Zoho Campaigns Reviews

Zoho Campaigns

4.3 (285)
Simplified Email and SMS Marketing

Overall rating

4.3 /5
(285)
Value for Money
4.4/5
Features
4.2/5
Ease of Use
4.1/5
Customer Support
4.3/5

85%
recommended this app
Sort by

285 Reviews for UK Users

Rohit
Overall rating
  • Industry: Management Consulting
  • Company size: 11–50 Employees
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Cost effective alternative to Mailchimp

Reviewed on 26/11/2022

Exceptional and very strong competitor of mailchimp

Exceptional and very strong competitor of mailchimp

Pros

Its price as this is good and really competitive on pricing when compared with mailchimp

Cons

When I create campaign designs and want to undo changes, i goto the back button thus loosing my designs.

Alternatives Considered

Constant Contact

Reasons for Choosing Zoho Campaigns

Mailchimps cost was very high

Switched From

Mailchimp

Reasons for Switching to Zoho Campaigns

As I was using Zoho CRM integration was easier and seamless.
Anmol
Overall rating
  • Industry: Computer Software
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Best Email Marketing Software if you're using Zoho CRM

Reviewed on 12/06/2022

We used it mainly because we were using Zoho CRM, and how tightly it integrates with CRM.

We used it mainly because we were using Zoho CRM, and how tightly it integrates with CRM.

Pros

It's tightly integrated with Zoho CRM, which is why opted for this tool. The data from this tool gets directly fetched by Zoho CRM and is shown on the contacts, account, and deal section. So a pretty good tool wrt integration.

Cons

When importing contacts from Zoho, I've faced a lot of bugs. Contact import in zoho campaigns is a mess.

Alternatives Considered

SendGrid and GMass

Reasons for Choosing Zoho Campaigns

We were facing issues with the non-integration of netcore with Zoho. And had to use an alternate tool for fetching data back to Zoho.
Charles Boampong
Overall rating
  • Industry: Computer Software
  • Company size: 11–50 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Engaging Email Marketing Software

Reviewed on 23/11/2023

I like the user-friendly interface; it makes it easy for all my team members with little or no...

I like the user-friendly interface; it makes it easy for all my team members with little or no technical background to use it.

Pros

The integration with Zoho CRM provides cohesive environment for managing customer data and executing targeted campaigns.

Cons

I find the pricing structure of Zoho Campaigns to be complex, and cost can increase based on factors such as the number of subscribers.

Kristen
Overall rating
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support

Does NOT sync well with its own CRM product!

Reviewed on 02/08/2018

For the price, its stated complement of features is good. The fact that it does not FUNCTION as...

For the price, its stated complement of features is good. The fact that it does not FUNCTION as stated and it's almost impossible to get in touch with someone who is able or willing to help makes it, in my opinion, basically worthless.

Pros

In theory, having a CRM and Campaign product from the same company would seem to be ideal, right? Seamless integration, real-time syncing, etc. Or at least that's what we had hoped to experience.

Cons

The CRM and Campaign modules DO NOT sync in a timely or accurate fashion. We have had multiple campaigns put on hold, have had a hard time reaching anyone in customer service, cannot get anyone on the phone or to answer an email in under a week, people have opted out and yet continue to receive emails, and on and on. Reporting is buggy, syncing is laggy, the fields don't match between CRM and Campaign, etc. We have heard "hmmm, that's weird" from customer service when describing the problems we've encountered. We've been given business cards from Zoho employees we met IN PERSON with phone numbers that go to unattended mailboxes and we can reach no one. It's by far the least satisfactory software and customer service experience I have been party to in my life...and I have worked for a software development firm as well as in technical support for a peripherals manufacturer.

Sundar
Overall rating
  • Industry: Health, Wellness & Fitness
  • Company size: Self Employed
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Fun to use

Reviewed on 22/09/2023

Building the email list, sending preliminary and final campaigns are very easy to set up and send.

Building the email list, sending preliminary and final campaigns are very easy to set up and send.

Pros

The ease of use and the simple interface makes it very easy to do this job that is very productive for the marketing purpose.

Cons

Permission email management is a bit time consuming.

Alternatives Considered

Constant Contact

Reasons for Switching to Zoho Campaigns

It is about the suitability to the market that I live in and work.
Stuart
Overall rating
  • Industry: Design
  • Company size: 11–50 Employees
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Email Marketing

Reviewed on 22/05/2023

Pros

Easy to use. easy to add images tables etc... and easy to format the email.

Cons

I found setting up lists a little bit confusing and takes a while to get used to.

Alternatives Considered

HubSpot Marketing Hub

Reasons for Switching to Zoho Campaigns

I liked the look and feel better, and the cost was less for a similar product.
Leonardo
Overall rating
  • Industry: Legal Services
  • Company size: 11–50 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 4.0 /10

Cumbersome to use

Reviewed on 30/08/2022

Pros

It’s packed with features that are hard to reach

Cons

UI needs an overhaul, you spend a lot of times trying to navigate the interface - you loose interest to use the program

Kayla
Overall rating
  • Industry: Veterinary
  • Company size: 2–10 Employees
  • Used Monthly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Great platform for email marketing!

Reviewed on 03/10/2023

Pros

We love how easy it is to use Zoho Campaigns. The platform is totally straightforward and anyone can use it even if they have little computer/tech savvy experience. It's also a good value for your money especially when compared to other platforms that offer similar features.

Cons

There's nothing we don't like about Zoho! No complaints here.

Vivek
Overall rating
  • Industry: Education Management
  • Company size: 11–50 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Zoho is a user friendly marketing campaign product

Reviewed on 25/10/2023

Pros

I liked the customer service and the ease of use of the product.

Cons

So far, nothing that I did not like. But more templates would be lovely.

Pulkit
Overall rating
  • Industry: Telecommunications
  • Company size: 501–1,000 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Satisfied with the results.

Reviewed on 25/10/2023

Pros

Easy to use , nice interface and excellent customer support.

Cons

AI and chatbots can be used to make it better

James
Overall rating
  • Industry: Information Technology & Services
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

You can’t go wrong with Zoho.

Reviewed on 11/08/2018

We really like the seamlessness and ease of the Zoho programs, especially the Campaigns program. We...

We really like the seamlessness and ease of the Zoho programs, especially the Campaigns program. We use it to send out emails every week or so, and we have yet to encounter an issue that the tech support couldn’t fix. As our experience with Invoice and Campaigns were positive, we are more inclined to use other Zoho programs, especially if their pricing is as reasonable as with Invoice and Campaigns.

Pros

As we currently use Zoho Invoice to manage our invoices and estimates, we decided to try out Zoho Campaigns for our campaign management. It is very easy to use and very easy to teach to clients to which we refer Zoho Campaigns. The price of Campaigns is very reasonable, especially compared to a lot of other campaign programs. I also like the social campaigns, as sometimes it’s more useful to use social media rather than email. It is also handy to allow multiple users post social media campaigns.

Cons

I just wish that there were more customization options available for the email campaigns. There are a few options available, but the ability to design the perfect email from scratch would be handy. There are quite a few good options to get you started, but for those who wish to make the campaign their own, there are not as many features. Even though the program is very affordable for smaller businesses, it scales up rather quickly, especially the jump between 2,500 and 2,501 recipients. However, it is still the best price for the options.

Derek
Overall rating
  • Industry: Graphic Design
  • Company size: Self Employed
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

A power tool... when it's working properly

Reviewed on 22/12/2020

Overall, the experience has been good, but it's taken a lot of work to get to this point. Admittedly...

Overall, the experience has been good, but it's taken a lot of work to get to this point. Admittedly, we may be stretching the system a bit more than the average user, but we're not doing anything groundbreaking. I've had to (through testing and trial-and-error) get everything working myself because often times the first-tier of support doesn't understand the software that well. Second-tier support has almost always been extremely helpful, but you're usually stuck waiting a couple days to hear back from them.

Pros

We're using workflows in Campaigns to send automated messages based on customer data, and have created quite the intricate web of workflows over the last year. While it's taken some trial-and-error to get things where we want, we have a 12-week long program that runs without any user input, allowing us to focus on elements of the program that DO require our attention. One of the main reasons we went with Zoho Campaigns (and CRM) was the monthly cost compared to other options.

Cons

There are occasional times when the workflows fail to run properly, and this causes me MAJOR headaches. For example, I have a weekly workflow that starts on Tuesday morning with an email, then sends another email on Friday, and finishes with a move to the "next week" workflow the following Tuesday. If the system hiccups and "misses" the window for that Friday email, the user sits in the workflow until NEXT Friday, and does not move on to the next week as they should. As a result, I've had to build failsafes into my workflows that allow me to manually force folks into our out of weeks (ugh!).

Deepa
Overall rating
  • Industry: Information Technology & Services
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 6.0 /10

Started my Email Marketing carrier with Zoho Campaign

Reviewed on 27/04/2022

Pros

I started my email marketing carrier with Zoho Campaign. The user interface is simple and easy to use. We can integrate this with Zoho CRM. Easy to upload contacts, Create segment, Manage unsubscribers and check user activity. Best fit for sending regular newsletter.

Cons

The majority of emails sent end up reaching SPAM or Promotional folder. Takes more than usual time to complete IP warm up.

Alternatives Considered

Mailchimp
Prem
Overall rating
  • Industry: Information Technology & Services
  • Company size: Self Employed
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

All in one Marketing platform

Reviewed on 16/10/2022

Using and managing campaign with zoho family of apps with zapier and make, It makes my work easier...

Using and managing campaign with zoho family of apps with zapier and make, It makes my work easier and time saving. Once set on automation enjoy new customers and orders.

Pros

From creating a campaign to getting your first customer, it has everything for marketing. Creating an email from templates or create your own design with responsive emails. Easy to integrate it with other zoho family apps, Saas and web services. Also capable of integrating with zapier, monday, Make, airtable and more

Cons

Email template editing with html format is a bit tough

Alternatives Considered

HubSpot Marketing Hub, Klaviyo and HubSpot CRM
Akio
Overall rating
  • Industry: Automotive
  • Company size: 10,000+ Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

A big marketing tool

Reviewed on 18/05/2023

The configuration of Zoho campaigns has been simple. I liked the simplicity of the client interface...

The configuration of Zoho campaigns has been simple. I liked the simplicity of the client interface and facilitated things. Zoho's campaigns were quite fast and have had no inconvenience with incorporation.

Pros

Zoho Campaigos is a great marketing branch by electronic correspondence that gives a lot of cost for its cost. One of its outstanding properties is its author of electronic correspondence seals to drag and release simple to use, which causes rookie users to produce rapidames

Cons

It is the best marketing program by electronic correspondence in the market. The options of offers to cease a receptive desire, a through Zoho have the possibility of sending personalized messages to attract new consumers and consumers. It has some questionnaire templates to use in different campaigns according to Ladies.

Brian
Overall rating
  • Company size: 201–500 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Intuitive, feature-rich, easy integrations, very affordable.

Reviewed on 20/03/2018

Overall, Zoho Campaigns has been an exceptional platform for our outbound efforts and we would...

Overall, Zoho Campaigns has been an exceptional platform for our outbound efforts and we would recommend without reservation.

Pros

My top 4 pros are the following:
Integrates very well with my CRM (also Zoho) and syncs subscibers based upon my list requirements.
Exceptional reporting module delivering both dashboard and deep-dive data (especially when coupled with Zoho Reports).
Very user-friendly. Hired a new Marketing Specialist and she was up and running within hours.
As part of the Zoho One package, there is not a more robust email/social outbound marketing platform on the market at similar dollar investment.

Cons

While the number of pre-designed templates are impressive, it is still somewhat limited.
List segmentation is the only aspect of the system that is less intuitive.

Michael
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

ZOHO Campaigns manages 8,000 person newsletter

Reviewed on 05/03/2019

The team at ZOHO Campaigns have been very responsive to any questions. I also like that once you...

The team at ZOHO Campaigns have been very responsive to any questions. I also like that once you build up a list you can manage the list in Campaigns. Overall been very easy software to use on a daily basis.

Pros

I use ZOHO Campaigns to send out a daily 8,000 person newsletter. I have used ZOHO Campaigns for nearly 10 years for my newsletter. What I like is the ability to cut and paste HTML content into a template and create the newsletter in a couple of minutes.

Cons

I would like there to be more subscriber reports in ZOHO Campaigns. Perhaps could be a way we could customize the subscriber reports a little better.

Jim
Overall rating
  • Industry: Online Media
  • Company size: 2–10 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Better than alternatives

Reviewed on 20/09/2023

Very satisfied. Highly recommended.

Very satisfied. Highly recommended.

Pros

I tried many email services as a marketer. Zoho Campaigns is better in terms of price, speed and simplicity. Now it takes 1 minute for me to send my campaigns.

Cons

Please add more contact limits per subscripition.

Nicholas
Overall rating
  • Industry: Computer Software
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Zoho Campaigns has increased our visibility to our customer base for getting out to the world.

Reviewed on 17/04/2018

Pros

It has allowed us to create some exciting campaigns and marketing tools to get visibility to our customer base. Overall it has increased our income by a lot in the last year since we start to use the Campaigns feature. My CEO and COO are excited to see what the next year will bring as this feature grows and we grow with it.

Cons

Zoho has knocked this feature out of the park and I have zero cons to say about it at this time. Keep creating awesome software guys.

Nivin
Overall rating
  • Industry: Oil & Energy
  • Company size: 10,000+ Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

A great automated email and social media marketing tool apt for a mid-sized firm.

Reviewed on 05/08/2018

Pros

It is the most efficient, simple and effective tool in market that helps us manage our campaigns. It provides metadata which is one of its unique features. They provide customer service round the clock. It helps to attain engagement via social media platforms like Facebook and Linked in. You can easily create newsletters with the provided templates. It compares all your email campaigns. The application is very affordable ,and they ensure great analytics. You have to focus on your content and the entire marketing process is taken care of by the application. The manual import and export of data is eliminated, as all this is done by the auto-sync tool. You can create incredible newsletters with the HTML integrated templates. Flexible and customizable layouts are provided.

Cons

The domain name verification process takes time. The absence of a variety of templates. Require more tutorials and step by step methods for posting campaigns. The interface looks outdated in comparison to other email marketing tools.

Óscar
Overall rating
  • Industry: Environmental Services
  • Company size: Self Employed
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

I used Zoho campaigns for comercial purpose, sending offers and tracking them

Reviewed on 24/07/2018

efficiency and performance in the sales process

efficiency and performance in the sales process

Pros

Zoho campaigns is a useful tool without license, you pay per use so that is a great advantage if you want to monetize your sales Budget as a direct cost. The way to billing is as a prepaid bonus that allow you to sent a certain numbers of email. Other funtionality quite interesting is the templates because you can reuse email frammes and later on edit them. That sabe a lot of tiem and money.

Cons

I am not happy at all with the feasibility of the tracking tool. I could test it againts other apps like Google Analytics and the results were significant differents. Than make me think that the utility last less time.

Nalika
Overall rating
  • Industry: Insurance
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Easy email managing

Reviewed on 06/05/2022

Pros

I love that it is easy to integrate with a lot of software that we use. It is also very easy to use and navigate

Cons

I think that they can improve on the amount of immediate (real-time) sync that they have as this would make it easier for users to get work done quicker.

Milthon
Overall rating
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

I like the Zoho Camaign because I can integrate, use and create a campaing in very easy way

Reviewed on 18/06/2018

Easy to use, integrations and the effective it is when sending email campaigns

Easy to use, integrations and the effective it is when sending email campaigns

Pros

I love this software because it allows me to send massive email campaigns for an incredibly good price, it is easy to use and, best of all, you can synchronize it with your CRM database, allowing you to create much more effective marketing campaigns based on the information of your database

Cons

The monthly payment is a bit high for the number of shipments allowed per month, I would like it to be more economical and second, improve the platform a bit since it looks a bit old compared to other services

Verified Reviewer
Overall rating
  • Industry: Education Management
  • Company size: 11–50 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

small businesses newsletters

Reviewed on 26/09/2023

Pros

easy to use Email template and create a good appearance News letters for my Business

Cons

create a good appearance News letters for my Business

Christopher
Overall rating
  • Industry: Professional Training & Coaching
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 8.0 /10

Great include with Zoho One

Reviewed on 17/09/2022

Pros

Good reporting feature. Integrates well with Zoho products.

Cons

can be costly and setup took a bit longer than expected