WebEngage Reviews

Panel is very user friendly and highly customized.

Segment level reporting and funnels are not possible, majority of Analytics are based on Event and not on users

It is easy to use WebEngage's platform. The best part of WebEngage is creating personalised Push notification with different layouts and customisation ability. With WebEngage we are also able to send Push (App and Web both), SMS, Email, WhatsApp to users under one platform.

It takes more than usual time to create Live Segments. Face integration challenges. There is lack of Customer support post-integration.

- Comprehensiveness of offerings across multiple channels of communication
- Great Support team. Niket our SPOC from Webengage has been available literally 24*7 to help us with our queries
- Value for Money. Great pricing as compared to other tools in the market

WebEngage has been an invaluable tool for our business. We've been able to design logical workflows that help us engage with customers through push, SMS, and WhatsApp notifications. The platform is intuitive and easy to use, and the customer service team is always available to answer any questions and help you to solve your business problem to drive more conversions.

The integration process can be a bit tricky some times require additional help from customer support, but the customer support team is always there to help me out. Overall, I'm very happy with WebEngage!

The Ease of User Journey Creation, Notification Delivery, Cross Channel Attribution and Analytics are some of the things that makes this tool better than many others in the market.Email Marketing in particular is better than othe

The UI is a bit complicated to understand and needs a proper walkthrough from experts. Notification Delivery rates suffered when we achieved scale.

User journeys is the main value generator for marketing guys. Allows cross device campaign set ups with perfect ease. Integration with Segment.io also makes life easier as most of the campaigns can be event driven. Client support is awesome

The response time on dashboard UI is slow.
The SDK is heavy to be integrated in client. But segment integration can take care of that. Still some code review is required on the app

We were on the lookout for a marketing automation tool for a couple of months when we finally found out Webengage. One of our primary criteria for the tool was the the tool needed to have integration with Segment.com. All of our data was already being passed onto Segment.com and we did not want to make another tech integration. Since Webengage had this integration, it was fairly simple to get started with Webengage.

Webengage also offered a very useful and unique feature of customer journeys. This was our second criteria which we also could find in Webengage. We automate our marketing by defining rules such as, send SMS to a user if a user has signed up but not proceeded ahead within 5 days, wait for 2 days and then send an email, if user does not click this email, send a push notification, etc. This is by far our most used feature, which nicely incorporates all other features of Webengage.

UI of the in-app and onsite notifications can be improved.
Some of the conditions that are set for these notifications some time do not work which leads to users being shown the same notification multiple times.

Excellent customer targeting/re-targeting capabilities.
Clear and precise dashboards and back office.
Round the clock customer support.
Quick time to market.

Can improve on some extended functionalities and validations on forms which inturn would help build more intuitive surveys.

Besides the immediate analytics it provides, my favorite feature is the ability to model user journeys and ensure that users are properly supported through their use of the software.

The initial use is overwhelming with so many features available. In addition, based on my initial experience it also appears that every detail needs to be thought through and should the user's journey change, it requires a re-build of a new Journey when only an edit to existing Journey might be required.

- User Journey is surely one of the best feature about this product. It serves as a single tool for all customer touch points with the use of segmentation and easy tracking of conversions.
- Client support is excellent, and the support staff is available whenever you need them.

- Better Analytics & Reporting
- Ability to make changes in the Journey without having to stop it and then make changes along with functionality of A/B testing for journeys should be there.

It was one of the best platforms which provide CRM, Marketing automation, Email marketing, and campaign management options. Very simple and easy-to-use tool. The interface is also very user-friendly.

Sometimes, downloading reports takes a lot of time. This needs to be worked on.

Automated campaigns, notifications and one single platform for Web and app. I am using webenagge last 18 months and I am really satisfied

Segments, it should be more simplified, we should able to choose users depending on the acquisition source (Google /Facebook /affiliate)

Tempaltes and quick respone in events capturing

Segmentation, Time take to create segment is pretty high

WebEngage supports multiple channel WhatsApp, SMS, push, email, Google and Facebook all at one place. It help us to segment audience and identify user existence in top, middle or bottom of the funnel. Supports multiple GTM, API and SDK integration. WebEngage stores custum events performed by users and if required it support to export the data to google cloud platform.

Creating Live segments takes more then the usual time. On Site-notification doesnt work exactly when it is required.

Ability to put across anything on website or run campaigns without dependencies on tech team. Also, the account managers are really helpful and provide all the implementation help.

Some more ability to customization would be great. Or bigger set of templates in the gallery will enable users to be quicker in implementation.

Very easy to use and helps making marketing campaigns at run time. We don't need to depend on the tech team to build the campaign for us. With Web Engage this happens in a few mins.

It does not have any feature to compute. Eg. Doing product price comparison's etc. I suppose its part of the upcoming features.

The winning feature of WebEngage is easily the ability to create and monitor automated journeys for your user segments. A very capable product for improving your cohorts.

Starting up can be a little overwhelming; Will easily take upwards of 3 months to get started even with active deployment efforts.

On-Site Notifications are highly engaging, segmenting is easy, uploading creative and setting rules is really easy

Need to have more custom date ranges in overview tab

Ease of usage
User details about when did the the user come, what all the user did,etc is available
Making user journey is very simple

The dashboard is not very friendly, work is needed on that front
Remarketing should also be included in the user journey

Easy to use and set up journey's once their script and events are in place (no technical knowledge required).

I don't see any ROI in this, it's too costly compared to features it provides. If you have decent tech team, you can custom build most of the features directly.