Brandwatch Reviews

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234 Reviews for UK Users

- Industry: Internet
- Company size: 2–10 Employees
- Used Daily for Free Trial
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
The must-have tool for modern brands
Reviewed on 15/07/2023
It is extremely positive. From the moment I started using the platform, I was impressed by its...
It is extremely positive. From the moment I started using the platform, I was impressed by its power and ability to provide valuable information about my brand and consumer perception, I really liked it.
Pros
I love his ability to give me a complete and detailed view of my brand perception online. Thanks to its driven sentiment analysis, I was able to understand consumer opinions and reactions deeply and accurately. Furthermore, the platform allowed me to monitor in real time any unusual activity or emerging crisis, allowing me to take quick and effective action.
Cons
Well, since the platform offers a large amount of data and analysis, it took me some time to familiarize myself with all the functionalities and get the most out of it.
- Industry: Marketing & Advertising
- Company size: 51–200 Employees
- Used Weekly for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
market leader and first mover since 1999
Reviewed on 24/09/2021
always available to solve issue or arrange product training.
always available to solve issue or arrange product training.
Pros
100% flexibility and scalability. it can be used by any type of user and it can scale to any company size and need
Cons
to leverage it at fool capacity it require some serious skills in query wirting
Reasons for Switching to Brandwatch
advanced product features, query editor, project and users management- Industry: Music
- Company size: 501–1,000 Employees
- Used Daily for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 2.0 /10
it often does not work
Reviewed on 23/11/2020
basically the idea behind falcon is a good one, all the functions make sense and give you the...
basically the idea behind falcon is a good one, all the functions make sense and give you the possibility to run marketing campaigns more easily, especially if you have multiple channels!
the problem with the whole thing is that falcon does not run smoothly. super often i have to spend hours!!!! to upload a video or image in the "create a post". sometimes it takes hours to load and then tells me that it doesn't work!
i also often get error codes when posting, e.g. that something did not work and the post could not be planned - but when i go to the calendar the post is there. vice versa it is also the case that i often get gesgat it's all okay the mail was scheduled - and i receive an email from falcon that the mail could not be posted. this makes the work with falcon super unreliable and i have no good feeling to rely only on this software
Pros
good idea
many possibilities
option to operate many channels simultaneously
easy way to share accounts within a company
the use of different platforms (FB, Instagram, etc.)
the possibility to interact with the users (to react to posts, to link comments,..)
Cons
very poor reliability !!!
page sometimes (very often) uploads the media very slowly or not at all
left integration difficult
communication with users is difficult - you cannot post or comment on GIF's or images/videos, and instagram does not allow you to interact at all
- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Daily for 1-5 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
How Falcon made my day to day life easier
Reviewed on 13/03/2020
Overall experience is very positive. Like mentioned above, I really like the Publishing tool....
Overall experience is very positive. Like mentioned above, I really like the Publishing tool. Engaging with the audience is also much easier than before (I do however wish that Instagram DM's could pull through to Falcon as well because then all my engagement could be done from one platform). But yes, overall I'm very positive. The team is also always very ready and prepared to help.
Pros
The Publishing tool saves me so much time. Instead of designing a content plan on other software or programs, I can now create my content on Falcon's calendar. I also save time then on briefing our designers, because I send it directly to them for approval where they see exactly what I have in mind and design it accordingly.
Cons
I really dislike that I have to create my audience from scratch every time I set up my ads. I don't want to create an audience from the listening tool, which is the only way you can save an audience. I would like to create an audience from scratch once, save it for that specific channel, and have it ready the next time/month I create my ads.
Also, a recommendation - That you can edit published content as well (sometimes you want to change a small thing in the caption, but now you have to delete the whole post and add everything again).
Alternatives Considered
HubSpot Marketing HubReasons for Choosing Brandwatch
Sprout made engaging very difficult. The listening tool on Falcon is a BIG bonus. Another thing that Falcon offered that Sprout didn't was the approval option which makes it possible to do content planning directly on the platform.Switched From
Sprout SocialReasons for Switching to Brandwatch
- Listening- Industry: Marketing & Advertising
- Company size: 11–50 Employees
- Used Daily for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 7.0 /10
Great product with lots of features but be prepared to pay!
Reviewed on 23/03/2020
Overall my experience with Falcon has been very positive. Having used multiple SMM tools, I've been...
Overall my experience with Falcon has been very positive. Having used multiple SMM tools, I've been impressed with the efficiency of the software. More development on the accompanying Hub app will really benefit a seamless operation across both desktop and mobile.
Pros
Falcon is really easy to manage multiple social media channels, allowing you to easily post, interact and report. The UI is really easy to digest, meaning you can quickly pick up and get used to the software with minimal training. The customer support staff are always readily available should you need them, offering great advice and checking back to make sure the issue has been resolved. Regular webinars also give key insight into the changes going on in the social landscape, as well as demonstrating new product features.
Cons
Falcon is one of the pricier social media scheduler tools. The value is there with the quality and detail in the social listening/reporting, however it doesn't make the software too accessible for smaller businesses or individuals.
Switched From
BufferReasons for Switching to Brandwatch
Number of features and ability to have multiple team members/accounts with various levels of accessibility.- Industry: Accounting
- Company size: 1,001–5,000 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
Falcon Review
Reviewed on 18/03/2020
Getting other teams to schedule has cut down my tasks in some ways, making people more responsible...
Getting other teams to schedule has cut down my tasks in some ways, making people more responsible for their own projects and providing training for them so they've learned a new skill.
Customer service is always great, (Helgi is awesome) (and love that you can send GIFS), and they're usually quick to respond and resolve issues.
Pros
The calendar overview
Scheduling quite easily
Being able to leave notes
Having a team system
Cons
The approval system and the access that different user roles have.
Preview mode not always being accurate.
Not being able to do things like tagging on pics for Twitter or needing an app to schedule certain posts on Instagram.
Falcon not being able to collate all data from all channels for stats (but i know that's due to the channel permissions and not Falcon)
Falcon sometimes refreshing and not saving posts, taking ages to load images.
Channels being disconnected (again not entirely Falcons fault)
- Industry: Nonprofit Organization Management
- Company size: 501–1,000 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Falcon review
Reviewed on 13/03/2020
User friendly, amazing support team and account managers!
User friendly, amazing support team and account managers!
Pros
For us the scheduling tool is most useful. Falcon is very user-friendly. Once implemented we we're able to roll it out to stakeholders with ease.
Cons
When we first started using Falcon we felt that we couldn't use it to the fullest due to API restrictions. Since raising our issues with Falcon their development team have now almost resolved all of the issues. I do feel that the listening tool could be better. We run yearly influencer rankings and need to pull historical data but Falcon only allows you to pull 30 days of historical data when setting up a new listening stream.
Alternatives Considered
Sprout SocialReasons for Choosing Brandwatch
Needed more features for our social media intelligence tool.Switched From
HootsuiteReasons for Switching to Brandwatch
It was recommended.- Industry: Food & Beverages
- Company size: 51–200 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Would Highly Recommend
Reviewed on 13/03/2020
My overall experience with Falcon. io has been very positive. I just wish I had more time to use...
My overall experience with Falcon. io has been very positive. I just wish I had more time to use it to its full potential!
Pros
It allows one person to manage over 10 different social channels with varying levels of involvement. The reporting function is very user-friendly. Customer service is easy to access through the help feature if you ever run into issues.
Cons
Cost. Considering all the free open-source software available, I think the cost would limit the types of businesses that could afford this tool.
- Industry: Wholesale
- Company size: 1,001–5,000 Employees
- Used Daily for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Efficient social media management tool
Reviewed on 30/03/2020
Pros
We regulalrly use the content pool and calendar functionalities within the publish area. This has helped us a lot in collaborating with different countries in our company when it comes to sharing content and ideas.
Cons
We are current waiting for some improvements in the "measure" area. There are currently some features missing like exporting metrics/Dashboards and also some data for particular channels.
Reasons for Choosing Brandwatch
We were looking for a solution that better helps us with international collaborationReasons for Switching to Brandwatch
We have received best overall combination in terms of functionality, service and price.- Industry: Construction
- Company size: 5,001–10,000 Employees
- Used Weekly for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
You can't go wrong with Falcon
Reviewed on 11/01/2022
Pros
The calendar and ease of scheduling is the best part of falcon, but the monitoring system is great too!
Cons
The reporting system isn't the best. There are a lot of glitches and it's hard to manipulate the numbers the way you want, but you can get the basics.
- Industry: Marketing & Advertising
- Company size: 11–50 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 7.0 /10
Falcon.io makes it easy
Reviewed on 27/03/2020
It is a pleasure to use this tool and the quality of data it collects is brilliant. The tool is...
It is a pleasure to use this tool and the quality of data it collects is brilliant. The tool is very easy to use and navigation is seamless.
Pros
Very easy to use and the data collection is brilliant. Customer support is out of this world.
Cons
Lack for social listening analytics. In this sense it feels a bit light-weight. Twitter content performance data is limited. Boolean search queries are too limited for complex search queries.
Reasons for Choosing Brandwatch
Tracx shut down.Reasons for Switching to Brandwatch
Quality of the data was top notch. The tool is very easy to use and the support is out of this world.
- Industry: Computer Software
- Company size: 2–10 Employees
- Used Weekly for Free Trial
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
The best social media management tool.
Reviewed on 20/08/2023
The platform is well organized and gives me easy access to all the necessary features and tools.
The platform is well organized and gives me easy access to all the necessary features and tools.
Pros
I like it because I can track and analyze everything and see the trends in real time and better understand the opinions and comments of my customers.
Cons
Well it would be great if the speed and efficiency of data processing could be improved to further streamline the workflow.

- Industry: Internet
- Company size: 2–10 Employees
- Used Weekly for Free Trial
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
The essential tool to boost the success of my business in social networks
Reviewed on 19/07/2023
From the moment I started using the platform, I was impressed by its power and functionalities. It...
From the moment I started using the platform, I was impressed by its power and functionalities. It has given me complete visibility into my social media presence, allowing me to monitor and analyze conversations relevant to my brand efficiently.
Pros
What really captivated me was his ability to provide a comprehensive and in-depth look at my social media presence. With its extensive set of monitoring and analytics tools, I was able to gain a deep understanding of the conversations and trends relevant to my brand.
Cons
One of the things I disliked the least was the initial learning curve. As a new user it took me a bit of getting used to
- Industry: Education Management
- Company size: 501–1,000 Employees
- Used Weekly for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
it is a social media monitoring and analytics platform.
Reviewed on 14/02/2023
it is a powerful tool for businesses looking to monitor and analyze social media conversations. Its...
it is a powerful tool for businesses looking to monitor and analyze social media conversations. Its comprehensive coverage, advanced analytics, customizable dashboards, AI-powered insights, and strong data privacy and security make it a valuable platform for businesses of all sizes looking to improve their social media performance and better understand their customers.
Pros
Brandwatch monitors millions of sources across the internet, including social media platforms, news sites, forums, and blogs. This provides businesses with comprehensive coverage of online conversations about their brand and industry.Brandwatch allows businesses to monitor social media platforms like Twitter, Facebook, and Instagram for mentions of their brand or related topics. This can help businesses to gain insights into customer sentiment, identify emerging trends, and monitor their brand reputation.
Cons
Brandwatch can be quite expensive, especially for small businesses. The platform's pricing is based on the volume of data being monitored and the number of users, which can make it cost-prohibitive for some businesses.Brandwatch can be complex and overwhelming for new users. The platform offers a wide range of features and capabilities, which can take some time to learn and master.

- Industry: Hospitality
- Company size: 2–10 Employees
- Used Daily for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
Falcon.io is a One Stop Social Media Stop for Agencies
Reviewed on 23/03/2020
I shared most in the I like section. For our big client its been a godsend, with smaller clients a...
I shared most in the I like section. For our big client its been a godsend, with smaller clients a bit trickier. Its streamlined our content creation process and made us more consistent with posting at optimal times on different platforms than ever. Also we can get months ahead with scheduled content, like we'd always dreamed. Its freed up time for other important business things!
Pros
I love the dashboard interface, and the ability to switch from one Client (Project) to another. I absolutely LOVE that my team & I can post for clients on Facebook, Instagram, LinkedIn & Twitter. We even can map out Instagram stories as a part of the overarching social media strategy. As an agency owner, I like the approval capabilities for my content creator or clients to create posts and for us to be the final approval and last eyes to see a post before it goes live. And last but not least, I am a huge fan of the reporting, easy to generate reports for each platform that we can send or review for clients as frequently as need. Also was extremely helpful for end of year/new year meetings I had in December and January, I was more prepared and educated about our stats than ever before, with just a few clicks.
Cons
Wishing you had Pintrest posting (we use and pay for Tailwind). More education on how to use social listening. More capabilities of the apps (to approve ideally or quick switch out or fix posts). To be able to answer chats/DMs in your app, so we can track our responses through stats.
- Industry: E-Learning
- Company size: 501–1,000 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
Overall, the best choice for your social network monitoring
Reviewed on 01/04/2019
If you have to keep numerous channels in check, then Falcon is exactly what you need. The solution...
If you have to keep numerous channels in check, then Falcon is exactly what you need. The solution allows you to keep everything in order. It gives your team a comprehensive insight into your clients’ activities. We think it is one of the must-have programs.
Pros
With the help of Falcon Social, it has never been a problem to control all the company’s social media channels. We believe that the ability to create applications in the program is one of the best features of the Falcon platform. Besides, what we like about the program is its measure function. With its help, we do not face any serious problems and difficulties when creating and analyzing our reports. It is an all-in-one-place solution. Falcon gives us a great number of abilities to work on the content of our company, as well as provide our best practices through various media channels. Besides, the program allows making engagement with clients easier and more natural. All the things considered, it was definitely a worthy investment for our company.
Cons
Even though we did not have an urgent necessity to contact the Falcon support team, we believe it is a drawback not to have a phone hotline. Well, in some cases, it is a must for a customer to solve the problem occurring within the Falcon platform in the shortest time possible. In addition, it would be better for the service to have a more advanced ability for signing up for newsletters. We wish there was a feature of getting the necessary data and information into our company’s database.

- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Weekly for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Solid tool for social monitoring for both startups and enterprise-level users
Reviewed on 03/10/2018
We've integrated Falcon.io into our portfolio of tools we use in house, and we now use it for some...
We've integrated Falcon.io into our portfolio of tools we use in house, and we now use it for some of our largest national monitoring campaigns, and it handles everything we throw at it easily.
It's also pretty good at handling multi-lingual campaigns as well, which was a prerequisite for any monitoring tool we chose. I'd heavily recommend Falcon to anyone in the market.
Pros
Falcon's dashboard is insanely easy to navigate and set up your first monitoring campaign within minutes. The tool does everything from monitoring multiple channels, sentiments, hashtag monitoring, and social media scheduling (priced at a different tier).
Their support is also A1, with quick response times, and genuinely helpful support staff.
The feature set and price makes Falcon.io an easy choice over something like Social Studio, which has less capabilities, for a much higher price tag.
Cons
One major thing that's missing is the ability to schedule exported reports (either in PDF or Excel format would be good). There's no way to set up an automated report to be sent to your inbox at set times/triggers.
Also, sometimes the sentiment monitoring can be a bit off for different languages. We found the the French sentiments we often mislabeled as positive, when they were quite negative. Apparently the system gets better as your correctly label them.

- Industry: Entertainment
- Company size: 51–200 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
A wonderful social media tool with solid capabilities
Reviewed on 21/11/2018
Pros
I LOVE that it can actually schedule instagram posts. that might not seem like a big deal, but it is. it truly works. The ability to copy/paste posts between networks (copy a FB post over to TW for example) and schedule them as well, is great too.
the ability to tag your posts with internal tagging is also very helpful
their "listen" feature is also quite useful for keeping track of what your target audience is up to and interested in.
Cons
like any social media management too, it can feel a bit bulky if you're just trying to get in and post ASAP. but the features are worth the price tag in general and there's a lot of value in their system.
- Industry: Higher Education
- Company size: 1,001–5,000 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Recommended!
Reviewed on 24/11/2020
I really like the product a lot. It is the best of the three or four different softwares that I...
I really like the product a lot. It is the best of the three or four different softwares that I have used over the years. Fairly easy to use, good customer support, etc.
Pros
It is an all-in-one tool for social media management, social ad buying, social listening, and reporting. I really like some the publish module and the ease of scheduling content as well as being able to collaborate on content. I like the content pool feature as well. And, having Instagram story scheduling is really nice because not everyone offers that. It's very easy to set up and manage teams and accounts. The social listening and alerts are really helpful and you're able to set things up and automate where you need to. Reporting is super helpful to have in one place and export in an easy to digest way.
Cons
There's some features that are limiting in the publish module but it isn't anything major.

- Industry: Education Management
- Company size: 1,001–5,000 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 7.0 /10
Expensive but useful social tool
Reviewed on 13/03/2020
Very positive.
Very positive.
Pros
Integration with LinkedIn.
Powerful monitoring capabilities.
Easy to use dashboards.
Great onboarding.
Reliable - never had a failed post.
Cons
Expensive compared to competitors.
No support for gallery posts or multiple image posts on Instagram and LinkedIn.
- Industry: Nonprofit Organization Management
- Company size: 201–500 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 6.0 /10
Helps us do our best
Reviewed on 30/11/2020
Pros
Falcon has helped us streamline our content publishing, and measure our effectiveness like never before.
Prior to falcon we had to work with free scheduling tools that didn't do all we needed, and content was held in spreadsheets. Now we can plan, implement and measure our social offering all on one platform!
Cons
Whilst there are great tools to implement with a CRM system or social media to create profiles, there is not an available API for our CRM system.
Measures and reports can be improved, but they are working on this all the time!
- Industry: Marketing & Advertising
- Company size: 51–200 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 7.0 /10
Falcon Review
Reviewed on 23/11/2020
Pros
I like the ease of use when assigning messages to my team. I also like the calendar view and the ease with which can reschedule posts.
Cons
My least favorite thing about Falcon is the reporting module, I'd love to see some revenue based KPIs in there as well.
Alternatives Considered
SproutReasons for Choosing Brandwatch
Wanted a more robust productSwitched From
Agorapulse- Industry: Food Production
- Company size: 1,001–5,000 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
Lovely tool
Reviewed on 18/11/2020
I would describe myself as a satisfied user, who is still learning.
I would describe myself as a satisfied user, who is still learning.
Pros
I like the fact that I can collect all our social media doings in one hub, and feel that thou I have been using Falcon.io for a while there is always some untapped potential, waiting to be realized. The dialogue with the company also seems to have the customers best at heart, and staying in tune is really easy. The inspirational sessions set up by Falcon.io providing inspiration from across the globe is a big plus.
Cons
We have some challenges with multilingual posts, and every now and then there are some small kinks in the interface that usually get ironed out pretty fast.
- Industry: Consumer Goods
- Company size: 51–200 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 6.0 /10
Good tool with many features
Reviewed on 18/11/2020
It's a good tool but it could definitely be improved.
It's a good tool but it could definitely be improved.
Pros
The best thing about Falcon is how easy it is to schedule content.
Cons
It is very complex to use and requires a lot of time to really understand all its features. I think it can be a very good resource for market research and understanding your own community better, but it often fails to deliver on daily tools (like not being able to directly post carousels or videos properly), or setting up reports that include an engagement rate for the account or post. Many things still have to be done manually or using other platforms.
The community management tool is pretty useless.
- Industry: Government Relations
- Company size: 1,001–5,000 Employees
- Used Daily for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 4.0 /10
Some great features
Reviewed on 23/03/2020
It is a great product that allows us to Monitor and Engage better than we did previously.
It is a great product that allows us to Monitor and Engage better than we did previously.
Pros
Engage function is really great. The scheduling function is great for Twitter, Facebook, the new Share function is great for sharing drafts with people not on the platform - can you add the share function to every draft page so you don't have to add Labels to get the right content?
Cons
1. You can't boost from the page. This means that any post you are putting money behind, you have to use creator studio for.
2. Multiple photos to Instagram. Again, need to deflect to Creator Studio for this.
3. I feel the Calendar functions could be better so that you can use it more in planning.