---
description: Learn how Tableau can help your business. We provide UK business users the most detailed information on pricing, features, usability, and reviews for Tableau.
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title: Tableau Reviews, Prices & Ratings | GetApp UK 2026
---

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# Tableau

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> Cloud, on-premises, and desktop analytics platform offering data visualization, AI-assisted insights, and collaboration tools for.
> 
> Verdict: Rated **4.6/5** by 2359 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Key benefits of Tableau

\* Supports data authoring and visualization through a drag-and-drop interface on both desktop and browser-based web authoring, reducing the technical barrier for users across skill levels.&#10;\* Provides a dedicated data preparation tool (Prep Builder) that cleans, shapes, and transforms data before analysis, cutting repetitive manual work for analysts.&#10;\* Offers fully managed cloud hosting (Tableau Cloud) and self-managed on-premises or private cloud deployment (Tableau Server) to match organizational infrastructure and data governance requirements.&#10;\* Delivers an agentic analytics layer (Tableau Next) built on the Salesforce Agentforce 360 Platform, connecting governed analytics directly to CRM workflows for Salesforce customers.&#10;\* Surfaces personalized KPI insights in Slack, Microsoft Teams, and email via Tableau Pulse, automatically detecting and ranking insights and anticipating follow-up questions without requiring users to open a separate analytics tool.&#10;\* Provides an AI assistant (Tableau Agent) that generates multi-step data preparation plans, creates calculations, transforms natural language prompts into visualizations, and produces dashboard narratives with trend highlights.&#10;\* Enforces governed business logic through a semantic layer (Tableau Semantics) that provides AI-ready data models and health scores with AI-powered suggestions to improve query accuracy.&#10;\* Tracks data lineage, flags data quality issues, and assesses downstream impact through Tableau Catalog, supporting audit and compliance requirements in regulated industries.&#10;\* Enables centrally defined metrics and KPIs reused across the organization, establishing a single source of truth for decision-making at all levels.&#10;\* Scales analytics access across large user populations through capacity-based pricing, removing the need for individual licenses for every viewer.&#10;\* Supports integration of analytics into external applications and custom AI agents via open APIs and open-source Model Context Protocol (MCP) implementations.&#10;\* Matches licensing cost to user role through Creator, Explorer, and Viewer tiers, allowing organizations to control spend while providing appropriate capabilities to each user type.&#10;\* Accelerates deployment for common use cases through pre-built, customizable dashboards (Accelerators) and a marketplace of connectors and extensions (Tableau Exchange).&#10;\* Optimizes workbook performance through a dedicated Workbook Optimizer tool and monitors server health via a Resource Monitoring Tool, supporting IT and administrative teams.&#10;\* Meets accessibility requirements through keyboard navigation and screen reader support, broadening analytics access across diverse user needs.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.6/5** | 2359 Reviews |
| Ease of Use | 4.1/5 | Based on overall reviews |
| Customer Support | 4.2/5 | Based on overall reviews |
| Value for Money | 4.2/5 | Based on overall reviews |
| Features | 4.5/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: Salesforce
- **Location**: San Francisco, US
- **Founded**: 2003

## Commercial Context

- **Starting Price**: US$15.00
- **Pricing model**: Per User (Free version available) (Free Trial)
- **Pricing Details**: For Individuals&#10;&#10;Tableau Creator: $70 USD/user/month, billed annually&#10;&#10;For Teams \&amp; Organizations &#10;&#10;(On-premises or public cloud)&#10;Tableau Creator: $70 USD/user/month, billed annually&#10;Tableau Explorer: $35 USD/user/month, billed annually&#10;Tableau Viewer: $12 USD/user/month, billed annually | min. 100 Viewers required&#10;&#10;Fully hosted by Tableau&#10;&#10;Tableau Creator: $70 USD/user/month, billed annually&#10;Tableau Explorer: $42 USD/user/month, billed annually&#10;Tableau Viewer: $15 USD/user/month, billed annually | min. 100 Viewers required
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Windows (On-Premise), Linux (On-Premise)
- **Supported Languages**: Chinese, English, French, German, Japanese, Korean, Portuguese, Spanish
- **Available Countries**: Australia, Canada, Germany, India, Indonesia, Japan, Singapore, South Korea, Switzerland, United Kingdom, United States

## Features

- AI/Machine Learning
- API
- Access Controls/Permissions
- Activity Dashboard
- Ad hoc Analysis
- Ad hoc Query
- Ad hoc Reporting
- Alerts/Notifications
- Automated Data Preparation
- Behavioural Analytics
- Benchmarking
- Charting
- Collaboration Tools
- Customisable Branding
- Customisable Dashboard
- Customisable Reports
- Customization
- Dashboard
- Dashboard Creation
- Data Analysis Tools

## Integrations (78 total)

- AWS Cloud Development Kit (AWS CDK)
- AWS Lambda
- Adobe Commerce (formerly Magento Commerce)
- Agentforce
- Agentforce Marketing (formerly Salesforce Marketing Cloud)
- Agentforce Sales (formerly Salesforce Sales Cloud)
- Agentforce Service (formerly Salesforce Service Cloud)
- Airtable
- Alteryx
- Amazon Athena
- Amazon Redshift
- Apache Airflow
- Asset-Map
- Azure Analysis Services
- Azure Databricks

... and 63 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [Predictive Analytics Software](https://www.getapp.co.uk/directory/628/predictive-analytics/software)

## Related Categories

- [Predictive Analytics Software](https://www.getapp.co.uk/directory/628/predictive-analytics/software)
- [Data Visualisation Tools](https://www.getapp.co.uk/directory/740/data-visualization/software)
- [Data Preparation Software](https://www.getapp.co.uk/directory/3127/data-preparation/software)
- [Embedded Analytics Software](https://www.getapp.co.uk/directory/1771/embedded-analytics/software)
- [Location Intelligence Software](https://www.getapp.co.uk/directory/1523/location-intelligence/software)

## Alternatives

1. [Microsoft Power BI](https://www.getapp.co.uk/software/102847/power-bi) — 4.6/5 (1889 reviews)
2. [Google Analytics 360](https://www.getapp.co.uk/software/90997/google-analytics) — 4.7/5 (8101 reviews)
3. [Looker](https://www.getapp.co.uk/software/91545/looker) — 4.5/5 (285 reviews)
4. [Domo](https://www.getapp.co.uk/software/91408/domo) — 4.3/5 (331 reviews)
5. [Google Data Studio](https://www.getapp.co.uk/software/113697/google-data-studio) — 4.5/5 (338 reviews)

## Reviews

### "Great for visual imaging" — 5.0/5

> **Aj** | *29 August 2025* | Health, Wellness & Fitness | Recommendation rating: 10.0/10
> 
> **Pros**: It is slick\! &#10;There are lots of ways to analyze data and perform basic statistics, but Tableau lets you present the results in ways others can understand. It supports a variety of plot types; supports data relationships in the Data Domain. All around, it is very functional and pretty to use. I has a beautiful interface.
> 
> **Cons**: The integration with Salesforce. Salesforce bought Tableau and the "merger" in the interface, especially the login, could have been done with a better eye towards eliminating potential confusion.
> 
> First it's beautiful and then it takes getting used to the card structure in the interface. I don’t think its the easiest program to learn if you are coming from SAS or SPSS, given that you are not telling it what to do directly but instead giving what are amounting to "physical" instructions. Everything in the interface is drag-and-drop, so where depends has functional meaning.

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### "Vital for Rack-Level Operational Insight" — 4.0/5

> **Verified Reviewer** | *2 August 2025* | Facilities Services | Recommendation rating: 8.0/10
> 
> **Pros**: Tableau gives a clear and real-time view into rack-level data, including position, topology, and status. The visualisations are both accurate and informative, allowing us to quickly locate issues or plan deployments. Integrations are robust and support live updating.&#10;&#10;Use Case: Operational visualisation of rack layouts, topology tracking, and live equipment data.
> 
> **Cons**: Dashboards can be heavy on load time if not optimized. Steeper learning curve for non-technical colleagues compared to other tools.

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### "Tableau Review" — 3.0/5

> **Jamie** | *6 December 2022* | Computer Software | Recommendation rating: 10.0/10
> 
> **Pros**: We use it mostly to create a daily report. Once it is setup, modifying the dated is simple enough to produce the same report daily.
> 
> **Cons**: It is very slow when trying to modify an existing report to add something new. Takes many minutes to load after each additional join. Takes a very long time to create new reports.  Also, I would like to see the SQL that is being run in an easier way (currently can edit the log files and find it, but very annoying and difficult to find the queries in a text editor)
> 
> We only have one license because of the cost. This means that only one user can edit reports, etc. This makes it very difficult as the user who runs the daily report isn't necessarily the user who we would want to create new reports or edit existing ones. More than one license is too expensive and working with a single license is annoying.

-----

### "Strive for greatness, make informed decisions with Tableau. An analytics tool like no other." — 5.0/5

> **Angelina** | *9 June 2025* | Program Development | Recommendation rating: 9.0/10
> 
> **Pros**: Tableau is an easy to use analytics tool and our learning curve was short and very smooth. It has robust in-depth analytics which help us acquire important insights from our data that allows us to make informed decisions. Tableau has fantastic reporting function that allows us to easily present insights from our data. It has collaboration tools which help us to combine efforts during analytics in order to obtain optimum results.
> 
> **Cons**: There has never been anything to dislike about Tableau. We always receive what we need without any challenges.
> 
> As a Senior Data Manager, my overall experience with Tableau has been beyond the expectations. It has helped us to stay informed about our business through accurate data analytics. Tableau helps us precise insights that makes it easy to make key decisions based on actual data rather than guess work.

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### "Business analytics at its finest. Tableau offer accurate insights that amplifies business outcomes." — 5.0/5

> **James** | *15 April 2025* | Health, Wellness & Fitness | Recommendation rating: 9.0/10
> 
> **Pros**: Tableau offers premium analytics features which makes it easy to acquire all the useful insights we ever need to drive our business forward. It allows us to have a clear view of our business activities making it easy to evaluate our business performances. Tableau also has made it easy for us to discover which aspects of our business are not performing well and needs improvement. It uses user-friendly dashboards that give very clear visualizations of our data making it easy for us to read and understand them. Tableau offers super advanced data protection features allowing us to explore all our business data without affecting their security status.
> 
> **Cons**: Me and my teammates has never had a thing to complain about Tableau. We find it very comfortable to work with it and all the features are very responsive.
> 
> We have been using Tableau to analyze various aspects of our business like marketing and am happy to report that our experience with Tableau has gone according to plan. We are benefitting greatly from its powerful analytics which supply us with insights on how to amplify our business outcomes. Tableau has ensured that we always have all the right insights at hand before making any decisions which ensures that we always make the right decision.

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