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349 Reviews for UK Users

- Industry: Consumer Services
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Maximizer user review
Reviewed on 03/11/2018
We decided to stick with Maximizer and upgraded to the newest version mainly because it was an...
We decided to stick with Maximizer and upgraded to the newest version mainly because it was an easier transition with the least amount of error is transferring all of our customer info. We also like the fact that it is a cloud based software so that we can access it from anywhere and no longer face the terror of losing all of our info if our computer were to crash.
Pros
I recently upgraded from a very old version and appreciate how easy the transition was and how similar they have kept the product.
Cons
There are a lot of upgraded features, which is great, but I find I definitely need to take the courses. Which is a great feature that they offer.
- Industry: Food Production
- Company size: 2–10 Employees
- Used Daily for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Easy To Customize
Reviewed on 21/09/2022
We didn't have any 'issues' per se, but Maximizer is just a much better platform and is way easier...
We didn't have any 'issues' per se, but Maximizer is just a much better platform and is way easier to manage and populate.
Pros
The fact that is so easy to customize and train people on, is great.
Cons
It could be better set up to hold sales data and display it to the user. Also the fact that the Last Name is required doesn't fit with our needs and is a bit of a pain.
Response from Maximizer Software
Hello Cody,
First of all, thank you so much for sharing your feedback with us and welcome back to Maximizer — we really value your input and flagging up areas where we can further improve.
We look forward to continuing to work with you to help you enhance your sales process.
The Maximizer Team
- Industry: Insurance
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 4.0 /10
Difficult to set-up, pay as you go support, pieced together from other CRM's
Reviewed on 31/07/2018
If you are not a savvy database programer or don't have a staff member that is, then you will...
If you are not a savvy database programer or don't have a staff member that is, then you will likely find this CRM to be very difficult to use and customize to your practice. The cost keeps increasing and once you have been using the system, the company knows they have you on the hook and will keep the price increases rolling your way. Using this is like being caught between a rock and a hard place.
Pros
Online access from anywhere.
Dashboard provides a good overview of your business.
Wealth edition has some customization to the financial industry.
Cons
The way it is sold and supported is not CUSTOMER friendly. The resellers charge for everything and don't want to teach you how to be independent of them. They would rather do it for you without educating you. Pretty expensive.
The webinar support is inadequate, they won't answer some questions and tell you that they have people you can pay to get that done. We should be able to learn it ourselves.
You will have to buy a second access for your Administrative Support person, which is not the case with all competitor products and seems like a cash grab.
Subscription is paid annually not monthly, so if you don't like it you are out a big chunk of money.
Will not separate out billing for multiple advisors in a firm.
- Industry: Food & Beverages
- Company size: 2–10 Employees
- Used Weekly for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Maximizer is easy to use
Reviewed on 01/02/2022
Easy to use when you want to use it. Great way to create lists using filters so you can then create...
Easy to use when you want to use it. Great way to create lists using filters so you can then create targeted emails.
Pros
I love that I can see the history of emails, phone calls, etc between a team member and a customer and pick up where they may have left off at in the sales funnel. I also like that I can save the details of their purchase and quickly refer to it when they call with a service issue.
Cons
The cost for this program is large for a small company of only 3 people. Some members do not feel it is worth the money and they do not use it to its full potential. They come from companies that used Sales force and want to continue with that program so trying to teach them this program has been tedious.
Alternatives Considered
Salesforce Sales CloudReasons for Switching to Maximizer CRM
My last business partner used Maximizer and carried it over with him. I fell in love with it.- Industry: Research
- Company size: 51–200 Employees
- Used Weekly for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 5.0 /10
Robust for a Call sheet
Reviewed on 25/08/2019
Not great. We had to navigate several levels of customer service and received really high quotes to...
Not great. We had to navigate several levels of customer service and received really high quotes to finally figure out that our old database that lived in an old license of Maximizer wasn’t compatible or transferable to the new.
Pros
Great to manage a robust database of contacts and profiles. Customizable user defined fields are particularly useful.
Cons
Not very mobile friendly, and the current version is 100% incompatible with older licenses (such as desktop versions) which are islands. So transferring an old database to the new version was virtually impossible.
Response from Maximizer Software
Hi Sofia,
Thanks for submitting your review. I wanted to let you know that our app is under constant upgrades for improvement and we have some amazing things coming down the line!
Thanks again!
- Industry: Investment Management
- Company size: 51–200 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Wouldn't Have A Growing Business Without It
Reviewed on 06/08/2018
I believe the business is better protected. We are more effecient. We have a small team and any one...
I believe the business is better protected. We are more effecient. We have a small team and any one of us can take a phone call from a client and within seconds understand any history to do with a client issue. It might be something very simple or complex but because I can call up notes from others on the team and access all emails between us and the client and our back office it saves a tremendous amount of time. I think it also gives the client confidence that we know what we are doing because they don't have to explain an issue all over again
Pros
It is incredibly flexible. Basic programming that comes out of the box is more than what you need because it anticipates that not all advisors operate the same way. We have used it to save ourselves hours of work and redesigned how it works with us rather than us redesigning how we work. Saving of all emails under client file along with relevant notes. Easy tracking of client service work as well as understanding staff workload issues.
Cons
Like any CRM it takes time to learn and create new work habits yes you should throw away the paper notes. Regulators expectations are moving the bar upwards. Love to see a system map starting with a contact. How do each of the tabs relate to different functions. Because of its rich customizable capabilities it can be overwhelming even for your help desk.
- Industry: Financial Services
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Good Overall Solution
Reviewed on 02/11/2018
Maximizer helps me simplify organizing my calendar and appointments, makes following up on tasks...
Maximizer helps me simplify organizing my calendar and appointments, makes following up on tasks almost automatic, keeps all my contact info, notes, address updates and all I need to know in one easy to get to place - regardless of where I am. I find working remotely much easier using Maximizer. My staff loves it because they have instant access to all my client notes to help them in their jobs.
Pros
Maximizer has everything I require to easily organize my client relationships without being cluttered up with features I don't need. It is simple, intuitive and easy to use from the beginning and the training modules are great.
Cons
The contact list search engine is awkward - it only flashes the list starting with the first 3 letters, then it disappears and you have to type in the whole name . . .
The embedded template feature is gone and is now attached to MSWord - which is an awkward connection.
Because I have secure/encrypted email with my company, with severe firewalls - Maximizer cannot link to my corporate outlook email - this is not a significant problem and I would rather have the added protection than the convenience. I can still easily save all email communication through Outlook to Maximizer.
- Industry: Electrical/Electronic Manufacturing
- Company size: 51–200 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 5.0 /10
Long time stand alone user
Reviewed on 27/11/2018
I am a one man show and have been using several versions of Maximizer since the late 90's. For me,...
I am a one man show and have been using several versions of Maximizer since the late 90's. For me, it was best when it was just on a local drive and did not have to be connected to the cloud. I don't need most of the latest features that keep getting added.
Pros
My favorite feature is the ease and speed of recalling a contact name and all of the past jobs history when searching a first or second name. I store all notes and contact information which is great for reviewing many years later as an anecdote reminder when my path crosses with an old contact again.
Cons
Since Version 10 which suited my needs, Maximizer has gone to the cloud which is dead slow at times and crashes 2-3 times per session requiring me to log out, then log back in. Too many feature creepers have been added that I don't need, don't want, and they have just slowed the system down at times to a crawl. Having to "renew" a license every couple of years to be able to continue using it is a pain for someone like me who has built a huge data base so am committed to have to stay.
- Industry: Financial Services
- Company size: 1,001–5,000 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 3.0 /10
not much guidance
Reviewed on 02/08/2018
not great, lots of money upfront, terrible initial integration with moving minimal data over from...
not great, lots of money upfront, terrible initial integration with moving minimal data over from outlook and our HO dataphile, not customized support
Pros
my tech guy (that i had to pay) had more success than i did with them.
Cons
I am a busy professional (CPA, CA) in the business for almost 25 years and used Janna and Act in the past and found Maximizer not well suited for me to get up and running. It was not easy to train and to have the conversion do what you want, eg. mass emails, electronic birthday cards, easy team access to pdf attachments, we had to do too much customization given we bought the financial advisor version

- Industry: Insurance
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 6.0 /10
Maximizer
Reviewed on 02/02/2019
Overall, it’s good just frustrating at times.
Overall, it’s good just frustrating at times.
Pros
Organization of clients and accounts. It’s great to separate accounts and see what’s currently being worked on.
Cons
It’s slow, I’m always waiting. It needs to update its speed.
- Industry: Education Management
- Company size: Self Employed
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
WOW! Just get Maximizer! Don't wait!!!
Reviewed on 19/12/2022
This should say it all again. I said this earlier in the review. I have been legally blind since...
This should say it all again. I said this earlier in the review. I have been legally blind since birth. I have used Maximizer for "30-years!" That should say it all.
Pros
I really like its easy of use. My favorite feature is the Customer Service module. I also like the "Related Entries" option very much. You can't ask for a better product. I'd also like to mention the fantastic technical support team. What a great bunch of people. Lastly, to show you how much I have liked the program, I'll pass on the following. I have used Maximizer for "30-years!" That should say it all.
Cons
Frankly, I don't have any "cons." That is the truth!!!
Response from Maximizer Software
Hello Terry,
Thank you for being a customer with us for 30 years! We take great pride in our customer service and we're delighted to hear about your positive experience with our support team.
We're constantly evolving our product to serve our customers better and we are pleased to hear that you enjoy the "Related Entries" feature.
Looking forward to continuing to serve you and you organization for many more years.
The Maximizer Team
- Industry: Financial Services
- Company size: Self Employed
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Perspective from an almost retired user
Reviewed on 13/07/2021
Pros
The support during the transition from another CRM was exceptional. The training videos and online webinar have been most helpful in the early days of being a user. Office app integration for the most part have been trouble free.
Cons
The interface with the dealer's system (IPC) was way too slow to be of any practical use. It hung up way too often and after 3 minutes of watching the circle of doom, I used to retrieve the pertinent data directly from the manufacturer's website. A highly desirable feature that motivated me to sign up in the first place ended up being a costly proposition that added no value.
- Industry: Financial Services
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 2.0 /10
Always breaking down; constant problems and issues
Reviewed on 20/07/2021
Really tremendously disappointing. Little problems tend to be solved within 3 days but problems...
Really tremendously disappointing. Little problems tend to be solved within 3 days but problems come monthly and there are constant problems and issues. Bigger problems have never been solved. Functionality sounds great but doesn't work in reality. I am stuck though so I have to keep fighting with them for repairs.
Pros
If it worked in reality there are some great potential management features - however it constantly breaks down - something as simple as recording birthdates creates ridiculous and tremendous issues. It just doesn't work well - I don't recommend it - once you are over to it you are stuck and although I have requested constant repair to some of the bigger issues nothing has been done.
Cons
At this stage it is just an expensive contact manger and note taking system - not much else works... Right now the system functionality is again down for me and it won't sync with my calendars that do work correctly like Calendly...
- Industry: Financial Services
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Maximizer Review
Reviewed on 02/11/2018
We are able to identify opportunities and keep it at the forefront with this software. All the...
We are able to identify opportunities and keep it at the forefront with this software. All the information we need is at our fingertips on the go.
Pros
This software is user friendly and easy to use. We have been using this software since the 1990s. We left for a short period to try something new and quickly realized that Maximizer was better than any other product out there, so we switched back. We don't use all the feature however we learn new ones all the time and try to adopt them one by one. We are able to store all information for each every client, make notes, create documents, send email and assign tasks so our service does not fall through any cracks. It real is a great CRM tool
Cons
The only thing I don't like is that if I am at a computer that is not used by me. I can't find what web address I need to login. I have to remember to email the website to myself before I leave the office
- Industry: Consumer Services
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
Longterm Maximizer Client
Reviewed on 29/05/2023
Started with DOS versions (1987), and have upgraded, and utilized this program every year!
Started with DOS versions (1987), and have upgraded, and utilized this program every year!
Pros
I certainly can manage a few clients, however for enough suspects/customers to be successful, having a Customer Management System (Maximizer CRM) gives me a means to succeed.
Cons
Annual subscription vs previous versions (DOS and Windows) which I could purchase and use until I wanted to upgrade to the new version
Response from Maximizer Software
Hi Doug,
Thank you for leaving a 5-Star review! We're delighted to hear that Maximizer has made a positive impact on your business. We look forward to continuing to work with you to help you enhance your sales process!
The Maximizer Team
- Industry: Education Management
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Long time customer -Book Wholesaler-Store and Publisher (Indigenous)
Reviewed on 10/08/2018
One stop shop for sharing information in the office including an appointment calendar, notes and a...
One stop shop for sharing information in the office including an appointment calendar, notes and a company library.
Pros
I have been working with Maximizer for over 8 years. Since then, Maximizer has evolved and I can now update records and email from anywhere and anytime from my laptop, tablet or cell phone. Lists can be imported and exported in Excel. Maximizer offers webinar training, customer support and a user guide.
Maximizer provides templates for building email campaigns.
Cons
A wish list-A more user friendly campaign builder for large communication marketing via emails which creates records of clientele who visit promotional material sent to them, unsubscribe, email bounce. Maximizer has synchronized our records with Mailchimp but there is an additional cost for Mailchimp for maintaining the list of subscribers.
- Industry: Staffing & Recruiting
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Max is great!
Reviewed on 27/07/2022
Since we have been a user of this product for MANY years, I think that speaks for itself. :)
Since we have been a user of this product for MANY years, I think that speaks for itself. :)
Pros
Ease of morphing to our needs to keep us in the know about our daily routine, as well as the ability to source our data.
Cons
Inability to change color scheme, with that being such an easy remedy, wish that was a priority for Max.
Response from Maximizer Software
Hello Kelly,
We're delighted to hear that our customizable features have made it easy to adapt to your daily routine and we're also so pleased that you've been a customer for many years. We'd love to hear more about your experience and share your story with our community. Please reach out to us at [email protected].
The Maximizer Team
- Industry: Financial Services
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
Using for 20+ years!
Reviewed on 31/10/2022
Pros
The ability to see and share data is key and the live version allows it to be always up to date
Cons
The time zone for customer service is sometimes and issue because we are on the east coast. I also feel there is so much more we can be doing, but we don't know what we don't know.
Response from Maximizer Software
Hello Sandi,
Thanks for sharing your feedback with us and for being a Maximizer customer for over 20 years! We're delighted to hear that our shared address book functionality allows you to see and share key data.
Please reach out to our support team at [email protected]. The team can help find a solution for the issues relating to time zones and ensure that you are getting the most out of Maximizer.
We look forward to continuing to work with you for many more years.
The Maximizer Team
- Industry: Financial Services
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
The Best
Reviewed on 06/02/2023
Excellent, I will continue to use in my next business adventures.
Excellent, I will continue to use in my next business adventures.
Pros
Over the 30+ years, I have used MaximizerThey always delivered more than I could have possibly wanted.Just excellent.
Cons
Sometimes it required, more set up than I had time to give it.But, I should have used more of what it had to give.
Response from Maximizer Software
Hello Phil,
Thank you very much for sharing your positive Maximizer experience with us and for being a Maximizer customer for over 30 years!
Looking forward to helping your next business adventure thrive!
The Maximizer Team
- Industry: Insurance
- Company size: 11–50 Employees
- Used Weekly for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 0.0 /10
Broken Promises
Reviewed on 20/07/2021
I spent a lot of time last year vetting CRMs for my company. I needed a product that myself and my...
I spent a lot of time last year vetting CRMs for my company. I needed a product that myself and my account managers could use for both sales and client management. I was very very specific with Maximizer in what I needed from them. One MAJOR component was that I needed to have my client invoicing automated, and gave the Sales Rep from Maximizer the criteria for the development of the invoices. He said that he would take it to the development team and see if it was possible. He then emailed me and assured me that it would be no problem at all. Between the product initiation costs, training costs, and costs for 15 seats, I spent almost $12,000 to implement this software program. I'm locked in to a one year agreement. The purchase took place in December 2020 and almost 9 months later I still have not been able to do any client invoicing. They have my money but no support or follow up whatsoever. If I need something I need to initiate the call. This is no way to do business. As an example, three weeks ago we did a call with one of the trainers. He had absolutely no idea that Maximizer had agreed to create the invoice templates for us and was trying to train us on how to create the templates ourselves. When we explained this to him he said he'd get with the developers and get back to us. It's been 3 weeks and we've heard absolutely nothing from them. Beyond frustrating, and at this point I want my money back.
Pros
After using it for a while, I cannot find anything I like about it.
Cons
Finding data, TMI, too cluttered, company did not deliver the product they promised
- Industry: Wine & Spirits
- Company size: Self Employed
- Used Weekly for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
One of the best technical support in the industry
Reviewed on 22/07/2022
I have been using Maximizer , on & off, since its inception in the 90's. The off period was mainly...
I have been using Maximizer , on & off, since its inception in the 90's. The off period was mainly due to its lack of affordable & efficient technical support. This year I have been blown away by the dedication, expertise, follow-up and care of the technical support agents. Truly some of the best I have even experienced.
Pros
Integration with Outlook. Absolutely the best feature of maximizer.
Cons
Mobile version is quite weak. I am unable to save any contact or communication such as emails from the mobile version so I just gave up.
Response from Maximizer Software
Hello Nadia,
First of all, thank you so much for sharing your feedback with us. We're delighted to hear about your positive experiences with our customer support team.
We really value your input and flagging up areas where we can further improve. I have shared your feedback directly with our Product Manager to address these challenges. In the meantime, please feel free to contact [email protected] and our team will find a solution that will best fit your needs.
We look forward to continuing to work with you to help you enhance your sales process.
The Maximizer Team
- Industry: Food & Beverages
- Company size: 2–10 Employees
- Used Daily for 1+ year
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
Maximizer needs to keep up with the times
Reviewed on 27/12/2020
The ease of usage is great. Tracking and closing of task remains top of mind
The ease of usage is great. Tracking and closing of task remains top of mind
Pros
Value for money compared to Salesforce. Ideally a step up from Microsoft Excel.
Cons
Not great. Upgrades not compatible with current data, had to reload info again. Battling with integration.
- Industry: Insurance
- Company size: 201–500 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Ease of Use
- Customer Support
- Likelihood to recommend 6.0 /10
Review
Reviewed on 25/10/2022
Pros
Integration with Outlook for saving e-mails.
Cons
After a recent update, the system seems much slower and the reporting function does not always work correctly when I try to run reports on the entries of my direst reports.
Response from Maximizer Software
Hello Wilson,
Thanks for taking the time to share your feedback with us! We're delighted to hear that you've enjoyed the Outlook integration.
I have shared your feedback directly with our Product Manager to address the challenges you are seeing after the latest update. We look forward to continuing to work with you to help you enhance your sales process.
The Maximizer Team
- Industry: Financial Services
- Company size: 10,000+ Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
Maximizer Overview
Reviewed on 02/08/2018
My overall experience has been amazing. If I have any problems your website is easy to navigate...
My overall experience has been amazing. If I have any problems your website is easy to navigate through to find help or even contacting maximize support has done wonders for me.
Pros
Navigation through the database is simple and easy. It has a lot of features that do not exist in CRM that are beneficial for advisors and their support staff. I really like the "Schedule an Action Plan". I have an appreciation for the online courses and webinars that Maximizer holds. I find something new about the system anytime I participate.
Cons
Sometimes it is very slow when I track any emails and update my contacts. It will freeze up and boot me out so I have to sig back in. Not too sure if this may be a connection problem or a problem with the system itself.
- Industry: Insurance
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Likelihood to recommend 5.0 /10
Maximzer
Reviewed on 07/07/2021
Overall, it works for what we use. I have been with Maximizer for over 25 years. The cost...
Overall, it works for what we use. I have been with Maximizer for over 25 years. The cost continues to increase and of course that is a factor.
Pros
I like that we have one place to look for information on our clients. We have saved a lot of trees because of this feature. I don't use a lot of the features available through Maximizer, but this one is critical.
Cons
I would like to be able to send out appointment invites. I really would like a search option so we can find files saved under each client easier. This one would save us a lot of time.