Iconosquare

4.4 (51)
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Powerful social media analytics and management tool.

Overall rating

4.4 /5
(51)
Value for Money
4.1/5
Features
4.2/5
Ease of Use
4.4/5
Customer Support
4.5/5

90%
recommended this app
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51 Reviews for UK Users

Adam
Adam
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Social media analytics made easy

Reviewed on 04/08/2022

Running a small business, I like to be able to jump into a tool and get the data I need fast. No...

Running a small business, I like to be able to jump into a tool and get the data I need fast. No messing around. Thanks to the data Iconosquare provides, and it's slick user interface, that's exactly what it's allowed me to accomplish.

Pros

Coupled with an excellent UI, and all the important metrics you need, Iconosquare's analytics and reporting functionality is on point.

And Iconosquare was one of the first to add support for TikTok analytics. Most social media tools still don't even have this feature yet.

While being primarily a social analytics tool, I like that Iconosquare has expanded its feature-set to be even more useful. For example, post scheduling, etc.

Since there are API limitations from certain social media tools, some content can't be scheduled directly and requires a reminder app. Iconosquare support direct scheduling where possible, but I really like their workflow for scheduling. They made installing the reminder app one of the first parts of the scheduling process. This means that no matter what you schedule in the future, you'll have everything you need at the time.

Cons

It would be nice to see their conversations feature support more social networks such as Twitter. But I understand there is a limitation here specifically with Twitter. From conversations with developers & founders of other social media tools, it appears Twitter charge a huge amount of money for their Twitter API that allows real-time messaging.

It would also be nice to see LinkedIn supported for PDF and XLS reports.

Jessica
Overall rating
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Data Data Data

Reviewed on 15/02/2021

Overall I like my experience. I have had issues with post not posting because of glitches or data...

Overall I like my experience. I have had issues with post not posting because of glitches or data centers crashing, those are all normal things that happen on other apps so not that big of a deal. Definitely wish it were cheaper.

Pros

I like how much data I get from Iconosquare. It definitely helps me predict what to post and for clients and also what hashtags to use. It's easy to use and I like the feature to build a team to help me schedule content.

Cons

I dislike the price. Iconosquare has 2 options. You can pay monthly or pay a cheaper rate if you pay for the whole year all at once. I think that's pretty expensive and not everyone can afford it. It would be great if they had a payment plan for the yearly option. Also I wish it would get a little cheaper. I manager 8-10 accounts through out the year and want it to be a little cheaper.

Verified Reviewer
Overall rating
  • Used for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support

Used to use Iconosquare for measuring social progress

Reviewed on 01/05/2018

Pros

Lots of great features and makes it easy to understand your progress and metrics when it comes to social media

Cons

The pricing would be my only complaint. The free trials and older free resources were great but there are tools online that can provide similar features for lower prices than the plans that are offered now.

Joyce
Joyce
Overall rating
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 8.0 /10

A great tool for any content marketer!

Reviewed on 12/01/2021

Pros

I have used numerous scheduling tools, but in the end, I have landed on iconosquare . I like it’s simple-to-digest analytics, weekly reports, and the easy to set up scheduler (It’s big and clear!). The best posting time for every day is automatically starred, and hashtag lists can be saved. It also offers industry benchmarks and competitors overview. I personally enjoy their app because it buzzes when a scheduled post have gone out, so I know even when I’m on-the-go. And of course, the pricing plan is super friendly, with a yearly option so I don’t have to worry about any monthly payments (which I hate).

Cons

In the beginning, there were problems with auto publishing. However, the problem was quickly solved.

Alternatives Considered

Later and Hootsuite

Reasons for Choosing Iconosquare

Did not enjoy their scheduling function as the interface is quite small.

Reasons for Switching to Iconosquare

The pricing package and analytic functions.
Mattie
Mattie
Overall rating
  • Industry: Information Technology & Services
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Excellent product to program and manage social networks

Reviewed on 03/03/2021

The excellent analyzes that iconosquare offers me are very helpful, it provides a very good general...

The excellent analyzes that iconosquare offers me are very helpful, it provides a very good general description of its channel, it has also improved our social media strategy, it allows me to form new strategies to implement, it also offers us statistics on each publication, we achieved an increase in the rate of followers since we started using iconosquare, has been a great help to complement the social analysis.

Pros

Great tool to manage social networks, I can schedule publications without any problem, the reports are very detailed and accurate, it offers valuable information and easy to understand, it also offers a follow-up of the analyzes that are important, it also has clear descriptions if users need help Additionally, it also provides exact numbers of followers, I can optimize posting times to reach the widest audience, it also offers the ability to manage your own comments.

Cons

I only see a negative aspect of this tool, and it is its mobile version, which sometimes does not work very well, the process is usually somewhat slow, it is the only bad thing I see with iconosquare, everything else works very well.

Andrew
Andrew
Overall rating
  • Industry: Apparel & Fashion
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Huge Help To Our Social Media

Reviewed on 29/01/2019

Overall, we're very happy to be using Iconosquare. It's certainly been a big help in growing our...

Overall, we're very happy to be using Iconosquare. It's certainly been a big help in growing our social media presence.

Pros

The auto-posting to Instagram has been a huge game changer for us. For both the convenience (time saver) but for the increase in engagement too. We're not sure why engagement has increased when auto-posting through Iconosquare , but it certainly has. Roughly tripling each post's reach.
We also love the analylics for their insight into our followers and trends. A huge help.

Cons

As we are a brand that sells physical products in our store, it would be helpful for us to tag the images showing product to allow viewer to click and shop them. Also, we would like to auto-post posts with multiple images. Certainly, neither are deal breakers, but having the additional functionality would be helpful.

Verified Reviewer
Overall rating
  • Industry: Higher Education
  • Company size: 1,001–5,000 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Helpful Tool for Scheduling out Social Media Posts

Reviewed on 18/07/2019

It's amazing how much of your mind can be preoccupied by a simple social media post... Allowing us...

It's amazing how much of your mind can be preoccupied by a simple social media post... Allowing us to do batches at a time frees up our brains for other projects and thus saves us time

Pros

This tool allows us to schedule posts out throughout the calendar year - when we schedule in bursts, it helps us get into a rhythm. Much easier than having to be creative momentarily/on the spot 3x a day.

Cons

Sometimes, trying to move between time slots is glitchy... The program itself is occasionally glitchy, slow, or feels bogged down.

Akshay
Akshay
Overall rating
  • Industry: Internet
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Helps with Influencer Research

Reviewed on 13/09/2018

Iconosquare helped me in finding influencers across the globe, thus aiding my marketing efforts and...

Iconosquare helped me in finding influencers across the globe, thus aiding my marketing efforts and letting me leverage Instagram's true potential.

Pros

I used Iconosquare for six months to aid Influencer Search.
1. Lets you find influencers based on a wide number of parameters
2. Of about 5 platforms tested, iconosquare had the most accurate data
3. Provides list of tools and services that can be used, a comprehensive list known as SMMartbox
4. Allows scheduling posts on Facebook and Instagram

Cons

Iconosquare has been undergoing a lot of changes owing to Instagram policies, which tends to get a bit tiring to track and understand

Verified Reviewer
Overall rating
  • Industry: Information Technology & Services
  • Company size: 10,000+ Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 5.0 /10

Iconosquare

Reviewed on 31/01/2019

Overall experience was good.

Overall experience was good.

Pros

I've used it mostly for my Instagram. It provides list of tools and services that can be used.
Also there is an option to schedule your posts. As well as the one to preview your feed , which makes planing a lot easier. The reporting is very thorough, accurate and detailed.

Cons

I can't say that there is a lot that I don't like about Iconosquare. The only down side is the price. It is quite expensive and not everyone can afford it.

Kaila
Kaila
Overall rating
  • Industry: Real Estate
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Great way to keep track of your social media posts

Reviewed on 16/06/2018

Pros

I used it mostly for instagram, that facebook. What i loved was able to have a gallery with all the photos i could use, and putting them names and tags, and when i used them they moved to another folder so i didnt have the problem of reposting something.

Cons

I founnd it a bit hard to post sometimes since it didnt automatically post to instagram, so you have to copy and paste all the content you had prepared into instagram an post it yourself. it wasnt automatic

Verified Reviewer
Overall rating
  • Industry: Furniture
  • Company size: 51–200 Employees
  • Used for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

A must have if you're serious about marketing or making it on Instagram.

Reviewed on 28/02/2018

It has helped us tremendously with understanding our Instagram account, finding good times to post,...

It has helped us tremendously with understanding our Instagram account, finding good times to post, and discovering new hashtags and which hashtags were working and which weren't.

Pros

To me, Iconosquare is what should be included in the Instagram app by default. But it's not, so we have Iconosquare. It's essentially everything you would expect from the analytics end of Instagram, similar to what you would see in Facebook Analytics and Insights (thought not quite that in depth). There's a whole lot of features, the main ones behing hashtag tracking, audience analysis, page tracking, post tracking, post creation, scheduling and publishing, competitor benchmarking and influencer research. If doing any kind of organic strategy on Instagram, you're basically flying blind without this information.

Cons

Honestly, and maybe this makes me a cheapskate, but to me it's the price. It feels wrong to me to have to pay for something so basic that should be included in an app that's used by over 800 million people, but for whatever reason the creators haven't bothered. It's no fault of Iconosquare, since they didn't make Instagram and simply saw an opportunity to create an app and had to make money doing it. I just wish it wasn't necessary. But it is, and in my mind Iconosquare is the best choice to compensate for that, if Instagram is a meaningful platform to you.

Lena
Overall rating
  • Industry: Media Production
  • Company size: Self Employed
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Great for small businesses or large agencies!

Reviewed on 27/01/2021

Pros

I did extensive research about which scheduling programs would work best, and even used other platforms. Iconosquare had the widest range of capabilities for the best price. I have 5 accounts that I schedule for, and it is reasonably priced compared to other medium-sized management accounts.

Cons

The auto-post needs to be improved. I'd love to see better cropping availability and potentially sharpening in-app for Instagram.

Verified Reviewer
Overall rating
  • Industry: Retail
  • Company size: 10,000+ Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Iconosquare a good program with recurring failures

Reviewed on 27/01/2023

I think it has been a medium experience, I am not as fluent with twitter and facebook as in other...

I think it has been a medium experience, I am not as fluent with twitter and facebook as in other programs, in this sense this program became one of our third-place programs in use, perhaps in the future if they fix this login system it can happen to the programs I use with priority.According to account management, tracking, metric comparisons that we always generate in the company to keep bots at bay and eliminate undesirable followers.

Pros

What I like the most about the program is a great variety of uses with different programs, for example, Instagram, Twitter and you can access each of them in the best way, it also has very good plans at a low cost, that is, almost any company You can purchase their services.

Cons

It is a good program but as the title says, it has many flaws, when integrating the accounts they log off recurrently and this wastes a lot of time on a daily basis, especially on Twitter, which is why we decided to change in this regard to a support program that supports us daily the login without wasting time. As for support, I can't say less, they have great support, but what is tedious is entering help tickets.

Verified Reviewer
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Iconosquare Great

Reviewed on 11/01/2021

Great

Great

Pros

Review most enganging post, most reach post

Cons

They now remove ads and non ads feature now

Alternatives Considered

Hootsuite

Reasons for Switching to Iconosquare

Price
Stuart
Overall rating
  • Industry: Retail
  • Company size: 11–50 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 9.0 /10

Powerful Instagram management tool

Reviewed on 09/08/2019

Pros

There's not many Instagram management tools out there as powerful as this. Allowing to schedule carousels and stories was a game changer for our company and they are always improving adding more functionality.

Cons

Sadly no Twitter or Pinterest management, and the Facebook management needs improving greatly to compete even with just Facebook native scheduling/posting.

Alternatives Considered

Buffer

Reasons for Choosing Iconosquare

Better Instagram functionality

Switched From

Hootsuite

Reasons for Switching to Iconosquare

Better Instagram functionality
Verified Reviewer
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 10.0 /10

No longer free nowadays haha

Reviewed on 11/09/2019

Very helpful for those who works and have need on social media trends and analysis.

Very helpful for those who works and have need on social media trends and analysis.

Pros

I love how it helps us on provide comprehensive data for my Instagram brand. Things you can measure are:
- Engagement data
- Followers growth
- Best time to post
- Posting habits
- Provide post scheduler
- Industry benchmark

Cons

Unfortunately they are no longer provide us with free plan haha. However, they still provide an access to free trial for certain period.

ray
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Iconosquare Review

Reviewed on 21/12/2019

Overall it was great. At my peak usage I was managing several client IG accounts and the price is...

Overall it was great. At my peak usage I was managing several client IG accounts and the price is right

Pros

Iconosquare makes Instagram management easier and more efficient

Cons

Its a great management tool - The metrics and reports it provides a solid overview of how an IG account is performing beyond what is provided in IG insights

Response from Tripnity

Thank you so much for taking the time to leave us a review! We really appreciate your kind words and are glad you're enjoying Iconosquare :)

Verified Reviewer
Overall rating
  • Industry: Automotive
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support

Easy to use, helpful

Reviewed on 12/06/2018

Pros

I like how easy the interface is. Amazing, amazing price for all the features and analytics the platform has to offer. I really like how easy it is to identify influencers and perform hashtag research.

Cons

There are not too many things I dislike about Iconosquare. One thing is that it doesn't seem to offer analytics that are as comprehensive and powerful as other software programs such as Hootsuite.

Kelcie
Overall rating
  • Industry: Restaurants
  • Company size: 1,001–5,000 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 10.0 /10

Iconosquare

Reviewed on 21/12/2018

Pros

I love that this software allows scheduling, additional insights that Instagram doesn't give you, and the ability to do approvals through a team. Great purchase.

Cons

There's literally nothing bad I can write about it. I love Iconosquare

majed
Overall rating
  • Industry: Nonprofit Organization Management
  • Company size: 5,001–10,000 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

best for your KPI

Reviewed on 25/01/2021

Pros

it makes our life easier in term of KPI monthly measuring
knowing what competitors level
planning our week content

Cons

comparing to other tools maybe the price is a bit heigh

Verified Reviewer
Overall rating
  • Industry: Food Production
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 8.0 /10

Great product of Instagram-heavy brands.

Reviewed on 09/12/2018

Very positive overall. We've had it for almost a year and use it daily!

Very positive overall. We've had it for almost a year and use it daily!

Pros

It allows you to schedule and preview your Instagram feed. We've rarely run into any hiccups, and the platform has updates now and then which have only improved the experience. The reporting is very thorough and detailed and works well for putting into reports.

Cons

I wish there were easier view options. ie: see the next 4 weeks instead of just the specific month. or automatic layout options.

Rebecca
Overall rating
  • Industry: Health, Wellness & Fitness
  • Company size: Self Employed
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 10.0 /10

Better than the rest

Reviewed on 19/01/2021

Pros

The interface — it's very visual, versus text-based. It's easy to use, and organizes information well.

Cons

I wish it could connect to Facebook Groups.

Alternatives Considered

Buffer, Later, Sendible, Planoly and CoSchedule Marketing Suite
Verified Reviewer
Overall rating
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 8.0 /10

Metrics That Matter

Reviewed on 28/01/2019

Iconosquare is great although I may explore other options soon!

Iconosquare is great although I may explore other options soon!

Pros

I really enjoy Iconosquare for the analytics they share. It is also super easy to put content in the app from my phone and continue working on my computer.

Cons

I do not like that they took away some of the metrics I really care about, although I do believe that was an Instagram update. I also wish I got more features for the amount of money I pay.

kelsey
kelsey
Overall rating
  • Industry: Automotive
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Social Monitoring

Reviewed on 21/02/2019

We use iconosquare regularly to engage with our own instagram audience and find new followers that...

We use iconosquare regularly to engage with our own instagram audience and find new followers that share a common interest. Helps us grow quality followers through engagement.

Pros

Iconosquare makes it easy to engage regularly with instagram accounts that relate to our business.

Cons

I wish that you were able to post from a desktop through iconosquare.

Evandro
Evandro
Overall rating
  • Industry: Photography
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 8.0 /10

Good social metrics

Reviewed on 30/06/2019

Pros

If you need metrics on your social profiles this is a good option. Offers a handful of features and has a nice interface. It has been around for a while.

Cons

Doesnt support instagram anymore, but that is a restriction upon everyone, not just them.