigns/numbers across multiple clients.

The integrations for most major reporting platforms are not great. For agencies look for a tool with strong reporting capabilities and deep integrations with third-party reporting platforms, CallTrackingMetrics is not the right solution.

I can access it from anywhere, my home computer, my smartphone and it records all my calls so when I'm driving I can gather customer info and call them back after putting their info in my CRM.

It's highly customizable so that means it can be quite complicated in it's settings. But that's just a natural cause of it being very customizable, you have to invest some time to understand it.

The call reporting detail. I use the reports for my monthly client reporting.

A bit tough to setup. It can be cumbersome to setup sometimes.

I like all of the robust features and tracking that CTM provides.

The software can be a little glitchy and difficult to setup at times. Once you get it dialed in it’s great.

Call Tracking Metrics is elaborate and robust in the features it offers. The quality of customer support is second to none.

When changes are made, communication to users is lacking.

The software is easy to use and the stats and reporting is great.

Can take a bit of getting used to the Config set up but once learnt, it’s easy enough. Support is excellent if you need to use them.