Brandwatch

4.2 (233)
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The social suite of the future.

Overall rating

4.2 /5
(233)
Value for Money
3.8/5
Features
3.9/5
Ease of Use
4.2/5
Customer Support
4.5/5

85%
recommended this app
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233 Reviews for UK Users

Rono
Rono
Overall rating
  • Industry: Computer Software
  • Company size: Self Employed
  • Used Monthly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

I am able to monitor my brands activity comfortably, this used to give me headache before.

Reviewed on 19/07/2023

So far so good, I don't have sleepless nights any more, Brandwatch has got me covered!

So far so good, I don't have sleepless nights any more, Brandwatch has got me covered!

Pros

I was amazed by the way Brandwatch made it easy to be in total control of my brand, from real time monitoring to their amazing analysis.

Cons

Their plans can be a little expensive, other than that they provide a great service.

Michele
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 51–200 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

market leader and first mover since 1999

Reviewed on 24/09/2021

always available to solve issue or arrange product training.

always available to solve issue or arrange product training.

Pros

100% flexibility and scalability. it can be used by any type of user and it can scale to any company size and need

Cons

to leverage it at fool capacity it require some serious skills in query wirting

Alternatives Considered

Digimind and Talkwalker

Reasons for Switching to Brandwatch

advanced product features, query editor, project and users management
nina
Overall rating
  • Industry: Music
  • Company size: 501–1,000 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 2.0 /10

it often does not work

Reviewed on 23/11/2020

basically the idea behind falcon is a good one, all the functions make sense and give you the...

basically the idea behind falcon is a good one, all the functions make sense and give you the possibility to run marketing campaigns more easily, especially if you have multiple channels!
the problem with the whole thing is that falcon does not run smoothly. super often i have to spend hours!!!! to upload a video or image in the "create a post". sometimes it takes hours to load and then tells me that it doesn't work!
i also often get error codes when posting, e.g. that something did not work and the post could not be planned - but when i go to the calendar the post is there. vice versa it is also the case that i often get gesgat it's all okay the mail was scheduled - and i receive an email from falcon that the mail could not be posted. this makes the work with falcon super unreliable and i have no good feeling to rely only on this software

Pros

good idea
many possibilities
option to operate many channels simultaneously
easy way to share accounts within a company
the use of different platforms (FB, Instagram, etc.)
the possibility to interact with the users (to react to posts, to link comments,..)

Cons

very poor reliability !!!
page sometimes (very often) uploads the media very slowly or not at all
left integration difficult
communication with users is difficult - you cannot post or comment on GIF's or images/videos, and instagram does not allow you to interact at all

Rynie
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

How Falcon made my day to day life easier

Reviewed on 13/03/2020

Overall experience is very positive. Like mentioned above, I really like the Publishing tool....

Overall experience is very positive. Like mentioned above, I really like the Publishing tool. Engaging with the audience is also much easier than before (I do however wish that Instagram DM's could pull through to Falcon as well because then all my engagement could be done from one platform). But yes, overall I'm very positive. The team is also always very ready and prepared to help.

Pros

The Publishing tool saves me so much time. Instead of designing a content plan on other software or programs, I can now create my content on Falcon's calendar. I also save time then on briefing our designers, because I send it directly to them for approval where they see exactly what I have in mind and design it accordingly.

Cons

I really dislike that I have to create my audience from scratch every time I set up my ads. I don't want to create an audience from the listening tool, which is the only way you can save an audience. I would like to create an audience from scratch once, save it for that specific channel, and have it ready the next time/month I create my ads.

Also, a recommendation - That you can edit published content as well (sometimes you want to change a small thing in the caption, but now you have to delete the whole post and add everything again).

Alternatives Considered

HubSpot Marketing Hub

Reasons for Choosing Brandwatch

Sprout made engaging very difficult. The listening tool on Falcon is a BIG bonus. Another thing that Falcon offered that Sprout didn't was the approval option which makes it possible to do content planning directly on the platform.

Switched From

Sprout Social

Reasons for Switching to Brandwatch

- Listening
Roderick
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Great product with lots of features but be prepared to pay!

Reviewed on 23/03/2020

Overall my experience with Falcon has been very positive. Having used multiple SMM tools, I've been...

Overall my experience with Falcon has been very positive. Having used multiple SMM tools, I've been impressed with the efficiency of the software. More development on the accompanying Hub app will really benefit a seamless operation across both desktop and mobile.

Pros

Falcon is really easy to manage multiple social media channels, allowing you to easily post, interact and report. The UI is really easy to digest, meaning you can quickly pick up and get used to the software with minimal training. The customer support staff are always readily available should you need them, offering great advice and checking back to make sure the issue has been resolved. Regular webinars also give key insight into the changes going on in the social landscape, as well as demonstrating new product features.

Cons

Falcon is one of the pricier social media scheduler tools. The value is there with the quality and detail in the social listening/reporting, however it doesn't make the software too accessible for smaller businesses or individuals.

Alternatives Considered

Agorapulse and Hootsuite

Switched From

Buffer

Reasons for Switching to Brandwatch

Number of features and ability to have multiple team members/accounts with various levels of accessibility.
Cindy
Overall rating
  • Industry: Accounting
  • Company size: 1,001–5,000 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Falcon Review

Reviewed on 18/03/2020

Getting other teams to schedule has cut down my tasks in some ways, making people more responsible...

Getting other teams to schedule has cut down my tasks in some ways, making people more responsible for their own projects and providing training for them so they've learned a new skill.
Customer service is always great, (Helgi is awesome) (and love that you can send GIFS), and they're usually quick to respond and resolve issues.

Pros

The calendar overview
Scheduling quite easily
Being able to leave notes
Having a team system

Cons

The approval system and the access that different user roles have.
Preview mode not always being accurate.
Not being able to do things like tagging on pics for Twitter or needing an app to schedule certain posts on Instagram.
Falcon not being able to collate all data from all channels for stats (but i know that's due to the channel permissions and not Falcon)
Falcon sometimes refreshing and not saving posts, taking ages to load images.
Channels being disconnected (again not entirely Falcons fault)

Sabina
Overall rating
  • Industry: Nonprofit Organization Management
  • Company size: 501–1,000 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Falcon review

Reviewed on 13/03/2020

User friendly, amazing support team and account managers!

User friendly, amazing support team and account managers!

Pros

For us the scheduling tool is most useful. Falcon is very user-friendly. Once implemented we we're able to roll it out to stakeholders with ease.

Cons

When we first started using Falcon we felt that we couldn't use it to the fullest due to API restrictions. Since raising our issues with Falcon their development team have now almost resolved all of the issues. I do feel that the listening tool could be better. We run yearly influencer rankings and need to pull historical data but Falcon only allows you to pull 30 days of historical data when setting up a new listening stream.

Alternatives Considered

Sprout Social

Reasons for Choosing Brandwatch

Needed more features for our social media intelligence tool.

Switched From

Hootsuite

Reasons for Switching to Brandwatch

It was recommended.
Julia
Overall rating
  • Industry: Food & Beverages
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Would Highly Recommend

Reviewed on 13/03/2020

My overall experience with Falcon. io has been very positive. I just wish I had more time to use...

My overall experience with Falcon. io has been very positive. I just wish I had more time to use it to its full potential!

Pros

It allows one person to manage over 10 different social channels with varying levels of involvement. The reporting function is very user-friendly. Customer service is easy to access through the help feature if you ever run into issues.

Cons

Cost. Considering all the free open-source software available, I think the cost would limit the types of businesses that could afford this tool.

Janina
Overall rating
  • Industry: Wholesale
  • Company size: 1,001–5,000 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Efficient social media management tool

Reviewed on 30/03/2020

Pros

We regulalrly use the content pool and calendar functionalities within the publish area. This has helped us a lot in collaborating with different countries in our company when it comes to sharing content and ideas.

Cons

We are current waiting for some improvements in the "measure" area. There are currently some features missing like exporting metrics/Dashboards and also some data for particular channels.

Alternatives Considered

Salesforce Marketing Cloud, facelift and Hootsuite

Reasons for Choosing Brandwatch

We were looking for a solution that better helps us with international collaboration

Reasons for Switching to Brandwatch

We have received best overall combination in terms of functionality, service and price.
Hannah
Overall rating
  • Industry: Construction
  • Company size: 5,001–10,000 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

You can't go wrong with Falcon

Reviewed on 11/01/2022

Pros

The calendar and ease of scheduling is the best part of falcon, but the monitoring system is great too!

Cons

The reporting system isn't the best. There are a lot of glitches and it's hard to manipulate the numbers the way you want, but you can get the basics.

Sophie
Overall rating
  • Industry: Food & Beverages
  • Company size: 201–500 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Excellent so far!

Reviewed on 13/03/2020

Enjoying it so far, it meets all our needs and has great customer support.

Enjoying it so far, it meets all our needs and has great customer support.

Pros

The product is easy to use and hands down the best thing that comes with it is the constant support of their staff. Always very helpful and quick in responding to queries.

Cons

I think overall the platform could be a little more visual. We've previously used Dash Hudson and found this to be 100% user friendly and metrics could be understood at a glance.

Ronald Abilmar
Ronald Abilmar
Overall rating
  • Industry: Computer Software
  • Company size: 2–10 Employees
  • Used Weekly for Free Trial
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

The best social media management tool.

Reviewed on 20/08/2023

The platform is well organized and gives me easy access to all the necessary features and tools.

The platform is well organized and gives me easy access to all the necessary features and tools.

Pros

I like it because I can track and analyze everything and see the trends in real time and better understand the opinions and comments of my customers.

Cons

Well it would be great if the speed and efficiency of data processing could be improved to further streamline the workflow.

Liliana
Liliana
Overall rating
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Weekly for Free Trial
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

improving my brand

Reviewed on 18/06/2023

What really stands out from my experience with Brandwatch is the ability to receive real-time...

What really stands out from my experience with Brandwatch is the ability to receive real-time alerts on any unusual activity or emerging crisis that may affect my brand.

Pros

I love how I can constantly monitor my brand and receive real-time alerts on any unusual activity or emerging crisis. The platform uses artificial intelligence to provide insights into consumer sentiment and reactions online.

Cons

The learning curve can be a bit steep at first. This platform has a wide range of features and capabilities, which can be overwhelming at first.

Liam
Overall rating
  • Industry: Retail
  • Company size: 11–50 Employees
  • Used Daily for Free Trial
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Brandwatch helped us scale and reach new audiences

Reviewed on 24/02/2023

really good

really good

Pros

the UI is amazing. such amazing feautres. allows us to do a lot more with our socials

Cons

integrations with CRM like Hubspot is not there, otherwise really good.

Alternatives Considered

Mention

Reasons for Switching to Brandwatch

price
Alicia
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Must-Have for a Busy Agency

Reviewed on 10/08/2021

Overall I love it for scheduling, analytics, and engagement management. I have noticed a few bugs...

Overall I love it for scheduling, analytics, and engagement management. I have noticed a few bugs with it not working certain days or posts not able to go through. But for the most part, with how much I use it, I've had minimal issues, and I would recommend this for any agency or social media marketer that is juggling a lot of clients.

Pros

This platform cuts out hours of time scheduling & customizing posts for multiple social media platforms. It's also a great tool for managing comments/messages for multiple clients in one easy, organized location.

Cons

FB Business Suite now allows you to schedule IG & FB stories, while Falcon still doesn't have that feature. Also we paid for the Advertising feature which allows you to set up FB ads directly through the platform, however I have found that I still end up using FB Ads Manager to maintain my advertising. I was excited about the idea of being able to do everything in one spot initially but the advertising feature is not easy to use, although I'm sure a lot of that has to do with what the FB API allows for third-party apps, and you can't easily set up different types of ads & optimization, so you end up having to move to FB Ads Manager anyway to do anything that isn't a basic "boost."

Michael
Michael
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Best in class software, easy to use, and feature-rich

Reviewed on 27/04/2019

We use Falcon.io to monitor the sentiment, mentions and overall trends/virality of our clients...

We use Falcon.io to monitor the sentiment, mentions and overall trends/virality of our clients social media profiles.

Pros

First of all, the biggest benefit of Falcon is that it comes in significantly cheaper than the market leader (Salesforce) and 100x easier to use and get started.

While customization may not be as extensible as Salesforce (also without the headaches), there's still a good degree of tuning to be found within Falcon such as setting up automatically generated reports, custom dashboards, and brand monitoring options.

Falcon also works great in a multilingual setting (French and English in our case), though will sometimes report some false-positives in non-English sentiments.

The ability to monitor brand mentions, sentiments, and callouts across all social media platforms and the web in one convenient dashboard is amazing.

Cons

The mobile version of the site, and mobile apps for iOS/Android (Called Engage) are a bit buggy sometimes, and leave a bit to be desired feature-wise. Though, thankfully it appears that the app is regularly updated and maintained, so I'm holding out hope that it grows to be much more serviceable in the future.

Hannah
Hannah
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 51–200 Employees
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support

Brandwatch is a bad deal

Reviewed on 05/05/2016

We've signed into a Brandwatch contract for two years now and I've seen a continual decline in...

We've signed into a Brandwatch contract for two years now and I've seen a continual decline in customer service. We noticed the program wasn't picking up mentions that it should have been picking up and when reaching out to our rep she was unable to help us. Brandwatch is an expensive listening tool compared to someone like NUVI or Google Trends, it should be served with great customer service. At this point we are just riding out our contract until we can cancel.

Pros

In-depth analytics and word cloud features are neat.

Cons

Customer service is poor and that makes or breaks a company. The queries were not always easy to write and trouble shooting them wasn't easily done within the program.

Response from Brandwatch

Hi Hannah,

Thanks for taking the time to give us your feedback. I'm really sorry to hear that you've not been satisfied with our customer service - this is really troubling to hear as we pride ourselves on our excellent service and want every customer to have a great experience. I've passed your comments on to our customer success team and someone will be in touch asap.

I'm also sorry to hear that you've found Queries tricky - our recently released Query Wizard is designed to make this process easier for users so hopefully that helps!

Again, I'm sorry you've had a bad experience with us and hope we can help - someone will be in touch shortly.

Jasmine, Brandwatch

Caroline
Caroline
Overall rating
  • Industry: Education Management
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

A Porsche for your social media team

Reviewed on 23/06/2016

What I like about Falcon is that it is well-rounded: there's a tab for listening, a very user-friend...

What I like about Falcon is that it is well-rounded: there's a tab for listening, a very user-friendly scheduling tool for posting across channels, it implements campaign tracking, there are easy permission features. I'm looking forward to integrating Salesforce into the platform, so we have a solid idea of everyone we're interacting with across social media. Also, they have a very personable, fast customer support team.

Pros

Beautiful design, ease of use, fantastic listening tool, 1:1 customer support. The tool was a tremendous help to unify the various social media accounts, passwords, and people across our org.

Cons

Falcon is not as in-depth on social media analytics. I have to 'go native' to get half the metrics needed.

Nathan
Overall rating
  • Industry: Higher Education
  • Company size: 51–200 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 3.0 /10

Tons of Analytics but clunky posting makes this platform useful, but not what we hoped

Reviewed on 17/11/2020

Overall, Falcon has been useful for measuring content performance, but has been disappointing in...

Overall, Falcon has been useful for measuring content performance, but has been disappointing in its ability to streamline work. In almost every use case we've had, the promise of full automation in scheduling posts is not quite met because of some limitation or another. In practice, Falcon is approaching abandonware status within our organization because utilization is so low - team members opting to post content directly on our platforms rather than be slowed down by Falcon.

Pros

We appreciate the amount of analytics data that is available inside of Falcon across our channels, as well as the ability to schedule posts across platforms well in advance.

Cons

There are strange limitations and inconsistent behavior using the publish module of Falcon. Our content strategy is video-heavy, and we were disappointed to learn that Falcon was incapable of publishing posts with higher than 1080p video (and even 1080p was not officially supported - we were told to use 720p video) as well as other format and quality limitations that the content platforms themselves (Facebook, Linkedin, etc.) do not restrict. So we found ourselves wondering why we were paying for a service that allowed us to do less than what can be done for free directly on those platforms.

Alternatives Considered

Hootsuite
Verified Reviewer
Overall rating
  • Industry: Nonprofit Organization Management
  • Company size: 201–500 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

A Solid Platform for Managing Social Media

Reviewed on 02/11/2018

Good organization that has built their platform organically rather than acquired and merged their...

Good organization that has built their platform organically rather than acquired and merged their way to increased capabilities.

Pros

Platform is easy to learn and use with intuitive capabilities. Calendar feature works very well in centralizing all postings. Building content and approvals process super simple. Growing data capability. Adding new features at a regular clip and support is solid. Pricing is reasonable

Cons

Want the platform to go deeper in the listening capability. But they are making progress

Enes
Overall rating
  • Industry: Information Technology & Services
  • Company size: 2–10 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 7.0 /10

Falcon.io Review

Reviewed on 11/06/2022

Pros

Thanks to reporting and statistics, I can create a strategy for myself by looking at the data. This is my favorite feature.

Cons

There is no feature that I dislike the most. The fact that it is both convenient and inexpensive makes the application stand out in its field.

Adrian
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 1.0 /10

Lacking Customer Support and Missing Key Functionality

Reviewed on 23/03/2020

The salesman was of course promising the world, but after the contract was signed nobody gave a...

The salesman was of course promising the world, but after the contract was signed nobody gave a crap about the customer.

Pros

I liked the dashboard for reporting, however I found it challenging to share the report outside the organization.

Cons

No tagged products functionality for IG or FB. Weak onboarding and CS.

Response from Brandwatch

Hi Adrian,
Thank you very much for taking the time to leave us a review! I'm sorry to hear that you were disappointed with your onboarding experience. Our team at Falcon prides ourselves on our commitment to customer service, and we want to make sure you're getting full value from our platform. With that in mind, please reach out to me or to your CSM if you would like to schedule further trainings! I would be more than happy to help with this.

Best,
Kathleen from Falcon

Nathan
Overall rating
  • Industry: Food & Beverages
  • Company size: 10,000+ Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 6.0 /10

Good and easy to use, does the job (for the most part)

Reviewed on 23/11/2020

Pros

Falcon is very easy to use for scheduling social media posting and analysing the data and insights. The graphs available when analysing the data are particularly useful and user friendly to interact with and understand and for simple scheduling posts, Falcon makes it very easy to do so. The customer support team is always quick to respond to any queries I might have and usually do a good job of fixing any issue I am having.

Cons

Where Falcon could improve is with it's scheduling system. As it stands, Falcon cannot be directly used on desktop to schedule or post carousels on Instagram. This can be done by using their Falcon Hub app, but is a pain to use, and still rather than schedule posts, it simply populates the necessary fields into the Instagram app itself.

Verified Reviewer
Overall rating
  • Industry: Hospital & Health Care
  • Company size: 1,001–5,000 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Great overall platform, missing a few key features

Reviewed on 12/02/2019

Pros

The collaboration and asset management tools are why we selected this platform. It is perfect for multiple users and permissions, assigning tasks and managing an extensive library of content.

Cons

There are a few features that other social scheduling platforms offer that Falcon doesn't, and they are missed. For example, setting up a feed list of Twitter users or a Twitter list so that you can engage and respond to those tweets directly in the platform. That's not possible with Falcon.

Verified Reviewer
Overall rating
  • Industry: Apparel & Fashion
  • Company size: 501–1,000 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Best social media management tool I've seen

Reviewed on 18/06/2017

Pros

It's super easy to use - we have a few people using the tool for different purposes and everyone reports that it's a delight to use and a real time-saver. It's really helped us deliver on our goals (including a launch in a new market) and the team are always adding new features based on user feedback that means it just gets better.

Cons

There are a few extra features I'd like to see - such as moderation of reviews. It's on the more expensive end of the spectrum, but worth it.