SendGrid

4.2 (745)
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Email Delivery. Simplified.

Overall rating

4.2 /5
(745)
Value for Money
4.0/5
Features
4.1/5
Ease of Use
4.1/5
Customer Support
3.8/5

83%
recommended this app
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745 Reviews for UK Users

Emiliano
Emiliano
Overall rating
  • Industry: Events Services
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

One of the best ESP around

Reviewed on 11/01/2024

Overall SendGrid offers a great service with competitive pricing and great performance. Unfortunatel...

Overall SendGrid offers a great service with competitive pricing and great performance. Unfortunately the deliverability for emails hosted on Microsoft servers is not that good and other providers might be needed in those cases.

Pros

SendGrid is a well priced ESP with great delivery performance, near instant webhooks and highly configurable. Their API is quite straightforward to use, minimizing integration costs.

Cons

When using a shared IP, deliverability to Microsoft hosted email addresses is really bad, most emails sent to Outlook or Microsoft 365 organizations end classified as SPAM and the only workaround withing SendGrid is to have a higher cost plan with dedicated IP addresses, having to build the IP reputation from scratch. Also support takes days to reply to most concerns.

Fernando
Overall rating
  • Industry: Information Technology & Services
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Great transactional email platform, very decent for email marketing

Reviewed on 12/11/2023

By far is the best tool we've used for transactional emails, and the last couple years it has done...

By far is the best tool we've used for transactional emails, and the last couple years it has done a good job for email marketing. They have very strict policies against cold email, which keeps deliverability high.

Pros

It is very easy to use and deploy. The API is very well documented and the email marketing features can easily be used by non-developers without writing a single line of code. They have a very nice no-code email builder, but it also allows to do it in HTML for more technically inclined users.

Cons

Though it is a great platform for transactional email, the Email Marketing tools are charged extra.

SendGrid is only really good if you get a dedicated IP, which is absent for the cheaper tiers.

Alternatives Considered

Mailgun and Mailjet

Reasons for Switching to SendGrid

Better value at the time, better customer service, and our developers liked the API better-
Pedro
Pedro
Overall rating
  • Industry: Information Technology & Services
  • Company size: 2–10 Employees
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 2.0 /10

I stopped using and recommending this platform

Reviewed on 22/01/2024

In the beginning (some 8 years ago) when we started using it, it was actually good. Both pricing...

In the beginning (some 8 years ago) when we started using it, it was actually good. Both pricing wise and everything else. Last time we used it (around 4 years ago) we stopped using because of what I mentioned

Pros

I do appreciate the fact that their documentation is fairly simple to understand and it's complete. Their options are also good and their system does work

Cons

The biggest problem and what made me and my customers using it, stop using, was the fact that they do not filter their IP addresses (even for PAID accounts as I was). The argument from their support at that time was that they cannot control what IP addresses the system associates to each customer and so they couldn't do anything about it. This was, at that time, very serious because we ALWAYS tried to keep a clean mailing list and we started to have bad reputation just because a bad IP address was suddenly associated to our sendings. Price compared to other suppliers for similar functionalities (such as Amazon SES) is also not as good.

Morgan
Overall rating
  • Industry: Environmental Services
  • Company size: 11–50 Employees
  • Used Monthly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Literally anyone could use SendGrid. It's great.

Reviewed on 15/10/2024

Overall, I would select SendGrid over many of it's competitors. It is simple to use, quick, and...

Overall, I would select SendGrid over many of it's competitors. It is simple to use, quick, and best of all the delivery rate is way higher than other platforms that I have used.

Pros

SendGrid is incredibly simple to use. Its ease in usability makes working with team members who are not as tech savvy, incredibly helpful. This lets more folks take on the initiative to use the platform, over having one person who really knows how to use it.

Cons

The contact limit. When downloading large contact sizes, you have to be really careful about doubling up on contacts, or erasing the file but not the contacts which has been confusing for me

Thomas
Overall rating
  • Industry: Insurance
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 10.0 /10

SendGrid - You pay for reliability

Reviewed on 31/07/2023

Easy to set up, secure and verbose logging and reporting make this an easy choice for SaaS email...

Easy to set up, secure and verbose logging and reporting make this an easy choice for SaaS email relaying. While there is a marketing portion to this application, we don't use it so I can't speak of it.

Pros

I don't think the email API service has ever had a technical downtime where it doesn't work in the many years we have used it. The API itself is very easy to use and use the least privileges. Integrating the API into your SEIM or reporting platform (Power Bi for example) is also really easy to do and gives verbose information.

Cons

Email reputation can be a concern in ensuring your emails are delivered externally unless you want to pay extra, otherwise, the lower tiers are fine and still have decent deliverability %'s, typically above 95%'s.

ahmed
Overall rating
  • Industry: Airlines/Aviation
  • Company size: 11–50 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Better choice for Email Marketing Software

Reviewed on 22/07/2023

It was a good experience, Sendgrid is Easy to use and user-friendly, and you can work with the free...

It was a good experience, Sendgrid is Easy to use and user-friendly, and you can work with the free plan after that you scale your business

Pros

they give you a free trial with 100 emails/day forever.delivery optimization toolsVarious email templates

Cons

-not good at reporting and analyticsthere is no Ai tool to help you with Campaignsa lot of pricing plans

Charlie
Overall rating
  • Industry: Financial Services
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Great email software service

Reviewed on 05/11/2024

Pros

Really easy to setup and integrate into our existing application and user flow. We've never had an issue with our SendGrid e-mail service, and has been incredibly reliable. Easy to track on the dashboard and analyse open rate.

Cons

Gets a little expensive on mass, but compared with others it's still reasonable.

Ahliman
Overall rating
  • Industry: Internet
  • Company size: Self Employed
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 5.0 /10

Not too bad

Reviewed on 30/11/2024

SendGrid is a reliable option, like other providers, when looking for a free or paid SMTP service....

SendGrid is a reliable option, like other providers, when looking for a free or paid SMTP service. However, the free plan is limited to 100 emails per day, which is quite restrictive.

Their pricing is unstable, which doesn’t inspire much confidence for the future, but apart from that, the service is excellent.

Pros

I started using SendGrid a while ago; the service is stable, the interface is pleasant to use, and the website is easy to navigate.

Cons

SendGrid often changes its pricing. A long time ago, for example, they removed or modified (I don’t remember exactly) the free plan for users, which led me to switch providers. I couldn’t say if they still follow the same practice today.

Nabil
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Monthly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Great deliverability and straightforward to use

Reviewed on 29/10/2024

SendGrid has worked great and has been a good addition to our customer communications, sitting...

SendGrid has worked great and has been a good addition to our customer communications, sitting outside of our marketing platforms.

Pros

Simple to use and from what we've seen, great deliverability for our customer communications.

Cons

Had a little complication getting setup (mixture of sendgrid account vs twilio), but thier support helped me sort it out.

Overall rating
  • Industry: Information Technology & Services
  • Company size: 2–10 Employees
  • Used Weekly for Free Trial
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 2.0 /10

SendGrid Review

Reviewed on 26/10/2024

I haven't used it much other than the initial sign up, overall support wasn't good

I haven't used it much other than the initial sign up, overall support wasn't good

Pros

I like that the pricing is determined by the number of emails you send, which works out free for small organizations.

Cons

their customer support was inexistent and a little frustrating given what they promised on the website

Thomas
Overall rating
  • Industry: Public Policy
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Perfect for my use case

Reviewed on 21/08/2023

Our use case is simple: We need reliable deliverability of emails to up to 2,500 addresses, three...

Our use case is simple: We need reliable deliverability of emails to up to 2,500 addresses, three times weekly, and we need to be able to track bounces, address changes, etc. easily. Sendgrid provides that service well and at an affordable price point. It also offers traditional "email marketing" services, which we do not use and cannot evaluate. For our needs, it's a solid offering.

Pros

The media center I run submits three political op-eds per week to about 1,300 newspapers in the US (and sometimes another 1,200 internationally). Sendgrid delivers those emails in a timely manner and keeps track of bounces, etc.

Cons

Setting up to use the API from a custom email address is a bit cumbersome.

Alternatives Considered

Mailchimp

Reasons for Switching to SendGrid

Competitive pricing, ability to send directly from our address using an API, and ability to maintain our list on our own server rather than on the service's.
Anirban
Anirban
Overall rating
  • Industry: Education Management
  • Company size: 501–1,000 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Very convenient platform for Email Marketing

Reviewed on 01/01/2024

SendGrid is overall a robust platform and we have never faced any downtime or high failure rate on...

SendGrid is overall a robust platform and we have never faced any downtime or high failure rate on SendGrid.

Pros

The best part of SendGrid is its option of adding contacts directly with CSV files and easy integration with MoEngage. The pricing is also affordable for high volume email-sending and transactional communication.

Cons

The promotional plans of SendGrid are priced much on the higher side. Moreover, customisation of Unsubscribe option is not available, for instance we wanted to add a Unsubscribe footer with images and GIFs as a standard for emails but that was not available.

Tommy
Tommy
Overall rating
  • Industry: Computer Software
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Sending tons of great emails - perfect match for MS Azure

Reviewed on 19/12/2023

We've been working with SendGrid for years and never lets us down. The free starter version and the...

We've been working with SendGrid for years and never lets us down. The free starter version and the cheap license plans makes it perfect.

Pros

Integrated into MS Azure, easy Core 8 (.Net any version), nuget works like a charm

Cons

None really, would like to see a better integration with MS Azure portal to avoid the open other window to check stats.

Lindsey Raye
Lindsey Raye
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 5,001–10,000 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

SendGrid has great deliverability

Reviewed on 19/02/2024

Pros

Using programs like Rackspace and Heroku to use dynamic customer data from other platforms other than CRM

Cons

Changing of hands to Twilio changed a few features but more plug ins

Stephen
Overall rating
  • Industry: Computer Software
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

One of the best Emailing tools out there

Reviewed on 05/08/2023

My overall experience is very good I have been using the platform for years now and never had any...

My overall experience is very good I have been using the platform for years now and never had any issues it works great.

Pros

I like how I was able to get set up fast and how easy the platform is to use and if I need help there is help there for you right away. I also like that I can manage my email and campaigns from one place, and you all even have a free version.

Cons

The only thing I like least is that is could be a bit cheaper or give more emails to be added for that plan for the price.

luz mary
luz mary
Overall rating
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Daily for Free Trial
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Maximizing Communication this is an Indispensable Tool

Reviewed on 23/04/2024

The platform has strengthened the way I manage email communications, allowing me to reach our...

The platform has strengthened the way I manage email communications, allowing me to reach our clients effectively and efficiently.

Pros

The highlights of this platform for me have been its impressive ability to integrate seamlessly with other platforms and its intuitive interface that makes it easy to handle emails at scale. But I also really liked the ease of initial configuration that allowed me to launch our campaigns quickly, thus optimizing our response times to the market.

Cons

It is important to mention that at specific times I have experienced some delays in the response of technical support. However, these incidents have been minor and do not affect my overall perception of the platform.

Enrico
Overall rating
  • Industry: Information Technology & Services
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

My Experience With SendGrid

Reviewed on 15/02/2024

Pros

I like that it comes with email security features
It makes customer engagement easy
Email marketing and tracking is easy too
It makes the best email marketing solution for business.

Cons

SendGrid has met business needs. No dislikes.

John
Overall rating
  • Industry: Information Technology & Services
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Sendgrid, and answer for the lack of transactional emails

Reviewed on 15/12/2023

Pros

They provide and amazing option to sending transactional emails where other CRM/Marketing options don't.

Cons

Some api improvements could be made but overall works well.

Pedro
Pedro
Overall rating
  • Industry: Financial Services
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

One of the best email management tools for marketing

Reviewed on 05/11/2023

Pros

- Form customization and tags applied to contacts;
- Easy integration with Hubspot and API that enables you to sync data in an instant between tools;
- Easy to build marketing campaigns

Cons

- The pricing can be a a blocker for more small sized companies

Damien
Damien
Overall rating
  • Industry: Media Production
  • Company size: 2–10 Employees
  • Used Monthly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

SendGrid is great for SMTP

Reviewed on 06/10/2024

SendGrid isn't bad. We just really used it to connect it for GrooveMail users.

SendGrid isn't bad. We just really used it to connect it for GrooveMail users.

Pros

SendGrid makes setting up workaround SMTPs easy.

Cons

It's pretty much only reall good for the SMTP factor.

Erick
Overall rating
  • Industry: Computer Software
  • Company size: 201–500 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 6.0 /10

Powerful but difficult to setup and use

Reviewed on 04/04/2024

Pros

Its API is flexible and has a good starting price.

Cons

It's not easy to set up and maintain. Its options are confusing and the interface looks outdated.

Alternatives Considered

Intercom
Xavier
Overall rating
  • Industry: Food & Beverages
  • Company size: 2–10 Employees
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

A solid tool for any marketeer.

Reviewed on 28/10/2024

Pros

Sendgrid is really userfriendly and budget friendly.

Cons

It lacks a bit of flexibility from a design stand point but makes up for in intuitiveness.

Verified Reviewer
Overall rating
  • Industry: Computer Software
  • Company size: 2–10 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 0.0 /10

HORRIBLE service

Reviewed on 04/08/2023

Stay away from this service, any other service would be better for your business and sanity.

Stay away from this service, any other service would be better for your business and sanity.

Pros

Nothing to like about this service unfortunately.

Cons

There is no customer support, they ban your account even after you have paid for no reason due to suspicious activity, which is sending emails. The service for sending emails bans their users for sending emails, and then you have to open a support ticket to reactivate your account which takes almost 2 weeks to get an initial response.

Madeleine
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Monthly for 6-12 months
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 7.0 /10

Good SMTP Features

Reviewed on 10/04/2024

Pros

After connecting SendGrid to my WordPress installation the notification emails for my web forms send without any issue.

Cons

Getting the "From" domain verified can be challenging sometimes. The process isn't as simple as it could be.

Alternatives Considered

Brevo
Ava
Ava
Overall rating
  • Industry: Financial Services
  • Company size: 1,001–5,000 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 9.0 /10

Solid option for our email marketing operations.

Reviewed on 15/04/2023

The most significant benefit my team has gained from Sendgrid is the assurance that our transactiona...

The most significant benefit my team has gained from Sendgrid is the assurance that our transactional emails and newsletters are delivered directly to our subscribers' inboxes, rather than being filtered out as spam.

Pros

I absolutely love using Sendgrid for our email marketing needs. Its intuitive and user-friendly interface makes creating and sending professional-looking emails a breeze. The email list segmentation feature, which allows us to trigger email engagement based on user behavior within our app, has had a significant impact on our overall sales conversion workflow. Additionally, Sendgrid's reporting and analytics tools have been invaluable in measuring and identifying the strengths and weaknesses of our email campaigns through real-time data metrics. Overall, Sendgrid has been a game-changer for our email marketing efforts.

Cons

Twilio's email builder is restrictive when it comes to available design options and flexibility. One area for improvement is its drag-and-drop editor, which could benefit from more advanced customization options, such as the ability to add custom HTML or CSS for greater design flexibility.