Hootsuite

4.4 (3,786)
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Social Media Management & Scheduling for SMBs and Enterprise

Overall rating

4.4 /5
(3,786)
Value for Money
4.1/5
Features
4.3/5
Ease of Use
4.3/5
Customer Support
4.2/5

88%
recommended this app
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3786 Reviews for UK Users

Sammantha
Sammantha
Overall rating
  • Industry: Real Estate
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Great Social Media Management Software

Reviewed on 18/10/2024

Great experience so far! Been several months and they’ve been so helpful.

Great experience so far! Been several months and they’ve been so helpful.

Pros

Hootsuite’s training resources for their platform and social media marketing are top notch!

Cons

I do wish posting stories through Hootsuite was easier. I wish the app had more to offer.

Alternatives Considered

Brandwatch

Reasons for Switching to Hootsuite

The academy and training resources are the best in the market
Jason
Overall rating
  • Industry: Education Management
  • Company size: 2–10 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Powerful, Time-Saving Social Media Solution for Serious Users

Reviewed on 31/10/2024

Overall, Hootsuite has been an invaluable tool for managing my social media presence. It provides a...

Overall, Hootsuite has been an invaluable tool for managing my social media presence. It provides a powerful suite of features that streamline planning, scheduling, and analytics, which has allowed me to stay on top of content with ease. While the learning curve and cost may be considerations, especially for new users, the time saved and the value added make Hootsuite an excellent investment in my social media strategy.

Pros

The ability to streamline all my social media accounts into one easy-to-navigate dashboard is a game-changer. Scheduling content across multiple platforms saves hours each week, and Hootsuite’s analytics provide deep insights that help improve my strategy. It’s perfect for handling the social presence of a growing brand or small business, giving me all the tools I need in one place.

Cons

The pricing for premium features feels a bit steep, especially for small businesses or independent users who don’t need all the bells and whistles. The dashboard can also feel a bit crowded at times, which makes it challenging for new users to get comfortable. Finally, customer support could be more responsive, as it sometimes takes a while to get help when you need it.

Alternatives Considered

Sprout Social, Buffer and Later

Reasons for Switching to Hootsuite

I chose Hootsuite because of its comprehensive feature set, which combines scheduling, analytics, and social listening tools in one platform. While Buffer and Later are great for scheduling, they don’t offer the same level of analytics and multi-platform support. Sprout Social was also a consideration, but Hootsuite’s pricing and user-friendly interface suited my needs better.
Verified Reviewer
Overall rating
  • Industry: Retail
  • Company size: 1,001–5,000 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 6.0 /10

We switched away from Hootsuite!

Reviewed on 30/04/2024

Pros

We used to like Hootsuite, it has a nice UI and UX but simply lacks features that we need to maintain our social media presence.

Cons

The cost of the software. So much software out there offers the same platform with more features for less.

Aaron
Overall rating
  • Industry: Management Consulting
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Robust social media management with a price tag.

Reviewed on 15/09/2024

Hootsuite is excellent for managing multiple social media profiles and gaining valuable insights,...

Hootsuite is excellent for managing multiple social media profiles and gaining valuable insights, but it may be too expensive for individuals, freelancers, and small businesses.

Pros

Hootsuite allowed us to schedule posts across multiple platforms, providing analytics and insights to track the post performance.

Cons

The cost was high, starting at $99 per month, that is why we changed to another service.

Alternatives Considered

Buffer and Woofy

Reasons for Switching to Hootsuite

Curious to try alternatives to discover what platform worked best for us.
Elle
Elle
Overall rating
  • Industry: Design
  • Company size: 2–10 Employees
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

If only it were cheaper!

Reviewed on 18/10/2024

Easy to use and does exactly what it describes.

Easy to use and does exactly what it describes.

Pros

Hootsuite is super simple to set up and use. It enables me to run several Social Networks on behalf of clients.

Cons

The price. €99 per month is a lot of money.

Alternatives Considered

SmarterQueue

Reasons for Switching to Hootsuite

I didn't. I use both because they offer different things that suit different clients.
Bryan
Overall rating
  • Industry: Hospitality
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Great Social Tool for smaller businesses

Reviewed on 12/09/2024

Enjoy the platform and used it pretty frequently.

Enjoy the platform and used it pretty frequently.

Pros

I like that it has a lot a features without costing as much as others

Cons

There are still some features lacking like reporting, listening, etc.

Alternatives Considered

Sprout Social, Agorapulse and Later

Reasons for Switching to Hootsuite

Pricing was better than the others, but we've since moved to a different platform that costs more but has added features we wanted.
John
Overall rating
  • Industry: Telecommunications
  • Company size: 201–500 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Hooray for Hoosuite!

Reviewed on 05/08/2024

It has been a very positive experience and I would recommend using Hootsuite.

It has been a very positive experience and I would recommend using Hootsuite.

Pros

Hootsuite was perfect for managing social media platforms and scheduling your posts in advance. Really couldn't live without it in this day and age.

Cons

There were some price increases when social media companies updated.

London
Overall rating
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Daily for Free Trial
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Demo review

Reviewed on 30/08/2024

Pros

I liked it ease of use and the scheduling content calendar.

Cons

I didn’t like the cost compared to the number of social accounts integrated.

Alternatives Considered

Sprout Social

Reasons for Choosing Hootsuite

Number of users to add to the account. This was really important that it had an unlimited number.

Switched From

Sprout

Reasons for Switching to Hootsuite

Number of users to add to the account. This was really important that it had an unlimited number.
Adam
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 6.0 /10

social scheduling

Reviewed on 19/04/2024

generally platform for a small number of clients or a single client with multiple channels where...

generally platform for a small number of clients or a single client with multiple channels where you can schedule from and see everything in one place

Pros

easy to add channels and clients to manage all in the same place

Cons

scheduling things failed and accounts get disconnected for no seen reason

Alternatives Considered

Publer and Notion

Reasons for Switching to Hootsuite

at the time cost was the main factor and accounts that could be added
Jeb
Jeb
Overall rating
  • Industry: Publishing
  • Company size: 2–10 Employees
  • Used Monthly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 7.0 /10

Great software for managing Social Media

Reviewed on 03/06/2024

Overall I've really liked using Hootsuite for its simple design and ease of use. It's been a really...

Overall I've really liked using Hootsuite for its simple design and ease of use. It's been a really useful tool in our social media journey.

Pros

I'm able to manage our companies social media accounts. We don't get a lot of interaction but about once a month we post to the 3 platforms that we utilize. It's FB, Twitter and Instagram. I love that I can do the work once and have the post go to all 3 platforms.

Cons

Hootsuite used to have a free level and we used it for years. Now we are reevaluating what we are going to do because we're a small business and every dollar counts in this economy.

Hanane
Overall rating
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

The best option

Reviewed on 08/01/2024

The application is more than wonderful .It's one of the best experiences I've ever had and it's...

The application is more than wonderful .It's one of the best experiences I've ever had and it's still

Pros

It is easy to use and offers users a set of options for using external applications in addition to purely settings

Cons

One of its services does not have the phone support feature

Thomas
Overall rating
  • Industry: Automotive
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 8.0 /10

Simple Setup but still Feature Rich

Reviewed on 01/12/2023

Pros

The ease of use is a massive plus for Hootsuite, both in analytics report generation (customized reports too!) and in multi-account management and scheduling. It's by far the most intuitive program I have used across this toolset.

Cons

The ease of batch re-scheduling a post across multiple platforms leaves a lot to be desired, but that is primarily the only pain point I have experienced with Hootsuite.

Chitrang
Chitrang
Overall rating
  • Industry: Telecommunications
  • Company size: 11–50 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

A great tool for social media management

Reviewed on 13/10/2024

It has been a great software and a game-changer for the marketing and analytics teams. It saves a...

It has been a great software and a game-changer for the marketing and analytics teams. It saves a lot of time and effort in posting content on multiple platforms. Its in-depth analysis has helped our team expand our reach and business.

Pros

It is a great and efficient scheduler for my posts across various social media platforms. It has an interactive user-interface, which helps do the work efficiently. Using its intelligence, the software also informs me the right time to post my content to enhance the user-engagement. Customer support is also good and prompt. It also offers an in-depth post analytics, for proper insights.

Cons

The pricing, in my opinion, is on the higher side, as compared to what its competitors are offering. Its posting feature on Instagram needs to be improved, otherwise it is a great tool

Hollie
Overall rating
  • Industry: Education Management
  • Company size: 1,001–5,000 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 10.0 /10

Hoot Hoot - We Love Hootsuite!

Reviewed on 03/04/2024

Awesome! Absolutely love the tool and it is one of the best tools at my disposal in my role.

Awesome! Absolutely love the tool and it is one of the best tools at my disposal in my role.

Pros

I love so many things about Hootsuite. The analytics and reporting features have been awesome for monthly reporting. It makes creating reports super easy and pulls great data points that bosses love to see. It makes social media management much more...well... manageable!

Cons

I wish I could incorporate other socials into the tool like Linkedin and Threads, maybe I haven't branched out enough but I would like to see how those work!

Dana
Overall rating
  • Industry: Veterinary
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Another Little Bird is Taking Care Of It All

Reviewed on 19/09/2024

Our hospital uses Hootsuite to manage every single one of our social media channels. We are...

Our hospital uses Hootsuite to manage every single one of our social media channels. We are constantly updating various channels for client education as well as regular updates on "What's New" in our hospital and Hootsuite has been the fastest way to keep up on a regular schedule.

Pros

Its an easy way to manage our entire hospital's social media channels and run it through the chain of command and it allows us extra time to work on additional projects! It integrates with every main social media outlet we use.

Cons

The only negative I have is the pricing.. its on the higher side for sure but I would say its worth the price since I am saving so much more time!

Donald
Overall rating
  • Industry: Construction
  • Company size: 11–50 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Hootsuite Review by D.Okoroike

Reviewed on 23/07/2024

Pros

Hootsuite enhances multi-profile post scheduling across a wide range of social media accounts which boost our brand online.

Cons

Unavailability of free plan is the only issue with Hootsuite.

Dylan
Dylan
Overall rating
  • Industry: Publishing
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 7.0 /10

Social media marketing on auto-pilot

Reviewed on 28/12/2023

While I had it, Hootsuite was a great piece of software that allowed me to easily manage a much...

While I had it, Hootsuite was a great piece of software that allowed me to easily manage a much larger online presence than I ever could have without it. But their best features were locked behind a paywall, and their new pricing model has completely locked us out of ever doing business with them.

Pros

Hootsuite made it incredibly easy for a marketing team of one to manage a small army of sub-brands for our agency and maintain a constant online presence. Their analytics and scheduling recommendations allowed us to target our posts at the times that were most impactful for our demographic and our engagement went up as a result.

Cons

Hootsuite used to have a free tier, but now all of their tiers are eye-wateringly expensive and they have completely priced out our small business from ever using them.

mohamed
Overall rating
  • Industry: Maritime
  • Company size: 5,001–10,000 Employees
  • Used Weekly for Free Trial
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Efficient Social Media Management with Hootsuite

Reviewed on 03/11/2024

My overall experience with Hootsuite has been positive. It simplifies social media management,...

My overall experience with Hootsuite has been positive. It simplifies social media management, improves efficiency, and offers robust analytics, though it can be complex and expensive.

Pros

Hootsuite's best feature is its ability to manage multiple social media accounts from one place, with excellent scheduling and analytics tools.

Cons

Hootsuite's biggest drawbacks are its high cost and occasional performance issues, like slow loading times. The interface can feel complicated at first.

Charlotte
Overall rating
  • Industry: Financial Services
  • Company size: 501–1,000 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Great product for multiple social accounts

Reviewed on 27/09/2024

For multiple social media accounts this is a must. It saves so much time and I think is worth the...

For multiple social media accounts this is a must. It saves so much time and I think is worth the price point.

Pros

The dashboard is fairly intuitive, you can manage platforms together -- Facebook, Instagram, Twitter and LinkedIn at the same time, e.g. Being able to plan posts ahead is a fantastic feature and links up really well with the content calendar.

Cons

The free plan seems quite limited and the pricing structure seems irregular. I could also say that it took some time to get used to the interface, it can seem quite clunky to start with but I think it's still the most practical approach.

Ashleigh
Overall rating
  • Industry: Hospital & Health Care
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

The tool every company needs to boost their brand

Reviewed on 20/08/2024

Overall Hootsuite has helped me in marketing and brand management and even with an effective team...

Overall Hootsuite has helped me in marketing and brand management and even with an effective team and structures in place, it is a tool every company should use.

Pros

automated social media posts, staying consistent, building a brand, knowing when are better times to post vs not, getting feedback on statistics and trends, tips and tricks, effective and reliable.

Cons

I honestly have no constructive feedback regarding this platform/tool.

Crystal
Overall rating
  • Industry: Writing & Editing
  • Company size: Self Employed
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Save Time Posting On Social Media

Reviewed on 27/09/2024

I enjoyed having the program because it saved me so much time on creating and managing my many...

I enjoyed having the program because it saved me so much time on creating and managing my many social networks.

Pros

I like that the program allowed me to put all my social media in one spot. They save me time and effort each day on making social media post. I liked analytics because they’re let me know how I was doing on each social network.

Cons

I did not like the pricing and it was confusing at first for me.

A.
Overall rating
  • Industry: Photography
  • Company size: Self Employed
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 5.0 /10

Less than favorable customer service...

Reviewed on 06/10/2024

For the amount that Hootsuite charges the services became less than favorable to say the least....

For the amount that Hootsuite charges the services became less than favorable to say the least. There are so many other platforms offering the same services making it ridiculous to deal with Hootsuites lack of customer service.

Pros

I liked the Hootsuite calendar tools and the ability to streamline my social media activity.

Cons

Hootsuite failed to offer reliable customer service. I had issues with billing and they repeatedly failed to remedy the flaws in their system.

Cristian
Cristian
Overall rating
  • Industry: Automotive
  • Company size: 10,000+ Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Best service

Reviewed on 15/09/2023

It saves me a lot of time when planning and publishing content on multiple platforms simultaneously....

It saves me a lot of time when planning and publishing content on multiple platforms simultaneously. The analyzes it provides are very valuable to optimize my strategies. I highly recommend it for any business or brand that wants to improve its presence on social networks. Although the free version has certain limitations, the functions it offers are very complete. It was worth investing in a premium subscription to unlock advanced capabilities

Pros

I really like the easy-to-use interface and rich features that Hootsuite offers. It allows me to manage several social networks from a single platform and schedule content in advance. I also like the variety of analytics and metrics it provides to measure the performance of my posts. The integration with other tools and apps is very useful

Cons

What I like least is that some more advanced features are only available in paid plans. For example, the number of social profiles I can add in the free version is limited. Access to historical data is also restricted

Stacey
Overall rating
  • Industry: Retail
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Best social media assistant

Reviewed on 04/08/2024

I started using Hootsuite years ago and as my social media presence grew the platform grew with my...

I started using Hootsuite years ago and as my social media presence grew the platform grew with my needs

Pros

ease and ability to manage social media posts have increased my overall reach.

Cons

nothing, very user friendly and well priced

Andrew
Overall rating
  • Industry: Defense & Space
  • Company size: 1,001–5,000 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 10.0 /10

Huge Time Saver and Chaos organizer

Reviewed on 05/10/2023

Overall it's a great product that everyone should use if you are struggling with social media...

Overall it's a great product that everyone should use if you are struggling with social media management.

Pros

It's greatest value is being able to manage all your social media channels in one place easily and post across all channels seamlessly. The ability to schedule content in advance is such a great feature that helped us bring order to the chaos we used to have with social media.

Cons

Nothing major in particular. The only thing we had difficulty with sometimes is making Images used the right sizes for all the channels.