Later Reviews

Later is an incredibly well-designed platform that offers the best user-interface and planning features I've encountered across social media management platforms. Setting up Later with our Instagram & Facebook accounts was a breeze, as was configuring the platform to fit my specific needs with custom post-schedules, and their visual planner (offering week views, monthly views & even a profile view) - all available at their free tiered platform. Pay a couple bucks a month, and you get access to even more features - such as suggested posting times (truly an incredible feature), video posting, instagram story posting, and team management options (such as Contributors) that are truly unbeatable at the price Later offers them.

While Later's platform was absolutely stunning & incredibly user-friendly, my issue with Later stemmed from the continued issue of Later failing to post scheduled Instagram posts. I will say, I haven't used Later since late 2018 (so this issue may have been resolved); but I was continually dealing with this issue for over 6 months - with a scheduled post failing to post, the Later platform marking the post as "failed to post", and Later refusing to notify me of the failure - despite their fallback feature of notifying the user via the app when a post fails to get posted.

With this issue I contacted support, but got given the run-around "Instagram's API" was down (seems to have happened a lot while I was with Later and never when I switched to another platform), so I begrudgingly made the decision to switch to a more expensive & less featured platform that would auto-post to instagram.

As I mentioned previously however, this issue may have been resolved in the past 1.5 years since I used the platform.

easy to use , allows to schedule insta, Facebook AND LinkedIn in one tool. integrated hashtag tool, can save captions for later use.

it's still not a one-in-all solution I was hoping for. Still have do use multyiple tools to manage linkedIn, FB and Insta for one account. No proposed scheduling times for LinkedIn, no canva integration. no proposed scheduling times for linkedIn, scheduled posts repeatedly didn't show up on the calendar, a saved draft is only accessible after a couple of days , an automatic post didn't show the uploaded media when it appeared on linkedIn, the analytics were non-existent/only available for higher paid plans, etc. I was doing my head in to figure out what is going wring, so I didn't really dave time,

How easy it is to use, that it's an industry standard, and the extra features in the subscription are actually worth the price. The free version is accessible to people new to social media marketing, which makes it easy for anyone to get social media marketing/communications experience. The interface makes it easy to visualize when posts are scheduled, which photos have or haven't been used yet, and which social networks the posts are scheduled for. On top of that, I love that each post can be customized based on a platform's post guidelines and, if you have different demographics for each network, you can tailor your first caption to whatever audience you're trying to appeal to.

The only issue I ran into with Later is trying to authorize Later to log into Facebook mostly because we have multiple admins on the organization's page. We ended up resolving it by finding out the only person allowed to authorize the two apps to combine info is the person with the email address tied to the Later account. It's a hassle to keep in mind, but a small one that can be relieved easily.

Later is quite useful to have an idea of what your progression is in terms on followers and reactions.
What I like the most about it is the preview option that lets you have a better idea of how your posts would look like . There aren't many other apps that offer you such a useful view.
Obviously we also like the fact that lets you schedule all your posts and in general is very intuitive and easy to use. I like how it relays on visual structures to plan your feed.
It doesn't overcomplicate things which is very handy.
Customer service is also really good.

All the analytics part of it is really helpful. However, I think it would improve if it could give more details about the overall engagement of our profile. This means it would be great if we could have graphics that sum up all the reactions ( reactions for our stories, posts and clicks on our link all together).
One thing I would also improve is to allow the option of uploading more than one still per post. At the moment every time we want to post a few pictures together we need to do it through out phone.
I'd also add predictive text when it comes to tag or mention any of our contacts (at the moment you have to enter the full name of everyone, an it takes way longer than doing it though Instagram, specially when you need to tag a lot of people).
I'd also like to have the option for adding text to our stories. At the moment Lates lets you crop or apply filters to your stories but it doesn't let you add text or gifs as you would do directly on Instagram.

I like the flexibility it has to post and schedule different types of content for Instagram. I really like that you get a preview of your posts and you can plan them out so far ahead.. You actually get a link you can share of your planned posts so other people can see it. My favorite part of later is that you can post directly to Instagram, it allows you to tag people and tag locations. This software also gives you analytics, allows you to pull content from others via hashtags and searches, and it allows you to add other users as contributors.

I currently don't like that you can't auto publish carousel photos but I think that's more of an Instagram API issue than anything else.

I love the easy set up when you sign up for an account and the fact that it saves you so much time scheduling posts for Instagram! The basic account is also FREE which is amazing! Also, they have a great blog full of valuable content!

I wish it had a way to integrate with more apps, like google drive, canva or adobe. It would just make it easier to create posts and send them over through some sort of integration. I would also like to be able to post to Facebook, Twitter, LinkedIn, Pinterest etc. with Later, For now they are just and Instagram platform.

Their link in bio and that I can schedule posts from different platforms.

I didn't think it was special enough. I found Facebook Business suite did the same job for free.

I love that it allows you to post on Instagram stories, which is why I initially purchased a paid plan.

It's a bit tricky to use and not the most user-friendly. I haven't been able to dive too deep into the tutorials but I hope to have time soon enough.

It was very useful to create and schedule post on FB and Instagram accounts.Analytics use to be good too.

Being a user for years, they suddenly raised their price drastically, for way less options that I had before.I understand that you can adjust prices according to the market, but changing completely the plans and options of an existing customer is clearly not nice. I have lost confidence with this product since then.

My favorite element of Later is the grid display. When uploading your images/content to the scheduler, yoit makes it easy to view the images in a grid similar to the Instagram layout. By seeing your content in the same layout it will be posted allows you to arrange your content in an order that allows the images to look cohesive.

Honestly, I do not have any complaints about the app. I find it easy to use, and it meets my needs perfectly.

I recommend Later to all of my social media clients who don't have a lot of time or money because it makes publishing to Instagram really easy. Add in all of your content, drag it into the time of the week you want it to be published and voila you're done. You can save groups of hashtags there and if you pay for premium Later will help you find good hashtags to use for your content. My personal favourite feature is the grid view for posts. It's also a platform that looks really good which is always a bonus.

It can get expensive really quickly if you're a social media manager with a lot of clients. It doesn't publish to LinkedIn and its publishing to Twitter and Facebook isn't great, so if you're a business that isn't focussed around Instagram, Pinterest or TikTok then you'll struggle with Later.

Later is an extremely user-friendly social media platform that helps with scheduling and publishing content. The visual scheduling view makes scheduling content easy, and it's helpful to be able to visualize what your Instagram feed will look like with those posts. When working on posts, Later packages image(s) with a caption and link. Everything is ready to go for publishing content. Later is able to assist with all of the social accounts for our multiple brands.

Later's automated publishing doesn't support Instagram carousel posts or Stories. This makes the work of our team difficult as we always publish content on the weekends. Someone from our team is always on weekend publishing duty to manually post this content.

Later is unbelievably EASY to use! Whether you choose weekly or monthly view, , scheduling with Later could not be any easier!! I have Pinterest, Facebook and Instagram, plus you can connect Twitter as well. They now have scheduling for Insta Stories which is a REALLY BIG DEAL!!! The analytics tools are pure gold because they will help you see exactly how your posts are performing and focus on how to steer your campaigns moving forward. The newly released hashtags analytics will also let you see exactly how well each and every hashtag you're using is performing, so you'll know if you should be using them or research more and replace those hashtags with new ones. Especially if you are handling multiple accounts across a multitude of platforms, and you want to stay on top of your social media, Later is ABSOLUTELY a tool that anyone with a business should use nowadays!!!

I started using Later about two years ago and I can already tell how much they have evolved in just the two years since I've been a user. in the beginning they did not have a placeholder for images, just in case I just had an idea and had the text/copy, but would add the image later. Well, they just rolled this out. So this is just one example of one shortcoming I used to not like about the software, but they are making huge huge strides in constantly improving the platform!

It was extremely easy to schedule posts on several different accounts and manage media assets. Instagram analytics were also helpful in growing the company's following. It offers a lot of useful features for a relatively low price.

It could certainly use more detailed analytics for platforms other than Instagram and TikTok. I also wish there was a way to duplicate/clone posts. When managing pictures and images, it does not store the original file, and when editing pictures for different platform, there is no way to save custom settings.

It allows me to post across multiple platforms at once, or schedule across multiple platforms for a future time.It has functions for auto hashtags and ensures the correct size of image depending on the media platform.Creating captions is more functional than some of the actual social sites.

The images do not connect straight to my iphone library, so I have to go through and upload them into a gallery first which is a small, but unecessary step.I still have to edit individual posts to ensure the correct character count, and that links are relevant and workIt would be better to suggest the best times for posting based on audience engagement and to give more analytics for posts.

I absolutely love the whole experience of using Later, from start to finish. I've tried other tools and have ended up circling back to Later every single time. Working with Later is seamless from the app on my iPhone to the web interface. It makes it really easy to plan my Instagram feed, and I know I'm not even using it to the absolute max it could be! I feel like I've just scratched the surface and know there's so much more I could be using this tool for. :)

I find it a lot harder to plan my feed from the app on my phone - it's not quite as intuitive as I feel that it could be. That said, I prefer to do most of the planning from the web interface anyway and use the phone app for reminders to post, and to also add more media to my Later media library.