---
description: Learn how Sprout Social can help your business. We provide UK business users the most detailed information on pricing, features, usability, and reviews for Sprout Social.
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title: Sprout Social Reviews, Prices & Ratings | GetApp UK 2026
---

Breadcrumb: [Home](/) > [Social Media Marketing Tools](/directory/104/social-media/software) > [Sprout Social](/software/20453/sprout-social)

# Sprout Social

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> Sprout Social is a social media management tool created to help businesses find new customers \&amp; grow their social media presence.
> 
> Verdict: Rated **4.4/5** by 606 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Key benefits of Sprout Social

\- Publish \&amp; schedule updates across social channels with a single click&#10;- Monitor your brand \&amp; competition across social channels and the web&#10;- Connect with highly targeted customers through our Discovery tools&#10;- Measure success with robust reporting and analytics&#10;- Collaborate with our team, tasks and permissions tools&#10;- Monitor Check-Ins and Visitor Loyalty&#10;- Manage it all on the go with Sprout Social For Mobile&#10;- Create custom branded reports on your social media efforts in just a few clicks. &#10;&#10;- Capture and measure data right in your browser, or export to PDF format for sharing. There is a robust set of analytics for Twitter, Google Analytics and Facebook Fan Pages.&#10;&#10;- Sprout Social's contact manager also keeps track of all of your communication history, user profile information, notes, reminders and more.&#10;&#10;- Make content creation a team effort with Sprout's collaborative publishing calendar.&#10;&#10;- Access to Sprout's ViralPost® Send Time Optimization technology.&#10;&#10;- Post from desktop, iOS (including iPhone and iPad), Android and Browser Extension.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.4/5** | 606 Reviews |
| Ease of Use | 4.4/5 | Based on overall reviews |
| Customer Support | 4.3/5 | Based on overall reviews |
| Value for Money | 3.9/5 | Based on overall reviews |
| Features | 4.2/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: Sprout Social
- **Location**: Chicago, US
- **Founded**: 2010

## Commercial Context

- **Starting Price**: US$199.00
- **Pricing model**: Per User (Free Trial)
- **Pricing Details**: It is available across four pricing plans, outlined below:&#10;Standard: $199 per user/month (billed annually) &#10;Professional: $299 per user/month (billed annually) &#10;Advanced: $399 per user/month (billed annually) &#10;Enterprise: Contact Sprout Social for pricing details.&#10;&#10;A 30-day free-trial is also available.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile)
- **Supported Languages**: Brazilian Portuguese, English, French, Italian, Spanish
- **Available Countries**: Australia, Austria, Brazil, Canada, China, Denmark, Finland, France, Germany, India, Ireland, Italy, Malta, New Zealand, Norway, Portugal, Sweden, Switzerland, United Kingdom, United States

## Features

- @mentions
- API
- Activity Dashboard
- Activity Tracking
- Ad hoc Reporting
- Alerts/Notifications
- Assignment Management
- Audience Targeting
- Automated Publishing
- Automated Scheduling
- Benchmarking
- Brand Tracking
- CRM
- Calendar Management
- Campaign Analytics
- Campaign Management
- Campaign Tracking
- Categorisation/Grouping
- Charting
- Collaboration Tools

## Integrations (31 total)

- Adobe Experience Manager
- Bynder
- Canva
- Dropbox Business
- Feedly
- Glassdoor
- Google Analytics 360
- Google Drive
- Google My Business Review Manager
- HubSpot CRM
- Instagram
- LinkedIn for Business
- Meta for Business
- Microsoft Teams
- Opal

... and 16 more integrations

## Support Options

- Email/Help Desk
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [Social Media Marketing Tools](https://www.getapp.co.uk/directory/104/social-media/software)

## Related Categories

- [Social Media Marketing Tools](https://www.getapp.co.uk/directory/104/social-media/software)
- [Digital Magazine Software](https://www.getapp.co.uk/directory/162/publishing/software)
- [Competitive Intelligence Software](https://www.getapp.co.uk/directory/305/competitive-intelligence/software)
- [Social CRM Tools](https://www.getapp.co.uk/directory/558/social-crm/software)
- [Marketing Analytics Software](https://www.getapp.co.uk/directory/602/marketing-analytics/software)

## Alternatives

1. [HubSpot Marketing Hub](https://www.getapp.co.uk/software/20444/hubspot-marketing) — 4.5/5 (6230 reviews)
2. [Instagram](https://www.getapp.co.uk/software/107131/instagram) — 4.7/5 (5169 reviews)
3. [Snapchat for Business](https://www.getapp.co.uk/software/109331/snapchat) — 4.6/5 (1135 reviews)
4. [Zoho Social](https://www.getapp.co.uk/software/102087/zoho-social) — 4.7/5 (3420 reviews)
5. [Meta for Business](https://www.getapp.co.uk/software/91327/facebook) — 4.4/5 (2373 reviews)

## Reviews

### "Sprout social best social media management software." — 4.0/5

> **Marie Jeanne** | *26 August 2022* | Internet | Recommendation rating: 9.0/10
> 
> **Pros**: What I liked the most about this software is the ability it gives us to be more present on social networks.
> 
> **Cons**: What I liked least about this software is that many are not interested in it yet and beginners find it difficult to immerse themselves.
> 
> Sprout social allowed me to optimize the customer relationship, and to be more visible on social networks.

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### "Sprout Social is a social media management tool." — 5.0/5

> **Greg** | *6 October 2022* | Marketing & Advertising | Recommendation rating: 9.0/10
> 
> **Pros**: We most like the ability to manage multiple accounts easily. We manage over 20 social media accounts across several platforms using Sprout Social and we have always found it very intuitive and easy to use.  Adding new accounts is easy and there are several features that add value to the product that we use regularly.
> 
> **Cons**: Pricing when you're adding multiple additional accounts is confusing, especially for agencies who may want to use Sprout to manage all agency accounts.  Single accounts can only manage 10 profiles without upgrading which for an agency is a limit we hit very quickly.
> 
> Overall our experience has been very positive.  We've found Sprout Social to be easy to setup and use, and also easy to teach to some of our less tech savvy customers.  They really like the ability to login and review posts all at once from a single screen.

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### "Expensive, Poor Usability, Questionable ROI, and Terrible Customer Service" — 1.0/5

> **Bill** | *11 October 2024* | Automotive | Recommendation rating: 0.0/10
> 
> **Pros**: It has an extensive list of features and integration with all the major social media platforms.
> 
> **Cons**: It's very expensive, has poor usability, hides advertised features behind paywalls, delivers questionable ROI, and provides terrible customer service.
> 
> Unfortunately, we ended up regretting our decision to use Sprout Social. It's very expensive. It has poor usability. Advertised features are often behind paywalls. It delivered questionable ROI (our team often preferred working natively in Meta Business Suite). What really put the nail in the coffin for us was the poor customer service. We missed our automatic annual renewal date by a few weeks, and despite wanting to cancel, they insisted we'd have to pay for the full year, whether we used their software or not. To us, that says everything about the company. If you need to trap people into your product, it must not be that good. Buyer beware. There seem to be superior alternatives, that cost less, and are more customer friendly.

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### "Good Software for Data Analytics" — 4.0/5

> **Loretta** | *23 November 2021* | Consumer Electronics | Recommendation rating: 6.0/10
> 
> **Pros**: The data we are able to get from Sprout is fantastic. They recently added an inbox activity tracker which has been a game changer for engagement management. Being able to get an export of all of our post data too is phenomenal. WAY better than trying to pull things directly from each app.
> 
> **Cons**: Not being able to pull YouTube comment data is a big detractor. You also aren't able to not include some posts in reporting (for example we did a giveaway post on Instagram which skewed our entire metrics for the month). No one has TikTok data yet and I am not sure Sprout will be the first as they take a while to implement feedback (if at all).
> 
> We have been bounced around from account manager to account manager which has been unfortunate as we haven't been able to optimize things very well or probably get the most out of the product. We don't really use the listening tools and I think that is partly because we don't quite know how to set it up. That seems to be a BIG selling point for them but we aren't big on Twitter so that appears to not help us much. As a community manager I would prefer better ways to track sentiment, track engagement metrics, and pull better insights per post on engagement % to see how that effects reach and other data points. But since we don't use Twitter at the moment we seem to miss out on a lot of their focus areas.

-----

### "Makes Social Media Management so Easy\!" — 5.0/5

> **Verified Reviewer** | *4 March 2021* | E-Learning | Recommendation rating: 9.0/10
> 
> **Pros**: No one has the time to sit there and individually schedule out social posts so that's where Sprout Social comes into play\! We purchased this software to help us plan and manage our organic social media calendar easily. They also can integrate with paid ads, but that's not something we use it for. I love that you can see a calendar of upcoming posts so I can see if there are any gaps in our calendar. Sprout Social also has very robust reporting for each platform and it has allowed me to have deeper insights into how our accounts and posts are doing. It's been a big lifesaver. Prior to this, I would always forget to post so this has made it easier to make a plan\!
> 
> **Cons**: The platform is kind of pricey, especially as you add on more licenses. You can't create any custom reports. However, they have a lot of robust reports so I imagine you don't need to. We haven't needed to yet.
> 
> It's been a great experience so far. They also have a great support team that you can work with to ensure that you're utilizing all of the platform features as best as you can. For teams who struggle to plan and manage their social accounts, I highly recommend Sprout Social. The platform also can help you uncover trends for future planning too\!

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