Dotdigital Reviews

-Ease of use
-Mostly works well with related platforms
-Clearly displays information

-Email builder is template-focused and not efficient or as user friendly if your creatives are designed externally
-Certain default options (automatically applying padding to every image block inserted into an email, for example) make setting up emails tedious and more time consuming and can't be turned off.
-Asset gallery in the email builder has poor UX -- there are visual glitches and creating and organizing folders / organizing assets is not intuitively designed. You are also unable to see the full name of each asset.--Project managers have been generally unhelpful in rectifying issues regarding the email builder.

Integrates well with Magento 2, relatively straightforward workflow tool and WYSIWIG email editing. Creating custom segments is fairly straightforward too.

Needs better personalization options. Lacks machine learning for customer segments & LTV tools which other ESPs like Listrak and Emarsys have. Very poor implementation of time-of-day optimization feature -- you still can't schedule an optimized send in advance which makes the feature essentially useless in practice.

I cannot sing the praises of Dotmailer enough, by far the best email marketing tool out there. All our outbound promotional email marketing is managed through the portal along with several of our clients too

Not being able to create our own bespoke auto responses without contacting Dotmailer themselves to do it.

Its drag and drop feature is very helpful, also saving templates is another feature i like about the program.

reporting are to general, i wish the report could be seen by a specific time frame, this helps check how our users react to our emails in the long run.

I love the effective capabilities of Dotdigital.
Dotdigital is highly reliable.

I do not dislike Dotdigital at all.
Dotdigital is the best.

1. Many integrations with 3rd party services including Smile.io - loyalty program, Just Uno - lead generation, etc.
2. Easy to sync to your Shopify store.
3. Ability to send transactional emails to store customers who may not agree to receive marketing.
4. Strong data capabilities - easy to locate, filter and segment based on data points.
5. Very active and engaged customer success team.

1. Aesthetic of the interface. The design could use a facelift! The buttons and menu bars all feel antiquated.
2. It's difficult to find revenue data vs. being front and center. Open rates and CTR is great and important, but what would be even more compelling to see is how much revenue each campaign - especially A/B split tests - bring to the business.

Very simple to use interface. The emails are simple to create. Segments are easy to maintain and implement users into specific category. Much cheaper rates than a lot of competitors out there.

Sometimes the emails seem a little slow to load. Images most specifically. Otherwise the software has no other issues that I see using it on a daily basis.

- It is very easy to use with great UX/UI.
-Drag and drop builder for landing pages and emails
-Support is another great thing about dotdigital
-Straightforward marketing automation, nothing too complicated
-I like how easy it is to segment the data (audiences)
-Great for AB testing campaigns

-Does require a little of knowledge for CSS for managing custom designs
-Very basic forms
-It is expensive as compared to other competitors providing high-quality features and competitive pricing than dotdigital
-Limitations on customization for the reports

Dotdigital is a fantastic platform for digital marketing and communication. Its user-friendly interface allows for seamless integration of various marketing channels such as email, SMS, and social media. The automation features make it easy to create and execute targeted campaigns, saving time and increasing efficiency.

While Dotdigital offers a variety of useful features for digital marketing, there are also some drawbacks to consider. One potential downside is the cost, as some users may find the pricing to be on the higher side compared to similar platforms.

I love the Easy Editor. That is where I work the most creating the visual aspects of the campaign so this is really important to me. Moving things around is very intuitive and yet allows for complex designs. I love that I can create personal building blocks, so that I can duplicate a design from one campaign to the next without having to redo everything. It makes your own content reusable.

The revenue reporting is buried in the reports. In other email software, it's right up there with opens, clicks, etc. At the end of the day, it doesn't matter how many people opened my email if I can't see how much revenue the campaign made. Other email software shows revenue much better.

easy to use email design feature. I can design and personalize my emails without the support of a creative department.

testing features. I would like to perform a 50/50 split on the entire mailing effort. Dotmailer only has an A/B test split up to a certain percentage, then the winning effort is sent to remainder of list. I know there are ways around this but they are not convenient. Give an option to split 100% of the entire list.

Ease of use, and reliability. I like the automation features. Support is readily available. Well priced.

I'd like an easier way to resubscribe people from the unsubscribed list. We have people forget they unsubscribed, and getting them back into the system is a lot of work. Also, we're having issues on how emails look when we forward them. The formatting gets all wonky.

The drag and drop ability. and the analytics dashboard. Those two features make building emails and analyzing data super easy.

I wish we had the ability to add multiple links to one image. Being that I work for a makeup company, we push images of models wearing makeup. It would be nice if I could have the lips of the model link to lipsticks and the brows to push to our eyebrow products etc.

Building emails is very easy through the drag and drop interface, and sending They are continually adding in more features (SMS, transactional emails) though a lot of these are additional cost add ons, and sometimes not easy to understand to a new user.

Image management is one of the main areas that could do with improvement - it can be incredibly clunky to use and time consuming to drop in new images, or delete old ones.

Amazing features and functionality like split testing, geolocation reports, dynamic content and easy to use templates.

It is expensive when you start integrating the product with your own CRM system as you have to pay a separate synching fee.

Super easy to use. Love how I can add as many images as I need. Great ability to edit the images inside of dotmailer.

Need better feedback on bounces and then a solution on how we can fix those. Spam check should be included in price too.

It is very easy to use... just drag and drop. The pre-done work flows help out a lot when trying to set up new triggered emails.

You are not able to add in a background image, the emails sent out look boxy and not modern. The only way to accomplish a modern design it to create images of the whole email that ultimately gets put in the junk bin due to the amount of images.

Ease of use and template designer. Ease of contact and segment management. Support was always ready and willing to help even if they could not resolve issue. Pricing is very affordable for what you get as well.

No way to track ROI, for our account at least. Issues with Outlook 13 and Outlook web compatibility.