iContact Reviews

I really like its ease of use and the amount of features it offers me to maximize my email marketing efforts.

The platform sometimes becomes a bit slow when loading certain functionalities and workspaces but it doesn't happen often.

Ease-of-use, template design (copy/paste) was simple and straightforward, email/lead file management was easy, and good customer support.

Ability to change/edit existing templates required extra support.

iContact is a low cost solution for basic email marketing. You have access to a strategic advisor. My strategic advisor always provides thorough answers and/or solutions when requested. iContact offers automation with workflows that are easy and quick to build. The user interface is easy to understand.

The response time to fix API issues can be slow. iContact does not offer a post unsubscribe survey. I'm not able to download user profile information when exporting email send statistics - this is important for me when I want to do a quick analysis on my data.

I like that it is easy to create and personalize marketing emails with iContact.

iContact has a robust backend integration capability but it lack website builder tools.

Traditional marketing strategies are tedious, expensive and time consuming. iContact makes it easy to create, customize, send and manage email deliverability.

Unlike alternatives such as Constant Contact, iContact lack website builder tools.

It is way too easy to create and customize marketing emails with iContact.

I have used iContact for an extended duration now and it barely fail to accomplish my needs.

I really enjoy being able to make every email it's own through creation. It is also nice to be able to reuse saved work for different emails.

Sometimes the tracking can be thrown off when it comes to the analytics

This email marketing system is so reliable.
I like the efficient features of iContact.

iContact does not have downsides.
iContact is amazing.

I like how iContact eradicated traditional marketing strategies such as billboards, which were tedious and time consuming.

Unfortunately, iContact doesn’t have freemium version.

iContact lets you create, send and track messages with ease and efficiency. It's inexpensive and has a free version for beginners.

Since I started using it, this tool has met all my needs.

IContact is easy to use. I don’t use templates, but build my emails from scratch. I can see who engages, who engages more than once, and I can target them for a more personalized follow-up

I would use templates if there were more of them geared toward nature (stars in the night sky, for example) or low key parties with a cosmic bentAlso - need more fonts!

Icontact has served us well over the past year for our newsletters and promotions. Take your time learning how to use it and watch the tutorials!

Took a little while to figure out navigation

I enjoy its ease of use and the ability to use graphics to add interest to our newsletter. The Dashboard is a wonderful tool. I love being able to schedule the publication date and time (with the time zone verification) and the feature that lets me see how the newsletter will appear on a PC and on a smart phone.

The unsubscribe button is located on the left top corner of the email. Subscribers who are closing the message have sometimes inadvertently unsubscribed. It is also not obvious to some readers when the message has been clipped. If the reader’s newsletter is clipped and they don’t see the entire message, the Dashboard does not register that as an “open.” The clipped message should be located in a more visible location. It would be great if these issues could be corrected.

Many-to-many relationships of all entities (except subscription to one list). Very flexible. Also ability to select multiple segments or exclude them.

Would like to be able to insert an image with text scrolling around it. ((Captions do not do that.) MailChimp allows this!

iContact makes it super easy to send large volume of outbound marketing emails rapidly.

Do not have great focus on global enterprise corporations.

Building workflows is incredibly easy. They take the mystery out of building comprehensive automated workflows that make a marketer's life easier. And the support is amazing. My company's Strategic Advisor is helpful and eager to answer any questions she can. If she doesn't have the answer, she always takes the time to think it through and get back to me with solutions.

We're having some issues with open/click discrepancies, which is frustrating, but Strategic Advisor assures me the support team is working on a solution. I'd like access to more comprehensive analytics. Strategic Advisor pulls monthly reports for me, but I'd love the ability to pull these reports myself.

Our e-mails always get into the inbox, and we have a dedicated account manager. We've saved by switching from a competing ESP. Received same level of service for 1/4 the cost.

Difficult to get account issues taken care of when your account manager is out of the office. Difficult to do real time segments. For example, if I want to exclude anyone who has not opened any e-mails in the past 180 days, there is not a way for me to create a segment based on that criteria that updates on its own, that is, if someone who was on the 180-day non-opener list decides to open an old e-mail, they should automatically drop off that list. Similarly, someone who was not on the non opener list yesterday who hits 180 days without opening today, should be added to that segment. Other ESPs have this ability.

The ability to schedule emails to go out over the weekend. When I am home relaxing, the software is reaching out to qualified candidates on my behalf.

When I send myself a test message from iContact or send a test message to a co-worker in the same office, probably 50% of the time, the test message is found in our junk mail.

At our business, we appreciate the timed releases, simple platform, and easy-to-access data following an email release.

The only thing we wish there could be an improvement on is ease of design. It seems like there are some quirks where we try to change a font color and it snaps back to the original, forcing us to go into HTML mode to edit. Thankfully, it's easy to switch between "design-mode" and "HTML mode."

I have been using iContact for over 3 years now and never had any major issues with them. Email marketing gets a whole lot easier with iContact's features and amazing tools.

The best thing about iContact is the ease of use. You can get started without any training. They have kept things simple, user-friendly, and their interface is top-notch.

Drag-and-drop builder is another reason why its hard to switch to other email marketing services. I have tried drag-and-drop email builders of other email marketing services as well (GetResponse, MailChimpl, Mailerlite, etc.) but I personally find iContact the best in the game.

Subscriber management and ability to segment subscribers based on multiple variables is another advantage that has always helped me in understanding my subscribers and sending them relevant emails.

My only concern is price. It is expensive as compared to other email marketing services. Additionally, they don't have any free plan. Most of their competitors have like MailChimp and mailerlite.

Clean reports- easy to read and understand.
Salesforce sync both ways. It's easy to set up and works nicely.
Good customer support. They offer great strategic support as well as help on technical issues. They are also easily accessible. You're assigned a rep, which often works better than getting a random person at any time. You can really develop a good working relationship.

List management can be confusing. There are both lists and segments to be managed in the software, and it can get confusing to figure out what's a list, what's a segment. But once you get the hang of it, it can be handy. I can't say I use those features as often as I just resort back to Salesforce to generate a fresh list.

For the most part, it is easy to navigate. I like that it is compatible with almost any type of HTML code.

I don't like how it's set up to tag contacts. My company never uses the feature because it's way too complicated and frustrating. The HTML designers also do an okay job of creating templates from scratch. The most recent one I received had too much coding and took me hours to add in content.