Act!

3.8 (809)
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CRM, marketing automation, and business insights for SMBs

Overall rating

3.8 /5
(809)
Value for Money
3.8/5
Features
3.8/5
Ease of Use
3.8/5
Customer Support
3.5/5

69%
recommended this app
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809 Reviews for UK Users

Bo
Bo
Overall rating
  • Industry: Banking
  • Company size: 10,000+ Employees
  • Used Daily for Free Trial
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Easy tool

Reviewed on 16/11/2023

Only had the change to use free trial, integrated with Sage 360 as it is owned by Sage. Created a...

Only had the change to use free trial, integrated with Sage 360 as it is owned by Sage. Created a few marketing automation and went live as well, got great results, it had potential. Used its app also to track progress and results.

Pros

Mostly used Act's features of contact management and marketing automation in CRM, it has a feature that brings together all of the customer data into a centralized database. Using automation tool is so easy and helps you track every steps.

Cons

Not so many features but the essential features are enough to get what is really needed. The support for the product has ended.

Response from Act!

Thank you, Bo for your review. We value your feedback! It sounds like you might be using an older version of Act! and hope you'll check out this webpage for information about our exciting new features and enhancements. https://www.act.com/upgrade-center/

Lynn
Overall rating
  • Industry: Mining & Metals
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Over two decades with Act!

Reviewed on 31/10/2024

I've used this for over 20 years and it's helps me remember every contact that I've made. Now I...

I've used this for over 20 years and it's helps me remember every contact that I've made. Now I have email folders that I need to refer to since I don't always have the time to reiterate what is in the emails into the Act! file.

Pros

It organizes my contacts and the notes updates me quickly to what's happening with that account. Documents for each customer are also at my fingertips.

Cons

It takes too long to load. I have to open it first at the beginning of my day so nothing else interferes with the time to load. (I just updated it with your customer service and it still takes longer than I'd like, FYI).

Response from Act!

Thank you for your review, Lynn! We love hearing from our longtime customers and hearing about that Act! is helping you organize your notes and contacts. And, we appreciate your feedback about the load speed. This has been forwarded to our dev team. Thank you again!

Patty
Overall rating
  • Industry: Real Estate
  • Company size: 10,000+ Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 5.0 /10

ACT review

Reviewed on 04/09/2024

Pros

comfortable to use. dependable and accurate

Cons

unable to transfer history to another database

Response from Act!

Patty – Very sorry to hear you’re having trouble with transferring history data. We want to help as best we can. Please visit https://www.act.com/resources/contact/ or give us a call at 866-873-2006 to see how we can provide some assistance. We look forward to speaking with you.

Karen
Overall rating
  • Industry: Business Supplies & Equipment
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Would highly recommend

Reviewed on 18/11/2024

Brilliant - I would highly recommend ACT to anyone as a full on CRM system, there is definley more...

Brilliant - I would highly recommend ACT to anyone as a full on CRM system, there is definley more we could do with the system, but it is having the time to speak to [sensitive content hidden] who is fantastic.

Pros

We can adapt the layout to our needs and the support from [sensitive content hidden] is absolutely fantastic, even if it is a small query. It works well with our records with dates etc and getting the reports we require is perfect

Cons

There are no cons as we have adapted the system to suit our needs with the help of [sensitive content hidden]

Response from Act!

Thank you, Karen, for taking the time to leave this review. We'd love to learn more about your business and highlight it on our Success Story webpage and social channels! If you'd like to share your Act! Success Story, it's easy - just paste this link into your browser to get started. We hope to hear from you! Thanks again for sharing and we wish continued success to you! https://www.act.com/success-stories/

Vicki
Overall rating
  • Industry: Mechanical or Industrial Engineering
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Liking AMA

Reviewed on 12/11/2024

Mostly positive. Use the CRM and AMA. AMA is easy to use and the stats go into the CRM. One Stop...

Mostly positive. Use the CRM and AMA. AMA is easy to use and the stats go into the CRM. One Stop Shop.

Pros

All in one affordable solution for a CRM with AMA.

Cons

APC does not have all the functionality of the Desktop version. Therefore we have RDB's and sync so that we have the extra functionality. Often times the ACT servers are too busy for us to sync successfully during the day. We have to wait until after hours to sync.

Response from Act!

We are happy to hear, Vicki, that you are leveraging the power of an all-in-one CRM and marketing automation solution. We appreciate you sharing your syncing experiences with us and have forwarded them to our internal teams for resolution. Please feel free to reach out to our Support team if you continue to experience issues, as we're always here to help. You can reach us at 866-873-2006.

Peter
Overall rating
  • Industry: Real Estate
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

A reliable product

Reviewed on 13/10/2024

Great product that is reliable, affordability and great customer support

Great product that is reliable, affordability and great customer support

Pros

the easy way to synchronize with outlook

Cons

Not able to create links between contact

Response from Act!

Hi Peter! It means a lot to us that you'd take the time to leave this review, letting us know you appreciate the value Act! brings to your real estate business! We put our customers first and invest in our team to ensure they receive the support they need to be successful.

Gerry
Overall rating
  • Industry: Airlines/Aviation
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

One Act user's experience.

Reviewed on 14/10/2024

It's been a learning experience. There have been several occasions that required technical support....

It's been a learning experience. There have been several occasions that required technical support. Fortunately support has been good even though it requires awaiting an email response.

Pros

Very powerful app with lots of flexibility to meet a variety of needs.

Cons

I wish they would have created an email program to go with it.

Response from Act!

Thank you, Gerry. It's great to hear that Act! is helping you manage your business in many ways. Regarding email, Act! is fully integrated with Outlook and GSuite and includes a full-featured email/marketing automation suite. We hope you'll give us a call at 866-873-2006 so we can get a few more details and provide some solutions to the email limitations you're experiencing.

SUSAN
Overall rating
  • Industry: Luxury Goods & Jewelry
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 5.0 /10

ACT is indespensible!

Reviewed on 26/10/2024

I could not do my business without it! Syncing to my phone is so critical

I could not do my business without it! Syncing to my phone is so critical

Pros

I have been an ACT user for over 30 years. It has evovled with my business. I think I used to snyc it with my Palm Pilot! Today I continue to appreciate how it keeps the info on my precious clients. I am also very appreciative of the top-notch screen sharing technical support I get so quickly .

Cons

I wish I had the time to learn to use more features.

Response from Act!

Thank you, Susan! We just love hearing from our customers and enjoy learning how Act! is helping their businesses around the world. And, we'd love to learn more about your business if you'd like to share your Act! Success Story. It's easy - just paste this link into your browser to get started. Thanks again for sharing and we wish continued success to you! https://www.act.com/success-stories/

Scott Andrew
Overall rating
  • Industry: Insurance
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

ACT is AWESOME!

Reviewed on 07/10/2024

I my overall experience with ACT has been very good over the last 30+ years.

I my overall experience with ACT has been very good over the last 30+ years.

Pros

I have been using ACT since early 1990's and is still my "Go To" for contact management.

Cons

I wish the iPhone app would interact with the native app and not have to use a 3rd party interface.

Response from Act!

Thank you, Scott, for your review! We are thrilled to hear you're a long-time Act! user and that Act! is helping you manage your contacts. And, if you're using Act! Premium Cloud, we've recently launched a new fully integrated mobile app called Act! Premium Cloud Mobile. We hope you'll try it out!

Gerry
Overall rating
  • Industry: Insurance
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Act is like a diesel engine, will never let you down.

Reviewed on 04/11/2024

I did used it for years and plan to stick with it

I did used it for years and plan to stick with it

Pros

Very easy to customize, with lots of add-ons and a decent price.

Cons

they are not too quick to respond to the other companies developments

Response from Act!

We love your metaphor, Gerry! Thanks for the compliment and for taking the time to leave this review! We strive to provide SMBs with affordable and feature rich CRM and email marketing solutions!

Debbie
Overall rating
  • Industry: Museums & Institutions
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Simple to Start Using!

Reviewed on 16/09/2024

I have used ACT! in three different businesses. One of them eventually bought a much more complex...

I have used ACT! in three different businesses. One of them eventually bought a much more complex database and I was so pleased how well all my ACT! info was integrated into the new system. Another was a non-profit that didn't think they could EVER afford a sales database. They are now using ACT!

Pros

I love how simple it is to get started with this program. It is a great database for the business that has NEVER used one. It keeps all my information, notes, contact information and documents all in one place. I have used it in three business that previously had nothing but spreadsheets.

Cons

The program does so much, that someone is not technologically savvy has trouble using all the features. I think more people would be willing to "give it a "try" if tech support was free.

Response from Act!

It means a lot to us, Debbie, that you took the time to let us know how Act! is helping you organize these businesses! We love hearing from our longtime customers!

Wayne
Overall rating
  • Industry: Building Materials
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

ACT! Not only becoming more powerful, but even easier to use.

Reviewed on 23/02/2024

An excellent app, but with a steep learning curve. But surprisingly improved in the past year....

An excellent app, but with a steep learning curve. But surprisingly improved in the past year. Training would benefit from trainers listening to users.

Pros

ACT! is working hard to make itself my highly valued CRM/Partner. Frequent functionality upgrades and increased reliability. Excellent technical assistance.
Expanded training videos and knowledge database. Act CRM is well integrated with Marketing Automation. It is not an add-on, but is central to and easy to use.

Cons

I have used ACT! for a long time. For much of the time, I was intimidated by its complications. Weak training did not help. A steep learning curve also required that I learn by trial and error. Much time was wasted learning to use ACT!'s power. ACT! 's muscle was hidden by requiring that I learn on my own instead of having good training.
ACT! would benefit from seeking out suggestions from users as to improvements in training. Some of these stunning features took forever to learn on my own.

Response from Act!

Hi Wayne, We are thrilled to hear that you are leveraging and benefiting from Act!'s feature-rich functionality and finding it easier to use. We have devoted lots of resources to a robust digital training center, and onboarding support and have a sharp focus on continually prioritizing ease of use for our customers. Your feedback means a lot to us - thank you for taking the time to share it!

Brian
Overall rating
  • Industry: Financial Services
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Zero to Success in 1 year

Reviewed on 18/04/2024

Could not of managed 100 prospective clients at a time without keeping track of all conversations,...

Could not of managed 100 prospective clients at a time without keeping track of all conversations, emails and sms.

Pros

keeps track of all communication, from emails to sms and phone calls

Cons

nothing, everything performs as expected.

Response from Act!

Thank you, Brian! We love hearing from our customers and enjoy learning how Act! is helping their businesses around the world. And, we'd love to learn more about your business if you'd like to share your Act! Success Story. It's easy - just paste this link into your browser to get started. Thanks again for sharing and we wish continued success to you! https://www.act.com/success-stories/

Paige
Overall rating
  • Industry: Insurance
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

One system

Reviewed on 15/05/2024

I have enjoyed getting to learn about Act and all the different features, but see that all of the...

I have enjoyed getting to learn about Act and all the different features, but see that all of the new features cost more money. This is difficult for a small business with only a few users. I like that I can always get help with the added cost.

Pros

The act database is one area to keep all files and information. It is tied to Outlook and saves all emails under contact as well.

Cons

That you have to pay for each feature that you might want to use.

Response from Act!

Hi Page, We are happy to hear that Act! is helping you manage your contact information. While Act! does offer optional add-ons, most of its features are included in the subscription price. Please check out this link to learn more. https://www.act.com/pricing/ Thank you for your review!

Derek
Overall rating
  • Industry: Wholesale
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Critical Act! program

Reviewed on 04/04/2024

With the exception of updates or new versions, it is the best program on the market.

With the exception of updates or new versions, it is the best program on the market.

Pros

East of use. Have used it since it was just ACT and not a version. Kept all of my records for at least the last 25 years.

Cons

When an update or new version is implemented, it is rarely a smooth transition. Normally can take between a day or a month to get things straightened out correctly. Each time we need to have technical support help us out. If it is a good tech, the process is smooth. If not, normally we just need to call back. Forget chat, just wastes time.

Response from Act!

We appreciate your feedback, Derek, and value our longtime customers. Thank you for being a customer for over 25 years and for taking the time to leave this review!

Tina
Overall rating
  • Industry: Warehousing
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

It's gotten so much better over time!!

Reviewed on 19/11/2024

Seems like I am always finding new things to do with the program. Very user friendly and I find it...

Seems like I am always finding new things to do with the program. Very user friendly and I find it easy to navigate. Like with anything, you have to be willing to put some time into seeing what it can do specifically for you.

Pros

I have used several versions of Act for years now. I like the easy conversions of making excel spreadsheets to share data.

Cons

The Cons go back to the very early versions.

Response from Act!

It's always great to hear from our long-time customers, Tina, and learn how Act! continues to help them manage and grow their businesses. Thank you for this review.

Chloe
Overall rating
  • Industry: Machinery
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Great system for businesses big and small

Reviewed on 21/05/2024

Pros

Act is great, the customer service at ACT! is even better.

Cons

Some of the reports cannot be done on site. But always contact ACT! and they sort it for me.

Response from Act!

Thank you, Chloe, for your review. We are thrilled to hear that Act! is helping you manage your business and that you have found our support team helpful! We love hearing from our customers.

Ernest
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

ACT! CRM Review

Reviewed on 15/03/2024

I have been using ACT! for over a decade for various campaigns it has suited me every time which...

I have been using ACT! for over a decade for various campaigns it has suited me every time which shows its versatility

Pros

very easy to use the sales and support staff are great based locally

Cons

no features in ACT! that are not liked all very well though out

Response from Act!

Thank you for your review Ernest and for letting us know that you appreciate Act!'s ease of use and that our sales and support teams have been helpful to you! As a long-time customer, we'd love to learn more about how you're using Act!. If you're interested in being featured in an Act! Success Story, just follow this link or send me an email and we'll get the ball rolling. It only takes a few minutes of your time. https://www.act.com/success-stories/ Thank you again for your review!

Chris
Overall rating
  • Industry: Information Services
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

ACT Contact Management Software

Reviewed on 23/07/2024

Good overall, except for the times that it hangs when using it, and I have to close the application...

Good overall, except for the times that it hangs when using it, and I have to close the application and start again.

Pros

Easy to use for my purposes. I only use it to store contacts and create history files

Cons

I have had many cases where the remote database would stop working with the cloud. Always fixed by ACT, but frustrating. Also, I repeatedly have situations where ACT hangs, and often I have to close it out and start again. This has probably happened over 50 times. When I call ACT for support, it gets resolved, but I never get a good answer why it is doing this.

Response from Act!

We appreciate your review and feedback, Chris and while we are happy to hear that Act! is meeting your needs, we are forwarding your performance-related feedback to our product team.

Dom
Overall rating
  • Industry: Insurance
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

ACT works for me

Reviewed on 18/11/2024

WONDERFUL

Best data base I've experienced

WONDERFUL

Best data base I've experienced

Pros

As a result of my virtual illiteracy, I like being to make a call & have a competent, knowledgeable tech FIX my issues

Cons

The updates are a PIA

luckily the staff compensates for my lack of computer savvy

Response from Act!

We appreciate you, Dom, and the time you took to leave this review. We are happy to hear that Act! (and our Support team) are making your life easier.

Jo
Overall rating
  • Industry: Business Supplies & Equipment
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Thank You Support Team

Reviewed on 15/08/2024

I have to say that without the amazing support team at ACT we would be lost - the assistance and...

I have to say that without the amazing support team at ACT we would be lost - the assistance and support is the best I have experienced. Always come away with a solution to the challenge you are facing.
[sensitive content hidden] this morning has really provided amazing assistance and potentially made life alot easier now.

Pros

User friendly and has alot of functions that we still have not hit on

Cons

I don't find there is anything not to like, the functionalities are vast and we as a business have not hit on them by far.

Response from Act!

We're happy to hear that you're leveraging our Support team and beginning to explore Act!'s feature-rich capabilities. We understand how important customer support is as it's a core fundamental to our overarching customer-centric focus and mission. Thank you for taking the time, Jo, to provide this feedback!

Neil
Overall rating
  • Industry: Real Estate
  • Company size: Self Employed
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

ACT Database Is #1

Reviewed on 11/06/2024

Superb ... Excellent ... Outstanding ... The Very Best!

Superb ... Excellent ... Outstanding ... The Very Best!

Pros

Always adding information regarding individuals, couples, and families that I have helped, or will help to buy and/or sell a home.

Cons

All Good!

Response from Act!

Thank you, Neil! We love hearing from our customers and enjoy learning how Act! is helping their businesses worldwide. And, we'd love to learn more about your business if you'd like to share your Act! Success Story. It's easy - just paste this link into your browser to get started. Thanks again for sharing and we wish continued success to you! https://www.act.com/success-stories/

Keith
Overall rating
  • Industry: Information Technology & Services
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

ACT Review

Reviewed on 26/04/2024

Excellent. I've been using ACT for over 20 years.

Excellent. I've been using ACT for over 20 years.

Pros

Simple, easy to use. In the cloud and backed up so I can pull it up on any device.

Cons

Sometimes it doesn't want to change company names when you are doing a search.

Response from Act!

We are happy to hear you're finding Act! easy and simple to use, Keith. We love hearing how Act! is helping our customers manage and grow their businesses and it's exciting that we've been partners for over 20 years! Thank you for sharing this feedback with us.

Cyndy
Overall rating
  • Industry: Industrial Automation
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 8.0 /10

Ease of Use

Reviewed on 04/06/2024

Pros

I've been using Act for many years and the ease of use and synchronizing to Outlook makes it a very convenient tool for managing customer databases.

Cons

Act tends to be behind in keeping up with being compatible with new releases of Windows and Windows-related programs.

Response from Act!

It's great to hear, Cyndy, that Act! continues to help you manage your customer data. Thank you for your review.

William
Overall rating
  • Industry: Environmental Services
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Class Act by BH

Reviewed on 01/03/2024

I was introduced to Act by a manager who insisted I use this all the time and would check out my...

I was introduced to Act by a manager who insisted I use this all the time and would check out my usage
It was really helpful and could not have done my job if I didn’t have the Act set up

Pros

Ease of looking up customers by company name

Cons

Had no issues with using the Act database so really nothing bad to say

Response from Act!

Thank you for letting us know that Act! is easy to use and is helping you do your job, William. You made our day!